I denna studie avser vi att undersöka hur varumärken, främst de korporativa, kan förstärkas genom tillämpning av de olika country of origin strategierna i företagens varumärkesbyggande. För att uppfylla vårt syfte har vi valt att utföra en kvalitativ undersökning av två fallföretag. Vi har samlat data till empirin i form av intervjuer, butiksobservationer, hemsidor samt diverse nedskriven dokumentation. I analysen tolkas sedan empirin i skenet av teorier kring varumärkesbyggande och country of origin. Genom att tillämpa effekterna av country of origin kan företag på ett effektivt sätt förstärka sitt varumärke.

 Background: Self-injury can be defined as deliberate harm one's own body without conscious intent to commit suicide. These patients need skilled care. Purpose: Illuminate nursing staff attitudes and treatment of patients with self-injury behaviour for individuals diagnosed with borderline personality disorder. Method: A general literature study has been made. Based on the objective was a literature search in various databases with ten relevant articles were selected and reviewed.

Degeneration of trademarks - a legal construction or a marketing problem? This paper discusses the issue of degeneration of trademarks. The study has its starting point in the conflict that may arise between the principles of marketing and the legislation concerning IP rights and market law. In this study several verdicts are studied in which degeneration has been addressed. Analyzing these rulings as well as the current legislation in the light of marketing theory, a conflict between marketing and legislation can be noted.

The purpose of this essay is to analyze theories about positioning that will create an image of the positioning process, which we later on shall benchmark with other companies way to position their brand. By this, we want to obtain a well-documented work on how Luma Metall AB should work with the positioning on its brand in the future. This essay is based on a qualitative method that is characterized by an abductive approach. The empirical materials we have gathered through interviews with 5 selected persons that are well experienced on the subject have given us important information. We have come to a conclusion how a small company in a B2B market can position itself.

SammanfattningSyftet var att jämföra personlighetsdrag mellan personer med funktionella mag-tarmbesvär (FGID) och normalpopulation och även mellan kvinnor och män med FGID. The Swedish Scale of Personality (SSP) som är utvärderat på både normpopulation och patienter med god validitet användes för insamling av data. Personlighetsdragen som undersöktes var psykisk ångestbenägenhet, stresskänslighet, irritationsbenägenhet samt verbal- och fysisk aggressionsbenägenhet. Totalt deltog 80 kvinnor och 51 män med diagnosen FGID i studien. Data analyserades med one sample t-test och oberoende t-test.

A crisis situation that has been more commonly occurred in the industry of conveniencegoods lately is the product related crises which thereby has become a challenge for everymarketer to handle. As the negative publicity tend to enlarge the crisis and spread to thecategory as a whole, it's not only important to have a crisis management to handle crisesconcerning the company itself. But also to be ready to make the best out of the situationwhere the company is threatened to get infected by the negative effects caused by acompetitor.When companies get the chance to make a response on the negative publicity on theircompetitor, as well as the category, through media, the question is - shall they act And howshall they act Which response is the most effective to send out to get out of involvement, notget infected by negative spill over's or even - to make the valenced comparison a way togenerate positive effects and gain market share The purpose of this paper is thereby to find the optimal strategy for an organization in theindustry to handle their competitor's crises through a pronouncement in media. Anotherpurpose to address is whether the brand strength is moderating the effects from the differenttypes of responses tested in this study. This purpose aims to find guidelines depending onthese moderating effects.The paper commodiously, strongly supports that there are beneficial effects to be generatedfrom making a response in either positive or negative direction in oppose of actively choosingnot to make a pronouncement at all.

The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market.  The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the study identified a number of touch points to be particularly important in the process of incorporating green marketing. These findings are presented in full in chapter five. We have found that the framework of green marketing is established during the company?s choice of green strategy.

