Titel: TUNA PARK Allt annat än en park- Hur uppfattas varumärket av studenter på Mälardalens högskola?Datum: Den 4:e juni 2008Kurs: Magisteruppsats i företagsekonomi: 15hpFörfattare: Youssef Nasser El- Awad & Samiya Mohamed DirirHandledare: Finn Wiedersheim- PaulAkademi: Akademin för hållbar samhälls- och teknikutvecklingDenna magisteruppsats behandlar handelsområdet Tuna Parks varumärke som ligger Eskilstuna. Vi fann ämnet intressant då vi båda är intresserade av marknadsföring av varumärken. Tuna Park är ett nyetablerat företag som består av tre delar en galleria, en storhandel och volymhandel centrumledaren Berentsen har även varit samarbetsvillig från början då vi tillsammans kom överens om undersökningsområdet, för att sedan kunna hjälpa företaget att kommunicera ut sitt varumärke på ett effektivt sätt. Det har gjorts två undersökningar en enkät- och en fokusgruppundersökning.

Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. Corporations are generally recommended to build clear and strong corporate identities, which should be reflected in their most important stakeholders, as this will secure minimum damage on the corporate image.Even a surrogate boycott situation can have positive effects on corporations, especially in terms of image, as such situation increases the brand involvement and thereby make it possible for corporations to connect with important stakeholders on an emotional level..

Sweden's population holds today one of the highest life expectancies in the world and an increasing number of Swedes believe that they have good health. However, the problem still remains that there exists significant differences in health between different population groups and neighborhoods. Two neighborhoods that demonstrate high inequality in health status are Rinkeby and Danderyd in Stockholm County.    The purpose of this study was to examine why health differs between different neighborhoods and how residents experience the area and their health. To answer this purpose a combination of statistical data and qualitative interviews with residents in Danderyd and Rinkeby has been used with an additional literature review.      The study showed that the causes of health inequalities between these neighborhoods was primarily concerned with the factors of education, economic conditions, ethnicity, conditions of comfort and companionship and the surrounding residential environment. The population in Danderyd, made up largely of people with high education, good economic conditions and few foreign-born, while the majority of Rinkeby?s population consists of individuals with low education, poor economic conditions and a high proportion of inhabitants of foreign origin, which are determining factors leading to poorer health status among the population.

The purpose of this thesis was to analyse if the six month rule in chapter 3 § 9 part 1 in IL is compatible with EU law regarding the free movement of employees and in case of discrimination whether the rule can be justified. First of all the retroactive salary for an unlimited taxpayer and during the period of income earning a limited taxpayer who later became unlimited taxpayer will be analyzed in order to determine if they are considered to be in a comparable situation. An unlimited taxpayer is subject to taxation in Sweden for all of his incomes regardless their origin. However there is an exception according to six month rule, which implies that physical persons who stay abroad due to their minimum six months employment are in Sweden free from their incomes earned abroad if they are taxed in the country of employment. Tax exemption is applicable even if the payment from an employee working abroad is made retroactively.Article 18 EUFF states a general prohibition of discrimination on the grounds of nationality.

This qualitative study involves the implementation of Lean and Kaizen methods in a Swedish service industry. Lean philosophy is based on a method to achieve more with less. In practical terms this means that the use of an organization's resources is improved. The origin of Lean is the Toyota Production System. Now, Kaizen methods give managers and employees a better more efficient system to reach their goals within the organization or company.

The purpose of this degree project is to investigate how horse keepers reasons about horse keeping and how the horse keeping looks like today. It is interesting to compare modern horse keeping with ancien recommendations and how the horses were kept then to understand how much in the horse keeping today that is based on traditions instead of research and science. The degree project was based on data from interviews of 52 horse keepers in five different municipalities. All interviews have been based from the same questionaire about how there horses are kept today, what they think about different housing systems, how they think horses will be housed in the future and what problems they think are the biggest in horse keeping today. The results shows that single boxes indoors are the most frequently used housing system today.

Putsfasader är egentligen ett ganska stort och brett område som många inte är medvetna om. Många ser puts dagligen och bor i hus med putsfasad utan att reflektera över om det är bra eller dåligt. Att det finns flera olika metoder är oftast svårt att veta för den som inte är insatt. Någon gång har just du som läsare kanske funderat över att det är olika putsningar på olika hus.I den här rapporten behandlas begreppet putsfasad och tre metoder som används inom området. I rapporten finns begreppsförklaringar och kapitel som talar om vad puts egentligen är.

