Denna uppsats har skrivits under vårterminen 2011 och behandlar de riksintressen för kulturmiljövården som finns i Sverige, med en fallstudie som analyserar processerna rörande det omdiskuterade hotell- och kongresscentret Stockholm Waterfront i centrala Stockholm. Syftet är att få en förståelse för vad kulturmiljöns riksintressen innebär, vilket skydd de har och hur dessa påverkar omgivningen när förändringar sker.Planer på ett centralt beläget kongresscenter i Stockholm har funnits sedan 1990-talet, men det var år 2000 som processen drog igång på allvar. Flera förslag har tagits fram under årens lopp, men ekonomiska besvär har satt stopp två gånger om innan Projekt Klara, som var arbetsnamnet för det nu färdigställda Stockholm Waterfront, kom att bli verklighet. Projektet har dock fått utstå hård kritik då det från vissa håll menas att byggnaderna inkräktar på det riksintresse som Stockholms innerstad med Djurgården utgör, och stadsbyggnadsdebatten i Stockholm har delvis på grund av detta blivit mer aktiv än tidigare. Den kanske viktigaste frågan har visat sig vara huruvida nybygget utgör en påtaglig skada på riksintresset, vilket inte har varit lätt att avgöra då det är ett subjektivt ämne. .

AbstractKnowledge is today usually used as a way to compete in todays working life. It has become a fashionable concept and is used without a purpose. Both Plato and Aristotle used knowledge as a concept and Plato foremost acknowledged the theoretical aspect of knowledge and called it episteme. The practical aspect of knowledge was by Aristotle called techne. Today there are several concepts that describe the practical and theoretical aspect of knowledge.

This thesis examines the experience value of the wolf and wolf hunting presented in mediaduring December 17, 2009-Feruary 15, 2010. I analyze news articles, editorials and letters tothe editor in three newspapers. In order to investigate the experience value of the wolf and thewolf hunt, I have with inspiration from a model employed in the assessment of experiencevalue of tangible cultural heritage, developed a model which I use to analyze the mediamaterial according to the criteria of aesthetic value, identity value, value of tradition andsymbolic value. In order to analyze the results of the analyze, I employ experimental andsociocultural theory and method, which means that I assume the experiences of the wolf andthe wolf hunt as related to a social and cultural perspective that partly depends on how weidentify ourselves and what kind of experiences and understandings we have of the landscapeand large carnivores. Since media affects how we perceive our surroundings and the wolfhunting attracted much attention in media, I found it interesting to examine how the wolf andthe wolf hunt were displayed in news articles and letters to the editor.

This bachelor thesis consists of an analysis of museum environment. In the research, case studies have been done at the, Stockholm based museums, Swedish museum of Natural history?s exhibition Natur i Sverige (Nature in Sweden) and the Nordiska museet?s (Nordic history) exhibition Modemakt (Power of fashion) and learning environment Lekstugan (playhouse). The purpose of the research was to study how cultural heritage is used and developed within the museum pedagogy aimed at children. The research is based on a multimodal approach with focus on learning resources.The research examines the museums focus on children and youngsters, what the goals for this focus looks like on respective museum and how the focus is visible in the actual museums.

Traditionell marknadsföring tycks ha allt svårare att nå konsumenter. När flera vill göra sig hörda samtidigt blir det svårt att sticka ut och göra sig sedd. När någon kommer med något nytt, gör andra likadant. Ett sätt att sticka ut är genom att vara originell och ha en unik varumärkesidentitet, eftersom den är svår att kopiera. Evenemang kan också fungera som varumärken.

In the ever increasing media clutter it is hard for marketers to make their products stand out. New ways of reaching consumers are constantly arising. This study seeks to further investigate the phenomenon known as product placement, delimited to movies/television. By conducting an experiment we tested whether different presumptions matters for what effect a product placement will have on attitude and if these could be affected. We also looked at if the level of product integration effect attitude and realism enhancement.

