The study aims to gain a better understanding and explore how a selected group (receivers) perceive two elected advertising images from Indiska and Vila and then compare their opinions to what Indiska and Vila themselves want to communicate. We base the study on theories of encoding / decoding, which deals with how the companies charge their advertising images with values and how recipients decodes these values.A qualitative study was carried out based on analytical induction (planning, collection and analysis). Through the analytical method of induction, we created categories based on the collected data and put them in relation to each other. The result showed that the overall impression of the images' and the context are of great importance for how our respondents perceive the advertising images. The overall impressions convey emotion that reinforces the expression and the message.

AbstractThis essay has as its purpose to discuss the current legal regulation of the concept of humanitarian intervention. The inconsistencies in the debate over the legal status of this concept, and the legal uncertainty it brings to the acts of states and the lives of their nationals is a motivating factor for the writing of this essay. However, it has been clear from the outset that the concept of humanitarian intervention is intricately connected to political and moral ideas and values. Thus, the attitude taken towards this doctrine will be highly dependent on the perspectives of the state, government or single author representing it.Following this starting point, the aim of this essay is not to present a single answer as to whether humanitarian intervention is, or is not, legal, but to research, compare and analyze the different arguments put forward in this subject in international law today. Hopefully, this will provide the reader of this essay with some insight into the sources of international law of today and how the principles of state sovereignty, non-intervention, the prohibition of force and the protection of human rights relate to the concept of humanitarian intervention.A frank overview of the UN Charter does not support use of force except in the case of self-defence or without a Security Council mandate.

With this thesis I wanted to find out how a teacher-team in Stockholm reason about and whether they have specific expectations of male teachers in the early school years. Interviews with five teachers from pre-school to grade 3 and in after-school have shown that specific expectations of male teachers is something obvious. Are male teachers expected to enter into the role of male role models to contribute with masculinity and a male perspective? However, the informants are not able to define how a male role model is or should act. Men and women are often defined as two separate, and often as opposite, groups.

Although  ?naming and shaming? paedophiles are growing in Sweden, professionals working with the rehabilitation and treatment of paedophiles describe that the naming and shaming might not prevent child sex abuse. On the opposite naming and shaming alienates the perpetrator from any ordinary life. The alienation could lead them to only having other paedophiles as friends. Previous studies show that professionals are often distancing themselves from working with paedophiles, even if there is competence.

Syftet med föreliggande uppsats var undersöka sambanden mellan motivationsklimat, målinriktning och självkänsla inom CrossFit jämfört med konditionsbaserad gruppträning. Vidare undersöktes om Modellen för sambandet mellan motivationsklimat, individuella skillnader, och känsla och motivation kunde appliceras inom CrossFit. I studien deltog sammanlagt 95 deltagare, både CrossFitutövare (N=45) och deltagare inom konditionsbaserad gruppträning (N=50) från sydvästra Sverige. I studien användes Perceived Motivational Climate in Sports Questionnaire-2 (PMCSQ-2), Achievement Goals Questionnaire for Sports (AGQ-S) samt Physical Self Perception Profile-R (PSPP-R). Resultatet visade en signifikant skillnad i uppgiftsorienterat klimat och självkänsla mellan CrossFitutövare och deltagare i konditionsbaserad gruppträning.

The main purpose of this Master?s thesis is to explore university librarians? thoughts about the future. The analytical focus is thus on the librarians? representations of the future. The theoretical framework used is narrative theory with a social constructionist viewpoint.

The aim of this literature review was to describe how the literature presents parents? need for information and how parents perceive the information from care personnel when their child 0-18 years of age is diagnosed with diabetes. The literature search was performed in the databases PubMed and Cinahl. Thirteen articles that met the inclusion criteria were studied. The results showed that when a child is diagnosed with diabetes the whole family faces a new situation and the parents are in great need for adequate information from care personnel to be able to deal with the new life situation and participate in the care.

Det här arbetet undersöker hur klickbara ikoner i spel grafiskt borde utformas för att mest effektivt kommunicera sin funktion till spelaren. De riktlinjer som används för detta utgår främst från forskning kring människors interaktion med datorer och kognitiv perception. Arbetets problemformulering frågade sig om användandet av mänskliga figurer, som en del av ikonutformningen, kan hjälpa detta kommunicerande.För att testa detta togs två versioner av fyra olika ikonerna fram, en med mänskliga komplement och en utan. Ikonerna utformades till ett lärospel för Balthazar Science Center, vilket utvecklades i samband med denna undersökning. Frågeställningen testades genom intervjuer med elva- till tolvåringar, alltså spelets målgrupp, vilka fick gissa ikonernas funktion utifrån den grafiska utformningen.Resultatet visade på att de mänskliga komplementen inte gav någon märkbar fördel för ikonutformningen, och att ikonförståelsen i stor grad berodde på respondenternas tidigare spelvana.

