The aim of this thesis is to study how public libraries in Sweden use alternative shelf arrangements that differ from the library?s original classification system, which in Swedish public libraries usually is the SAB-system. I sent out a survey to 169 public libraries, where I received 114 replies. 77 of these stated that they had some kind of alternative shelf arrangement, therefore these are the ones that are included in my study. I wanted to investigate in what way the libraries had changed their shelf arrangement and why this decision was made.

Bakgrund: Denna uppsats handlar om hur företag ska kunna attrahera framtida kompetens med en ny varumärkesstrategi. ?Employer Branding? är namnet på denna strategi och beskrivs av konsulter som ett medel för företag att via en genomtänkt varumärkesstrategi profilera företaget på kompetensmarknaden. Grunderna i en Employer Branding-strategi innefattar följande aspekter: att kunna attrahera och behålla den bästa kompetensen samt att ena företaget kring sin vision och kultur. Vi har i denna uppsats undersökt och definierat vad en Employer Branding-strategi innebär och hur begreppet kan ställas i relation till existerande teorier.

A literature review of contaminants; cadmium, methylmercury, dioxins, and PCB, for eleven different fish species (Greenland halibut, gilt headed bream, sea bass, wolffish, hoki, ocean perch, angler, Nile perch, pangasius, red snapper and tilapia) that were selected in concurrence with the National Food Administration. The result can be used by the National Food Administration to gain further knowledge about the different fish species to be able to continue to give advice to varied risk category and the public. The gilt headed bream and sea bass were the only fishes whose values for mercury exceeded the limit of 0,5 mg/kg (EU Reg. 1881/2006). In the angler, Nile perch and pangasius the mean value of mercury didn?t exceed the limit, however in some individuals the mercury content did exceed what is allowed.

The purpose of the present quantitative study was to examine gender differences inperceived job satisfaction in two departments, with different work patterns, in a Swedishmanufacturing industry. The questionnaire contained 30 statements and five backgroundquestions. The questionnaire was designed in combination of Job Satisfaction Survey (JSS),Work demands, Social support, Control and Competence (ASK), Questionnaire forPsychological and Social factors at Work (QPS Nordic) and Minnesota SatisfactionQuestionnaire (MSQ). Job satisfaction was measured based on the categories influence atwork, leadership, employee influence, work requirements and the physical environment. Theresults of the present study showed an interaction of gender and department where the femaleindustrial workers, who worked with more monotonous and standardized work tasks, valuedall of the categories of job satisfaction the lowest, except for the category employee impact.The results are believed to depend on that the women in the department had greater demandsfor variety in the work..

The competition in sports equipment and sports fashion today is fierce. And as e-commerce grows, the competing players has to remain accessible and usable regard-less of the device their customers visit the website on. Stadium is Swedens biggest player on the market and puts a lot of effort on their online activity. Something Stadium found interesting was the possibility of introducing elements that would increase the conversion rates directly into the product menu. This study explores the possibility to find a responsive solution for the product menu at Stadiums? e-commerce website which could contribute to increased conversion rates.The study is built upon an experiment and the foundations of the experiment is based upon a market analysis of used design patterns for product navigation in the domain of sport resellers.

I och med den lagförändring som trädde i kraft den 1 januari 2004, då räddningstjänstlagen ersattes av lagen om skydd mot olyckor, lades större vikt på den enskildes ansvar. Ägare eller nyttjanderättshavare av byggnader och anläggningar ska själva ansvara för säkerheten, vilket innebär ett större behov av kunskap inom området. Luftfartsverket, som tidigare hållit utbildningar internt inom brand, räddning och säkerhet, har nu valt att lansera denna tjänst till externa kunder, för att bättre kunna nyttja den kunskap och arbetskraft de besitter. Vi har fått i uppdrag av Luftfartsverket att undersöka attityder till och behov av utbildningar inom brand, räddning och säkerhet hos potentiella kunder.Vårt syfte med denna uppsats är att undersöka hur behoven av utbildningar inom brand, räddning och säkerhet ser ut hos de potentiella kunderna Scandic Karlstad, Fryksdalens Sparbank samt ICA Maxi Karlstad. Genom att ställa kundernas behov mot hur utformningen av den kommande tjänsten är tänkt att se ut har vi för avsikt att identifiera eventuella brister i hur väl de överensstämmer och genom det få fram hur Luftfartsverket kan använda sig av den informationen för att presentera en attraktiv tjänst och därigenom skapa nöjda kunder.Vår studie baseras på teorier kring marknadsföring och innovationer.

