This dissertation is a case study on the Co-branding between Prada and LG, ?The Prada phone by LG?. The purpose of the study is to broaden the understanding of Co-branding and the effects this type of collaboration can have on a company?s brand. The research questions are: ?What effects can a Co-branding have on a company?s Brand Equity?? and ?How can these effects be measured??.

An ethnographic study loosely informed by the theoretical framework of distributed cognition was carried out in order to describe how mariners have adopted the Automatic Identification System (AIS) in their work practice, or"made the technology their own". AIS is a transponder-based identification and communication system that allows ships to automatically identify and track each other. In addition to facilitating the identification and tracking of ships, objectives behind the introduction of AIS are to"simplify informational exchange", and"provide additional information to assist situation awareness". Participant observation and interviews were made at four different ships, as well as at two shore stations. A focus group was also held at a maritime conference.

I dagens mediesamhälle finns information tillgänglig dygnet runt, och olika trenddieter ges därigenom utrymme att påverka ungdomar, en av de grupper som är mest mottagliga förförändring. Övervikt och fetma bland barn och ungdomar har ökat stadigt sedan 80- talet. I samband med befolkningens ökade kroppsvikt uppkommer även olika dieter för viktminskning. En av dessa är dieten LCHF, som har blivit framträdande i hälsodiskussioner de senaste åren.Syftet med denna studie var därför att belysa svenska gymnasieelevers inställning till kost i allmänhet och dieten LCHF i synnerhet. Utöver detta avsåg studien även att skapa en översiktlig uppfattning om gymnasieelevernas träningsvanor och kostvanor.En enkät skapades inom det aktuella området, och den besvarades av 215 gymnasieelever i tre större svenska städer.Resultaten visade att eleverna hade en god förståelse för kostens påverkan på hälsan.

The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. While the opportunities are many, the increased consumption has also brought consequences. The increase in consumption contributes, among other things, to quantities of deliveries and returns as well as increased waste, all of which results in environmental destruction. The issue of sustainability is very topical today and is influenced by almost everything today. In connection with the markets changing, the consumers' behaviors and expectations also change.

Affärssystem har blivit allt vanligare i organisationer och framhålls av systemleverantörer som ett verktyg för att öka organisationers flexibilitet. Forskning tyder dock på att affärssystem både kan öka och minska flexibiliteten för organisationer. Få empiriska studier har genomförts vad gäller affärssystems påverkan på organisationers flexibilitet och forskningen är splittrad vad gäller affärssystems påverkan på flexibiliteten för organisationer. Syftet med denna uppsats är att illustrera och förklara hur ett affärssystem påverkar flexibilitet i en organisation. För att besvara syftet skapas en analysmodell som syntetiserar tidigare forskning om flexibilitet med en organisatorisk förändringsmodell.

The purpose of my examination is contributing with knowledge about the relation between language- stimulation in preschool and read- and writes developing and teachers thought about that. In order to meet the purpose I read literature that deals with my matter and is based previous research. I also made qualitative interviews with three elementary school teachers and three preschool teachers who work within preschools that concentrate on development of language in a town in the middle of Sweden.  In this way I find out about their thoughts about what they think is important to work with about language in preschool and how the preschool teachers can work with the development of language to make it easier for the children in their read- and writes developing. The result shows that it is important to work with children?s development of language in preschool.

This thesis is a systematic review of the Swedish healthcare and hospital-library?s authorities on the consumer health information. The goal is to evaluate the strengths and weaknesses that are inherited in two professions (medical and LiS) with two completely different perspectives on mediating information.The method used is a mix between conceptual analysis of the Swedish term ?patient information? and a Critical conceptual analysis, according to Fairclough, of published native theses and international professional journals.Conclusion of the thesis is that although the nursing and medical staff has the necessary medical expertise it does not, in many cases have either the time or skill to completely satisfy a patient or his/her next of kin´s information needs when exposed in a uneasy situation as when in need of treatment or help in any kind.The hospital librarian on the other hand does have the intermediating skills and most often the time to explain complex treatments or medical procedures, but the lack in medical or nursing expertise.In a perfect setting there is an inter-professional cooperation which brings a lot of positive results. The problem today is often to overcome the gap in awareness of one and other that exists in a modern Swedish hospital..

The purpose of this essay is to examine whether and how labor consultants, job coaches, guidance counselors promote the possibility of self-realization of the clients they encounter in their work. By analyzing, based on the theoretical framework, six semi-structured interviews of people having the chosen professions answer the questions "Do counselors promote client's opportunities for self-realization in their work?" and "If so: how is this practiced?". In the theoretical framework three important concepts are addressed: "identity", "recognition" and "self-realization". These are explained with the help of works by including Emma Engdahl, Anthony Giddens, Axel Honneth and Allison Weir.