The purpose of this project is to analyze earthing systems for houses. By practical measurements and theoretical analyzes consequences of possible faults, that can occur within the facility and in the low-voltage distribution network, is illustrated.  The reason for this project is that nowadays one has to arrange with a main equipotential bonding system for buildings. Apart from that, if necessary, bathrooms must be provided with a supplementary equipotential bonding system.The practical measurements verify that potential differences in facilities may be due to voltage drops in the PEN conductor between the origin of the electrical installation and the power transformer.Based on the theoretical analyzes of possible faults, it is considered that the requirement for  supplementary equipotential bonding systems for bathrooms in most cases can be questioned, when basic insulation, fault protection, residual current devise and main equipotential bonding system already provides an adequate level of protection.A PEN conductor loss may result in a situation where metallic parts attached to the equipotential bonding system starts working as earth electrodes. Equipotential bonding system may also increase the incidence of stray currents. If TN-C-S systems is provided with a local connection to earth a redundant system against PEN conductor loss is obtained.

Increased trade and exchange within the European Community has brought with it the need for less restricted circulation of judgments. The situation has improved greatly due to the enactment of Regulation (EC) No. 44/2001 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters (the Brussels I Regulation).Despite recent improvements the proceedings are still time-consuming and difficult. Many creditors refrain from having judgments recognized and enforced as the proceedings cost too much time and are too time-consuming. On January the 21st 2005 a new Regulation entered into force, Regulation (EC) No.

The presence of nostalgic emotions during consumption is often seen as something purely positive to a product. To evoke these emotions has become a very common tool in marketing and advertising. Paradoxically very few studies have focused on the effects of nostalgia. The purpose of the thesis has been to understand how the presence of nostalgic emotions during consumption effect consumers. The research model used is a quantitative study with testing of hypotheses generated from theory.

The main purpose is to illuminate how a company links certain values to its brand in an effort to achieve a competitive position. We have done this by studying the government owned company Svenska Spel and its entrance on the netpokermarket. With Corporate Social Responsibility as a guidance for the company they wanted to offer Swedish gamblers an alternative to the, often morally dubious, international actors. Our thesis has taken an internal (corporate) as well as an external (consumer) perspective on the result of this strive. Our conclusions are that although Svenska Spel is successfully integrating social responsibility into their netpokerbusiness, they are facing a difficulty in making the consumer fully appreciate it.

Uppsatsen granskar Kinas internationalisering utifrån ett specifikt företagsförvärv, med fokus på ?buy-your-way-in? strategin och diskuterar konkurrensfördelar för att visa på att bristen på vissa konkurrensmedel hos kinesiska företag driver dem till den här typen av förvärv. Uppsatsen undersöker även de effekter den kinesiska strategin kan tänkas få och hur företag kan bemöta fenomenet. I uppsatsen har en kvalitativ undersökningsmetod använts för att på så sätt få ett djup i empirin och därmed analysen. Eftersom vi har arbetat utifrån teori och empiri valdes den abduktiva ansatsen i uppsatsen.

Employer branding, eller arbetsgivarvarumärke som det heter på svenska, handlar om att rätt människor ska attraheras, rekryteras och vilja stanna kvar i ett företag. Ett starkt employer brand är något som har blivit allt viktigare för företagen i kampen om värdefulla andelar på marknaden.  Studier har visat att anställda som är engagerade och trivs på sitt arbete också presterar bättre, vilket leder till ökad produktion och lönsamhetsfördelar. Många företag är inte medvetna om eller uppdaterade vad gäller sitt arbetsgivarerbjudande, det vill säga den anledning som arbetsgivaren ger till nuvarande och potentiella anställda att arbeta för denne. Det kan vara svårt att fastställa vilka områden som behöver utvecklas i företaget och vilka målgrupper som bör prioriteras. Tillgängliga mätmetoder för att få klarhet gällande nuvarande employer brand saknas, vilket har bidragit till studiens syfte att skapa ett mätverktyg för att utvärdera ett företags arbetsgivarvarumärke gentemot nuvarande anställda.

Titel: Hur står sig de billigare substituten emot premium produkter?Nivå: C-uppsats i ämnet företagsekonomiFörfattare: Giancarlo Mancuso & John GustafssonHandledare: Jonas KågströmDatum: 2012 ? MajSyfte: Syftet med denna uppsats är att vi vill undersöka hur de billigare substituten står sig emot premium produkter genom att ställa de emot varandra i ett blindtest föreslagits av tidigare forskning Ogenyi Ejye (1994). Vi vill veta om det finns en stor skillnad mellan de billigare varianterna och de premier produkterna enligt tidigare gjord forskning.Metod: Vi har utfört ett experiment i form av ett blindtest där vi sätter fyra olika Cola sorter emot varandra. Under genomförandet av experimentet har vi använt oss utav enkäter för att samla in data. Detsamma gäller för vår webb undersökning.Resultat & slutsats: Det vi kom fram till i vår undersökning är att varumärken påverkar oss konsumenter både positivt och negativt.

Abstract.The levels of dioxin and comparable substances rose to a large extent in our environment during the second half of the 20'Th century. This was the result of the synthesis of, and careless usage of these substances in cooling fluids, hydraulics, pesticides etc. Background levels of dioxins and furans in sealed samples prior to this era suggest that former sources of these substances existed. Salt glazing is a method of adding a smooth acid resistant exterior to stoneware ceramics. The technique has been in use since the 16'Th century, maybe even earlier than that.