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2654 Uppsatser om Brand attitudes - Sida 65 av 177

Varför ryska? ? En fråga om genus? : En fallstudie om motivation till att läsa ryska

The teaching of modern foreign languages within Swedish educational system has been a subject of a number of alarming reports in recent years. Several studies have shown that students lack motivation to learn any language but English. Of particular concern is the young males? underachieving and disinterest in foreign languages. In the meantime, a number of international studies and the statistical data from Swedish national agencies of secondary and higher education (Skolverket and Högskoleverket) have indicated that Russian is one of the languages that are favoured by males. The primary goal of my case study was, therefore, to examine students? motivation to learn Russian and their attitudes towards language, community and Russian-speaking people.

Konsumtion som symbolik : Identitetsskapande genom klädvarumärken

The purpose of this study is to increase the understanding of how an individual's identity is constructed and reinforced through clothing brands. This we intend to achieve by studying and analyzing the significance of clothing brands on consumers. In close proximity to this purpose, we have chosen to work with three research questions:? How do consumers see clothing as a means to express themselves? ? What perception does consumers have on clothing brands as identity creators? ? How do consumers value wearing clothes from a particular clothing brand?.

Platsvarumärke : Hur en musikfestival påverkar en ort

SyfteVårt syfte är att se hur musikfestivaler kan bidra till och påverka en orts platsmarknadsföring och platsvarumärke.Forskningsfrågor vi har formulerat är följande:Hur kan en musikfestival påverka en ort?Hur kan en ort dra nytta av en musikfestival i sin platsmarknadsföring?Varför skapar sig orter ett platsvarumärke?MetodVi har utfört en kvalitativ studie. Vi började med att leta upp passande teori för musikturism då det området intresserar oss, efter det skapade vi syfte och forskningsfrågor. Därefter har vi har valt att utföra åtta delvis strukturerade intervjuer för insamling av empiri. Vi har med hjälp av den insamlade empirin skapat en teoretisk och empirisk analys.

Hur vi lärde oss att älska bomben ? en studie i svensk atombombspress 1945-52

Inspired by the great arts of scientist and poet Robert J. Oppenheimer, the purpose of this paper is to unveil and highlight the attitudes towards the atomic bomb in Swedish newspapers during the early and most vivid years of the atomic era. By pinpointing and analysing central discourses caused by this paradigm breaking invention, this academic effort reveals the morbid moral of the story caused by loose speculations and the lack of knowledge..

Förutsättningar för undervisning och lärande : Fyra litteraturläsare i årskurs nio och sju år senare

AbstractThis study is based on my work as a secondary school teacher of literature and the Swedish language and rooted in my interest in developing knowledge about the importance of teaching literature in order to both cultivate young people?s reading habits and their view of themselves as readers. The more concrete purpose of this study is to examine a reading project that focuses on theories of literary perception and teaching literature.I examine four pupils who, in 2003, participated in the reading project as readers and compare this description with their view of themselves as readers seven years later. I complete the study by examining how they discuss reading and the teaching of literature. The method is qualitative and the empirics include materiel collected in two different time periods: first in 2003, in a class I taught in a secondary school; and second in 2010, when I examined four of the former pupils who participated in the project from 2003.

?Ge mig ett tält med bubbelpool och jacuzzi, då säger jag ja till friluftsliv? : en komparativ studie om friluftsundervisning

AimOur aim with this study was to examine how outdoor education is designed and experienced in three upper (senior) levels of compulsory school in Stockholm, and to compare it with the Norwegian equivalence.MethodOur method has been interviews with ten teachers, of whom six are Swedish teachers and four are Norwegian teachers. Two Swedish teachers are teaching in other subjects than Physical Education, four are teachers in Physical Education, two are teachers in Norway in Physical Education at and two are teachers in Norway at university level. Questionnaires were used to examine the Swedish pupils? attitudes towards outdoor education. 90 questionnaires were delivered, and 70 answered them.

