"Out of the Closets and into the Streets"
En kvantitativ innehållsanalys om medierapporteringen under Pridefestivalen
PrideMedia coverageNewspaperHomosexualityLGBTAgenda theoryTheory of news valuesGenderQuantitative content analysis
This study examines how the media reports on the Pride Festival in Stockholm and what news topics and themes it prioritizes. The purpose of this paper is to examine whether the media coverage of Pride highlights political questions related to social and societal problems. One of the main focuses of the study is on how the media covers male and female homosexuality. The newspapers examined are the tabloids Aftonbladet and Expressen and the respected dailies Dagens Nyheter and Svenska Dagbladet. The study extends over three periods: 19-07-2010 to 07-08-2010, 25-07-2011 to 14-08-2011, and 24-07-2012 to 11-08-2012.Several key theories and themes frame the study. One of the theoretical bases of this study is agenda theory, which is based on the idea that issues get more media attention when the audience perceives them as important. Another key theory in the study is the theory of news values, which concerns how potential news items are evaluated editorially. The study also looks at the theme of sex and gender as a power aspect and how the representation of the sexes appears in today's media.Using quantitative content analysis, 291 articles have been studied. The results show that media coverage during the Pride festival includes articles that address both serious and non-serious issues. Furthermore, the results show that the coverage of male homosexuals is more frequent than of female homosexuals. However, the majority of the articles focused on the collective concept ?LGBT? and not on gender related issues.