This thesis aims to study how teachers develop pupils' motivation to read. Using qualitative interviews, three Swedish middle school teachers describe their experiences regarding pupils' motivation to read. They comment on how they attempt to stimulate motivation and the conditions and circumstances they experience while carrying out their work. As a basis for the teacher interviews, their pupils completed a web based survey about how they value reading as an activity and how they see themselves as readers. An analysis of the interviews raises several issues for discussion: pupils have different needs, good readers are described through their abilities, not through their experiences or reading habits, and teachers feel they can be limited to implement the teaching they think is necessary to promote reading abilities.

My point of origin concerning this thesis was an interest for how school may develop students? reading comprehension. International surveys show that the results for Swedish students? performance regarding reading comprehension have declined and the current curriculum, Lgr-11, emphasizes the importance of incorporating this into all school subjects. The special teacher education programme has raised the awareness concerning the importance of including the students and that learning is achieved in an interactive setting.

In school today pupils come in contact with all kinds of reading books. Education of Swedish reading development sometimes contain reading books organized at different levels of difficulty, with different amount of text. The purpose of the different difficulty levels is to give the less skilled readers an easier book and stronger readers a more difficult book. The purpose with this study is to find out if the book which is classified as more difficult, in reality is the most difficult and if the book which is considered to be easier really is. To find answers to these questions I will examine previous researcher?s theories on difficulty levels in reading books.

Purpose: The purpose of this study is to do a brand survey of Metro in Karlstad. The study will originate from the terms ?brand identity? and ?brand associations?, where the brand identity is the organization?s desired view of the brand, and the brand associations define the associations held by the consumers.Issues: What is Metro?s brand identity? What are the brand associsations of Metro in Karlstad? How well do the brand identity and the brand associations correspond?Theoretical framework: The study is done from the perspective of media and communication studies, where the theoretical terms are defined from literature regarding brands.Method: The study is carried out using a qualitative document analysis, interviews, and a quantitative survey. The document analysis was made on Metro?s own documents regarding values and target audience.

This essay contains a discoursive analysis of fifteen travel reports from five of the largest papers in Sweden. The travel reports contains recaptions from wildlife tourism experiences were the predators are the main target, or at least one of the main targets. Seven of the reports are from Sweden and eight of them from Russia, Rumania, Finland, Turkey and the United States. Predators in this essay aims to those in Sweden called ?the big five?, these are: bears, wolves, lynxes , wolverines and golden eagles.

The purpose of this essay is to understand and analyze why people read a local newspaper and which needs it can fulfill. The newspaper indistry is changing and so is the way we consume news. Today the readers are seen as an active group of people who choose the media, which fulfills their needs in the best possible way. This essay is based on a case study of the local newspaper Barometern. We used a qualitative research method and have done eight interviews.

Developing good reading skills is crucial for all pupils in school, and the reading bookis a tool for achieving that. Pupils are entitled to good reading instruction, regardless ofwhich reading level they are at, and regardless of the level of the reader they have beengiven. The aim of the study is to examine a particular teaching material and describe thedifferences that exist between a simpler and a more difficult variant of the same reader.The study is a textual analysis focused on the two readers for grade 2 from the materialDiamantjakten (The Diamond Hunt). The study shows that the two books display greatdifferences. Reading the simpler book involves a smaller amount of text, fewerdescriptive expressions, and a smaller number of words, but it does make demands onthe reader?s ability to read between the lines.

My point of origin concerning this thesis was an interest for how school may develop students? reading comprehension. International surveys show that the results for Swedish students? performance regarding reading comprehension have declined and the current curriculum, Lgr-11, emphasizes the importance of incorporating this into all school subjects. The special teacher education programme has raised the awareness concerning the importance of including the students and that learning is achieved in an interactive setting.

