AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

The purpose of this study is to examine teachers and school-leaders attitude to the school library. Both the cause of and the consequences of these attitudes are examined. In order to fulfil my purpose I have examined this through both literature and empirical studies. I have interviewed the headmaster, the school librarian and two teachers at two comprehensive schools. As theoretical framework I have used David Loertschers taxonomy containing theories about the levels in an ideal school library and Miles model of school development.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

This report is a part of a diploma work, conducted as a part of a Master of Science degree. The diploma work consists of a preliminary study, two case studies, a user study, a paper and this report. It was created at the Linköping University for the department of Science and Technology, in cooperation with Unilever Research in the UK, and partly with the EC founded project, Smartdoc IST-2000-28137. Hand-held, mobile devices like Personal Digital Assistances (PDAs) are becoming increasingly popular in today?s wireless world.

The purpose of this study was to investigate the relation between SOC, attitudes towards grades, and perceived stress levels among adolescents, and whether there was any difference in this relation between gender. The first research hypothesis was: "there is a gender difference to the degree of SOC, attitude to grades, and perceived stress level". The second was that "SOC and attitude to grades, predict stress in adolescents". To answer these hypotheses, a questionnaire survey was carried out among upper secondary students, 95 boys and 89 girls. The result of the analysis showed a significant difference between the gender.

Abstract Authors:                           Emmy Davidsson and Fredrik Doohan PehrmanTitle:                                  What?s on TV tonight?Swedish title:                  Vad är det på tv ikväll?Level:                                BA Thesis in Media and Communication StudiesLanguage:                                             Swedish Number of pages:          53 Aim: The purpose of this study is to chart and explain Swedish high school students? TV viewing and their attitude towards the TV medium. The aim is also to discuss the students? views on news and citizenship. The purpose is also to, through the term habitus, explore how the background of a person reflects on their choice of TV content, in what way they watch television and on their purpose of TV viewing.

Negativ miljöpåverkan i form av föroreningar och koldioxidutsläpp är enorm idag. Men också de stora kostnader som tillkommer när man ska försöka bygga miljösmart. Framtiden kräver av oss att börja utnyttja förnyelsebara råvaror för en hållbar utveckling. Trä anses vara ett miljövänligt material och bör användas som stommaterial i höga byggnader i större utsträckning än det görs idag. De vanligaste stomsystem som förekommer i träbyggnader är pelar-balksystem, skivsystem av massivträ och regelsystem. Dessa tre stomsystem kan sedan kombineras i tre olika byggmetoder: platsbygge, prefabricerade planelement eller prefabricerade volymer.Det finns flera aspekter som påverkar valet av stomsystem och byggmetod, t.ex.

Concentration problems have been discussed from a variety of angles and have been problemized in different ways. One approach is to place the major part of the problem on the child independent of its environment. The terms used as an explanatory model are ?attention disorder, impulsiveness, difficulty at finding suitable activity levels, difficulty in understanding rules and instructions? (Kadesjö 2007). Others place the root of the problem in the environment prevalent at pre-school and school.

Hösten 2011 utsattes vårdföretaget Carema för ett mediedrev, där det på några av företagets enheter, främst på Koppargården, uppmärksammades stora brister i vården. Med utgångspunkt i konceptet employer brand, samt med hjälp av teorierna om psykologiskt kontrakt och social identitetsteori, tittar denna studie på personal på två andra Caremaenheter med syftet att undersöka hur dessa anställda upplevt mediedrevet samt varför de har påverkats på det sätt som de gjort. Tio anställda intervjuades, svaren analyserades med en kombination av induktiv och deduktiv tematisk analys. Resultatet visade att mediedrevet upplevdes som jobbigt men i varierande grad. Många upplevde att deras arbete blev ifrågasatt, att drevet gjorde dem misstänksamma mot nya yrkesrelaterade kontakter och att de blev oroade över företagets framtid.

The aim of this study in social work was to investigate Swedish part-time sex workers' experiences of selling sex, of the Swedish Prohibition of Purchase of Sexual Services Act, of people's attitudes toward selling and buying sexual services and the consequences thereof. In the analysis the Erving Goffman stigma theories were used.Three part-time sex workers described their day-to-day experiences of selling sex as well as holding an ordinary job. None of them experienced that the Prohibition of Purchase of Sexual Services Act had an immediate effect on them in their work, what bothered them most was the attitudes toward sex work from society, friends and relatives. The negative attitude forced them to live a double life. None of the sex workers had the impression that the legislation had any concrete effects on their customers.

Vi ämnar kartlägga arbetet kring varumärkesstrategier hos Öhrlings PriceWaterhouseCoopers, avsedda för att attrahera, behålla och utnyttja kompetent personal. Vårt syfte blir således att undersöka företagets ”employer brand”, samt hur det påverkar organisationens interna arbetsprocesser och positionering på kompetensmarknaden. Uppsatsen är av kvalitativ och kartläggande fallstudiekaraktär och vi har använt oss av en induktiv undersöknings ansats. Primärdata utgörs av intervjuer med representanter från fallföretaget samt en expertintervju. Ur studien går att urskönja att investeringar görs i företagets employer brand.

The challenge that companies currently face in their attempts to break through the media clutter has resulted in an increased use of provocative advertising worldwide. History shows that this strategy can result in a brand crisis due to negative consumer sentiment. Despite this fact, advertisement generated crisis remain a relatively unexplored field in the academic world of marketing. The objective of this thesis is to further explore crisis creation from provocative advertising, evaluate the affiliated negative consumer consequences, and to examine the effects of two contrasting company strategies to remedy these types of crisis situations. An experiment was conducted on Swedish and Norwegian students in order to examine whether the communication and information sharing between the target consumers and others could explain the development and consequences of provocative advertisement crisis due to its psychological effects.

Today, we see tendencies of politicians being more active in social media using selfies. According to previous research using selfies is associated with being self-centered and narcissistic. It is not known though what implications the behavior will have for a selfie-using politician in terms of chances of being elected. This study aims to contribute to the research on political communication and social media behavior. More specifically the study intends to investigate whether there is a difference between voters' views if a politician uses selfies or not, and whether there is a difference by gender.

This thesis examine if social voluntary organisations are independent or if they are being regulated by the public sector. We ask how free the organisations are since they get so much support and funding from the municipality. This is examined by looking at the homogenisation pressure, which means that organisations are being exposed by a pressure to become more similar. The control that the municipality has over the organisations is another aspect in this paper. The study focuses on the relation between the municipality of Linköping and three social voluntary organisations and their characteristics.

The purpose of our study has been to analyze the character of the interaction between music labels and media and to examine to what extent the artist brand is being considered in music labels relationship with media. This has resulted in our research question:What characterizes the large music labels relationship with media?For this study we have used a qualitative approach to achieve a deeper understanding of our chosen topic. We have conducted seven interviews with representatives from both major record labels and media companies with great knowledge about our subject. Five of the interviews were conducted face-to-face and two were performed via e-mail.In the final chapter we answer our research question and thus present our conclusions.