Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested through correlation analysis and regression analysis. Theoretical perspective: Perceived quality of private labels and of retailers are the main theoretical concepts for this thesis. Additionally, we introduce the concept of loyalty to show the benefits of a positive consumer image.

The purpose of this study was to within a Swedish context and from five persons of foreign descent stories study how they have been affected by interpreting for their parents during their childhood and how this has affected the relationships within the family. Studies conducted in an American context have shown that children interpreting for their parents in everyday situations are prone to undertake roles similar of a family leader. Previous studies also show an increased danger of depression among children who interpreted for their parents. The study was conducted by the use of semi-structured interviews with five male respondents with a varying ethnic background. Using Antonovsky´s theoretical formulation ?sense of coherence? we were able to determine that although our respondents during their childhood were subjected to a large amount of stressful elements they also maintained a high sense of well-being.

Denna studie fokuserar på att se till hur företagen resonerar i samband med val av produkter och brand extensions specifikt och hur konsumenterna ser på företagets agerande i det här sammanhanget, med avseende på produkterna. Vi utgår här ifrån problemformuleringen; hur väl överensstämmer företagets avsikt med en brand extension med kundernas syn på denna? Studien bygger på insamling av kvalitativa data genom intervjuer med företags beslutsfattare samt med fokusgrupper av konsumenter. Vi tillämpar här ett hermeneutiskt perspektiv och har inslag av både induktion och deduktion i vår ansats. Den teoretiska referensramen utgörs av teorier inom dels aspekter såsom vad ett varumärke och en vision innebär men framför allt vilka fördelar och nackdelar respektive möjligheter och begränsningar som kan påverka varför företaget vill göra en brand extension.

»Does it have to be so green?« is a visual communication project focused on packaging design. I attempted to challenge the clichés of graphic design for organic products and designed a packaging concept for a fictional food brand. The project had a special objec¬tive which was to explore ways to use the package as carrier for in¬formation about the enviromental impact of the packaging itself.The process included research about packaging design and its ef¬fect on the consumer, an investigation of the Swedish market for organic foods, creating and defining a brand, and designing a cohe¬rent packaging concept for a product line which communicates the brand?s values and appeals to the intended target group.The project resulted in prototypes for a muesli package, tea car¬ton and honey jar, as well as a manual that explains the application of the graphic program..

The general objective of this qualitative study is to analyse and describe what people with psychiatric disabilities write on their blogs about their encounters with social workers. The questions the study is aiming to answer are: How do people with psychiatric disabilities describe their encounters with social workers? Do the informants describe instances of paternalism and advocacy? How do the informants describe their sense of meaningfulness, comprehensibility and manageability? The study is based on a theoretical framework in which empowerment and sense of coherence (SOC) are the key elements, along with the concepts of paternalism and advocacy as well as meaningfulness, comprehensibility and manageability. The research data was collected from blogs on to the blog forum Psykiatrin.blogg.se ? psykiatrins Robin Hood (meaning ?the Robin Hood of psychiatry?).

Syftet med uppsatsen är att jämföra, undersöka, identifiera och urskilja de eventuella korrelationsmönster som uppkommer när brand value för ett antal globala företag står som beroende variabel i förhållande till en uppsättning utvalda nyckeltal. Arbetet kommer att utgå från en kvantitativ metod med en deduktiv ansats. Genom multipla och enkla linjära regressionsanalyser kommer korrelationen för de undersökta företagens X-variabler EBIDTA, EBIT, marknadsföringskostnad, nettoresultat, aktievärde och EPS att mätas gentemot den valda Y-variabeln brand value.Resultatet visar på att de variabler som överlag haft högst korrelation gentemot brand value är de som på olika sätt visar på företagens intjäningskapacitet. Verksamheter inom data- och internetbranschen har haft högst korrelationsvärden i studien. Främst visade dock regressionsanalyserna skillnader på individuell nivå.

Communication can be heard in many different ways and it is important for all businesses, especially in B2B. The construction and maintenance of a brand plays just like the communication a very important part. These parts also have a lot to common and affect each other in a large extent. One problem that may occur in many companies is the failure to grow and gain a larger share of the market even if they in various ways are trying. Expander is one of those companies and in this research report we studied communication and brand building, focusing on brand management, relationships and integrated marketing. Here we drew the conclusion that all these areas are important for a company, especially in the Business-to-Business marketing in different ways.