The aim of this study was to investigate how a workplace should be formed to promote health according to the employees. The study was made in IKEA handla hemma in Älmhult, Sweden. The aim of the study was to find out why people experience health at their workplace environment, from a salutogenetic point of view. The study is based on 12 strategically selected interviews and where analysed according to Grounded Theory. This resulted in a model where the core category was ?The prevailing spirit of the organisation? and the five main categories was ?That the organisation creates favourable conditions to promote health?, ?That there is a god atmosphere amongst the colleagues and the bosses?, ?The personal point of view about health?, ?The relationship to goals and responsibility? and ?The personal point of view about their surroundings?.

This report will examine various solar energy technologies in order to decide if they could be applied in the Royal Seaport. The Royal Seaport is a Swedish urban district under development in Stockholm, with the goal of becoming a sustainable district. Two main techniques, solar collectors and solar cells, including sub-categories, are addressed in this report. Another sub-category, a hybrid system, will also be mentioned. The main difference between solar collectors and solar cells is the type of energy produced by the system.

The purpose of this study was to examine gender depiction in picture books in preschools. Our experience is that many picture books contain old-fashioned gender stereotypes. During the analysing process, we used the following theories: Yvonne Hirdman?s theory about the stereotypic gender contract and Lev Vygotskij?s theory about experiences increasing our ability to fantasize. We read through 154 picture books in two preschools and categorized them into two categories: normative and non-normative books.

Syftet med uppsatsen var att ta reda på vilka bloggstrategier några av Sveriges framstående bloggskribenter använt/använder för att nå framgång med sin blogg, hur de skapat sig ett framgångsrikt personligt varumärke via bloggen, samt vad de tror motiverar företag att använda deras blogg som marknadsföringskanal. Bloggskribenternas syn kompletteras med två företags perspektiv på fenomenet, dels ett företag som arbetar som annonsförmedlare mellan företag och bloggare, dels ett modeföretag som har god vana av denna marknadsföringskanal. För få frågeställningarna besvarade har en kvalitativ studie genomförts med hjälp av en webbenkät med totalt elva respondenter. Resultatet visade att bloggskribenterna själva anser att de inte använder några utstuderade bloggstrategier för att nå framgång. Vidare visade resultatet att skapandet av ett personligt varumärke via en blogg möjliggörs av en utav bloggaren utmärkande personlighet och bloggstrategier.

The study sheds light on how individuals from different countries experience the labour action Komjobb. The study aim to examine in which consideration experiences of the action Komjobb differs among the participants. The study is based on eight qualitative interviews and analyzed by using the method of phenomenography. We have based this research on a theory about Social constructivism. Other theories that we have used are Bauman's theory about the changing value of work in the modern and postmodern society and Andersson's theory of unemployment as a social category.

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

During the last two years Gothenburg has become a central point in Sweden foractivists in the area of disability. The essay explores which strategies that activist usesin purpose to pay attention to and criticize the Normate. By doing so, five cripactivists have been interviewed about their experiences and feelings about how theymanage to stand up against different types of power relations. The activists describehow they develop different strategies to change their identity positions and takecontrol over themselves.The essay intends to contribute with a crip theoretic view in combination withmaterial feminisms and resistance theory. The conclusions of the essay shows that thenormate is incorporated in both social and material matter and how the activist?s usesthe strategy Critical Disability to negotiate their identity position.

This is a thesis about The Eight Circuit Model, a modern mind map developed for the purpose of illumination and enlighenment by Dr. Timothy Leary in the 1970s. Later, authors such as Robert Anton Wilson and Antero Alli elaborated upon the idea to make it more wholesome and compatible with other ideas expressing the same basic principle. In short, it is an intellectual abstraction of the evolution of consciousness through a series of eight stages, which Leary called Circuits. By looking at the brain as an evolving bio-computer, with thoughts working as software, upgrading itself through neurological imprints, Learys created a Hero's Journey for the modern age.The thesis tries to analyze this idea, as it is presented in Robert Anton Wilsons Prometheus Rising, through the lens of the discourse category ?Western Esoterism.? A hard-to-define subject but described as ?the dialectic of the hidden and the revealed in the field of religion.?.

A decision has been made that the Swedish and the Finnish Navy will expand their cooperation by creating the ?Swedish-Finnish Naval Task Group? (SFNTG).Based on Michael Codner?s theory of interoperability, this essay?s aim is to investigate if the Swedish and the Finnish currently are interoperable with each other, due to their military strategic concepts.According to Codner, similarities between the cooperating nation?s military strategic concepts are required in order to reach a high degree of interoperability. This essay will analyze and compare Sweden and Finland?s military strategic concepts, based on three categories; Global Projection, Territorial Defence and Combat Capability.The conclusion is that there are differences between the Swedish and the Finnish military strategic concepts in every category, of varying degrees. By looking at the results of this investigation, it is clear in what direction the two nations have to adapt their concepts to enable a high degree of interoperability for the future of the SFNTG..