Stegutrymning ur flerbostadshus

Denna rapport berör ämnet stegutrymning från flerbostadshus med eller utan hjälp av räddningstjänsten. En förstudie har gjorts av Brandforsk där bland annat räddningstjänsten som den alternativa utrymningsvägen har undersökts. Syftet med detta arbete är att undersöka räddningstjänstens olika möjligheter och begränsningar samt att undersöka hur det mänskliga beteendet vid brand är, särskilt med avseende på de regler som styr hur byggnader ska utformas. Olika personer har uttalat sig om räddningstjänsten som den alternativa utrymningsvägen. Bland annat genom att påpeka att det inte alltid fungerar i praktiken och att bemanningen inte alltid är tillräcklig hos räddningstjänsterna.

"Kom och hugg oss" : En studie om idrottsklubben AIK:s kommunikation i samband med det uppmärksammade hockeyderbyt den 22 december 2010

In December 22, 2010, the hockey clubs AIK and Djurgården played against each other in front of an audience of more than 11 000 people in Ericsson Globe Arena, Stockholm. Although it was one of the biggest games of the year, afterwards no one was talking about the actual game on the ice. The reason; several times during the game, hooligans from both sides started big quarrels and the hockey dome felt more like a war scene than a place for a hockey game. From a branding point of view, and along with similar incidents from the past, the night in December did not create a good situation for AIK and their image.  Therefore, in this essay I want to investigate how AIK communicated through the crisis. I also want to evaluate whether their communication was good or bad from the perspective of different crisis communication theories.The essay?s research questions are:How did media describe the crisis and AIK´s part in it?What effect did AIK´s previous history of similar problem have on the ongoing crisis?How did AIK communicate through the crisis?How was AIK´s image affected by the crisis?What did AIK do well/what could AIK have done better?To be able to answer these questions, several news articles from the sports paper ?Hockeyexpressen? has been analyzed as well as a text from AIK itself.

Läraren skapas : ? en romans premisser och hur dessa använts för att skapa en textuell helhet

This essay concerns on how my novel The Teacher was influenced by the Masters course I completed in Creative Writing at Linnaeus University (2012 ? 2014). Basically, The Teacher is about a love affair between a teacher and a student. With an intertextual, comparative and structurally inspired method I examine the process of writing my text. I also examine how my work relates to the great changes of the Swedish school system in the early 1990:s: deregulation, decentralisation and management by objectives.

H?llbar Utveckling inom Modebranschen - En studie om modebranschens f?rb?ttringsm?jligheter ang?ende h?llbarhetsarbete

Inledning: Modebranschen har en g?ng i tiden betraktats som att vara h?llbar d? det exempelvis producerades plagg i sm? kvantiteter. Chinnaduraim (2023) konstaterar att modeindustrin har gjort betydande framsteg inom h?llbart mode, men hon p?pekar att det ?terst?r mycket arbete. Vilka ?tg?rder kan modef?retag vidta f?r att fr?mja h?llbar utveckling inom branschen? F?r att fr?mja h?llbar utveckling inom modebranschen ?r det avg?rande att modef?retag engagerar sig inom de centrala teman: Cirkul?r Fashion, Greenwashing och Grassroot Movement. Syfte: Studiens syfte ?r att unders?ka hur modef?retag kan jobba med h?llbar utveckling inom modebranschen. Metod: En kvalitativ metod har till?mpats d?r studiens datainsamling best?r av semi-strukturerade intervjuer samt offline observationer. Slutsats: V?ra resultat tyder p? att modef?retag borde till?mpa CF-modellen d? den p?pekar hur modef?retag borde endast v?lja ett typ av material f?r att underl?tta kl?dernas demonteringsprocess.

Kunskap om och attityder till dopning bland styrketränande unga vuxna : En kvantitativ undersökning i Mellansverige

The main purpose of this study was to determine the self-estimated levels of knowledge about doping for a group of strength training young adults, and also to get an idea of their attitudes regarding the subject. A part of the purpose was also to investigate the potential associations between knowledge and attitude. Method: To collect information a questionnaire was constructed that was inspired by a similar study and in consultation with the tutor. Questions regarding background, doping and training experiences together with self-esteemed attitudes and knowledge about doping were included. Questionnaires were handed out at gym facilities in central Sweden, and were answered by men and women ages 18 to 35 years.

