What is it that makes an audience love a character? Through comparative analysis and anevolutionary perspective, I have examined the relationship between the viewer ? the human ?and three popular characters: Shakespeare?s Bottom and Puck from A Midsummer Night?sDream and Dag-Otto Flink, the most popular character from Vallarnas friluftsteater inFalkenberg, Sweden. In what way do they attract us? Why do they attract us? The aim of thecomparative analysis between the characters was to reveal enough similarities for defining allthree as the same character type: the fool. One of the most important similarities for theevolutionary discussion was that especially Dag-Otto and Bottom are consistently themselves.Furthermore, the Darwinian perspective, especially with theories of Daniel Nettle, indicatesthat there are several factors that come into play for successive fiction.

Syftet med uppsatsen är att försöka förstå varför mentala problem vid ett framträdande i sång uppkommer samt att hitta lösningar till dessa. Bakgrunden till att jag vill skriva om detta är att jag under praktiker och arbeten med sångelever märkt att just mentala problem ofta hindrar människor från att bland annat framträda inför en publik. Dessutom känner jag mig själv hindrad av denna typ av problem vid framföranden. Mina frågeställningar har bland andra varit hur sångaren påverkas av sin nervositet och vad kritik spelar för roll. Självförtroende och självkänsla är förutom nervositet och kritik termer som dykt upp vid flertalet tillfällen under arbetets gång.

The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. The study intended to shed light on the interdiscursivity that emerges when brands are communicated through podcasts. Another aim was to understand how relationships and identities are constructed through the podcast by examining its intended audience. In order to achieve this a critical discourse analysis was used as both underlining theory and comprehensive method.

Product placement isn´t a new concept, matter of fact it has existed for almost hundred years. On the other hand to use TV-series as a marketing channel for product placement is a present vogue for brands and companies to reach the right target audience. Through product placement in TV-series companies are available to get away with the problem that people zapping commercials. Our purpose with the thesis is to have increased comprehension about TV-series as a channel for product placement considering effect against different target audience, products and brands. For this study we applied a qualitative approach and did six depth interviews with different people to gain several viewpoints.

This study examines how the media reports on the Pride Festival in Stockholm and what news topics and themes it prioritizes. The purpose of this paper is to examine whether the media coverage of Pride highlights political questions related to social and societal problems. One of the main focuses of the study is on how the media covers male and female homosexuality. The newspapers examined are the tabloids Aftonbladet and Expressen and the respected dailies Dagens Nyheter and Svenska Dagbladet. The study extends over three periods: 19-07-2010 to 07-08-2010, 25-07-2011 to 14-08-2011, and 24-07-2012 to 11-08-2012.Several key theories and themes frame the study.

Universal Design is a well established methodology with the fundamental purpose of designing products to be usable for as wide audience as possible, without the need of special adjustment to suit the individual. In this essay, Universal Design has had a clear influence in both the process and the result. The choice to use Universal Design as methodology in this usability evaluation, has essentiallv to do with the target audience.As a part of the design process of MyTobii C8 has Tobii Technology ask for a usability evaluation. MyTobii C8 is an 8" touch screen computer with a windows based operating system which will initiate the software MyTobii C-Series Control. MyTobii C-Series Control is the control panel for MyTobii C8, whose interfaces constitute the platform for various modificarion of the unit.

This thesis aim to shed a light on how to communicate the individual and subjective feeling of safety in the arena of public events such as music- and cultural festivals with the safety-project on Peace & Love festival in Borlänge, Sweden as a practical example. Earlier research has mainly been focusing on the objective side of safety on these kind of events. Peace & Love decided to put a larger focus on the safety for the festival in 2012, and Trygghetsprojektet was started. By looking at how the project is formed this study wants to show how organisations can communicate a feeling of being safe to the audience to enable them to fully enjoy an event.The main questions asked in this study is: How can a feeling of being safe be communicated to a large number of people by focused acts of communication at a festival? How does the head of safety and the safety coordinator work with communicating a feeling of being safe to the audience? How does these communication acts relate to earlier research on mass communication? The results shows that communication within the organisation and with its partners is of great importance for the outcomes of the project and that communication of the feeling of being safe is much greater then the hands-on communication of words.

This study is based on my work as a teacher of Swedish language and literature to upper secondary school students, and my interest in developing the teaching of literature by using both new criticism theories and theories of literary perception focusing on reader response. The purpose of the study is to examine the learning process in trying to develop literary competence and to find out how to describe the competence shown by the students. My starting-point is a discussion about literary competence and the theory and model of literary competence by Örjan Torell. In examining literary competence, by how students use their constitutional competence as well as performance and literary transfer competences, Torell´s model shows the possibility and the need for both knowledge of literature and personal reception by focusing on the dialogue between author and reader.The method is qualitative and the empirics are material collected in one senior high school class in the Social Science programme during their second and third year. The material contains written reading logs, written answers to tasks and transcribed recordings of discussions of literature.The analysis shows a variety among the literary competence shown and developed by the students and points to the complexity of understanding the concept of literary competence.

