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5986 Uppsatser om Brand experience - Sida 55 av 400
Ungt chefskap inom kommunal äldreomsorg: en empirisk studie av hur unga chefer upplever sin yrkesroll som chef i förhållande till sin ålder
The purpose of this study was to examine how young managers (26-32 years old) in municipal old-age care organizations, in Skåne and Blekinge, experience their professional roles as managers in relation to their age. One of the questions asked in this study was whether managers experienced that their age affected their managerial position, and in that case, how? In order to investigate this, a qualitative method was used, including interviews and observations. Seven interviews with young managers were conducted. My approach in the working process was influenced by Grounded theory as defined by Glaser and Strauss (1968).
Med existensen i ett språkligt rum : Om relationen mellan språk och existens i Göran Tunströms roman Skimmer
Captured in the room of Göran Tunström?s spoken language, fenced behind his barrier of manic words. This essay is about the limit of language and world?s necessity to be spoken to be experience, about telling as a manufacturer of meaning and a subject?s motion between fiction and reality. Based on the novel Skimmer from 1996, my purpose is to identify ?a linguistic room? in Tunström?s narration and show how this room is given an existential character by its temporal and spatial dimensions.
Föräldrars upplevelser av att leva med ett barn som har typ 1 diabetes
BackgroundType 1 diabetes is a chronically disease that often occurs in early life. In every year around 77.000 children in the world is estimated with type 1 diabetes. When a child gets a chronically disease it affects the whole family, specially the parents who will be the child's caregiver.AimThe aim of this study was to describe parents experiences of living with a child with type 1 diabetes.MethodA literature review was carried trough based on 10 qualitative scientific articles. The articles were analyzed and two main themes and seven subthemes emerged.ResultsAll parents experienced that they needed some kind of support particularly early in their illness. They felt it was a big responsibility to take care of their child with diabetes and parents often felt anxiety and fear associated with the disease.
Upplevelse av stress : Biståndshandläggares upplevelser i två kommuner i Mellansverige
This study deals with one of the most discussed work environmental issues in the modern society of Sweden today - work related stress, its causes and how stress can affect people in their working situation. Our study is based on a questionnaire among aid handling officers in two municipalities of the middle of Sweden, and two interviews with their directors. We found that aid handling officers has a complex occupational role. We also found that the officers in these two municipalities experiences about the same level of stress.Further in the study, we will deal with whatever could be the cause of the stressful situation, using the demand/control model of Karasek and Theorell. The result shows that despite the similarity of the stress experience, the cause was shown to be different.
Besökattraktionsutveckling i Fisksätra : En studie av intresset för ett nytt kulturhistoriskt besöksmål
Fisksätra has a historical background that goes back to the battle between Russia and Sweden that took place in 1719. This battle is known as "Slaget vid Stäket". Today there are plans to develop Fisksätra as a tourist destination where focus lays on the historic factor of the battlefield that took place there. As of this a project called the HAMN project has started to try to develop a new experience park at this destination unlike any other.The aim of this essay has been to study how much potential this experience park has to become a popular tourist destination in the future, while looking at the potential interest of the foreign tourists. This essay is written as an assignment for Göran Andersson, who is in charge of the tourism department at Södertörns Högskola.
Användarupplevelse av ett komplext infotainmentsystem i en bil. En verklighetsbaserad studie av gränssnittet mellan människa och fordon
In recent decades here has been a huge development in information technology (IT), where we humans are increasingly using IT in our daily lives, ranging from social media to music streaming services; this has also been a reflection of the technologies developed to our cars. Infotainment systems have become an increasingly regular feature in modern cars where the high degree of integration such as navigation, mobile and Internet has become more common and more sought after. Despite this, relatively little research problemized User Experience of a complex infotainment system in a car. This study thus has the intention to consider the relevance of reality based tests by examining how the user experiences a complex infotainment system in a car. We asked ourselves; How do the user experience a complex infotainment system in a car? We conducted our qualitative study, an interview with researchers in the field of vehicle and road safety and designed a number of system-related activities in a test session where we observed three users.
Riskhantering i svensk köttindustri : analys av slakt-, styckning- och charkföretag
The changes in the Swedish meat- and meat processing industry have been substantial in recent years. These changes will alter the business environment for many companies. In order to be prepared to face new threats and new opportunities, companies should be actively working on these issues. Risk awareness and by developing of risk management strategies companies can act quickly and effectively when the conditions changes. The objective of this study is to analyse whether and why companies in the Swedish meat- and meat processing industry use various forms of risk management strategies.
Kalmarflyg, din lokala prispressare till Stockholm : En Fallstudie om Kalmarflyg som varumärke
Syfte: Syftet med uppsatsen är att skapa en djupare förståelse av varumärkesuppbyggande av varumärket Kalmarflyg samt lyfta fram kundernas syn på Kalmarflyg. Våra frågeställningar är:- Vilken identitet har Kalmarflyg?- Vilka egenskaper kan vi identifiera i varumärket Kalmarflyg med hjälp av Kapferers tre varumärkesuppbyggande modeller?- Hur ser kunderna på varumärket Kalmarflyg?Metod: Vi har använt oss av en kvalitativ metod och kontrasterat denna med en kvantitativ metod. Den kvalitativa metoden består av två intervjuer medan i den kvantitativa metoden återfinns kundernas röster i from av statistisk säkerställd data från Svenskt Kvalitetsindex (SKI): ?Rapport Sverigeflyg 2009 Privatpersoner?.
