The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

Changes in media technology and markets create new demands and challenges for society. The relationship between sport and the media is an example. Sport as a form of entertainment provides pleasure and excitement for the audience and high ratings for networks and media companies. This study examines elite athletes? views of media coverage and the extent to which such coverage affects their athletic performance.

I detta arbete fokuseras förhållandet mellan bilder och språk. Litteraturstudien behandlar vad en bild är, bildämnets historik, bild och inlärningsstilar. Här belyses hur bilden påverkar vårt minne och vår förmåga att förstå omvärlden. Möjligheter och svårigheter i arbetet med bilder lyfts också fram. Vidare redovisas resultatet från observationer gjorda i år 1-3 och i år 7-8.

The aim of this thesis was to examine how newspaper journalism represented the celebrity Anna Anka. Which roles and qualities did the media ascribe Anna Anka and in what way did the media frame her as a woman.We examined texts and photographs from two Swedish newspapers, Aftonbladet and Dagens Nyheter, 16 texts were analysed. The method we used were discourse analysis with focus on relations, identities and representation.The result showed that Anna Anka was represented in an essentially equal way in both newspapers. The image of Anna Anka seems to be multifaceted. In the texts Anna Anka becomes a symbol for conflicts that emerge in discourses regarding gender, celebrity and Swedish values.

Many social services cases have been reviewed in the media during the last years. One of those cases is ?Lasse and Karin?, handled by the Social Services in Oskarshamn in 2002. Lasse and Karin had their son taken into custody by the Social Services and the case was reviewed in national media. Through this case the Social Services received much attention, of which most was negative, and their handling of the case was greatly criticized.

Författaren och dramatikern Stig Larsson, geniförklarad och ifrågasatt på grund av sin kvinnosyn och upprörande uttalanden ? litteraturens enfant terrible, släppte hösten 2012 sin självbiografi När det känns att det håller på ta slut. Kritikerna rosade den men sparkade också liv i debatten om de manliga genierna. Konstnärerna som är så uppburna att de kommer undan med nästan vad som helst. Debatten om den manliga genikulten är inte ny, varje gång är det någon som säger ?Nä nu får det räcka!? men så dröjer det bara ett litet tag så är cirkusen igång igen.

This thesis investigates and analyses the social media strategy of eight companies. How the companies measure and evaluate their activity and investments in social media channels in general, and Facebook in particular is studied through qualitative interviews. The findings are then compared and analysed. Findings indicate that companies' social media presences to a large extent are dependent on individual employees with high levels of interest for the area and that companies that have integrated social media into their others operations see more value from their efforts..

I studien undersöktes hur universitetsområdet i Linköping och Norrköping är att hitta på, hur den mentala bilden av området ser ut och hur de som rör sig där talar om området. Perspektivet var kognitionsvetenskapligt. Arbetet strukturerades kring intervjuer och enkäter med 20 personer, hälften från vartdera universitetsområdet. Den mentala bilden av området liksom uppfattningarna om var det var lätt respektive svårt att hitta skiljde sig åt. Alla reagerar inte på samma sätt inför olika mönster och system.

Titel: Media Literacy - En studie om mediepedagogik i forskning och empiriFörfattare: Kristin Nilsson, Sofia RidalAntal sidor: 52Abstract: In the society of today we are constantly exposed to media messages, and much research investigate people?s interest in the media. Whatever theory we choose to believe in, the facts remain: today the media is a major part of all people?s lives. During our teacher training we have encountered the concepts Media Literacy and Media Education and as future pedagogues of media we are interested in what research can tell us about them.The main aim of this paper was to find out what researchers write about Media Literacy and Media Education and to empirically investigate whether or not teachers in the Swedish secondary school teach about, with and for media.

The purpose of this thesis is to examine how reading different media forms can lead to different experiences for the reader and how they choose which media form to read. Two questions are posed in the study. Question number one is: How does the media form influence the reading experience of the book and question number two is: What reasons can be seen behind the different choices of media forms?The study is based upon qualitative interviews with six readers using different media forms. Two different theories are used for analyzing the result.

The purpose of this study is to investigate how social media can affect and influence the B2B-relationship. Social media is now a widespread and accepted tool for communication in many B2C-companies; therefore we find it interesting to examine how social media can find its place in the communication mix of B2B-companies. We are also aiming to distinguish standards in how social media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in social media or working with market communication at B2B-companies in Sweden. During our study we have identified several comparable attributes within the B2B market and their opinions about how social media should be approach and adopt in the communication mix of the company..

The aim of this paper is to examine how young men of foreign background are pictured in the realistic adolescence novels of 2009. In my process of work I have used a classical schedule for literature analysis from which I have worked out a few questions to use on my texts. The questions are related to the main characters and some of the most important minor characters ? all are young men with foreign background ? and focuses on aspects of for example where they live, who their friends are and what they think about and dream of.To put these pictures into a wider perspective I compare my results with the well known stereotype picturing of men with foreign background in media. I then discuss how or if this affects the young men?s picture of themselves and the majority society?s picture of them.

Underso?kningen belyser en skrivprocess i svenska i grundskolans a?r 9. Studien har sin fokuspunkt i det gemensamma arbetet fo?r elever och la?rare vid skriftliga arbeten. 13 debattartiklar i tva? versioner har tillsammans med la?rarens skriftliga och muntliga respons utgjort empirin.

Bildens betydelse som kommunikationsmedel i företagsrapporter har under det senaste decenniet ökat. Bilden är ett användbart verktyg för att väcka känslor och bygga förtroende hos åskådaren. Företag kan i sin tur använda bilden som verktyg för att påverka sin image. Den här uppsatsen bidrar till att överbygga det kunskapsgap som finns mellan vikten av bilden som kommunikationsmedel och den bristande forskning som finns på området. Uppsatsen kommer att utgå ifrån Sveriges tio största aktiebolag och deras CSR-rapporter.

Inom musikvärlden såsom i näringslivet är andelen kvinnor mycket liten högt uppe i hierarkierna. Ingen av de större konserthusen i världen leds eller har letts av en kvinnlig dirigent. Syftet med studien är att undersöka, beskriva och analysera bilden av ledarskap inom konstmusiken utifrån ett könsteoretiskt perspektiv. Studien är baserad på intervjuer med orkestermusiker, och analysen av materialet är inspirerad av reflexiv metod. Resultatet är i samklang med tidigare forskning som har visat att bilden av ledaren är bilden av en man.