Background: Increasing globalization has changed the business environment and also resulted in increased awareness of the consumers and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. A part of a company's CSR, CRM, cause-related marketing, which is a relatively new marketing strategy and created when companies choose to partner with charities and market it. Garment/clothing industry has as many others come to be shaped by the effects of globalization, but has also endured heavy criticism over the years. This criticism is largely because of the outside world's reaction to the exploitation of developing countries.

The purpose with this study was to investigate the client?s experience of Marte meo treatment and the procedure in the treatment from a responses and relational perspective, since the treatment occur within the social service frame. The theoretical framework consists of some central concepts. The concepts are experience of treatment, responses and relational perspective. The analysis of the empirical material has been carried out with the help of the concepts and earlier research.The method consisted of qualitative, semi-structured interviews with six informants.

One area of responsibility for a nurse is to alleviate suffering. Gender research has shown that there are differences between men and women. The aim of this literary study has been to elucidate men and women’s experience and expression of pain and to examine to what extent sex and gender influence which treatment the patient receive. The study is based on 21 scientific articles from the databases PubMed and Cinahl. The result shows that women experience and express more pain than men, postoperative and experimental. It is however not possible to draw any general conclusions in terms of the need for men and women to be treated in different ways.

The main drivers of luxury consumption is to obtain prestige and status, therefore the possibility of visible consumption of products is a key dimension of the product. Typical examples of luxury goods include cars, handbags and watches. These are consumed in the public arena where the possibility to show off the product and the brand is the greatest. When examining luxury products and what drives men and women to pay premium prices for a brand and for a logo, a fascinating finding is that there are products that fundamentally lacks these attributes, but which are considered to be classic luxury products. An example of this is perfume.

Background: Loneliness is an ordinary but complex concept which exist of several dimensions. Loneliness can mean and create suffering for the individual but there is sometimes a need to be alone and some individuals who live alone can experience a communion with the existence itself.Aim: To clarify the concept loneliness and its complexity with focus on the experience of loneliness in elderly individuals.Method: Walker and Avants (2005) model for concept analysisResults: The defining attributes the analysis resulted in that the experience of loneliness in elderly individual's is: a subjective and unique experience; positive or negative and ranges in intensity; strongly connected to communion and social relationships with other individuals; connected to loss and miss of one or several elements as meaningful interactions, communion, physical abilities, work, respect, health and quality of life. The attributes were also closely connected to their antecedents and consequences. To clarify the concept further was a model case, a borderline case and a contrary case created. The empirical referents are presented in the discussion.Conclusion: Through clarifying the core of the concept with focus on elderly individual's experience of loneliness is the hope that this concept analysis can support nursing staff to search for understanding for the elderly individual's experience of loneliness and pay attention to its complexity..

Purpose: The purpose of this thesis is to identify and analyze innovative products and services within the telecom industry, letting these findings constitute possible ways for CSPs to innovate the experience of their customers. Methodology: The research in this thesis was conducted from a qualitative approach and data were collected using primary- (expert interviews) and secondary sources (journals, articles, web sites etcetera). In addition, a research design entailing four sequential steps was created to stipulate and illustrate the logic underpinning the methodological process. Theoretical perspectives: The theories are divided in three groups. Background theories ? these intend to capture the problematic nature of the transforming telecom industry, examples of such theories are; value chain theories and ecosystem theory.

The purpose of this masters? thesis is to investigate how public librarians perceive privacy in connection with new technology in libraries. The main research questions are: - How do librarians experience the phenomenon privacy in the library?- How do librarians experience the relation between privacy and technology in the library?- What does this say about the relationship between privacy, technological development and library work?The study was performed with a phenomenographic methodological approach. The material consists of qualitative interviews with eight librarians who work at public libraries where the technology RFID (Radio Frequency Identification) has been implemented.

Foods that stimulate health and satisfy consumer expectations are needed. In a consumer´s perspective, products that provide several kinds of health benefits, without any call for major changes in their behaviour are needed on the market. With this increasing interest in health promoting food product, one of the biggest challenges for the food industry is to find the conditions and right position on the market and find the opportunities to enter the market successfully. New products with added health values can be developed to cure and counter welfare diseases as in this case for diabetics type 2. Swedish food companies have a desire to respond to welfare diseases and one welfare disease is diabetes type 2. Many of them have an ambition to develop new products to respond to the growing population and find a supply that could suit their customers.

