In a time of fierce global competition, where an immense amount of commercial messages reaches consumers around the clock and in every conceivable context, companies constantly seek to find new ways to reach out with their product. One way to do so, that has increased in popularity in recent years, is the use of gift bags. A gift bag may contain samples, miniature products and even products in full size, as a rule from several different brands, which the recipient receives free of charge. The gift bag is typically distributed at some form of event, such as store openings, fashion shows, theme parties and the like, and the receiver of the gift bag can then evaluate the content without any obligation to purchase. The ambition of the companies that choose to participate with their products in a gift bag is, of course, that the recipient will find their products satisfactory, and ideally, that he or she will continue to consume the brand in the future.There are numerous scientific research contributions related to the use of free samples, but very few that concern the gift bag, where a collection of samples from different sources and brands appear.

The purpose of our study is to examine the case managers reasoning and descriptions of empowerment as a method in their social work from a comprehensively perspective including family members. To manage with this purpose we interviewed two case managers, two clients with mental disabilities and five family members. We have come to the conclusion that the case managers works more consist of advocacy than empowerment. Despite that we have found that the long term goal for the case mangers work is to give the clients tools for empowerment. Our results also show that the clients feel that they have gained and increased their ability to do things by themselves and to be a part of the community.

Idag är samhället väldigt miljöinriktat och allt fler människor uppskattar ett utbud av hållbara resurser för en hållbar utveckling. Många företag tillämpar detta i sitt varumärkesbyggande jämsides med andra strategier och faktorer för att uppnå ett starkare varumärke.Vi har valt att avgränsa oss till elbolaget Telge Energi som befinner sig konkurrenspräglad bransch för att undersöka hur de byggt upp sitt varumärke. Ett av till att vi valt Telge Energi är på grund av att företaget gått ut med att de har blivit utsedda Sveriges grönaste elbolag.1Förutom att vi har god access till företaget är ytterligare ett att de även säger sig erbjuda förnyelsebar el och utmanar därmed de större konkurrenterna inom den svenska elbranschen.Med utgångspunkt i att få ökad förståelse för Telge Energis varumärkesbyggande har som mål att belysa viktiga faktorer och strategier som företaget tillämpat och som företag kan inspireras av. Dessa faktorer och strategier som vi har fastställt ur studien även försökt illustrera i en egen modell. Dessutom har vi även tagit fasta på brister i Energis varumärkesbyggande i relation till vår valda teoretiska referensram, som kan vara hjälp och användning för företaget i framtiden.Den teoretiska referensramen är främst baserad på David A.

Nordmaling is a small muncipality that has gotten a lot of critic in media over the last two years. In order to regain a good reputation and to communicate a strong message towards external groups, Nordmaling have decided to develop a branding platform that can represent the organization in both external and internal communications. In order to develop a brand the organization must understand its identity.The purpose of the study was to examine the employees? thoughts of their organization in order to be able to define the organizational identity and give recommendations of core values that the organization can apply to their brand. To understand how the employees perceive their organization and what they think the organization stands for, the main focus was to study their view on values, standards, goals and vision of the organization through focus interviews and a survey.

Purpose: To evaluate the management development course held at FöreningsSparbanken in Ronneby during 2000. The evaluation aims to map and describe what effects the course has had on the participants. We will assess to what degree the effects meets the objectives of the course set by the manager of the bank (future management recruitment, leadership, change catalyst, aligning the strive towards a shared organisational objective). Above mentioned also implies that the organisation should be influenced in some regards. Conclusion: Our conclusion is that all of the participants have as a result of the course increased their emotional intelligence in varying levels. We also conclude that the course participants? progress has not spread to the non-participants.

Every organization goes through the same lifecycle. Through every step in the transformation to a better organization the communication structure changes. In this report there are examples of the communicational disadvantages that is connected to the communicational structure.By choosing to not have a formal communicational design, the manager takes a risk in spreading the information, the interaction, the control and the balance in creativity and constraint.This case organizations problem is that some parts of the organization has made more progress in the communicational structure than other parts. In this case the Collectivity structure has met the Formalized structure.Tha structural differences has came to affect the way of sharing information and it has become a situation where the information about the products is not stored in a safe way from a quality point of view. There is a gap between the two different ways of communicate.In this report I have created a model to identify problems in the communication structure.

Enligt Räddningsverkets statistik har 85 % av de svenska hushållen en fungerande brandvarnare. Hur väl fungerande dessa är efter en tid i jämförelse med nya brandvarnare är dock okänt. Därför genomfördes denna undersökning där 20 stycken brandvarnare samlades ihop från hushåll i Luleå och Boden. Dessa 20 varnare blev sedan jämförda med 12 stycken helt nya varnare. Samtliga prövades på en hastigt uppflammande brand för att simulera ett brandscenario som kan inträffa i många av de lättantändliga material som finns i de moderna hemmen.