Bland feeds & tweets : svenska företags användande av sociala medier i arbetet med arbetsgivarvarumärket

Studiens syfte var att beskriva och analysera i vilken utsträckning och hur de 50 största svenska företagen använder sociala medier i arbetet med deras arbetsgivarvarumärke gentemot studenter och andra potentiella arbetstagare.Det är en beskrivande studie som använt en flerfaldig forskningsstrategi där kvantitativ innehållsanalys, kvalitativ innehållsanalys och semi-strukturerade intervjuer använts för att uppnå studiens syfte.Resultatet visade att användandet av sociala medier i arbetet med deras arbetsgivarvarumärke gentemot potentiella arbetstagare är lågt bland Sveriges 50 största företag. Endast 18 av dessa använder någon form av social media i detta syfte, och när det kommer till de företag som endast vänder sig till studenter är det endast 4 företag av 50. Men det står under ständig utveckling, både till antalet företag som använder det och sett till hur det används. Olika typer av sociala medier bidrar med olika möjligheter för att stärka arbetsgivarvarumärket, vilket stödjer forskning som menar på att en kombination av flera rekryteringsaktiviteter ger bäst effekt.Förslag till fortsatt forskning är att utföra en liknande studie om något år för att kunna följa utvecklingen i detta ämne. Även en förklarande studie för att förklara vilka effekter sociala medier har för arbetsgivarvarumärket vore av vetenskapligt intresse.Detta är den första beskrivande studien som undersöker i vilken utsträckning och hur sociala medier används i arbetet arbetsgivarvarumärket gentemot potentiella arbetstagare bland ett större antal svenska företag..

Att starta skolbibliotek : En studie av två fristående skolor

The purpose of this master's thesis is to examine and compare the process of starting a school library at schools which haven't had a school library before, and to examine and compare the experience of this process according to the principals and the persons responsible for the school library.I have examined two Swedish independent primary schools (age 6-15 years). I have made qualitative interviews with the principals and the persons responsible for the new school library. In all, I have made seven interviews. As requested by the new Swedish Educational Act, both schools had recently started creating school libraries. One of the schools had recruited a half-time teacher-librarian and the other had no staffing at all.In the interviews, I have examined the attitudes of the informants towards school libraries, if this attitude has changed during the process of starting the school library, the informants' experiences during this process and the informants' views on the school library as an agent for student achievement.

Erfarna oskulder och arbetande hemmafruar : en studie kring kvinnor i moderniseringsprocesser

This is a theoretical study of changing relations between men and women in the context of modernisation. Ideas derived from a general theoretical discussion will be illustrated by examples from countries that are going through societal changes affecting the lives of men and women; Uganda, Morocco and Mexico. Focus will be on connections between changes in the public sphere and interpersonal relations in the private sphere. One part examines certain effects of women?s increased participation in politics and in the workforce, concluding that these changes may cause conflicts with traditional values and consequently tensions in inter-gender relations.

The Power of the Gift Bag : En studie om användandet av gift bags som marknadsföringskanal

In a time of fierce global competition, where an immense amount of commercial messages reaches consumers around the clock and in every conceivable context, companies constantly seek to find new ways to reach out with their product. One way to do so, that has increased in popularity in recent years, is the use of gift bags. A gift bag may contain samples, miniature products and even products in full size, as a rule from several different brands, which the recipient receives free of charge. The gift bag is typically distributed at some form of event, such as store openings, fashion shows, theme parties and the like, and the receiver of the gift bag can then evaluate the content without any obligation to purchase. The ambition of the companies that choose to participate with their products in a gift bag is, of course, that the recipient will find their products satisfactory, and ideally, that he or she will continue to consume the brand in the future.There are numerous scientific research contributions related to the use of free samples, but very few that concern the gift bag, where a collection of samples from different sources and brands appear.

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