Sökresultat:
294 Uppsatser om Behavioral targeting - Sida 8 av 20
Stabil växelkurs och låg inflation - Inbördes oförenliga? En studie av implikationerna av en real appreciering
This paper examines a long run macroeconomic dilemma. This dilemma states that given a real appreciation, i.e. a continuous increase in the real exchange rate, an economy has two options open with respect to inflation and nominal exchange rate. Either the economy chooses a fixed exchange rate- regime but has to allow for a rising inflation. Or the economy can choose an inflation targeting- regime, but then has to allow for an appreciating nominal exchange rate.
Jippieserien : En kvalitativ studie om hur multimodal media kan nå ut till barn med neuropsykiatriska funktionsnedsättningar och deras föräldrar
This report describes the work process to an interactive movie addressed to children with neurodevelopmental disabilities, where Jippieserien is the client. The aim is to explore how multimodal media can convey Jippieseriens message to children with neurodevelopmental disabilities and their parents, by taking the users needs into account.It is important to focus on the people who will use the system when designing interactive systems. This project is therefore using the designprocess human-centered design for interactive systems. The process includes four basic elements and provides guidelines for user-centered design. These parts are analysis, prototyping, implementation, and evaluation (Johansson.
Teknisk analys inom aktievärdering : En studie om glidande medelvärde och volatilitet
Syftet med studien är att undersöka om man kan förutspå köp- och säljsignaler genom glidande medelvärde och volatilitet pa? den svenska aktiemarknaden.Denna studie utgår från en deduktiv ansats som genomförs med den kvantitativa metoden. Glidande medelvärde och volatilitet kombineras fo?r att visa de köp- och säljsignaler som uppstår mellan perioden 2007 till 2010.Studien baseras på vetenskapliga studier om glidande medelvärde och volatilitet. Den inkluderar även Radom Walk, Den effektiva marknadshypotesen och Behavioral finance.Empirin visar att kombinationen av glidande medelvärde och volatilitet ger hög avkastning i de flesta fallen.I studien framgår det att teknisk analys kan användas som ett analysverktyg vid aktiehandeln.
Skinner i kuddrummet : Personalfaktorer i förskola som påverkar effekten av beteendeterapi för barn med autism
Flera olika behandlingsmetoder för autism finns utvecklade, även om bäst stöd finns för intensiv beteendeterapi (IBT). Variationen i behandlingseffekt inom IBT är dock stor. I Sverige används IBT på förskolor, sannolikt med varierande framgång. 22 förskolor med 24 barn som fått IBT i två år undersöktes retrospektivt med telefonenkäter, och flera faktorer undersöktes för samband med barnens förbättring i adaptiv förmåga under samma period. Integration av träningen i förskolans verksamhet samt tränarens tilltro till metoden samvarierade med behandlingsutfall.
Ekonomiska sanktioner ur ett sjömaktsteoretiskt perspektiv
Fleets have the ability to affect an adversary?s use of the seas for transportation. Nations have in numerous occasions exercised this power in order to ravage their opponent?s trade in times of conflict with the purpose of diminishing their military might. Great naval thinkers like Mahan and Corbett have described this use of seapower during conflicts in great depth but theories regarding the use of seapower to affect a nation?s peacetime economy in order to achieve limited political goals is lacking.
Human Stem Cell - European National Innovation Systems and Patents
The purpose of this paper is for the reader to realise how national innovation systems are deeply intertwined with the legal background of a country and to understand the processes that involves national innovation systems specifically regarding the stem cell / genetics research and how the need for specific community law must be considered targeting the stem cell patents. The legal part will try to answer: Why is it important given the actual state of the European stem cell national innovation systems for the European Commission to take a stand and tackle issues regarding the patenting of the human stem cell innovations? This is done from a country industry analysis (business approach) and then linking it with competition law from a community stand point of view (that tackles biotechnology issues). In order to achieve this the paper is divided into three separate analyses beginning with a theoretical background of general biotechnology / genetic terms that will enable the reader to have a general understanding of the importance of this kind or research ( genetics / stem cell research). The chosen countries case studies exemplify very diverse economies and development perspective from the traditionally R&D intensive to the least and from the biggest countries in Europe to one of the smallest, thus giving cultural, legal, economic and scientific variety..
Kommunicerad Talang : Kartläggning och utvärdering av Talang 2010´s externa kommunikation
This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the research was studying Talang 2010?s communication strategy in these two contexts. The research was made with surveys during two audition days in Kalmar and two days in Stockholm. The competitors, the audience and the general public were answering different surveys but with the same base to study the effect.
