The thesis aims at describing how culture is produced and reproduced at IF Friskis&Svettis Stockholm, a Swedish non-profit training association. The authors claim that organizational identity plays a major part in determining ways of action within the organization. Selection processes, programming and internal recruitment and sensemaking are essential issues of the cultural production and reproduction..

Given the current geopolitical situation in Europe and the upcoming election for the European Parliament, it is important to further analyse individuals? attitudes towards European integration, specifically the Common Security and Defence Policy (CSDP). This analysis aims to gain a deeper understanding of individuals attitude towards CSDP. Therefore, the objective of this study is to analyse which factors that plays a leading role in influencing individuals? attitude towards CSDP.

I samband med att konkurrensen ökar inser företag vikten av att positionera det egna företagsnamnet som varumärke för att lyckas på marknaden. Syftet med denna uppsats är att undersöka hur företag internt använder sitt företagsnamn vid positionering. För att uppnå syftet genomfördes personliga intervjuer med VD, marknadsdirektör och produktionschef på AB Älvsbyhus. För att skapa en unik och svårimiterad position har det framkommit att företag är beroende av hur väl det internt lyckas med att bygga det egna företagsnamnet som varumärke. Studien visar att företag internt positionerar det egna företagsnamnet som varumärke genom att stå fast vid sin övertygelse om vad varumärket står för och förmedla denna bild till de anställda och intressenterna.

In light of the coming workforce shortage in Sweden the competition for human capital will be intensified on the market where employers compete in order to attract skilled labor. The competition will be most noticeable in the knowledge-intense industries, where the employees are seen as the companies? most valuable asset. The purpose of this paper is to examine how small knowledge-intensive companies can improve their position in the labor market by using the HR-model People Capability Maturity Model in order to affect their companies' Employer Brand. We take the basis of the theoretical framework in which we examine and identify the key dimensions of the Employer Brand concept and present the People Capability Maturity Model more closely.

Syfte: Syfte med uppsatsen är att öka vår kunskap om product displacement samt att utreda den påverkan product displacement har på mottagaren sett ur ett marknadsföringsperspektiv. Pararellt undersöks om fenomenet kan vara en fördel eller nackdel i marknadskommunikationen. Utgångspunkten i utredningen är att varumärkesinnehavare själva använder sig av product displacement.Metod: Denna studie har genomförts med en kvalitativ metod och induktiv ansats. Metodvalet har sin utgångspunkt i den bristande teorin då fenomenet product displacement är ett nytt begrepp sett ur ett marknadsföringsperspektiv. Undersökningen bygger på tjugo kvalitativa intervjuer med mottagare av product displacement samt två respondenter med yrkesanknytning inom marknadsföring.Avgränsningar: Denna uppsats behandlar endast product displacements effekter på mottagaren som i vårt fall är begränsat till studenter i ålder 20-25 år.

Vid dimensionering av lokal brand enligt bilaga C, i EN 1991-1-2, så erfordras en värmeutveckling som beräknas i bilaga E. Boverket hänvisar dock i Europeisk konstruktionsstandard, EKS, 9 att bilaga E inte får användas utan rekommenderar i stället att Boverkets allmänna råd om brandbelastning, BBRBE, bör användas. En problematik vid användandet av BBRBE, är att den inte innehåller några beräkningsmetoder för värmeutvecklingen. Det åvilar därför projektören att vid varje enskilt fall vid analytisk dimensionering använda sig av relevanta beräkningsmetoder för att beräkna effektutvecklingen vid lokal brand.Syftet med det här examensarbetet är därför att utreda och jämföra beräkningsmetoder i Eurokod för lokal brand i hyllställningar i livsmedelsbutiker med simuleringar i FDS, Fire Dynamics Simulator, för att komma fram till slutmålet som är att fastställa en metod för att ta fram brandeffektkurvor och temperatur-profiler vid dimensionering av lokal brand. En metod som baseras på ekvationer från bilaga C och bilaga E i EN 1991-1-2.

