The purpose of this study is to improve the understanding of the dynamics behind Chinese-Western buyer-supplier relationships. The study takes on a partially inductive approach by commencing with exploratory in-depth interviews. The main body of the study consists of a cross-sectional survey. Data has been collected through an on-line questionnaire. The theoretical review consists of industrial relationships with specific accounts on the role of adaptation, trust and commitment; a stream of literature in cross-cultural relationships deriving from Hofstede?s culturalist legacy with specific reference to Chinese-Western relationships, including studies on relationship bonding, and the role of guanxi.

The e-commerce in Sweden has increased each year for the past several years, but still just over half of all the consumers feels worry about payment security. This could be the reason why over half of the consumers just shopped about one time on the Internet during the whole year of 2009. Another reason could be that the many consumers have a lack of trust to the different payment methods that are available during payment on the Internet, because they might don't possess enough knowledge regarding the payment methods and their security. If the consumers were to gain more knowledge about the payment methods and their security, it may lead to that the they would feel more comfortable when shopping online, and do it more frequently. It is this that will be investigated in this paper.The purpose of the paper  is to research if consumers believed knowledge concerning the different payment methods available on the web and their security influence the consumers trust in the payment methods.

ABSTRACT Title:                                                Retargeting- When display advertising builds                 loyalty Authors:                                           Mikaela Johansson och Anna Svensson Kjällberg Advisor:                                           Thomas Helgesson Level:                                               Bachelor´s in thesis in Marketing, (15 Swedish       credits) Spring 2014. Keywords:                                        Retargeting, branding Question:                                                    In branding, how should small e-enterprises            work with retargeting? Purpose:                                           The purpose with this essay was to identify how    retargeting should be used in small e-enterprises                             when branding. This was done by comparing two e-enterprises practical use of retargeting, with two                           brand consultants and two retargeting consultants theoretical knowledge within each expertise.   Method:                                            A qualitative method with a deductive approach    has been used to answer the problem statement.  Theoretical framework:                              Earlier theories about retargeting, brand building    and recommended practices, related to marketing                       on the internet, were presented in the frame of       reference. Empirical framework:                                 Primary data were presented by two respondents   representing each area: Companies, Retargeting                        consultants and Brand consultants.Conclusion:                                                   The          marketing tool allows companies and      their               brands to get the chance to appear in                        wide area                      networks on the internet.    The tool is primary used                                                                for a sales                      purpose but the tool also has potential in brand-                                                                       building purposes.

AbstractThis examination project studies two groups of students, who are in the last year of the mandatory school attendance in Sweden (15 years old and in school year nine), their views and thoughts about the Swedish school. The purpose of this study is to examine how the students in the study thinks about the role that the Swedish school have, and should have in the society, and how, and if the fostering mission that the Swedish school have, has any implication on the student?s opinions. I have also studied if the student?s trusts the Swedish school.I have made my study on interviews with two groups of students, one with four boys and one with four girls.

There is a tough competition in food-stores these days. Storeowners have been forced to try something new to attract customers. One way to accomplish that is to add private labels to the assortment. There are several benefits with these labels; its higher margins for this type of brand and the brand can also strengthen the stores image in the customers mind. When private labels first entered the market, the customer had a relatively low attitude towards the brands.

Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.

The essay deals with the subject about branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting the partnership between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or more brands.

The purpose of my study is to examine how children through interaction are recognized and understood by other children and teachers at the preschool for one hour in the afternoon. This study gives voice to what young children in preschool do after snack. The overall purpose of this study is to find out what young children's experiences will be in preschool through interaction. The purpose of my research is to gain knowledge about how the time and opportunity for interaction exists between children 1;7-2;5 years, and educators as well as other children, and how this interaction appears during afternoon activities in the preschool.My research questions are:1) What experiences do children get in terms of their development of identity for one hour in the afternoon? 2) How does the interaction that the youngest children are involved in during the afternoon appear? And how long time does every occasion last? The study is based on the interactionist perspective and systems theory.

