Servicescape is a research area within service management which processes the effect that the environment has on the service experience. The purpose of this essay is to find out how servicescape, with focus on the ?background music?, affects customer behavior in a clothing retail store. Through manipulation of the background music?s tempo the essay aim to explore to what extent this part of the servicescape a) affect the customers approach and avoidance behavior, b) is affected by customers with a hedonic or utilitarian shopping behavior, c) affects pleasure, arousal and dominance perceptions for the customer, and d) how the servicescape is perceived.Key words: Servicescape, approach-avoidance behaviour, pleasure, arousal, dominance, hedonic-utilitarian behaviour..

In todays' society e-commerce is growing at a rapid speed. 4,6 % of all retail sales on the Swedish market are done on the Internet. In the makeup category, which will be the category of focus in this study, 9 % of all the sales were done on the Internet during the last quarter of 2011. As it is today many suppliers do not have enough knowledge about e-commerce and instead of focusing on the development of the channel the focus should instead be on the development of the users of the channel.The purpose of this study is to understand the buying process with respect to the existing theories. The focus will be on the two stages information search and evaluation of alternatives.

The ability to tackle NP-hard problems has been greatly extended by the introduction of Metaheuristics (see Blum & Roli (2003)) for a summary of most Metaheuristics, general problem-independent optimisation algorithms extending the hill-climbing local search approach to escape local minima. One of these algorithms is Iterated Local Search (ILS) (Lourenco et al., 2002; Stützle, 1999a, p. 25ff), a recent easy to implement but powerful algorithm with results comparable or superior to other state-of-the-art methods for many combinatorial optimisation problems, among them the Traveling Salesman (TSP) and Quadratic Assignment Problem (QAP). ILS iteratively samples local minima by modifying the current local minimum and restartinga local search porcedure on this modified solution. This thesis will show how ILS can be implemented for MSA.

Background: Nosocomial infections pose a big threat to patient safety and increased costs for society. An effective way of preventing cross-infections is to apply hygiene routines. Studies show that compliance to hygiene routines is low while there's a lack of knowledge about the best way of improving it. Aim: To investigate whether a conversation based on the Theory of Planned Behaviour (TPB) could influence a nurse's compliance to hygiene routines and whether it could benefit the understanding of a nurse's compliance. Method: A quantitative and qualitative method was used in the study and included one nurse.

Assessing and measuring post-operative pain in all animals is a challenge, but doing it in small mammals, for example guinea pigs, presents an even larger difficulty. Validated pain scales developed for use in dogs in clinical practice are currently available, but no such scale has been widely accepted for use in guinea pigs in the veterinary setting. In this experimental study, six guinea pigs that had undergone surgery and anaesthesia were observed for behavioural changes that could be associated with pain. The six guinea pigs were also given pain scores with the use of Colorado State University Feline Acute Pain Scale (CSU-APSF), a scale which uses both behaviour when not handled, body tension and response to palpation to evaluate pain intensity. The six guinea pigs showed a number of different behaviours, for example rigid posture, fixed stare and ?wet dog response? (the body is vigourosly shaken), that could be associated with pain.

The purpose of this study was to examine young women?s perception and fear of sexual assault. An additional aim was to analyze the women?s view on guilt and responsibility in rape related questions. Two focus group interviews were executed with undergraduate women aged 22-32 years.

This thesis paper presents experiences and views on collaborative writing from interviews with university students. Analysis of these interviews, focusing on problems with coordination and technological tools,  shows that problems to some extent can be avoided with knowledge of the tools used and knowledge of coordination..

What role should science play in democracy? Political scientists often assume that it is possible to demarcate between ?instrumental? and ?moral? knowledge, and argue that citizens and/or politicians should use their moral knowledge to agree upon political goals and then apply the instrumental knowledge of scientists to achieve them. This straightforward view is challenged by writers in science studies, who identify three major problems in the use of science in democracy: uncertainty, risk and hidden values. They suggest that these problems could be solved through citizen participation.In this essay I perform an analysis of the internal logic of their suggestion. Is it likely that citizen participation enhances the democratic decision making process so as to reduce the problems? The internal analysis shows that it is rational to advocate citizen participation by reasons of legitimacy.

