Library and information science (LIS), being a research area characterized by theoretical discord and definition disarray, provides an interesting field of inquiry. Its content, boundaries, scope and superior identity are not clearly stated. This Master s thesis focuses on a thus far unexplored perspective on the discipline: a conceivable statistic and causes- and- effect relationship between the LIS students appreciated identification with the superior identity of the discipline, and the chosen vocational direction within the field. This relationship is examined through testing a working hypothesis on the results of a major quantitative questionnaire survey. The theory behind our research derives mainly from Thomas Kuhn and Richard Whitley.

This thesis analyses how romanies look upon schooling and how they reflect upon the possibility of getting an education. Many inquiries relating to romanies have been published in Sweden but very few are based on fieldwork among romanies. The aim of this thesis is therefore to through fieldwork focus on how romanies themselves look upon their educational situation.The main questions for this study are: How is the image of romanies as a problem constructed in school? How are romanies separated from other students? How is the interplay between romanies and school representatives formed? How do romanies look upon the possibility of getting an education and does their perception differ from the usual official apprehension?An important conclusion concerns how social workers and teachers continuously categorize romanies as different. The group is constantly differentiated from other ethnic groups and is often the target of integration projects.

This is an essay about how disabled young people look upon themselves and their handicap. The purpose of the essay was to illustrate how the identy and self-image of young disabled persons is formed during their youth, and also how they experience their handicap during this time in life when you compare yourself with friends and other significant persons.My questions were:1. In what ways is the identity and self-image affected by being handicapped?2. Which experiencies do handicapped young people have when it comes to how other people treats them?3.

This is a life story about a man, Victor, and his life. He was born into a family of travellers, this has been a very important part of his upbringing, socializing and how society has viewed him.The purpose of this essay is to discuss how a society's values, and the changes in these values, are manifested in a life story. A person?s identity is created in the situations one is in and in the relationships with ones social contacts. A person has not just one, but several different identities that coexist and are highlighted depending on the situations in which we find ourselves.

The purpose of this study is to examine what view librarians have on reading promotion for adults, in particular reading circles, and in which way earlier experiences, education and competence form this view. To what extent, if any, do perceptions of professional identity influence the interest to carry out some kind of reading circles for adults?Our study is based on qualitative interviews with librarians, both those in charge of reading circles in libraries and those who are not. As theoretical starting point we have used Andrew Abbott's work on theory of professions and Jofrid Karner Smidt's thesis on literary preferences and different kinds of mediation of literature. For our analysis we will also use earlier studies on the subject to place our study in a wider context.Our conclusions show that the librarians in our study have an ambivalent view on their profession and professional identity.

This study is based on an inductive approach where the collected empirical data has been categorized in themes on which we have based the discussion in this paper. Using a qualitative method, nine appropriately selected respondents were questioned with an unstructured interview guide. The transition to a society characterized by interaction has caused a greater part for bilateral communication between consumer and consumer but also between consumer and company. The increased usage and integration on Internet has resulted in so called social media channels. User generated material is published on these media channels which leads to discussions about companies, products and services.

Purpose/ Aim: The purpose is to study how receivers create meaning from celebrities in commercials. The purpose is also to find out if individuals identify with celebrities and if this is depending on a person?s age.Material/ Method: Qualitative research method based upon focus group interviews with three different age groups and on litterature.Main results: The study shows that recievers create meaning from and identify themselves with celebrities in different ways depending upon wich age group they are a part of. Individuals who are between the ages of 15 to 18 are inclined to be inspired in clothing and food choices. 25 to 30-yearolds are sometimes inspired by celebrities? clothes but when it comes to the forming of their identity they look to their peers.

By surveying conceptions of SLU Alnarp?s resources and competence among its students and personnel, this thesis has the purpose of inventing identity, positioning and image of SLU Alnarp. The underlying idea is that the analysis of the opinions of the students and the personnel will provide the SLU management with new ideas and general advice for an innovative strategy for success. Four quantitative interviews with selected representatives from different staff groups were performed. In order to obtain a differentiated view of the employee thoughts and opinions on the university, five persons were selected to be interviewed ? all with different types of responsibilities.