Forskning har indikerat att individer med högt välbefinnande är bättre på att bemöta stress. Syftet med föreliggande studie var att undersöka vilka faktorer som skiljer individer med högt välbefinnande från dem med lågt välbefinnande, samt om deltagarna med högt välbefinnande har en bättre förmåga att hantera stress samt balansera krav och kontroll. 184 personer, varav de flesta kvinnor, har fått fylla i Ryff Psychological Well-being scale, Perceived Stress Scale och Job Content Questionnaire för att mäta välbefinnande, upplevd stressnivå och balansen mellan krav och kontroll. Två grupper skapades, en med lågt (n=20) och en med högt välbefinnande (n=20). Det framkom att gruppen med lågt välbefinnande ansåg sig ha signifikant lägre kontroll än gruppen med högt välbefinnande (p=.015).

The structure and performance of grocery distribution in Sweden has changed profoundly since the second world war. Increasing access and usage of the private car, in combination with an accommodating town planning has enhanced the exploitation of scale economies within distribution firms. There is, however, some ambiguity concerning the overall efficiency of the distribution system when the costs associated with travelling and purchasing performed by households are treated as an integrated part of the total distribution cost function. The purpose of this master thesis is to develop the foundation of a spatial optimisation model, which defines the most efficient distribution system. The underlying idea is that the optimal localisation and size of grocery stores is a function of economies of scale within the firms weighed against distributions costs within the households, such as transportation costs.

This essay is based on a mission from Anna Schibli, Director of Tourism at Solliden Palace. The thesis aims to investigate the image that Solliden Palace has, and the picture that local and regional tourist offices have of the Sollidens Castle brand and what position Solliden include in these markets. A total of six in-depth interviews with tourist offices, at local and regional level, has been carried out and an initial in-depth interview with Anna Schibli of Solliden Palace. The responses of the respondents have since been interpreted and processed based on an inductive approach, in order to interpret the image that Solliden Palace has. Scientific papers have been studied and analyzed in order to generate an explanation and understanding of the research area.

Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.

SammanfattningSyftet var att jämföra personlighetsdrag mellan personer med funktionella mag-tarmbesvär (FGID) och normalpopulation och även mellan kvinnor och män med FGID. The Swedish Scale of Personality (SSP) som är utvärderat på både normpopulation och patienter med god validitet användes för insamling av data. Personlighetsdragen som undersöktes var psykisk ångestbenägenhet, stresskänslighet, irritationsbenägenhet samt verbal- och fysisk aggressionsbenägenhet. Totalt deltog 80 kvinnor och 51 män med diagnosen FGID i studien. Data analyserades med one sample t-test och oberoende t-test.

Stress är idag ett område som är allt mer omdiskuterat och anses ha inverkan på den psykiska hälsan. Många studerande på universitetsnivå upplever någon gång under utbildningen stress, och detta kan bland annat förklaras utifrån tidspress, ny stad samt ekonomi. Syftet med denna studie var att ta reda på huruvida stress hos studenter kan förklaras utifrån self-efficacy och fysisk aktivitet, samt om det finns någon skillnad i upplevd stress mellan manliga och kvinnliga studenter. Det var 76 av 92 tillfrågade studenter som svarade på hela enkäten (39 män och 37 kvinnor) som innehöll två standardiserade tester, General Self-Efficacy Scale respektive perceived stress scale. Resultatet visade ett signifikant samband mellan variablerna stress samt self-efficacy.

In these days of globalization, with a higher level of openness and interaction over geographical, cultural and economical borders, the importance of the company?s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies.Countries as brands: Is it possible to consider a nation or a country as a brand the same way you consider a product? Well, looking in to the subject it seems to be a rather complex matter and there are many questions to be asked and answer. Nations around the globe are indeed marketing and positioning themselves for several purposes.

The purpose with this thesis was to describe the importance of the creative industries for a town. We thought that towns could design a strategy to attract creative industries and creative people to establish their business in the town. During the study some important topics, such as a town brand, a town image and a town identity has been identified as factors that can influence and attract people and creative industries. Towns can use these topics in their marketing of the town. The method that we used was a case study: we conducted interviews to collect information about the chosen case study, the town of Skellefteå.