The group of elderly people in Sweden will increase significantly in the future and science point out that the future elderly people will not accept today?s standards and offers of assistance in today?s public elderly care. Therefore public elderly care stands before a significant challenge in terms of development that has to be sustainable. New research also points out that middle managers can be a great strategic resource, and a founder of success, in the challenge of sustainable development. The aim of the report was to increase the knowledge about what middle managers in public elderly care think sustainable development has to embrace, when it comes to quality and personnel administration, in order to meet the needs of the future elderly people.

The actual project presents the development of a testing rig for a steam engine. A short overviewabout the development of steam engines is presented, until arriving to the development of thepresent engine, which will require to be tested in different ways.The testing rig studied on this project (based on a Lanchester engine) will be used to testdifferent materials and layouts for the group Piston-Cylinder.The engine is a high performance steam power engine, which is going to have a highpower/dimensions ratio, what will lead to require high performance components and materials.An introduction to the testing rig is presented, and the entire design project is done in order toreplace the disappeared documentation of the current testing rig, built on the 1970?s. Also somemodifications done in the original testing rig are presented, as well as some detected problemsand their possible solutions..

Vi ämnar kartlägga arbetet kring varumärkesstrategier hos Öhrlings PriceWaterhouseCoopers, avsedda för att attrahera, behålla och utnyttja kompetent personal. Vårt syfte blir således att undersöka företagets ”employer brand”, samt hur det påverkar organisationens interna arbetsprocesser och positionering på kompetensmarknaden. Uppsatsen är av kvalitativ och kartläggande fallstudiekaraktär och vi har använt oss av en induktiv undersöknings ansats. Primärdata utgörs av intervjuer med representanter från fallföretaget samt en expertintervju. Ur studien går att urskönja att investeringar görs i företagets employer brand.

The purpose of this examination paper is to get an understanding as an upcoming teacher about how friends make an important impact on children?s identity development in school, their choice of friends circle and what kind of groups there can occur among them. With a deeper comprehension of these circumstances should an educationalist be more considerate and adapt his or hers education to prevent negative group formations and to be an outsider. To achieve my results I used a qualitative research method where I through observation handpicked eight students from upper level of compulsory school with different friend circles from two classes for further interviews. Beside this I observed students in their school environment for three days.

This study aims to illustrate the Leader approach and analyze the work of collaboration development within Leader. The idea has also been to describe some of the difficulties that might be encountered in this type of development work. By highlighting the strengths and weaknesses of this approach we hope to enhance the chance that future work in similar projects can be implemented more easily. Leader is a tool and methodology used in the European Union (EU) for work on sustainable rural development and it has been used since 1991. The purpose of Leader is that by supporting rural projects they will gain social capital and development in the rural communities.

The purpose of this essay is to study if and how five South African educators work with music as a special pedagogical tool in children's language development. To achieve the purpose of this study, two research questions were created. As method, interviews of a qualitative character were chosen.  The aim of the method is to give the educators the opportunity to think about and use their own experience before answering the questions.The result shows that the South African educators are not using music as a special educational tool. They rather use music as an everyday educational tool to promote children's language development. The result indicates that music in educational activities promotes children?s communication with each other.

This Master?s thesis is one of two parts of a combined project called Sustainable development around the Lake Victoria, the purpose of which is to investigate the importance of local anchoring and active participation in the work towards sustainable development. The present study aims to investigate whether men and women are empowered by the participatory rural appraisal (PRA) process promoted in their villages by the VI Agroforestry Project Masaka/Rakai. The study is primarily based on interviews with farmers within the project area and brings up a local perspective on the concepts sustainable development, active participation and empowerment. The study shows that to improve the farmers? livelihood and to create a sustainable development in the community, the farmers have to be actively involved in, and in control of, the process.