Lågkolhydratkost har funnits sedan 1921 och formulerades som en behandling för epilepsi. Under åren har populariteten för lågkolhydratkost varierat, men har på senare år ökat. I Sverige har förespråkare fått publicitet i samband med kosten Low Carb High Fat (LCHF), som innefattar en hög andel fett och en låg andel kolhydrater. De kostråd som LCHF förespråkar står i motsats till de rådande kostrekommendationerna i Sverige. Den mat som föredras är individuell och det finns många dieter att välja mellan.

In recent years, the internet has exploded of images. Not at least in the popular photo-sharing network Instagram as one of the fastest growing social network for the moment. Millions of people around the world share pictures and expose themself for friends and family. We were therefore interested in which experiences and attitudes users have towards their identities in relation to their self-image and self-presentation on Instagram. Furthermore, whether they in general have a primary interest in using Instagram as a tool to experiment with images to present their identity on Instagram, in which way they approach their Instagram follower?s expectations on how they present themselves on Instagram and if they are aware of any strategies in their self-presentation on Instagram.The result of this study is the fact that our respondents thinks that they do not intend to have a primary interest in experimenting with images on Instagram to present their identitiy, it is rather something that comes naturally in how they present themselves on Instagram.

This study was built on the concept of Emotional Intelligence (EI) as an ability with four branches, to effectively: (1) perceive (2) reason (3) understand and (4) manage emotions. By closely studying the four processes of EI through eight semistructured interviews with psychologists, counselors, CBT-therapists and psychotherapists, a study of participants' stories from real practice was done and then analyzed and interpreted. The purpose of this study was to get the participants to describe and put words on practical experiences that occur with clients that correspond to the four domains that define the concept of EI according to Mayer et al. (2008) and find out about if their way of "doing" EI gets trained and developed after several years of professional activity. The results shows that the practitioners used all four branches of EI in dialog with the client, both intra- and interpersonal.

After the fall of the Iron Curtain the European Union was challenged partly by an institutionalized organization of the union, as well as by a socio-psychology awareness concerning the meaning of the European Union. The increase in European integration has generated a political collaboration where national understandings in identities are constantly being exposed for reconstruction. This results in a collective European identity where states are united in diversity.National identities are created when boundaries are set up in a relation to other states. In these identity constructions there are thoughts and questions raised such as who we are and who we are not. Ukraine and the European Union has, during a long time, had diversified preconceptions concerning who has been the others.

BAKGRUND: Folsyra och järn är två viktiga ämnen som under graviditeten har olika betydelser dels för mamman och dels för fostret. Brister på dessa ämnen kan således leda till skador av olika slag och därför rekommenderas ofta kosttillskott till gravida kvinnor. Kvinnornas matvanor kan påverka om de får i sig tillräcklig mängd av dessa ämnen.SYFTE: Syftet med denna studie var att se hur gravida förhåller sig till att ha en hälsosam kost under graviditeten samt inställningen till kosttillskott med järn och folsyra. Studien syftade till att undersöka eventuella hinder samt se användningen av järn och folsyra.METOD: Studien är av kvantitativ typ med en enkät som inför denna undersökning har modifierats, Health and Taste Attitude Scale. Enkäten består av 7 frågor och 21 påståenden varav 6 st är från HTAS och resterande tillagda.

How can we use modern X-ray technology to raise awareness of the information that is hidden in historic upholstery? The materials and techniques add information to the history object in question and  about a profession that is sparsely documented in our country. The knowledge we have today has largely been obtained by studying damaged upholstery, or by removing the show cover and upholstery, a technique which involves high risk of damaging the upholstery. X-ray technology offers  a non- intrusive way to examine historical upholstery.Through case studies, I examined four artefacts. The artefacts went trough an inititial visual exam before being transported to The National Heritage Board in Visby where they underwent a thorough X-ray exam.

Title: Besparingar inom Barn- och utbildningsnämnden.Seminar date: 29th of May 2009Course: Degree thesis in Business Administration, bachelor thesisAuthors: Amela Smajlovic and Sten SundfeltAdvisor: Leif HolmbergPurpose: Our purpose is to explain the cost-saving process that many municipality organisations face because of the global financial crisis.Limitations: We have limited our study to the municipality of Landskrona and Kristianstad.Method: Our study has a qualitative approach. By using open interviews we have been able to get an open dialog with our respondents.Theory: We have compared with different theories, such as Rombach?s budget-theory and Wildavsky?s role theory.Empirics: The material is based on interviews and conversations with key figures in different levels of the organisations in Landskrona and Kristianstad.Conclusions: The success of a cost-saving process depends on the engagement, awareness and how inclined to changes the persons in the organisations are. Has everybody the willingness to take responsibility fore the organisation and the changes that the surrounding world claims?.