The purpose of this thesis is to investigate industrial branding, which as a relatively new concept, both for practioners as well as academia, comprises a less explored application of the brand concept. The theoretical background of the study consists of marketing theory concerning the brand concept, and theory concerning industrial marketing. The empirical foundation consists of case studies of four industrial companies, based on interviews with representatives from the companies. All four companies have engaged in activities which they themselves see as industrial branding. Initially, the study sets out to determine the occurence of industrial branding, according to this study?s definition, and continues to tentatively explore the implications of branding in an industrial context.

Purpose;the purpose of this study is to investigate whether a product ad observer's purchase intention, perception of product quality, brand image perception and price perception is affected depending on the size of the text that was used in the ad to communicate the product price.Methodology;the study was conducted using a quantitative method through a survey. The implementation of the study has been done by using three variants of the same suit ad where the three different variants have been manipulated on the text size on the price information, by reduced / increased the text size. The implementation has also been carried out using two different ad sender, with three ads for each sender.Result and conclusion;the text size on the price of a product ad mainly affects the observer's price and quality perception, where the small text will have a positive effect on quality perception and a negative effect on the quality perception. Even brand image changes depending on the text size where small text will have a positive effect..

Internet and social media have opened up new possibilities for companies and organisations tocommunicate their brand. It only takes a few seconds to communicate the message of a website to theuser. This indicates the importance of having the intended message of the website communicated clearlyin order to give the user a correct impression of the company or the organisation. When it comes to theconcept design of a website, it?s important that all different parts is presented uniformly.

This master thesis in economics discusses the time use of today as well as the observed trends in time use over the last 20 years in Sweden. This is done by analysing time-use and consumption data at the microeconomic level, i.e. by explaining individual behaviour given the economic assumption of a rational behaviour. We reach the conclusion that the value of time is an important explanatory variable concerning the rationality in that time is used differently by different individuals and in the changed use of time. Furthermore, other variables such as social norms and the process benefit of a certain activity, i.e.

Background: Obesity is one of the fastest growing medical conditions both for children and adults. Children with overweight/obesity risk to be exposed to social discrimination and stigmatization from peers. Stigmatization is when the society labels an individual that deviates from what is considered normal behaviour. Purpose: The aim of this literature review was to describe potential stigmatization of children with overweight/obesity. Method: The study was carried out as a general literature review study.

Den biologiska studien har visat att värphöns genom domesticeringen förändrat och anpassat sina beteenden till att leva med människor. De har utvecklat en minskad rädsla för människor och en ökad stresstålighet. I denna studie har höns återhämtning efter en stressupplevelse studerats. För att se hur domesticeringen har påverkat återhämtningen jämfördes beteenden mellan raserna White Leghorn och red junglefowl. Frågeställningarna som användes för att undersöka detta var: Hur lång tid tar det innan höns återhämtar sina naturliga beteenden, ej stressrelaterade, efter en stressupplevelse? Finns det några skillnader i återhämtningen beroende av kön eller mellan raserna White Leghorn och red junglefowl? Resultatet visade inte på en specifik tid för återhämtning men på att en tydlig återhämtning förekom.

In this study I analysed how burning affects sprouting ability and survival of oak (Quercus robur) during the first season after a burn in southern Sweden. The study consisted of two separate field tests; in the first, two 300 m2- plots in western oak dominated forest were burned to analyze the fire behavior and the immediate mortality of oak and beech seedlings defined as individuals (> 20cm of height). At the end of the season almost 50% of the oak seedlings had resprouted while the beech seedlings had 100% mortality. An attempt to investigate the effect of the burn of artificially sown acorns was totally ruined by wild boar grouting before any conclusive results could be seen. In the second test the resprouting ability of oaks of varying diameters (average BHD 7-9 cm, range 2-42 cm) was examined one season after a prescribed burn in southeastern Sweden.