Mitt syfte med denna uppsats har varit att undersöka hur tonåringar uppfattar och tolkar reklam. Jag har gjort ett pedagogiskt projekt om reklam som är kopplat till semiotisk bildanalys, reception och perception tillsammans med elever i skolår sju till nio på min partnerskola. Metoder som jag har använt till undersökningen är enkät, intervjuer, lektioner, fältanteckningar och mycket litteratur för att försöka stödja mina teorier. Jag har beskrivit olika metoder och teorianknytningar som förklarar hur reklambilderna är uppbyggda samt på vilket sätt metoderna fungerade i praktiken tillsammans med eleverna med bl.a. Roland Barthes teorier.

 AbstractThe main purpose of the essay is to describe the reception of Alexander Solzhenitsyn?s debut novel One day in the Life of Ivan Denisovich (1962) in Swedish newspapers. The reception itself comprises the 1963?s Swedish reviewers opinions on the novel as to how it was controversial or not and the literary quality of the novel and Solzhenitsyn?s writing. In the analysis, seventeen reviews from seventeen different newspapers is included, studied and compared.

Syftet med denna studie var att se vilka budskap angående hälsa och träning som de tryckta medierna, i detta fall SOLO Magazine och Women?s Health, sänder ut. Dessutom undersöktes hur dessa budskap tolkades av läsarna, hur dessa förhåller sig till tryckta respektive sociala medier samt hur de uppfattar att kvinnor porträtteras i media. Studien grundar sig i Stuart Halls kommunikationsmodell encoding/decoding och omfattar en receptionsstudie som är baserad på en retorisk textanalys och därefter en analys av deltagarnas avkodning. Läsarna representerades i denna studie av två fokusgrupper där samtliga deltagare föll inom de valda mediernas målgrupp; kvinnor i åldrarna 18-35.

This masters thesis looks at the reception of the beat generation in six given American magazines spanning through the years 1957-1961. The study is basically one of literaty reception. The aim is to see how and if the institution of literature handed the beat generation an identity to go along with their arts. With the use of discourse analysis we have pointed out certain characteristics in the six articles that have been a part of building up an image of the beat generation as a whole. By dividing the result into the two categories social and literary practice we can clearer see what significants were used to create the beat generation.

Title: Theory and Practice: A study of Swedish Research on the Internationalization in Swedish Business and its Relevance to Practice´s, according to The Camber of Commers, Swedish Trade Council and researchers.Main issue: Within marketing science, there is an general ongoing discussion about the gap between researchers and practitioners, this leads to the thesis main issue on whether the Swedish marketing research conducted in the internationalization of Swedish companies, is relevant to practitioners and provides essential tools for practitioners to applicable in real business situations.Purpose: The purpose is to answer the problems of theory and practice, what it looks like and what the underlying factors and impact difference between internationalization theory and practice are.Method: The thesis has a qualitative methodology mainly based on theory, as well as empirical findings from researchers and organizations working with Swedish company's internationalization.Results: The result shows that there is a difference between theory and practice and that there are several factors underpinning this. Theories primary purpose is not to be practical but to explore an unanswered need to create an understanding to the researcher?s audience, which is other researchers, thereby are theories based on knowledge not demands from the practitioners. The result also shows that the internationalization theories can be applied in practice´s reality on the internationalization of companies. Research degree of generality has a sense of reality given by the empirical studies which therefore reflects the reality of the theory which gives theory a content of truth.Conclusion: The gap that exists between theory and practice has both positive and negative effects.

This report describes the work process to an interactive movie addressed to children with neurodevelopmental disabilities, where Jippieserien is the client. The aim is to explore how multimodal media can convey Jippieseriens message to children with neurodevelopmental disabilities and their parents, by taking the users needs into account.It is important to focus on the people who will use the system when designing interactive systems. This project is therefore using the designprocess human-centered design for interactive systems. The process includes four basic elements and provides guidelines for user-centered design. These parts are analysis, prototyping, implementation, and evaluation (Johansson.

Uppsatsens syfte är att granska sexton recensioner publicerade i svensk respektive amerikansk press gällande filmen Den Gröna Cykeln (Haifaa Al-Mansour, 2012). Undersökningen grundar i kritikernas syn på genus och jämställdhet samt kulturell och nationell identitet som filmen berör. Recensionerna analyseras och jämförs för att hitta skillnader och likheter i den svenska respektive amerikanska receptionen. Analysen visar att skillnaden mellan de två nationernas reception är uppdelade mellan de två fokusområdena, där de amerikanska kritikerna fokuserar på kulturell och nationell identitet och jämför filmens skildring av det saudiarabiska samhället med den amerikanska kulturen. De svenska kritikerna tycks generellt ha större fokus på filmens skildring av genus och jämställdhet till skillnad från amerikanerna..