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2771 Uppsatser om Brand Personality Scale - Sida 50 av 185

Brand i skärgårdsbebyggelse: inventering samt underlag för bedömning av räddningsinsats

Rapporten ska bidra till att skapa en förståelse för den befintliga situationen i Bohusläns skärgård. Genom att ställa de risker som finns i den typiska bebyggelsen i området mot de resurser som finns har ett underlag skapats för att bedöma om insatser kan genomföras på ett sätt som lagen kräver. Bebyggelsen i Bohusläns skärgård består till stor del av gamla fiskesamhällen och i stort sett alla byggnader är uppförda i trä. Då även platsen att bygga på har varit begränsad har byggnaderna blivit mycket tätt placerade. På flera av öarna i skärgården bor det människor året runt och under sommarmånaderna då sommargästerna anländer ökar befolkningen dramatiskt.

Design - en förmedlare av varumärkets identitet

Sammanfattning Titel: Design ? en förmedlare av varumärkets identitet Fördjupning: Marknadsföring Författare: Daniel Andersson Jennie Pettersson Maria Rudenschöld Handledare: Christer Kedström Frans Melin Problem: I en värld där konkurrensen ständigt ökar, blir det allt svårare för företag att differentiera sina produkter på marknaden. Företagets varumärke och design har kommit att spela en stor roll då deras produkter skall särskiljas från konkurrenternas. Det krävs en medveten strategi och ett kontinuerligt arbete från företagets sida för att skapa en framgångsrik varumärkesidentitet och produktdesign. Ett sätt att skapa en tydligare position på markanden mot konsumenterna och gentemot konkurrenterna vore enligt vår mening att integrera arbetet med varumärkets identitet och design.

Kommunikatören och varumärkesarbetet i tre västsvenska kommuner. "Det handlar om att förädla det vi faktiskt har."

Varumärkesarbete blir allt vanligare i Sveriges kommuner och därmed en del av arbetsuppgifterna för offentliganställda kommunikatörer. Syftet med uppsatsen är att ta reda på hur kommunikatörer resonerar kring varumärkesarbete utifrån demokratiska och ekonomiska värden. Intervjuer har gjorts med kommunikations- och informationschefer i tre västsvenska kommuner. Deras svar har sedan satts i relation till den demokratisyn som presenteras av Demokratiutredningen samt Gromark & Melins begrepp brand orientation, i uppsatsen översatt till varumärkesorientering. Gromark & Melin argumenterar för att en ökad varumärkesorientering i den offentliga sektorn bättre bidrar till mer demokrati än den market orientation, eller marknadsorientering, som de menar är dominerande i dag.

Snabbare, smartare och hungrigare? : En fallstudie av företagsidentiteten på Academic Work

Problem: How should a company act to sustain a strong identity and thereby a strong brand image when operating in a changeable world?Purpose: The purpose of this thesis is to analyze whether the corporate identity of Academic Work is strong or fragmented. Further more this thesis aims to give recommendations on how the company could continue working to maintain a strong brand image. Methodology: The thesis is a case study of Academic Work. The study is based on data collected from interviews, a poll as well as data from the company website.

Bedömningsgrunder och reningskrav för avloppsreningsverk, 25-2000 pe, i Laholms kommun

The aim of this project was to look into ten small sewer systems in the municipality of Laholm, in Sweden, in order to work out common assessment grounds for them. The sizes of the systems for purification of wastewater were within the range of 25 to 2000 population equivalents. Our method was to study literature, the laws and regulations applicable and the files at the municipality. The conclusion is that every sewer system is different and every situation is unique. We concluded that based on laws and assessment grounds sewer systems equal in size and pollution load ought to have similar demands attached to them.

Från önskemål till bedömda behov inom äldreomsorgen

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Materialvagnstransport

A clean and affordable energy source for cooking is deficient in developing countries. People rely on fuels that contribute to environmental, social and health problems.Biogas is an alternative energy source and an increased investment in small-scale biogas production can in several developing countries be found. Several projects have started to use the technology in developing countries because of the benefits with biogas. Some cases in the establishment of biogas plants have succeeded and some have not. The study is a literature review supplemented by two field studies.

County Branding : En studie i kommuners marknadsföring mot företag

There is a mutual dependency between the business world and the country?s municipalities. The municipalities are dependent on the companies to create work and tax income while the companies are dependent on the municipalities they are located in to provide good infrastructure among other things.Apart from this the municipalities can work activly with creating a strong brand in the eyes of the companies and many researchers in marketing agree that marketing of places will be more common in the future. Marketing of municipalities is however still a rather new and unexplored area and it is uncertain how and to what extent the municipalities work with this.The thesis is formulated:How are the municipalities working to market towards companies and is it possible to make out any positive change from these marketing efforts?The goal of this study is:Our goal is to examine how the view of marketing of places differs from different municipalities in the Stockholm region, how some of these municipalities work with this and how far they have come in this work.

"Där sover Daimon med öppen mun" : Mörkret i Majken Johanssons lyriska produktion

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Äldre texter - didaktik och motivation : Didaktisering av ett 1500-talsepos

Syftet med detta arbete är att undersöka huruvida vissa didaktiska tillvägagångssätt kan öka motivationen hos gymnasieelever inför studier av äldre texter samt i vilken utsträckning valfrihet och medbestämmande är viktigt inför arbetet med dessa. Könsrelaterade jämförelser görs. Tidigare forskning presenteras och en empirisk kvantitativ undersökning med enkäter genomförs, baserad på SCAS (Swedish Core Affect Scale) i reducerad form. Ett 1500-talsepos presenteras medelst olika didaktiska metoder för elever som löpande noterar graden av motivation på en niogradig skala bestående av adjektivpar.Studien visar att vissa didaktiska tillvägagångssätt ökar elevers motivation. Berättande samt rörliga bilder i kombination med tal och musik visar sig vara de mest stimulerande metoderna, gärna anknytning till universella teman och perspektiv.

AP7 och fyra storbankers Sverige- och Östeuropafonder  : En riskjusterad utvärdering  2003-2009

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Utformning av sättverktyg

A clean and affordable energy source for cooking is deficient in developing countries. People rely on fuels that contribute to environmental, social and health problems.Biogas is an alternative energy source and an increased investment in small-scale biogas production can in several developing countries be found. Several projects have started to use the technology in developing countries because of the benefits with biogas. Some cases in the establishment of biogas plants have succeeded and some have not. The study is a literature review supplemented by two field studies.

Umeå i fackpressen : En jämförelse mellan bilden av Umeå i två facktidskrifter och kommunens varumärkesplattform

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Ants and termites in small-scale plantain farms in Uganda : a comparison between agroforestry and non-agroforestry farms

This study was conducted in Kkingo district, west of Masaka, Uganda. It compared soil macrofauna abundance in non-agroforestry farms with that of agroforestry farms. The agroforestry farms had participated in the Vi Agroforestry´s program between 1995 and 2006, and continued on their own after 2006, when Vi Agroforestry left the area. The soil macrofauna is important for soil structure and processes that are contributing to soil organ-ic matter decomposition and nutrient mineralization. They are also predators of potential pests.

Visual User Interface for PDAs

This report is a part of a diploma work, conducted as a part of a Master of Science degree. The diploma work consists of a preliminary study, two case studies, a user study, a paper and this report. It was created at the Linköping University for the department of Science and Technology, in cooperation with Unilever Research in the UK, and partly with the EC founded project, Smartdoc IST-2000-28137. Hand-held, mobile devices like Personal Digital Assistances (PDAs) are becoming increasingly popular in today?s wireless world.

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