This study views literary authors as brands and their books as products. The essay examines if different marketing activities will influence attitudes and intentions towards these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The theory, which the hypotheses are based upon, mainly consists of research about culture, brands, attitudes and intentions. The study is quantitative and has an experimental design consisting of different written scenarios. These scenarios are based on background information about a fictive fiction author and type of marketing campaign.

The purpose of our study has been to analyze the character of the interaction between music labels and media and to examine to what extent the artist brand is being considered in music labels relationship with media. This has resulted in our research question:What characterizes the large music labels relationship with media?For this study we have used a qualitative approach to achieve a deeper understanding of our chosen topic. We have conducted seven interviews with representatives from both major record labels and media companies with great knowledge about our subject. Five of the interviews were conducted face-to-face and two were performed via e-mail.In the final chapter we answer our research question and thus present our conclusions.

The profit a company makes is dependant of its employees which means that their competence is important for the company to perform well. The middle manager has a central position in the organization and is expected to take on different roles. This probably puts a lot of demands on the middle managers and their competence. We want to contribute with a comprehension of how learning, competence and needs for competence can look at a middle management level. Furthermore we also want to find out what kind of strategy for competence development the middle managers want the company to use so their competence development can be facilitated.

The purpose of this study is to examine how pre-school teachers think about the importance of circle time in regard to the child's language and social development from a sociocultural perspective. Furthermore the study will include what role the educators? have during the circle time.To answer our purpose we have chosen the following question:What is the role of the teachers in the circle time?What are the teacher?s thoughts about the circle time?s importance to children's social development?What are the teacher?s thoughts about the circle time?s importance to children's language development?The study is constructed on qualitative methods, where we conducted structured interviews with six preschool teachers and observed their circle time to collect our empirical material. The study is also based on Vygotsky's sociocultural perspective which says that all learning takes place through relations and interaction with other people in the cultural context you are in. The results have shown that pre-school teachers are aware of the circle time?s importance to children?s development, and purposely plan the circle time to give children the opportunity to develop both socially and linguistically skills..

Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication.

Syfte och frågeställning: Syftet är att ta reda på hur globala företag ? i detta fallföretaget Scania CV AB ? genom sina officiella intern- och kundtidningar i olikaländer förmedlar företagets kärnvärden och därmed corporate brand.Metod: Ett urval av tidningar ifrån företagets intern- och kundtidningaranalyseras utifrån ett semiotiskt samt kulturellt perspektiv. Både ett urval avartiklar ? både text och bild ? och tidningarnas grafiska kommunikationanalyseras.Slutsatser: Företagets kärnvärderingar är vagt formulerade och ger därmed stortutrymme för tolkningar av dess innebörd. Därmed kan nästan allt som skrivs itidningarna sägas förmedla företagets corporate brand.

The purpose of this study was to examine how local producers in the food and confectionery segment in Västernorrland, Sweden, working to communicate that the product is locally produced through its packaging design. We have chosen to look at how they work with the right packaging design because it is such an important part of the product marketing. A further aim was to examine how consumers perceive the packaging design of the locally produced products and how they consider that the packaging design communicates the product as locally produced. We have also analyzed the graphical elements contained in the locally produced product packaging through a semiotic analysis.The theoretical framework is based on theories in brand communication and Visual Communication, specializing in packaging design?s visual elements.The method used in this study is a qualitative method.

The purpose of this essay is to try to understand the relationship between the structures of modern working life and the development of burnout. By using the method of qualitative interviews we wanted to see if the Effort-Reward Imbalance Model could be applied to the data we had collected. Two questions have been highlighted in our research:        ? Is it possible to establish a relationship between the structures of modern working life and the development of burnout among the subjects interviewed?  ? Is it possible to explain the development of burnout among our interviewed subjects through the Effort-Reward Imbalance Model?    Our theoretical frames are the general theories of the modern society and the modern working life as developed by Anthony Giddens, Ulrich Beck and Zygmunt Bauman. We have also used Johannes Siegrist?s medical-sociological Effort-Reward Imbalance Model (ERI-Model).