Sök:

Sökresultat:

2654 Uppsatser om Brand attitudes - Sida 43 av 177

Attityder och kunskaper kring hållbara matvanor

The Purpose of this study was to examine what knowledge and which attitudes there are about environmental friendly food in the society. To do so an essay were constructed and distributed to five different working places. Altogether there were 50 essays distributed and 43 were returned. The main result; the respondents think that it is important for people to learn how to consume food in a more environmentally friendly way. The majority of the respondents recognized the eco-label KRAV but the European eco-label and Demeter were not recognized in a less extent.

?Man blir bättre på att läsa med hjärnan? : En studie om elevers attityder till och upplevelser av lärarens högläsning i årskurs 1

The aim of the study is to investigate pupils? attitudes to and experiences of reading aloud by the teacher in grade 1. The study answers questions about how the pupils perceive the reading aloud, what they think they learn from it, and what books they prefer the teacher to read from. The study was conducted with the aid of semi-structured interviews with eleven pupils, six girls and five boys. The study shows that the pupils have a great deal to say about reading aloud.

Matematik, ett tråkigt ämne! Kan laborativt/praktiskt arbetssätt ändra elevers attityder till matematik?

The aim of the study was to investigate the students´ attitudes towards mathematics, their knowledge in the subject area they find the least interesting and whether laborative/practical working methods could awaken their interest and curiosity. During our work, we have looked into previous studies regarding girls´ and boys´ attitude and performance in mathematics. We handed out surveys to students in grade 9 at a School with many people from other cultures and nationalities in Malmö in order to find the answers to our questions. The result showed that most of the students thought that the subject area "scaling" was the least interesting. The implemented action program was a laborative/practical task within the "scaling" area.

Effektivitet framför diskussion? ? Bibliotekariers tankar kring folkbibliotekets utbud

The aim of this Bachelor?s thesis is to find out what librarians think about the public libraries? collections. How do they want to develop their collection and what do they want the collection to offer society?Sanna Talja has developed a theory about different attitudes regarding collection development. These are named ?the general education repertoire?, ?the alternative repertoire? and ?the demand repertoire?.

"Programmet har ju en låg status" : Gymnasielärares tankar och attityder om elever på yrkes- och studieförberedande program

This paper is named ?The status of the programme is low? ? Gymnasium teacher?s thoughts and attitudes towards students in the vocational- and the educational programmes. The purpose is, as the title reveals, to examine the attitude of four teachers in the Swedish gymnasium towards the vocational and the educational programmes and the students that attend either one of them. This purpose is accompanied by research which says that the educational programmes? status is higher than one of the vocational programmes.

Vårdpersonalens uppfattningar om fibromyalgi

Aim Our aim is to highlight perceptions of fibromyalgia among health care personell.MethodsA systematic literature review conducted with a deductive approach.FindingsHealth care personell felt insecure because of a lack of understanding which lead to avoiding contact with these patients. Many felt that the fibromyalgia patient was categorised and that they would have been better served with another name of their disease. There was a great distrust against the diagnosis and its aetiology. The patient was perceived as troublesome, illness-fixated and draining the personell of energy. The paradox that the patient is looking so healthy but bearing so much pain was confusing for the health care personell.Conclusions Communication and an empathic encounter was identified as important elements for patient care.

Mindre modemärkens öden - i branschens händer?

Den svenska modebranschen är en hårt konkurrensutsatt bransch och för mindre modeföretagi tillväxtfas är ett starkt varumärke och image en viktig del i att särskilja sig och sinaprodukter från mängden. I ett mindre modeföretag kan varumärkesfrågor lätt komma attbortprioriteras med främsta motivet att budgeten inte ger utrymme för den typen av satsningarsamt att kompetensen inom företaget ofta brister på just dessa punkter. Som alternativ har denexterna varumärkesprocessen presenterats som ett mer realistiskt alternativ för det mindremodeföretaget då det går ut på att låta sitt kringliggande externa nätverk i större utsträckningstyra och påverka varumärket. Detta branschnätverk kan bestå av allt från media, regering ochintresseorganisationer till mer närliggande aktörer som återförsäljare, PR-byrå ochleverantörer.Syftet med uppsatsen är att, utifrån ett varumärkesperspektiv, beskriva vilket inflytandeexterna branschaktörer har på ett mindre modeföretags tillväxt. För att exemplifiera problemethar en enkel fallstudie på det svenska modeföretaget Stylein genomförts, som med sinpositionering i det svenska medelprissegmentet och tillväxtfas befinner sig inom ramen förden problematik som beskrivs.

