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7489 Uppsatser om Brand development - Sida 43 av 500

Labba i teori : Kan praktiska laborationer öka förståelsen av teoretisk datalogi?

Design for Six Sigma (DFSS) is a further development of the Six Sigma draft to carry through preventing quality measures in developing and designing of new products and processes. With increasing demands on enterprises development processes to be more safety and faster the need of DFSS arise as a product, process and service development concept in the organisations. Design for Six Sigma aims to improve and structure the development process of an organisation and consider the application of the innovation problem solving. The concept aims to leave the structure of the traditional Six Sigma concept and instead, from an innovative perspective, search for new solutions to existing problems. The concept constitute of a toolbox with a lot of quality tools that are divided into phases in a development model.

Bryr sig företagskunder om leverantörens corporate image? : Betydelsen av leverantörens corporate image vid köp av kunskapsintensiva IT-konsulttjänster.

Background: Critical conditions to become an attractive supplier of knowledge based IT-services in the B2B market are many. Besides the fact of supplying a service of high quality one must as a supplier communicate values which are understandable and desirable for a new buyer. Buying a knowledge based IT-service involves several risks; the consultant might not have sufficient knowledge or have difficulties understanding the corporate culture and collaborating with other staff within the client?s organization. Since services are intangible offers and it can be intricate to put right price level for something which can only be evaluated when the project is finished, puts severe strain on suppliers competing with other companies in the same market when looking for new clients.

Hearing is believing

Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.

Turismutveckling av en landsbygd : - En studie om landsbygders utvecklingspotential inom turismnäringen

AbstractThe tourism industry has evolved to a vital factor for destination development in rural areas. This study aims to see how the tourism industry can be seen as an opportunity for development in rural areas. To be able to develop, rural areas have to be restructured and this study presents the restructuring problems that rural areas usually face and how developing tourism can be seen as a solution to these problems. Five destinations of rural character have been investigated in this study in order to see how these restructuring problems are expressed and addressed through tourism. A key example has been used to provide a clearer image of how these problems and tourism are related to each other and how their interaction can create a positive development for rural areas in Sweden..

Hur uppnås framgång på lång sikt med varumärkesutvidgningar? : En fallstudie av Hennes & Mauritz

Sammanfattning ? ?Hur uppnås framgång på lång sikt med varumärkesutvidgningar??Frågeställning: - Hur kan Hennes & Mauritz's varumärkesutvidgning studeras och beskrivas för att ett företag inom klädbranschen ska kunna ta del av denna information och lyckas utvidga framgångsrikt på lång sikt?- Hur ställer sig konsumenter mot utökningar av ett varumärke?Syfte:         Syftet med denna uppsats är att studera varumärkesutvidgning ur ett långsiktigt perspektiv genom att analysera företaget Hennes & Mauritz. Detta genom att undersöka skillnader mellan det företaget vill förmedla med sina varumärkesutvidgningar och hur konsumenterna upplever det. Dessutom är syftet att ge rekommendationer till vad företag inom klädbranschen bör tänka på vid planer på vidareutvidgningar, samt att ge förslag på hur även H&M kan stärka sina vidareutvidgningar.Metod:         Uppsatsen är en kombination av kvalitativ och kvantitativ studie    där all empirisk material har arbetats samman med teoretiskt ramverk. Teorin behandlar varumärken och hur den är uppbyggd, samt varumärkesutvidgning med ett fokus på framgångsfaktorer.

Volvo Ocean Race : En studie inom sponsring

Problem Intresset för sport är omfattande i världen och med sporten kommer möjligheter för företag att kommunicera med marknaden. Dessa möjligheter innefattar sponsring. Företag väljer olika sponsringsobjekt, sätter upp mål och aktiverar sin sponsring. I dagsläget finns det dock alltför många företag som investerar i sponsring utan eftertanke till objektets karaktär eller potentiella målsättningar. Dessutom brukar företagen enbart utöva varumärkesexponering vid sportevenemang.

Det skånska svärdet från 800 till 1300 e.Kr. : Fallstudie av 8 svärd

This essay discusses the development of swords in the southern region of Sweden, Skåne. It attempts to locate the areas in Europe where the swords were first made and, in doing so, trace the communication routes by which people traveled. The essay deals with aperiod of a few hundred years, from the late eighth century to sometime around 1300. In that sense, it is therefore also a time study tracing the cultural changes and developments in Skåne during the era of Christianization. Does the development of swords follow the overall changes in society, from an isolated pagan district to a Catholic European community, or not? In answering this question, eight swords were selected and put under closer observation.

Hållbar Utveckling 2010 : Hur uppfattar lärare begreppet idag?

This work is a study of subject teachers in social studies and science understand the concept of sustainable development. The work uses a qualitative and a quantitative approach. Teachers in various schools and stages have been answering questions about how they perceive sustainability, how they implement it in teaching and if they feel that school is important for the future of sustainable development at large.The theoretical background is based on environmental ethics as well as the different meanings and definitions of the concept of sustainable development. These theories and definitions are coupled with the empirical results.The study concludes that all teachers throughout the study perceive the concept of sustainable development as something ecological, something that has to do with nature. A few teachers also state economic and social dimensions.Questions about how the teachers in the study implement the concept in their teaching can be seen as three different approaches.