I denna studie avser vi att undersöka hur varumärken, främst de korporativa, kan förstärkas genom tillämpning av de olika country of origin strategierna i företagens varumärkesbyggande. För att uppfylla vårt syfte har vi valt att utföra en kvalitativ undersökning av två fallföretag. Vi har samlat data till empirin i form av intervjuer, butiksobservationer, hemsidor samt diverse nedskriven dokumentation. I analysen tolkas sedan empirin i skenet av teorier kring varumärkesbyggande och country of origin. Genom att tillämpa effekterna av country of origin kan företag på ett effektivt sätt förstärka sitt varumärke.

When a videogame is being played it is rarely a static experience. A videogame can consist of various systems that affect each other in an unpredictable manner which makes the player experience unique for every player.Throughout the years developers of games have used random chance in a games programming to affect the user experience. Sometimes it even goes so far as to having entire games based around the idea of the game itself randomly generating content for a player to experience.This paper will examine randomly generated content in videogames. It will take examples from existing ones and describe how they use it, and reason regarding the benefits and drawbacks of having random chance affect the user experience.The paper will step-by-step examine the purpose of various commonly occurring objects and features of a typical dungeon in an adventure videogame. It will reason around their purpose, and figure out ways to use them in a structured  manner so that we can guarantee that there will be no deadlocks that the player can't overcome.This will range from the environments in rooms, the shape of them, to the objects and creatures that inhabit them, such as locked doors, keys, and bosses.

Degeneration of trademarks - a legal construction or a marketing problem? This paper discusses the issue of degeneration of trademarks. The study has its starting point in the conflict that may arise between the principles of marketing and the legislation concerning IP rights and market law. In this study several verdicts are studied in which degeneration has been addressed. Analyzing these rulings as well as the current legislation in the light of marketing theory, a conflict between marketing and legislation can be noted.

The purpose of this essay is to analyze theories about positioning that will create an image of the positioning process, which we later on shall benchmark with other companies way to position their brand. By this, we want to obtain a well-documented work on how Luma Metall AB should work with the positioning on its brand in the future. This essay is based on a qualitative method that is characterized by an abductive approach. The empirical materials we have gathered through interviews with 5 selected persons that are well experienced on the subject have given us important information. We have come to a conclusion how a small company in a B2B market can position itself.

A crisis situation that has been more commonly occurred in the industry of conveniencegoods lately is the product related crises which thereby has become a challenge for everymarketer to handle. As the negative publicity tend to enlarge the crisis and spread to thecategory as a whole, it's not only important to have a crisis management to handle crisesconcerning the company itself. But also to be ready to make the best out of the situationwhere the company is threatened to get infected by the negative effects caused by acompetitor.When companies get the chance to make a response on the negative publicity on theircompetitor, as well as the category, through media, the question is - shall they act And howshall they act Which response is the most effective to send out to get out of involvement, notget infected by negative spill over's or even - to make the valenced comparison a way togenerate positive effects and gain market share The purpose of this paper is thereby to find the optimal strategy for an organization in theindustry to handle their competitor's crises through a pronouncement in media. Anotherpurpose to address is whether the brand strength is moderating the effects from the differenttypes of responses tested in this study. This purpose aims to find guidelines depending onthese moderating effects.The paper commodiously, strongly supports that there are beneficial effects to be generatedfrom making a response in either positive or negative direction in oppose of actively choosingnot to make a pronouncement at all.

The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market.  The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the study identified a number of touch points to be particularly important in the process of incorporating green marketing. These findings are presented in full in chapter five. We have found that the framework of green marketing is established during the company?s choice of green strategy.

This essay is based on a mission from Anna Schibli, Director of Tourism at Solliden Palace. The thesis aims to investigate the image that Solliden Palace has, and the picture that local and regional tourist offices have of the Sollidens Castle brand and what position Solliden include in these markets. A total of six in-depth interviews with tourist offices, at local and regional level, has been carried out and an initial in-depth interview with Anna Schibli of Solliden Palace. The responses of the respondents have since been interpreted and processed based on an inductive approach, in order to interpret the image that Solliden Palace has. Scientific papers have been studied and analyzed in order to generate an explanation and understanding of the research area.