Titel: En kvalitativ fallstudie hur aktörer skapar och bibehåller förtroende i organisationer med fördelat ansvar Nivå: Kandidatuppsats Författare: Jens Bergvik och Hanna Eriksson Handledare: Stig Sörling och Tomas Källquist Datum: 2015 ? januari Syfte: Enligt tidigare forskning är förtroende grunden för många av organisationens resultat och basen i fungerade relationer och samarbeten. Sambandet mellan förtroende och den ansvarsfördelade organisationen är identifierad men saknar praktisk forskning, då en ansvarsfördelad organisation kräver samarbete beroende på att många har befogenhet till ansvar och beslutsmakt. Syftet med denna studie är därmed att ge en ökad förståelse för hur aktörer skapar och bibehåller förtroende samt att belysa förtroendets roll i ansvarsfördelade organisationer. Metod: Studien har utgått från ett hermeneutiskt perspektiv och fenomenet som studerats ses vara av socialkonstruktivistisk art. Med hjälp av deduktion har teori och empiri arbetats fram där grunden för studien har varit i form av en fallstudie som antar ett kvalitativt angreppssätt genom semistrukturerade intervjuer. Resultat & slutsats: Studien tyder på att förtroende är svårt att beskriva då det uppfattas som en abstrakt fenomen och därav avsaknaden av konkreta verktyg.

Introduction: Increased savings in funds has enforced the importance of the institutions. During the last 25 years they have augmented their ownership from 20 to 85 % of the Swedish stock exchange. Thereby the ownership becomes more and more financial, meaning that the return is the most crucial. In an article in Dagens Nyheter the president of the Swedish Shareholders Association and the president of Metall object to the institutional passivity which they consider being an important problem. Purpose: The purpose of this essay is to put the institutional passivity in perspective.

Denna uppsats handlar om hur Världsbutiken Globalen kan gå till väga för att skapa ett starkt corporate brand, det vill säga ett organisatoriskt varumärke, vid etableringen av en klädbutik. Syftet är att undersöka hur en organisation kan gå till väga för att bygga ett corporate brand med begränsade resurser. Information om Världsbutiken som organisation och deras arbete kring rättvis handel har vi erhållit genom en intervju med Fredrik Pettersson på Globalen. För att finna framgångsfaktorer inom varumärkesbyggande har nyckelpersoner på mindre företag intervjuats. De empiriska resultaten har sedan analyserats utifrån marknadsföringsteorier om varumärkesbyggande.

The purpose of this study is to analyze and specify the characteristics of servicescapes in the hotel industry and its role when building a brand. Further, the aim is to put forward how Management in this sector strategically utilizes the location to manage the staff in order to help build a strong lasting brand. To fulfill our purpose we have targeted one overall question - What purpose does servicescape have when building a solid brand name in the hotel sector?In today?s society brands play an integral part in influencing our buying behavior and are now considered to be a new business tool to communicate a business trough. Also services have become a widespread phenomenon, which is seen as a competitive tool not only for companies in the service sector.

Author: Maria Gustafsson and Sofie IngströmTitle: ?Ett medlevarskap det är något alltså, något alltså jättespeciellt? - En studie om hur ett behandlingshem kan påverka anknytningsmönster.Keywords: relationships, attachment, home of treatment for youth, youth, significant others, trust.In our essay we had an aim to see how Hassela, Gotland affected the youths who lived there. We wanted to know if they had a secure or insecure attachment to their parents and if the attachment was affected after a time at Hassela. We were interested in what kind of attachment figures they had before they came to Hassela, Gotland and how they looked at themselves and others before they came there and if that had been changed.We used a qualitative method and we did ten interviews with youths who had been at Hassela, Gotland eight months or longer. We based our analysis on the attachment theory.

The purpose of this study was to investigate how the interviewed people feel about being described in portrait interviews and how exactly it matches with their own image of the interview. The main issues were: Do they recognize themselves in the published article? If they don?t, what do they think it depends on? If they had the opportunity to read the article text before publishing, to what extent were they allowed to make changes to the text? Do the interviewees trust the local papers? This report involves a qualitative study on portrait interviews from the local newspaper Barometern. The articles were selected between June and November this year. The criteria for the selection of articles were that it was to deal with a single person and there be one photograph of this person in the article as well.

The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. This phenomenon is what underlies this essay?s problem statement: Why does a company with an already well-known graphic profile choose to change it and how does the process behind the change occur? In what way have the company?s customers recognized the change and how has the company?s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company?s customers have perceived the change.To fulfil the purpose of the essay a case study was carried out on a company?s Corporate rebranding process. The company that was chosen was the Swedish sports retail chain Stadium Sweden AB who decided to change its graphic profile even though their logo was one of the two most recognized in their field.