The genetic background of oxytocin and its importance for maternal behaviour of sows
Oxytocin is today widely spoken of as a "feel good" hormone. Recent research has increased interest in the hormone and its role in social and sexual interactions, as well as its importance for complex behavioral patterns. There is evidence that oxytocin is released during physical contact and is said to suppress anxiety and stress. In animals and humans, oxytocin, which is a neuropeptide and likewise a hormone, is necessary for parturition and lactation. Synthesis of oxytocin occurs in brain neurons and in specific organs involved in reproduction.
Kan behandling av insomni förbättra komorbid ångest och depression?
This study investigated the efficacy of a multicomponent cognitive?behavioral intervention of insomnia, CBT-I, for patients suffering from an anxiety disorder and/or a major depressive episode together with comorbid insomnia. In particular, the aim of the study was to evaluate whether anxiety and depressive symptoms declined as a function oftreatment for insomnia. After rigorous diagnostic procedures, 8 patients were treated in a multiple baseline design. Patients experienced clinically significant reductions in insomnia-, (57 %) depressive- (75 %) and anxiety symptoms (40 %).
Värdering av förhoppningsföretag en empirisk studie av marknadens värdering av internetrelaterade förhoppningsföretag
Bakgrund: Företag utan vinst, historia och jämförelseobjekt är svåra att värdera med traditionella värderingsmetoder. Debatten kring detta problem har den senaste tiden varit livlig, inte minst gällande internetföretag. Syfte: Identifiera de mekanismer som i huvudsak påverkar marknadens aktörers värdering av förhoppningsföretag, samt förklara hur mekanismerna påverkar aktörernas värdering. Avgränsningar: Vi studerar inte hur mekanismerna rankas av aktörerna eller hur vi ska kunna fastställa hur mycket de påverkar värdet på företaget. Genomförande: Intervjuer har förts med fem professionella aktörer.
En dag på sommarovet : Analys av en novell
This thesis is an evaluation of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar and Blekinge. The campaign [The digitally curious] is one of several cluster campaigns targeting their marketing to a specific audience and aims to promote awareness of what libraries have to offer and provide information on digital media and services. The target group for the campaign is a man between 45-65 years old, who is interested in digital technology.
Metoder för kommunikation som främjar välbefinnandet hos personer med demens
AbstractAbout 160 000 persons living inSwedensuffer from some form of dementia. Alzheimer disease is the most common form of dementia and affects mostly people in the age of 65 and older. People with some form of dementia have memory problems and may even have other problems as aphasia and behavioral disorders. This may lead to communication problems and difficulties for the people around them. The number of demented people is increasing; it is therefore important to study methods for communication in order to improve the wellbeing for people with dementia.
Den inre och yttre självkänslans betydelse för tendensen att bruka self-handicapping
Självkänsla är något vi ständigt bär med oss och den inverkar på vårt agerande samt våra val i livet. Johnson (2003) delar in självkänslan i två delar den inre och yttre, vilka kan kombineras till fyra personligheter. Forskning har visat att självkänslan samvarierar med tendensen till att bruka self-handicapping. Self-handicapping innebär att människan skapar hinder för sig själv påhittade eller verkliga. Etthundrasju studenter fyllde i en enkät bestående av 58 påståenden, vilken mätte inre, yttre självkänsla samt self-handicapping.
"I had to become my own hero" : En utvärderande studie av träningsapplikationen RunKeeper
Being physically active plays an essential role in ensuring good health and well-being. Motivation is a key factor for maintaining a healthy lifestyle and together with the help of today?s modern technology, facilitating new innovative approaches has made it easier to motivate people towards regular physical activity. This study aims to examine how a training application can increase motivation and how behavioral change occurs when using a training application. Qualitative data collection methods such as interviews and observations have been used in this study.
What helps or inspires busy moms while grocery shopping?
The purpose of this master thesis is to understand how busy moms experience their grocery shopping trips and the in-store environment. In gaining this knowledge, we aim at being able to suggest ways to improve the grocery shopping experience of busy moms; and present insights that can help food retailers in targeting this consumer group in-store. Methodology: We use an iterative approach, and work with photo elicitation interviews. We let our respondents capture their experiences in photographs, which then aid in recalling their memories in follow up interviews. Theoretical perspective: We base our theoretical perspective on environmental psychology where we use the original M-R model, and include personal and situational variables suggested by Bäckström and Johansson (2006); where the latter variable includes the views by Turley and Milliman (2000).