The purpose of this study was to highlight LGBT asylum-seekers experiences of expressing their sexual identity or gender identity in the country of origin and in the asylum process in Sweden. By interviewing people who got permanent residence in Sweden because of gender or sexual orientation in Utlänningslagen (2005:716) we have been able to explore their own experiences from expressing themselves. This study analyse these experiences from a social psychological perspective, from this analysis we aimed to obtain a deeper understanding of how the experiences from the country of origin affects on the experiences in the asylum process. This study shows that LGBT asylum-seekers often is facing negative reactions from the environment in the country of origin, these reactions can limit their possibilities to express their sexual identity or gender identity in the asylum process in Sweden. The negative reactions they experience in the country of origin have contributed to that many LGBT people internalize feelings of fear to express themselves, feelings that often stays when they come to Sweden to seek asylum.

This thesis is a study of social alienation in two novels by Sara Lidman, Regnspiran (1958) and Bära mistel (1960). Taking the Swedish ?people?s home? and the normative view of people that it entailed as its point of departure, it examines the different kinds of alienation present in Lidman?s work. The analysis consists of three main parts. Part one examines geographical alienation in the novels, as well as the process of racialization of bodies that are considered out of place.

In this thesis recruiter?s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual identity and what does recruiters look for when the look someone up on the internet. Personal interviews with recruiters were done in six different media companies in Stockholm to find out how they used social media when searching and employing new employers.

A violent conflict emerged in the Indonesian province of Aceh in 1976, with the rebels of the Free Aceh Movement, GAM, on one side, and the Indonesian government on the other. GAM demanded Aceh to become independent, but the Indonesian government did not accept their nationalistic claims. The conflict therefore lasted for almost thirty years, and many civilians were killed during this period. This essay deals with this particular conflict; its causes and its solution. In the centre of the analysis we find theidentity of the Acehnese people, and the way in which this identity has beenconstructed and re-constructed throughout the history.

The aim of this study is to analyse how female neopagan practitioners form their identitiesindividually as well as collectively. Using Ernesto Laclau?s and Chantal Mouffe?s discourse theory and Anthony Giddens? descriptions of late modernity and self-identity, I intend toinvestigate my informants? construction and upholding of a meaningful identity and sense ofself. I will also look at how the neopagan movement can be viewed as a phenomenon closely interwoven with the overriding tendencies in our contemporary society. Neopaganism is an umbrella term that is used to describe a number of modern nature religions that take their inspiration from pre-Christian traditions.

AbstractTitle: Brand communication ? An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation ? En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS)Number of pages: 53 (55 including enclosures)Author: Johan LarssonTutor: Göran SvenssonCourse: Media and Communications Studies CPeriod: Second term / autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The purpose of this essay is to study how two small Swedish clothing companies, Borka and BayIcon, manage their brand communication. Brand communication includes work with target groups, brands, media and finally communication in a bigger perspective.

My essay is an investigation of American Psychos Patrick Bateman. Why is Patrick Batemans identity one so easily described as shallow and superficial? I discuss theese questions from a marxists point of view putting Bateman in the context of Georg Lukács theories of reification. I compare the structure of Patrick Batemans identity with the idea of an reified identity to se how the mechanisms of reification creates the entity that is Patrick Bateman.My conclusion is that one answer to Batemans shallowness is the phenomenon of reification. To get a grasp of how shallowness might be understood I combine the theories of Lukács with Bakhtins idea of the aouthorative discourse.If one look upon reification as an aouthorative discourse and one also presume that human existence is social and verbal the conclusion is that Patrick Bateman cannot exist because of what he is an example of.

ABSTRACTThe aim of this essay is to analyze and discuss the razors? and tweezers? roles and dualism between them in the Nordic Bronze Age societies. This paper is an attempt to investigate what these little things can tell us about the people that were buried with them. For this purpose I have examined material of burial that consist of finds of razors respective tweezers and their connection with artefacts in the graves. I have done a comparative and contextual study together using quantitative and qualitative methods to investigate their roles and dualism.

Established brands often market themselves in the same way as they've always done. There are two main reasons for this, it has worked before and general marketing strategies tells them to do so. However, a fairly new branch of marketing research have found that incongruent marketing may be a better way for an established brand to communicate to their target groups. This thesis is all about incongruency. Previous research in the area of incongruency have never dealt with aesthetics of the incongruent ads.