"ANDAS SKA MAN ÄNDÅ GÖRA" : - Föräldrars förlossningsupplevelser då psykoprofylax använts som förlossningsförberedelse
Several factors can affect the childbirth experience among parents. Previous research showed that parental education was insufficient. Parents who participated in both regular parental classes and psychoprophylaxis education were more satisfied with the psychoprophylaxis education compared to those who participated in only traditional parental classes. Psychoprophylaxis should be more considered as it could help the woman to handle her pain and contribute to increased self-esteem. The aim was to describe and illustrate the parents' childbirth experiences when psychoprophylaxis was used as childbirth preparation.
Battle of the Produce
Thesis Purpose: The purpose of our thesis is to explore different plausible scenarios concerning the future of the Swedish produce industry with regards to branding. Methodology: In order for us to answer the research question and fulfill its purpose, we have utilized a qualitative approach combined with of both an inductive and deductive theoretical approach. Our study is both explorative and speculative. Theoretical Perspective: The theoretical framework of our research is based upon Porters Five Forces and Competitive Advantage combined with Kapferers Brand Identity Prism and his ideas on Brand Innovation. Additionally, we have utilized the Game Theory.
Tjejer vs. killar på Facebook : En studie om ungdomars identitetskonstruktion och deras syn på andras identitetsskapande på Facebook sett ur ett genusperspektiv
The purpose of this study was to examine the experience of organizational culture among salespeople at a specific workplace. The purpose was also to investigate what motivates these salespeople in their work and the impact culture has on their motivation. We have used a qualitative research method to collect the empirical material. With the help of seven interviews, including six salespeople from one of Sweden?s biggest electronic retailer and also one information interview with a sales consultant, we attempted to find the answer to how they perceive the organizational culture and how it affects their work motivation. The following questions are used to fulfill this purpose: ? How do the salespeople experience the organizational culture? ? What motivates the salespeople in their daily work? ? What effects does the organizational culture have on the salespersons motivation? As analytical tools we have used are the concept of organizational culture, Schein's description of the three components of culture and Herzberg Motivation-Hygiene theory. The results of the study indicate that the salespeople experience a positive organizational culture and that this culture promotes fellowship and unity between colleagues, which in turn contributes to an enhanced motivation.
Moderna trä- och betongstommar i flerbostadshus : En teknisk jämförelse av ett fyravåningshus med två stomalternativ.
Målet med detta arbete var att belysa skillnaderna mellan ett fyravåningshus med trä- respektive halvprefabricerad betongstomme ur ett tekniskt perspektiv för att utröna vilket stomalternativ som är att föredra.Faktorer som belystes var:Tjocklekar på bärverksdelarLängsta möjliga spännvidderInstallationsmonteringElementmonteringGrundstorlekLjudisolerande förmågaRisk för fuktskadorBranddimensioneringProjekteringskomplexitetBygghandlingar från ett befintligt flerbostadshus med trästomme erhölls och analyserades, och ett hus med likvärdig stomme av betong projekterades.Bärverket med halvprefabricerad betong dimensionerades efter rådande Eurokoder och detaljer utformades enligt gällande lagar och regler samt erkänd branschstandard.Ur de tekniska perspektiv som avhandlats i denna rapport väger fördelarna med betong något tyngre än träalternativets fördelar trots att egenskaperna i vissa hänseenden är mycket lika.Betongalternativet ger stora fördelar vad gäller brand och ljud och är samtidigt enklare att projektera, medan trä har sina fördelar i montering och grundläggning. Att välja en stomme av trä till ett flerbostadshus verkar också ha fördelar i de icke avhandlade aspekterna, t.ex. miljö och arbetsmiljö.För att uppfylla ljud-, brand- och fuktkrav i ett trähus krävs det avancerade byggsystem som innebär stor komplexitet i projekteringen vilket kräver ett nära samarbete mellan träprojektör och fabrikör. .
Intranät från ett användarperspektiv: En fallstudie om hur en grupp bibliotekarier upplever och använder sig av intranät i deras yrkesroll.
This is an investigation into the ways in which a group of librarians experience and make use of the intranet in their vocational role. The theoretical frame of reference consists of a model of how professionals seek information, which is based on a role-theory. As a method, I have applied a qualitative case-study. Using semi-structured qualitative interviews I have interviewed five librarians and the webmaster responsible for the intranet in their library. I have investigated how elements such as the age and vocational role of the librarians affect their use of the intranet.
Ett klick ifrån ett varumärke? : En studie kring hur svenska mikroföretag bygger upp sina varumärken på Internet.
Nya möjligheter leder till nya utmaningar. I takt med att privatpersoners användande av Internet ökat explosionsartat, har även företagens närvaro ökat markant. Företagen ser möjligheter då kostnaden för marknadsföring och varumärkesbyggande on-line ofta är lägre än att gå via de mer traditionella media kanaler. Internets natur gällande kommunikation ger företagen en möjlighet till att närma sig konsumenterna och bygga en relation till dem.Studien ämnar skapa förståelse för hur svenska mikroföretag inom mode använder nya mediekanaler för att bygga upp sina respektive varumärken. Således utfördes ett förståelseinriktat arbete där den empiriska basen består av fyra stycken semistrukturerade intervjuer med tre mikroföretag samt en med en PR- konsult.
Akutrumssjuksköterskan i den medicinska larmsituationen
Background:Incoming medical alarm is a common routine for emergency nurses. Working in these situations may represent a major burden on the individual nurse. Purpose: To investigate emergency room nurses' experiences in receiving medical alerts focused on education, safety, security, skills and experience, and andherence to guidelines. The purpose was also to investigate whether there were any differences in action between the emergency room nurses who had worked longer or shorter period than two years with this.Method:The design was quantitative, comparative and descriptive. Surveys were distributed to 30 nurses who worked in the emergency room at a Swedish hospital.