Skildringen av islam i svenska läromedel : En undersökning om framställningen av Muhammed, kvinnorna och Gud i svenska läromedel

Att attrahera topptalanger till sin organisation och skapa en trivsam och utmanande arbetsmiljö är något som har blivit allt viktigare. Den nya generationens medarbetare har helt andra prioriteringar när det kommer till att välja arbetsplats. Det handlar inte längre om vad den arbetssökande har att erbjuda organisationen, utan snarare tvärtom ställer sig många frågan, vad har organisationen att erbjuda mig?För att möta dessa behov måste organisationerna se till att ha en strategi för att attrahera och behålla medarbetarna. Strategin om Employer Branding handlar om att skapa ett starkt varumärke som arbetsgivare och se till att organisationen blir attraktiv och drar till sig medarbetare med rätt kompetens.

Krav på KRAV : En attitydundersökning gjord på företagsekonomistudenter vid Uppsala Universitet

Aldrig förr har den svenska konsumenten varit så hälso- och miljömedveten. Ett resultat av detta är att fler mervärdesmärkningar har dykt upp på våra butikshyllor. En av de mest kända mervärdesmärkningarna inom ekologiskt producerade varor är i dagsläget KRAV-märkningen.Syftet med denna uppsats är att undersöka om Uppsala Universitets företagsekonomistudenters attityder gentemot KRAV-märkta produkter stämmer överens med den bild som KRAV vill förmedla. Studenterna har fått ange vilka produktattribut de anser vara av störst vikt vid livsmedelsinköp, vilka sedan har jämförts med hur väl de anser att KRAV uppfyller dessa. Genom detta har vi kunnat urskilja en generell attityd hos studenterna gentemot KRAV-märkta produkter.Resultatet visar på att studenterna har en positiv attityd gentemot KRAV-märkta varor.

Vision Malmö - En analys av Malmö stads visioner kring stadens utveckling

This thesis is a critical discourse analysis of the vision of Malmös contemporary urban development. By analysing official documents produced by Malmö municipality our aim is to make discursive and sociolcultural practices in the constitution and construction of the city visible and problematicize them. To do so we use critical discourse analysis and theories on Urban Studies. Malmö is a city historically labeld as a ?labour- city?, with heavy industry as its main labourmarket.

Språkutvecklande arbetssätt i förskolan : language development approach in preschool

The purpose of this study was to investigate into the praxis based sociocultural tools that are utilized to enhance language development in early childhood education. Four pre-school teachers were involved in this study. Two were recruited from an independent pre-school "Maria Montessori", practicing the pedagogical philosophy developed by Maria Montessori. Two were from a public pre-school herein named "Kvasten", which has no official philosophy but where the teachers (like in many Swedish pre-schools) work in a general alignment with the principles of Reggio Emilia pedagogics. The theoretical fundament of the study lies in the general theories of language development and education of Jean Piaget and Lev Vygotskij, and the comparative element mainly concerns the variations in pedagogical praxis between the two pre-schools, and the way the teachers reason about language development.

Brandsäkerhet på tunnelborrmaskiner: en människa, teknik och organisations studie av brandsäkerhet vid Hallandsåsen

Drömmen om en tunnel genom Hallandsåsen har funnits sedan tidigt 1900-tal. Syftet med denna järnvägstunnel är att göra västkustbanan mer effektiv och konkurrenskraftigare än vägen. Genom att ta bort flaskhalsen som den nuvarande järnvägen utgör kan tågkapaciteten samt tåghastigheten öka förbi Hallandsåsen. Detta är en riktning med miljön då tågen rullar med 100 % förnyelsebar energi vilket medför att miljöbelastningen kan minska. I projekt Hallandsås används en tunnelborrmaskin (TBM) som är gjord för att både kunna borr i hårt och mjukt bergmaterial.

UML som stöd vid småskalig utveckling av ett inbyggt system

This project aims at investigating if the use of UML as a support to small-scale development ofan embedded system is relevant. The investigation is conducted by using UML during the initialphase of the development ofTelfafill, a filling machine by the company ?Telfafill AB?. The aimof the development of Telfafill is to separate the user interface from the control unit. In additionto this main objective, Telfafill AB would like possible changes to, and additions of,functionality of the filling machine to be investigated.Within the boundaries of this project, the development of Telfafill reached a full requirementspecification of the proposed system, and contact was made with potential external developers.No prototype construction had been started when the project ended.

Förskolegårdens miljö : Inbjuder gården till aktiviteter som stimulerar barnets motoriska utveckling?

Through observations of the childrens play, I have made notes of all activities at the pre-school playground. The intention of the observations was to see if the playground environment invites and stimulate the childs motorie development. The study will be a part of a future planning work of the preschool environment.The results show that the pre-school playground environment invites to physical activities that stimulate the childs motory development. The variation of activities is dependent on the design of the landscapes. The pedagogues taking part of the childrens activities are one of the factors which contributed to the childs choice of activity.The preschool plays an important part in the childrens development so it is important that all personnel have basic knowledge on the importance of outdoor activities.Keywords: Fundamental movement, motorie development, preschool playground, outdoor enviroment.

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