The objective of this study has been to examine which significant values are of importance in the telecom sector today, and in a continuing perspective yet to be. To ensure the factors of relevance in the study, we have identified three purposes: - Our first purpose is to clarify the eminent values in the competitive market of the mobile phone operators today, and the reason for its importance.- The second purpose is to understand the function of the brand regarding to value creation and loyalty in the sector of mobile phone operators.- The third purpose is to explore the potential approaches for mobile phone operators to increase value.In this study, our approach has been a qualitative methodology by conducting seven interviews with respondents related to the telecommunication sector.As a result of the process, we find the need to divide the concept of value into two dimensions, which we entitle organizational related values and customer related values. We have found the values related to the characteristics of the market in aspects of its infrastructural features but also in regards to the homogenous core service.Our findings in the empirical data with support to our theoretical frame of reference, is the current highly important organizational related value of constant high result quality (well-functional technological aspect), and the value enhancer by a low price; the strategy of bundling also results in higher value. This result in customer related values that perceives as safeness, availableness and convenience. The brands are a significant source of customer related values with identity value, image value and assuredness. A continued advancement in process quality and individualization will imply greater customer related values of closeness, freedom and flexibility. .

Weblogs, or blogs, are frequently modified web pages with a series of archived entries, generally in reverse chronological sequence. This thesis focuses on the rapid-growing phenomenon of weblogs and the fact that individuals with a background in library and information science are frequent users of weblogs. Since this is an explorative inductive study the ultimate purpose can be described as to find out what ?blogging? as activity is about. The research questions posed are: Why do individuals with a background in library and information science use weblogs? How does their professional identity affect their blogging? And finally; how do they use the weblog to create networks with other bloggers? The empirical material consists of audiotaped interviews with five informants who are all employed in knowledge work, either as librarians or information specialists.

The aim of this study is to analyze the change of Basque nationalism during the last ten years and discuss how the main nationalist party (PNV) tries to impose "we"- feelings and support for its cause. Theories of nationalism and national identity are used in the analysis.A textual analysis of PNV:s unofficial documents is discussed and compared with a discourse analysis of its official documents. Although the unofficial documents deal with similar view of basic political/territorial ambitions, language and identification, there are some differences in the latest documents regarding the view of who is defined as Basque and also to the detoriated relation to Spain. Although references are made to the regard that the Basque Country is for everyone, the persistence of emphasizing the uniqueness and myths of the Basque culture signals a different matter. The discourse analysis of the official documents supports this claim and although they contain an ambiguous relation to Spain it is clear that Basque nationalism has been radicalized.

Background: Critical conditions to become an attractive supplier of knowledge based IT-services in the B2B market are many. Besides the fact of supplying a service of high quality one must as a supplier communicate values which are understandable and desirable for a new buyer. Buying a knowledge based IT-service involves several risks; the consultant might not have sufficient knowledge or have difficulties understanding the corporate culture and collaborating with other staff within the client?s organization. Since services are intangible offers and it can be intricate to put right price level for something which can only be evaluated when the project is finished, puts severe strain on suppliers competing with other companies in the same market when looking for new clients.

This paper focuses on how young people use and are affected by Facebook. The study embodies students from the social work program in Sweden and their view on Facebook use. Earlier research has shown that Facebook use has increased among youths. At the same time research tells us that social interaction plays an important part in shaping our identity. It is from those stands that we base this paper on, and explore our interview persons answer after the theories of Erving Goffman and the people who have studied him, such as Bernie Hogan and Zeynep Tufekci.

Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.

This is a study that aims to investigate what is being spoken about on an internet forum created for people who suffer from extreme loneliness. The study aims to answer questions regarding the users identity and general opinions regarding live a life of more intense solitude. The basic scientific approach of the study is centered around two terms, taken from Howard S. Beckers book "outsiders" (1997). These two terms are "outsiders" and "deviant careers", both dealing with the subject of deviant behavior.

Denna uppsats syftar till att undersöka hur fyra sexuellt dominanta kvinnor uppfattar sin sexualitet. Särskilt inriktar den sig på hur kvinnorna definierar sig som sexuellt dominanta och vad dominans innebär för dem sexuellt men också till vardags och generellt. Vidare undersöks hur informanterna uppfattar sin sexuella dominans i relation till sin identitet och sitt identitetsskapande överlag. För att kunna verkställa syftet har fyra kvinnor intervjuats som alla definierar sig som sexuellt dominanta på ett eller annat vis. Fortsättningsvis inriktar sig uppsatsen på kvinnor som utövar sin sexuella dominans via aktiviteter och uttryck för dominans vanliga inom bdsm..