Undersökning av skalväggs egenskaper utan igjutning med betong

Skalväggar består vanligtvis av två betongskivor 45-75 mm tjocka med en luftspalt emellan. Skalen i väggen hålls ihop med armeringsstegar. Luftspaltens bredd beror på väggens totala tjocklek och gjuts i på plats. Målet med detta arbete är att undersöka skalväggens egenskaper då luftspalten inte ingjutits med betong. Om skalväggen visar sig ha god hållfasthet och bärförmåga kan den börja användas istället för massivväggar.Beräkningarna för bärförmågan utförs delvis med FEM program (Finita Elementmetod program) och delvis med kompletterande handberäkningar.

Artisten och innebörden av det personliga varumärket

The purpose of this study is to understand and get increased knowledge about what it means to see artists as brands. What are the typical assets and what kind of advantages and disadvantages are distinctive when it comes to applying a brand perspective on artists. Brands are an important part of our lives today, and the benefit of seeing a company as a brand has made that not only big companies are interested in building brands. Beyond companies even persons now want to become brands. The new perspective in seeing persons as brands is interesting and something that made us curious to investigate.

Attraktivare förortskommun : Är interkulturella kompetenser givande varumärkesattribut när mångkulturella förortskommuner vill dra till sig fler företag?

The competition between the Swedish municipalities has increased as the world has become more globalized, which means that they need to become more attractive for sustaining sound finances and not to find themselves to have a downward trend. One possibility to show the attractiveness of a place is by using place marketing and therewith attaining a stronger brand position. There are 20 suburban municipalities in the county of Stockholm, of which six are multicultural or are having a minimum of 20 percent immigrants among the residents. These immigrant areas are segregated based on class, income and culture. Problems associated with these areas have historical aspects that dates further back than modern immigration does.

Marknadsföring i maktens korridorer : En studie om sociala mediers funktion i riksdagsvalet 2010

The current election is causing a debate in the Swedish media. The parties are trying to convince voters by spreading interesting and informative messages through different kind of media. Social media has emerged as a new way of reaching voters. All the current parliamentary parties have implemented this communication channel into their marketing strategy. People have both admired and judged the channel´s applicability in election campaigns.

Faktorer som påverkar sjuksköterskans omvårdnad av mrsa bärande patienter

Mulitresistent staphylococcus aureus (MRSA) is a bacteria that is resistent against penicillin, this makes it difficulte to treat. MRSA causes woundinfections and other seriouse conditions. If MRSA establishes in an hospital environment it often spreads fast. Common ways of spreading MRSA is through direct or indirect contact. The nurse should work according to guidelines, apply hygienic routines and prevent the spread of infections.

Modersmålsundervisningens existens och förutsättningar : Om samarbetet mellan SO-lärare och modersmålslärare på en skola i södra Stockholm

This paper aims to examine the mother tongue subject and it´s existence and condition in a school located in the south of Stockholm. I have performed interviews with four teachers about their opinions and attitudes regarding the mother tongue subject in the school were they work. Two of the teachers are teachers in social studies and two of them are teachers in the mother tongue subject. My aim is also to examine whether an interest exists among the teachers to collaborate in between the subjects and what possibilities and conditions such collaboration would have in effect. I have applied a qualitative method based on personal interviews with semi-structured questions as my data acquisition method.

Unga flickors och deras föräldrars attityder till mat och ätande : en longitudinell delstudie av IDA-projektet

I föreliggande studie har unga flickors attityder till ätande över tid studeras, samt sambandet mellan föräldrars attityder till mat och ätande och deras döttrars attityder. Detta gjordes genom frågeformulären Children´s Eating Attitudes Test (ChEAT) och Eating Attitudes Test (EAT), från IDA-projektet (Identification of Dieting in Adolescent girls) som delades ut i 40 olika skolor i Uppsala län år 1995 samt 2000. Resultatet visade att det var elva procent av 14åringarna som låg i riskzonen (riskbeteende = 16-72 p) för att utveckla ett stört ätbeteende, medan det inte var någon utav nioåringarna som låg i riskzonen (M 9år = 1,88 M 14 år = 4,35p=.001). Inget signifikant samband mellan varken mammans och flickornas ätbeteende eller pappans och flickornas ätbeteende kunde ses. För att problem med ätstörningar hos ungaflickor ska minska tycker författarna att det är viktigt att föräldrar informeras om hur tidigt deras barn blir medvetna om kroppsideal samt matfrågor.

Gerillareklam - överraskande effektivt: En jämförelse mellan gerillareklam och traditionell reklam

The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

<- Föregående sida 43 Nästa sida ->