Marknadskommunikationens syften kan vara många, men att bygga företagets varumärke starkare kan vara en av anledningarna till kommunikation med omvärlden. Att som företag inneha ett start varumärke är en fördel på en allt mer globaliserad och konkurrensintensiv marknad. Det är därmed av vikt för företag att på ett tydligt sätt kommunicera sin identitet för att differentiera sig mot andra varumärken. En möjlig positioneringsstrategi att använda sig av för företag är att kommunicera varumärkets country-of-origin, något som enligt tidigare forskning kan vara extra gynnsamt för designrelaterade företag. Syftet med denna studie är att undersöka svenska modeföretags användning av country-of- origin i sin marknadskommunikation.

This paper is part of the research programme ViSuCity, a programme with the goal of creating more sustainable urban planning through the development of better visual tools, which ultimately means better communication between various parties of public planning. The paper concerns the implementation of MCE into a 3D program for visualization. Multi criteria evaluation (MCE) is a technique that has been developed during the last 20 years. It merges GIS with AHP, forming a decision making tool for localization of, for example, new buildings.The result is an automated tool that enables advanced analysis of geographic areas.The tool has a very high potential due to the completely automated MCE and it is adapted for people without a technical background, let alone formal training in MCE. It provides great opportunities to test different scenarios, something that should be an important advantage.

AbstractTitle: A changing climate? A study on the changes of the communicativeclimate. Klimat i förändring? En studie om det kommunikativaklimatets förändring.Author: Anne BjörckAim: The aim of this essay is to study changes in the area of the communicative climate and link that to Karl Weicks thoughts on communication and change. Karl Weick is famous for his contribution to organizational theories and he is still very well used around the world and that is the main reason to why his theory is served as a base in this essay.Method: The essay has a theoretical base with elements of qualitative explorative research method.

Purpose/Aim: The aim of this essay is to study the expectations towards the launch of an intranet in a large organisation.Material/Method: A qualitative method has been used to fulfil the purpose of this essay. Indepth interviews have been made with eight informants of dioceses.Main Results: The study shows that the eight informants of dioceses all are positive towards the launch of an intranet in the organisation. They believe that it in time will lead to a more effective intern communication with less channels and more efficient messages..

The purpose of this thesis is to find out how clients at Effect Reklambyrå (an advertising agency) view the communication and relationship with Effect. Conclusions are then drawn based on what the clients say. The conclusions show how Effect can improve in these areas.The study uses a qualitative research method since the phenomenon studied is complex and requires deep understanding. A total of 16 interviews took place. Seven clients were interviewed by phone and nine clients participated in a personal interview face-to-face.

The aim of this study was to evaluate parents and course leaders'perceptions of ComHome, a course in communication for parents. Thecourse aims to change the interaction between the parent and the child in aselected play activity based on a defined goal and agreed methodology. Thedata consisted of four group interviews and an individual interview with atotal of 12 parents and course leaders. The interviews were transcribed andcontent analyzed. The study showed that parents and course leadersconsidered goal attainment scaling as a rewarding approach.

The purpose of this dissertation is to create an understanding of how a personal idea in the mind of an entrepreneur becomes an outspoken vision in one biotech company. More specifically, for what purpose the vision is used at different stages, how it is communicated, its content and what impact previous visions have on future vision work and in order to reach a deeper understanding of how vision develops over time and how it is used we have employed a qualitative approach based on a case study. The theoretical framework starts with the concept of vision and related concepts. Furthermore, the entrepreneur?s and manager?s usage of vision is examined.

Syftet med uppsatsen är att undersöka ungsocialisternas föreställningar om arbetarklassen. Den teoretiska utgångspunkten för undersökningen är tanken om att klass är något som skapas genom språket som utvecklats av bland andra E P Thompson, Gerath Stedman Jones och Joan Scott. 1910 bildades en ny nationell fackförening i Sverige, Sveriges Arbetares Centralorganisation (SAC), vilket markerar undersökningen början och slut. Ungsocialisterna var drivande i bildandet av SAC och därför är det intressant att studera deras syn på den klass de ville organisera. Materialet för studien består av ungsocialisternas två officiella tidningsorgan ? Brand och Nya Folkviljan ? under perioden 1909-1910.