Hörneborg ligger på en udde i sjön Hörnsjön i Olofströms kommun i Blekinge län. En utgrävning av borgen gjordes 1997 för att fastställa funktion och ålder. 14C dateringar visade att borgen var byggd cirka 1030-1250 e.Kr. och förstördes genom brand någon gång mellan 1290 och 1420 e. Kr.

I den här studien undersöks genom semistrukturerade intervjuer hur elitidrottsföreningar bygger upp sitt varumärkeskapital inom den professionella idrotten. Sex stycken marknadsansvariga inom idrottsföreningarna som är verksamma inom respektive förening har intervjuats för att få reda på deras syn på byggnationen av ett varumärkeskapital inom den nämnda kontexten. Anledningen till detta var för att på bästa sätt kunna ta del av kunskap erfarenhet och information som dessa respondenter sitter på. Så som många författare fastslår som jag påvisar i min inledning som Uggla, (2002) Lagergren, (1998), Aaker, (1996) så blir vikten av varumärket allt viktigare för organisationer i dagens samhälle. För att nå ett bra resultat och samtidigt följa med i marknadens utveckling och hävda sig mot sina konkurrenter blir det allt mer diskussion kring varumärkesfrågor inom organisationer. Resultaten av denna studie påvisar hur ett varumärkeskapital skapas för elitidrottsföreningar genom en intern process och påverkan.

In my essay I have examined how teachers look upon their role as leader in the classroom. I have interviewed six teachers, senior level ones and teachers from the upper secondary school, about how they look upon tasks that involve planning, control, motivation, groups, and individuals. Based on their answers, I have analyzed if there is anything that can be related to a common leader competence within their profession and, in that case, how it will appear.The result that I have found has been that it exists a common leadership style that teachers are more or less conscious of. The teachers decide on what level the classes or the pupils are andafter that decision they plan their education. The leadership in the classroom can be of different kinds depending on the situation.

In the new Library Act of 2014, it is stated that public library supply should be characterized by quality. To investigate what this means for the library, I do a functional analysis of ideas of librarians' views on quality and how they work with purchasing, weeding and mediation. I have chosen to limit the essay to fiction for adults in Swedish public libraries. By combining the basal idea analysis, where I investigate librarians' ideas about quality, with an operational analysis of ideas, where I examine the effects librarians' quality ideas get for the daily work, Iwant to find out the librarians' quality ideals.The material I analyze consists of 18 questionnaires, filled out by librarians with responsibility for purchasing and / or thinning in libraries across Sweden. The analysis is done with an analytical schedule, that consists of a number of opposing ideal types taken from previous research on quality, purchasing, thinning or mediation.

Styr is a computer program that the construction company NCC use in their construction projects. The program is used to keep the economy of their projects in a good order and things for the best in an early phase. The problem is a low extent of utilization. During the latest decade NCC has put a lot of job and money trying to develop the program. The question is how to get the employees to use the program in a greater extent.

Social media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new communication structure within social media. Communication in social medi is different from traditional media, which is more one-way communicative and visual in its interaction, rather than the digital media that are more two-way communicative av viral through dialogue. If a company creates PR and marketing campaigns within social media without adjusting to the new rules of communication through dialogue, and instead try to apply traditional one-way communication to their social campaigns, they put themselves and their brands in risk of public humiliation and loss of customers; the speed of the viral dialogue over social media can spread bad news fast, and with the newfound power of the single individual, the impliacations can thus be devastating for a company and its brand. If an organization does not respond and take part of the criticism that may be directed at them through the customers' comments, the negative dialogue among clients and the public within social media can quickly create a hazard enviorment for a company and its brand to be seen in. The public within these social media platforms are more independent and continuously conversing with each other on a local an global scale.

Detta projekt undersöker en praktisk lösning av virtualisering i Ubuntu-server med kvm och virt-manager för användning i en moln- eller Network-as-a-service-miljö. Projektet inkluderar även en jämförelse mellan webbservermjukvaran NginX och Apache2 och en jämförelse mellan videokonferensmjukvaran BigBlueButton och OpenMeetings genom att mäta CPU, Minnes och Nätverksbelastning till de virtuella servrarna vid 1 till 20 uppkopplingar från en klientmaskin.Utifrån projektets resultat rekommenderas Apache2 som webbserver då installationen är enklare och skillnaden i resursanvädning är försummbar och Openmeetings som videokonferesserver då detta alternativ är det mer kompletta..

Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.