Extensive cattle management was reintroduced in Sweden during the 1950´s and 60´s. Usually this term refers to suckler cows for meat production that is kept outdoors all year around. Suckler cow farms tend to become fewer but bigger over time. Still however most of the farms with beef cows are small. Extensive animal husbandry can lead to animals becoming shy which leads to difficulties when they are handled due to veterinary treatments, marking, transport etc.

ABSTRACT. Introduction: Human Immunodeficiency Virus (HIV) is a retrovirus which occurs worldwide and spreads between humans mainly through sex, from mother to child, blood and blood products and between injecting drug users. After been infected with HIV for a couple of years the final stage of the infection progress into Acquired Immune Deficiency Syndrome (AIDS), and there is no cure or vaccine, only medication that delays the development of the disease. Objective: The aim of this thesis is to examine the preventive work against HIV in Sweden, the groups at risk for getting infected and to highlight sexual attitudes and behaviours among adolescents and young adults. Method: A literature based study method was used and the material is based on scientific articles and reports from active actors within the field of HIV prevention.

Syftet med denna studie är att utifrån intervjupersonernas perspektiv undersöka vilken betydelse sociala och ekonomiska utbyten har för en organisations möjlighet att attrahera redan anställd personal. Detta eftersom mycket tidigare forskning kring ämnet är av kvantitativ art och inriktad på att attrahera potentiella rekryter snarare än redan anställd personal. Denna studie jämför även likheter och skillnader mellan chefer och personal. För att undersöka hur en organisation kan attrahera redan anställd personal tas avstamp i hur tidigare forskning redogör för hur fenomenet employer brand image används. Den teoretiska utgångspunkten för studien är att individer i sociala interaktioner gör utbyten där något ges och fås.

The aims with the project were to investigate how forage consumption affect production and pigs behaviour around the feeding. This degree project was designed to follow 48 growing/finishing Hampshire*Yorkshire pigs, from 30-110 kg live weight, fed diets with or without 20 % forage inclusion. The pigs were divided in three groups due to dietary treatment. In the first group the pigs were fed 20 % of the energy in the feed ration by long grass/clover silage (LE) and the remaining 80 % by a cereal concentrate. Group two was fed chopped grass/clover silage mixed with cereal concentrate (HE) in the same amounts as LE.

Feline odontoclastic resorptive lesion (FORL) is a tooth disease affecting both domestic and wild cats. Although FORL was described as early as the 1920´s, the etiology is still unclear. Several hypotheses have been presented but different studies have obtained contradictory results, and today there is no generally accepted etiology. Teeth affected by FORL are characterized by root resorption with progressive destruction of the tooth structure and alveolar bone as a consequence of clast cell activity. The disease is considered very painful when reaching a certain stage.

Vi vill öka kunskapen kring vilka attribut som påverkar studenters attityder till tjänsten hemförsäkring. En undersökning har gjorts på komponenten ?Attityd till ett beteende? som är en del av ?Theory of Reasoned Action? och ?Theory of Planned Behaviour?. Data är insamlad från två mindre fokusgrupper som är förstaårsstudenter vid Luleå Tekniska Universitet. Vi har identifierat vilka attribut dessa studenter anser som viktigast hos tjänsten hemförsäkring, vilka är pris, innehåll, varumärke och service.

This thesis deals with the information-seeking behaviour of occupational therapists. Focus was on three different aspects of information-seeking behaviour. The purpose was to investigate how occupational therapists conceive of work-related information needs, their choice and use of formal and informal information sources and their use of the hospital library. Twelve interviews with occupational therapists were conducted at a rehabilitation clinic in a hospital. The theoretical frame consists of a general model of the information-seeking of professionals by Leckie, Pettigrew and Sylvain.

This project was initiated by a desire to improve our knowledge about animal welfare. It is a part of a series of projects involving the way dogs are kept in today?s society. The aim of this project was to investigate the dog?s behaviour when left alone in a parked car.