Le Français, what is that? What is actually a language?Questions like these are not easily answered and whilelinguists are continuing their search for the essence ofour communicative systems we are all free to make ourown interpretations.In various media, like schoolbooks and otherlanguage-teaching material, for instance, you mayfi nd visual interpretations of what French is, as alanguage?. Very often it is the common picture of whatis considered typically French that is shown. There areseveral problems to be found in limiting oneself to thesekinds of visualizations. One of these is that the Frenchlanguage is no longer strictly French.

While designing an intranet for people with mobile work there are things you have to consider. This thesis is aim to bring understanding to the difficulties involved in these kinds of situations. Our focus is to develop ideas that motivate the assistants to use the intranet. We have looked into the profession of personal assistants and wish to highlight their problems to access the intranet. And we will as well demonstrate their needs for communication.

The purpose of this bachelor thesis is to examine the different ways thatFamiljehemscentrum use to increase the number of families that show interest in takingcare of foster children. This thesis will examine which families are targeted by Familjehemscentrums present communication, which families they should target in thefuture and also the best way to do that. In order to answer these questions a number of interviews were conducted. The first interview was a group interview with three social workers that all work at Familjehemscentrum. Three more individual interviews were conducted with representatives from foster families to investigate how they were recruitedand what they think about being a foster family.

The mental health has during the recent years decreased among Swedish adolescents while theinternet has become a common tool for communication between people. Aim: The overall aim is toidentify the relationship between internet use among adolescents and their mental health. Method:A literature based study within a defined research field. Result: The scientific hypotheses whichexist is based on whether social capital increase or decrease due to internet use. The healthoutcome is positively affected by internet communication, especially for boys and socially anxiousadolescents.

AbstractTitle: A democratic organisation - one click away? A quantitative content analysis which studies the potential of democratic communication through intranet use.Authors: Stina Gabrielsson and Jill Johansson VennelinPurpose: The purpose of this study was to investigate whether there is potential for democratic communication within the NGOs through intranet use.Key questions to be answered were: To what extent is authority versus members represented on the intranet Klick?s discussion forum? What/which communication-related functions out of social function, knowledge transferring and debate are featured in the posts published on the intranet Klick?s discussion forum? Are deliberative discussions being practiced in the discussion forumthreads on the intranet Klick? The thesis is based on the theory of deliberative democracy. In order to substantiate the theory has theoretical perspectives concerning participation and involvement also been applied. These perspectives are derived from organizational theory and internal communication.Method/Material: This study consists of a quantitative content analysis of the 477 posts and the 129 discussion threads available on the NGO RFSU?s intranet Klick the 29th of november 2012.Main results: The results show that 63, 4 percent of those who were active in the discussionforum represented the category authority, while the category members were formed by 36, 6 percent.

This thesis investigates techniques for stealth hydroacoustic communication using spread spectrum. The Swedish naval defense organisations have a vision that all their units should be able to communicate with each other, even between underwater vehicles. But the properties of water makes it a complex channel to use for wireless communications. Radiomagnetic waves have very limited range in water, therefore acoustic waves are used. In this report the basics of wireless communication systems are described including source coding, channel coding, modulation techniques as well as different techniques for spread spectrum.

Background: Encounters between patient and health care have been shortened and fragmented. Times when the patient is in the continuum of care is related to how well the patient feels confirmed in the meeting with his/her carers. Aim : The aim of this study is to highlight skills that nurses use to provide good care relationships with patients in the ambulance and emergency room. Method: A literature review was done. Search for articles was conducted in the databases Cinahl and Pubmed.