Den här uppsatsen handlar om barn- och ungdomslitteratur. I bakgrunden ges en kortare historik om barnbokens historia i Sverige fram till och med år 1960. Syftet med uppsatsen är att se hur skolan gestaltas i barn- och ungdomsböcker från år 1955. Jag har i undersökningen valt att avgränsa mig till svenska barn- och ungdomsböcker som kom ut i tryck första gången 1955. Med hjälp tidigare forskning har jag analyserat de lästa barn- och ungdomsböckerna.

This essay focus on the social media Twitter and how three Swedish PR practitioners view and use communication strategies for this social media. Twitter was created 2006 and is kind of a new channel in the digital world. The micro blog has over these few years attracted 175 million users across the world. In Sweden there is 91 000 registered users and according to a survey, 11 000 of them are active by tweeting once a day.Twitter is highly current and all kinds of people are using the social media, for example, artists, companies and individuals. Twitter is with its highly number of users building a new market for organizations to find their stakeholders.

I dagens samhälle kretsar shopping inte bara kring själva produkterna som säljs, utan även om hur butiksmiljön är uppbyggd. Den visuella miljön och hur produkter presenteras har stor påverkan på kunders beteende och inköp. Ljus, ljud och färger påverkar våra sinnen både positivt och negativt, vilket butiker utnyttjar på olika sätt. Syftet med detta uppsatsarbete är att beskriva vad unga kunder (18-25 år) anser ska ingå i ett attraktivt och starkt butikskoncept. Syftet är också att undersöka hur unga kunder upplever likheter respektive skillnader gällande butikskoncept för butikskedjor och produktutvecklande varumärkesleverantörer.

This essay is from a student at the cultural science program in Karlstad University. The essay in Culture studies deals about the history use and about the cultural-historical values on buildings. The buildings are from a certain area called the neighborhood Almen and have in the past been threatening many times of demolition. The neighborhood Almen buildings survived a huge city fire back in the 19th century. Since then the buildings has been known as a memory and by the inhabitants and as the oldest part of the city left.

This thesis presents a method of making repairs in log houses. The purpose of the thesis is to use this method to exemplify crafters practical intellect. The method is based on the use of a template board to transfer the measurements onto the new log. There is a dearth of literature dealing with timber repairs, and the literature regarding using a template board for this is non-existent. The description of this method has therefore been compiled from interviews with active timber crafters.

This bachelor thesis consists of an analysis of museum environment. In the research, case studies have been done at the, Stockholm based museums, Swedish museum of Natural history?s exhibition Natur i Sverige (Nature in Sweden) and the Nordiska museet?s (Nordic history) exhibition Modemakt (Power of fashion) and learning environment Lekstugan (playhouse). The purpose of the research was to study how cultural heritage is used and developed within the museum pedagogy aimed at children. The research is based on a multimodal approach with focus on learning resources.The research examines the museums focus on children and youngsters, what the goals for this focus looks like on respective museum and how the focus is visible in the actual museums.

Va?rdet hos konsumenter definieras och utva?rderas pa? ma?nga olika sa?tt. Denna uppsats a?mnar testa en modell fo?r att ma?ta varuma?rkesva?rde och se om den kan anva?ndas fo?r att ma?ta produktva?rdet fo?r en oka?nd produkt i dagligvaruhandeln. Detta genom att applicera modellen pa? produktens produktnamn.

The purpose of this essay is to look at how museums design their activities as tourist destinations through the dissemination of history. In order to research this problem we have posed the following questions: How do museums act in order to animate and interpret history? What does the future hold for the museums? In order to find the answers to these questions we have made a deep-going analysis of the activities of four museums, Nordiska Museet, Etnografiska Museet, Historiska Museet and Naturhistoriska Museet. These museums have been analyzed by means of interviews, observations and the study of documents. Our theoretical perspective is informed by a hermeneutic perspective as well as Foucault´s definition of museums as institutions, and the concept of storytelling.

This reports goal is the give BSR AB more information that's useful towards their customers in marketing of their products.It involves tests of different air filters designed for cars and 3D-modelling of Opti-Flow systems. The three models thats being tested is SAAB (93SS), VAG (1.8T) and Volvo (S60). To every brand there are three different models. A orginal- , sport- and an open cone air filter (Opti-Flow).The results indicate that the open Opti-Flow filter has better performance compared to the other cased filters. The sport filters for SAAB and Volvo has better performance then the original filter.