Marknadsföring utgör inte någon särskiljande effekt idag och konsumenter blir visuellt överstimulerade av alla olika reklambudskap. På grund av detta måste företag numera skapa en djupare och personligare kontakt för att nå ut till sina kunder. Genom att använda sig av emotionella inslag i en produkt gör det att kunden uppfattar produkten mer som en upplevelse istället för enbart dess funktion. Skapandet av en upplevelse sker genom att sätta människans fem sinnen i centrum. Genom att använda sig av flera sinnen kan även ett mervärde skapas, vilket gör att företag inte längre enbart kan koncentrera sig på kärnprodukten.

AbstractTitle: Strategic Communication within franchising, a case study of GallerixNumber of pages: 60 (65 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala University, SwedenPurpose/Aim: To find out, by doing a case study, how communication between the two parties in a franchising relationship works, and how communication can strengthen the concept and brand. By analysing the communication, identify strengths and weaknesses and make suggestions for improvement.Material/Method: Qualitative method by using interviewsMain results: The understanding of the concept and the relationship between franchiser and franchisees are vital for the success of the franchising chain. The main internal communication channel today is the Intranet, and more personal contacts and meetings are requested. The yearly meetings are appreciated by the franchisees, but the content of the meetings are of varied quality. The chains value words, which are important for how the brand is perceived by the customer, are slightly different from how the franchiser and the franchisees sees them.

This paper discusses the issue of trade dress imitation in the grocery sector. Our study has its starting point in the conflict that may arise between a brand owner and an imitator following an imitator?s marketing actions. In this study we look at the Market Court?s precedents in which this question has been addressed.

Earlier studies and research on the subject of perception and social media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social media affects the perception of a brand although later on the problem had to be developed to instead examine if social media reflects the perception of a brand. The purpose of this study is to figure out if social media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important social media is in their branding and will give pointers on how many resources that is necessary to spend on branding in social media.

It is not uncommon for math difficulties and reading difficulties to occur simultaneously. Despite this, math and reading difficulties are thought to have different cognitive profiles where math difficulties are linked to number sense; an innate ability to understand, approximate and manipulate both quantities and numerical information, whereas reading difficulties are linked to phonological ability; an innate ability to understand, create representations of and manipulate phonological information. A possible link between the difficulties is that phonological abilities also could affect mathematical ability. Support for this comes from studies where comorbid math and reading difficulties are associated with more severe difficulties in arithmetic ability compared to those with isolated math difficulties. The purpose of this study is to examine whether isolated math difficulties, isolated reading difficulties and comorbid math and reading difficulties can be linked to deficits in number sense, phonological ability or both of these, and whether comorbid math and reading difficulties differ in performance in mathematical tasks compared to isolated math difficulties for children in second grade.

The aim of the study has been to gain an increased understanding of the sense of participation and influence that the enrolled nurses, working with home-help services within the purchaser ? provider model, feel and how this participation and influence affect them. Five enrolled nurses in three of Stockholm's districts related their experiences of participation and influence at work in the qualitative interviews that were conducted. The result was then analyzed with the help of two theories, Karasek's and Theorell´s Demand- Control Model and Antonovsky's theory regarding ?a Sense of Coherence (SOC)?.

The purpose of our paper was to understand the motivators that kept the social workers within the profession. Social workers' have a profession that, to the greatest extent, means high working load and difficult problematic issues. On the basis of this starting point we asked us why so many social workers still choose to remain within the profession for several years. The purpose of our paper is to understand what motivates the social workers to stay within their profession. To understand which are the motivators, we decided to use the theory salutogeent perspective with Aaron Antonvsky's sense of coherence.

The purpose of this study has been to examine how collaborations between clothingcompanies and fashion designers can influence their brands. Our ambition has been todescribe this phenomenon by describing how collaborations can affect and influencethe clothing companies? brand identity, image and positioning. Furthermore, we wantto describe how these collaborations have changed the fashion industry and what thefuture holds for it. We find this topic relevant since collaborations are becoming anadvantage for companies in a competitive industry that is constantly in change.