The research of this Bachelor?s thesis examines classifieds for librarians, and makes use of Ørom?s theory of sixlibrarian identities plus Schreiber?s complementary seventh identity. The main focus of the thesis was to examine what qualities and skills are presented and what identities are manifested in the classifieds. A third issue was to explore how relevant Ørom?s theory is to examine and understand the profession today.The data was analysed by the use of content analysisand a hermeneutics approach was taken.

Sammanfattning ? ?Hur uppnås framgång på lång sikt med varumärkesutvidgningar??Frågeställning: - Hur kan Hennes & Mauritz's varumärkesutvidgning studeras och beskrivas för att ett företag inom klädbranschen ska kunna ta del av denna information och lyckas utvidga framgångsrikt på lång sikt?- Hur ställer sig konsumenter mot utökningar av ett varumärke?Syfte:         Syftet med denna uppsats är att studera varumärkesutvidgning ur ett långsiktigt perspektiv genom att analysera företaget Hennes & Mauritz. Detta genom att undersöka skillnader mellan det företaget vill förmedla med sina varumärkesutvidgningar och hur konsumenterna upplever det. Dessutom är syftet att ge rekommendationer till vad företag inom klädbranschen bör tänka på vid planer på vidareutvidgningar, samt att ge förslag på hur även H&M kan stärka sina vidareutvidgningar.Metod:         Uppsatsen är en kombination av kvalitativ och kvantitativ studie    där all empirisk material har arbetats samman med teoretiskt ramverk. Teorin behandlar varumärken och hur den är uppbyggd, samt varumärkesutvidgning med ett fokus på framgångsfaktorer.

Problem Intresset för sport är omfattande i världen och med sporten kommer möjligheter för företag att kommunicera med marknaden. Dessa möjligheter innefattar sponsring. Företag väljer olika sponsringsobjekt, sätter upp mål och aktiverar sin sponsring. I dagsläget finns det dock alltför många företag som investerar i sponsring utan eftertanke till objektets karaktär eller potentiella målsättningar. Dessutom brukar företagen enbart utöva varumärkesexponering vid sportevenemang.

The purpose of this study is to explore how different discourses about risk linked to HIV prevention is likely to affect the decisions on the distribution of state funding for preventive activities aimed at 'men who have sex with men' (MSM). This by making qualitative interviews with principals that have an impact on this decision. Using a discourse analytic approach, based on both theoretical and methodological foundations, I investigate the discursive constructions of risk of HIV linked to certain groups and behaviors. MSM is found in the material placed into two different formations of groups, on one hand by the behavior on the other hand on the basis of identity. The identity position is organized discursively from a ?victim? position while MSM provides an "operator" position.

This study sets out to investigate how the roll of the teacher is constructed in the Swedish Teachers? Unions trade publication. Based on the theory of social constructionism we have used the method of critical discourse analysis to establish dominant trends and patterns in how the roll of teacher is constructed in editorials in Swedish Lärarnas Tidning. We have established that the conflict between a modernist school tradition and a postmodern society has resulted in a dominant, traditional teacher discourse which is being simultaneously challenged by both a market-orientated discourse and a professionalization discourse. Furthermore, we attempt to highlight how these ?ideal? constructions can create problems in terms of identity construction for teachers.

Att attrahera topptalanger till sin organisation och skapa en trivsam och utmanande arbetsmiljö är något som har blivit allt viktigare. Den nya generationens medarbetare har helt andra prioriteringar när det kommer till att välja arbetsplats. Det handlar inte längre om vad den arbetssökande har att erbjuda organisationen, utan snarare tvärtom ställer sig många frågan, vad har organisationen att erbjuda mig?För att möta dessa behov måste organisationerna se till att ha en strategi för att attrahera och behålla medarbetarna. Strategin om Employer Branding handlar om att skapa ett starkt varumärke som arbetsgivare och se till att organisationen blir attraktiv och drar till sig medarbetare med rätt kompetens.

Drömmen om en tunnel genom Hallandsåsen har funnits sedan tidigt 1900-tal. Syftet med denna järnvägstunnel är att göra västkustbanan mer effektiv och konkurrenskraftigare än vägen. Genom att ta bort flaskhalsen som den nuvarande järnvägen utgör kan tågkapaciteten samt tåghastigheten öka förbi Hallandsåsen. Detta är en riktning med miljön då tågen rullar med 100 % förnyelsebar energi vilket medför att miljöbelastningen kan minska. I projekt Hallandsås används en tunnelborrmaskin (TBM) som är gjord för att både kunna borr i hårt och mjukt bergmaterial.