This paper has it?s starting point in the midst of the debate concerning behaviour in socialmedia. Prior research has primarily been concerned with the role and responsibility of theuser while technology has been viewed as morally neutral. The base of the study isdiscourse analysis and a discursive psychology perspective is used to compare texts onTwitter and Facebook that were published during the events of the Boston bombings.The aim is to examine how platform users construct reality, groups and identities andwhat consequences those constructions bring. An interpretation of why the discourse ofTwitter and Facebook differ is grounded in aspects of design, which have been identifiedas having an influence on behaviour.

Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand building processes, perceives and identifies themself with the values of the common brand. Method: A case study with method triangulation was conducted at Nordiska Kompaniet department store in Stockholm. Quantitative data through a questionnaire survey with employees combined with two observations. Qualitative data was given through an email interview with a responsible manager of digital channels and PR from NK AB.Theories: This study has used the following theories; Destination marketing, Corporate brand, internal branding, corporate identity, corporate culture, brand value, service brand values, brand citizenship behaviour.Conclusion: This case study of NK has shown that internal branding building in a department store is a comprehensive work, which all involved must have a unified perception and understanding of the brand, in order to successful unite under one brand.

Background: Ill-health related to unhealthy lifestyle is increasing and despite existing knowledge about healthy lifestyle it is difficult to change behaviour. Counselling in the primary health care is often superficial and without critical elements for behaviour change. Aim: The aim of this paper to elucidate interventions for change of lifestyle with respect diet and physical activity. Method: A literature review was carried out and ten scientific articles were analyzed and compiled in two main categories: design of these interventions and participation in them. Results: Education, decision making, goal setting, feedback, social support and follow-up were identified as critical elements for behaviour change.

Syftet med min underso?kning var att studera studenters och la?rares uppfattningar av den flexibla utbildningen. Detta har la?nge varit ett intresseomra?de fo?r mig. Eftersom jag har erfarenheter av flexibel utbildning sa? underla?ttade det fo?r mitt arbetssa?tt genom uppsatsen.Fo?r att fo?rsta? grunden till flexibel utbildning behandlades distansutbildningens historia i bakgrundskapitlet och da?r kno?t an till hur informations- och kommunikationsteknologi kan anva?ndas i va?r tid fo?r att sto?dja denna form av utbildning.Detta genomfo?rdes med den fenomenografiska ansatsen som forskningsmetod.

This essay focuses on the implementation of the strategy gender mainstreaming in the European Union and the member states. It starts to identify problems connected to the implementation process and recognizes significant prerequisites for an efficient implementation of the strategy. The main problems and prerequisites are: political will, governance and structure and knowledge about gender equality. The empirical material consists of reports from the EU that touches upon gender mainstreaming and gender equality. The problems and prerequisites will be analysed in relation to the governance perspectives top-down and bottom-up and expert bureaucratic and participative democratic and gender and feminism.

Today, there are no regulations saying that cows must have access to some kind of shelter at pasture during the summer. In more tropical countries, it is well-known that dairy cows might suffer from heat stress when exposed to sun and high temperatures. The well-being of the cows is thereby reduced and the production may also decrease. In Sweden, no research has been done in the area and therefore it is now a clear need of improved knowledge.The purpose of this study was to investigate the importance of shade for dairy cows in Sweden. The behaviour of 30 cows was examined to see any differences between cows with access to shade and cows without access to shade.

This study will examine if caregivers, working with people with dementia problems, is in need of support and in what way they see how the support should be designed. Previous research shows that there are many factors in elderly care that affect all of the caregivers. Working with people in this sort if dependence, requires a lot of the caregivers, both mentally and physically. To study if the caregivers consider themselves to be in need of support, and in what way they see how the support should be designed, the study employs a qualitative approach using to types of interviews, one focus group with four assistant nurses, and two individual in-depth interviews with the administrative personnel and one nurse. The results show that the need for support for the caregivers exists. Caregivers working with people with dementia problems, daily face difficulties, some more difficult to handle than others.