Vi människor har en speciell förmåga att känna igen rörelser från andra människor. Olika undersökningar försöker komma fram till om vi är perspektivberoende i vår igenkänning av dessa rörelser, med det menas att vi till exempel skulle ha lättare att kännna igen en rörelse om den sågs från ett visst håll (tex. framifrån). För att studera perspektivberoende kan en ljuspunktsfigur som utför en viss rörelse roteras på olika sätt. Olika undersökningar har roterat figuren antingen plant (figuren visar rättvänd eller upp-och-ner) eller på djupet (figuren visas från vänster eller höger sida).

The competition for customers in today?s society is growing rapidly. Companies invest a great amount of time and recourses to establish and preserve a strong brand. Repositioning is a process that today is necessary for virtually all brands at some point during its lifetime and is about to change a customer's perception of a brand name, by changing its associations. The goal is to create a new, stronger position for the existing brand.

This essay is a discourse and a feminist theoretical analysis that focuses on the alternative discourse that we consider Feminist Initiative to be constitutive of. Our theoretical stance, with base in Laclau and Mouffes discourse theory, builds on the notion that reality is characterised by conflicts between different competing discursive formations and that the social is an endless struggle over the preferential right of interpretation of meaning. More specifically, the essay focuses on the discursive struggle over the meaning of the term politics. It is our understanding that the dominant perception of politics necessarily excludes other understandings, which can according to Eduards, be explained as a consequence of a patriarchal distribution of power that renders the subordination of certain understandings of politics accordingly. Feminist Initiative, as an alternative discourse, can therefore be perceived as a threat to the dominating discourse of politics, which in order to maintain its preferential right of interpretation seek to illegitimatise and depoliticise the politics that the alternative discourse represents.

The Swedish sports retail industry has experienced extensive growth during the last decade, and this has attracted new entrants to the market, both start-ups and international followers. This has inevitably put more pressure on incumbents, which are now confronted with major challenges as how to retain their customers and market shares. Customer loyalty has been proved to be an important factor for customer retention and proposed to constitute inertia of switching behavior. In light of this problematization, the purpose of this study is to describe the underlying factors of loyalty and whether purchase habits could further explain customer loyalty. The aim is also to understand the strategic implications of the factors involved.

While conducting our practical training we experienced how the structure and the complexity of the municipal administration could, from a white-collar workers perspective, become a limitation and burden for efficient work. Deriving from this experience we found an interest in how politicians reasoned with regards to their relationship with supervisor in municipal old-age care. Kouzes och Micos (1979) ?Theory of organizational behavior in human service? became our point of departure. Their framework was therefore the foundation for our research and work throughout this paper.Our aim with this research was to examine how politicians viewed their relationship with supervisor in municipal old-age care.

The study aims to evaluate how teachers in my research have reasoned regarding gender and gender equality, notions on ethnicity, and specific conceptions or constructions on ?swedish-ness? and ?immigrants?. The vital point in this study will be to examine the relationship be-tween gender equality, ethnocentrism and racism. The question formulation that I have ap-plied are: On what grounds teachers conceive the concepts of gender and gender equality? How do teachers experience their work with gender equality in remedial classes? Do the teachers that work in remedial classes experience any obstacles in the pursuit of gender equal-ity in their daily work? I have used the method of qualitative interviews with five teachers in remedial classes from five different schools.

Syftet med denna pilotstudie var att skapa hypoteser om och hur utmattningssyndrom påverkar förmågan att känna igen emotioner i ansiktsuttryck. En grupp patienter med utmattningssyndrom jämfördes med en matchad frisk kontrollgrupp (N=14). Grupperna undersöktes med ett datorbaserat test beståendes av färgbilder av autentiska ansiktsuttryck som gradvis i steg om 10% förändrades från ett neutralt ansiktsuttryck till någon av de fem grundemotionerna ilska, avsky, rädsla, glädje och ledsenhet. Mätningarna gjordes i termer av igenkänningsprecision och responshastighet. Resultatet visade att patientgruppen responderade signifikant långsammare än kontrollgruppen sett över samtliga emotioner i testet.