Att attrahera topptalanger till sin organisation och skapa en trivsam och utmanande arbetsmiljö är något som har blivit allt viktigare. Den nya generationens medarbetare har helt andra prioriteringar när det kommer till att välja arbetsplats. Det handlar inte längre om vad den arbetssökande har att erbjuda organisationen, utan snarare tvärtom ställer sig många frågan, vad har organisationen att erbjuda mig?För att möta dessa behov måste organisationerna se till att ha en strategi för att attrahera och behålla medarbetarna. Strategin om Employer Branding handlar om att skapa ett starkt varumärke som arbetsgivare och se till att organisationen blir attraktiv och drar till sig medarbetare med rätt kompetens.

Romanies have long lived outside the fabric of society and have long been exposed to discrimination in Sweden as well as the rest of Europe. The purpose of this study is to elucidate the experiences of young Finnish romanies in their everyday lives as well as their perceptions of living as a minority group in Stockholm today. Previous scientific researchers have often concentrated their studies on the romanies as a group, so we, the authors have chosen to concentrate our research on the individual?s own experiences. We, the authors have chosen to use a qualitative approach, to give us the opportunity through using open ended interview techniques to comprehend and interpret the individuals own accounts.

Author: Julia Falk and Linnéa LinderothTitle: ?Am I being me? Or am I being a girl with Asperger´s?? A qualitative study of the role relationships have for young women with Asperger´s syndrome identity [Translated title]Supervisor: Melker LaboryAssessor: Ulf Drugge During adolescence, relationships are important for young people and studies show that having a partner is something that becomes more important, especially for young women. Creating and maintaining good relationships can be problematic, but can this problem be different for a young woman with a neuropsychiatric disability as Aspergers syndrome? A person with Aspergers syndrome often has difficulties with communication and interaction with other people. But the syndrome is also characterized with special interests, different language management and difficulties with sudden changes.

Our purpose is to display the meaning of fan clubs and further reveal the potential value of fans. This study has an abductive approach with a qualitative data collection, where empirical material has been collected through a micro netnographic study along with qualitative interviews. IKEA and IKEA Family have been applied together with virtual fan clubs to study the fan club phenomenon. The study is based on prior literature concerning loyalty, customer clubs and brand relations. This theoretical framework was chosen to fulfil the purpose of unveiling the meaning of fan clubs and the potential value of fans.

The purpose of this essay was to examine the role of religious beliefs, actions and practice in young people's own description of their identity. An additional goal was to examine how young people describe their identity in relation to their primary and secondary socialization. A qualitative method was used with semi - structured interviews and six young people between the ages of 18 and 23 were interviewed.            The interview results show that three out of the six young people think of themselves as religious while the remaining three emphasize that they are secularized Muslims. The results also show that the young people emphasize that the celebration of feasts in the family is the main focus.  Four out of the six young people point out that they are themselves among friends, their families and in the mosque, while the remaining two feel a communion with their Muslim friends and people in the mosque.       Three out of the six young people consume alcohol and eat pork, while the remaining three refrain from this. The young people emphasize that their beliefs are a personal matter between themselves and God, and that their actions don't define them as being Muslims or non-Muslims..

The aim of this paper is to study how multiculturalism is expressed in the Swedish labour market policy. The method used for the investigation is a discourse analysis which study social and political processes in the society as created through language. The perspective of the discourse analysis is a social construction that considers that language is a social production created in a discursive way. It produces and reflects social process in the language.By using theories of national identity and multiculturalism we aim to investigate how multiculturalism is expressed in the labour market policy. With this method we aim to analyze the discourse of a political report made 2008 by the current government about integration strategies in Sweden.

The purpose of this case study is to demonstrate how societal mechanisms can impact on asylum seekers and influence their individual identity. The information for this case study was collected through comprehensive interviews with a group of asylum seekers from Söderhamn whereby the individuals expressed their perception of their current situation. From the gathered material we could see a pattern emerge which gave us the framework and the foundation for our theoretical approach. The similarity we discovered when analyzing the material was the powerlessness the individuals experienced e.g. the individuals had no possibility to influence their current situation and worse, it was impossible for the individuals to enter society even when they had the willpower to do so.