Abstract:Title: ?Solo has got a little sister! ? A study how the form and content differ between the magazines Solo and Solo G(Solo har fått en lillasyster! ? En studie om hur formen och innehållet skiljer sig emellan tidningarna Solo och Solo G)Number of pages: 37 pagesAuthor: Johanna LaurellTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn term 2005University: Division of Media and Communication, Departement of Information Science, Uppsala University.Pupose/Aim: This essay aims to investigate how the form and content in the magazine Solo G, which direct to a younger target group, differ from the magazine Solo which directs to an older target group. In this analyse of form and content have I also chose to study how the magazine present femininity and how this affect the female identity.Material/Method: The material consists of 4 magazines from Solo and Solo G during 2005. A qualitative text analysis has then been used as a method of analysing the material.Main results: Solo G focuses a lot more on celebrities than Solo. Solo G uses the celebrities as role models to the youth to look up to.

The purpose of this study has been to find out what possibilities the journalists at the newspaper Aftonbladet have to live up to the proposed ideas and values that defines journalism, as well as how these values are presented to the readers. With this as a starting-point we have studied what kind of society Aftonbladet presents to its readers as well as how this society is supposed to work and also what it`s like. To be able to answer this question we have first researched through theories and earlier studies, literature about journalism, media science, semiotics, history and laws. With the help of the investigation we found fitting tools to perform the analysis. With the theory as groundwork we have, through the qualitative approach analyzed seven news articles from seven Aftonbladet newspapers during one week.Our study shows that the Afonbladet?s journalists have not been able to present occurrences in society in a correct and impartial manner - because they exaggerate insignificant details and neglect to show real attention to serious societal structures by using sensationalism, dramatization and a very superficial approach to the stories that they are conveying.

The aim of this thesis is to examine how the identity of the public librarianwith regard to reading is manifested in the library field. The approaches thatare taken to reading and readers are examined as well as the consequencesdifferent approaches might have. The empirical material is based on 93articles published in Swedish library journals. The theoretical andmethodological starting point is discourse analysis. The application ofdiscourse analysis according to Michel Foucault?s hypotheses reveals threediscursive formations regarding the professional identity of public librarianswithin the framework of reading promotion: The public librarian asguarantor of democracy is related to the public library's original mission offostering, cultivating and educating citizens.

In school today pupils come in contact with all kinds of reading books. Education of Swedish reading development sometimes contain reading books organized at different levels of difficulty, with different amount of text. The purpose of the different difficulty levels is to give the less skilled readers an easier book and stronger readers a more difficult book. The purpose with this study is to find out if the book which is classified as more difficult, in reality is the most difficult and if the book which is considered to be easier really is. To find answers to these questions I will examine previous researcher?s theories on difficulty levels in reading books.

This essay researches how newspapers created fictional reader identities through their content. Three newspapers have been studied from the week first to eight of February 1890, Nya Dagligt Allehanda, Dagens Nyheter and Stockholms Nyheter. The question that the essay is attempting to answer is which fictional readers were created. This is done through both a content analysis and a deeper language analysis of the newspapers. The text is seen as an active agent, creating the identity of the reader that they imagine when they write, an ideal reader.

AbstractThis study is based on my work as a secondary school teacher of literature and the Swedish language and rooted in my interest in developing knowledge about the importance of teaching literature in order to both cultivate young people?s reading habits and their view of themselves as readers. The more concrete purpose of this study is to examine a reading project that focuses on theories of literary perception and teaching literature.I examine four pupils who, in 2003, participated in the reading project as readers and compare this description with their view of themselves as readers seven years later. I complete the study by examining how they discuss reading and the teaching of literature. The method is qualitative and the empirics include materiel collected in two different time periods: first in 2003, in a class I taught in a secondary school; and second in 2010, when I examined four of the former pupils who participated in the project from 2003.

This thesis aims to explore how musicologists reason about publishing their articles in open-access journals. What is the challenge they face and what are the possibilities musicologists are concerned about? For the method I used open-ended and structured interviews based on four factors: trustworthiness, accessibility, reaching the readers and status of the publishing media. Musicologists are positive to the open-access concept and are willing to submit their papers to open-access journals. They think that the accessibility of the articles is going to increase when they publish them in open-access journals.