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7405 Uppsatser om Audience management - Sida 21 av 494
Entusiasten, domedagsprofeten och skeptikern : Diskursanalys av Earth Hour 2009 i svensk nyhetsjournalistik
The purpose of this study was to examine how Swedish newspapers framed the campaign Earth Hour. Did media encourage their audience to join in and how did they create a sense of togetherness regarding the campaign?The theories connected to the study are media logic, media events, identity and the media, collective togetherness, symbolic interactionism and discourse. The method used was a qualitative discourse analysis. We analysed three Swedish newspapers: Aftonbladet, Barometern and Svenska Dagbladet.
Förändring av styrning i en ideell organisation : Hyresgästföreningen
In non-profit organizations, surplus of the organization goes back to the organization's members. We have noted that Hyresgästföreningen initiated a change in 2005 when the organization merged its local membership registries to a national registry. There are few studies explaining how non-profit organizations are using management in an organizational change. What happens with the business management at an organizational change that is similar to the change in Hyresgästföreningen? The aim of this thesis is to explore how the governance of a nonprofit organization is changing at an organizational change.
Ledning och övriga anställdas upplevelser av attraktivitet på arbetsplatsen "Mora of Sweden".
Ledning och övriga anställdas upplevelser av attraktivitet på arbetsplatsen ?Mora of Sweden? looks at how management and employees at the Swedish manufacturing company ?Mora of Sweden? perceive an ideal attractive company and what factors that determine one, as well as how these two groups perceive the situation at their own company. The main purpose of the essay is to compare the management?s point of view with that of the rest of the employee respondents? perspective. While doing so the author concludes that there are several factors such as how the employees feel about their physical working environment as well as their salary, of which the management lacks understanding or perceive differently and that there needs to be more of an open dialogue between the management and the employees..
Talent management- en strategi för att vässa de vassaste?
Tidigare forskning har visat på att konkurrensen kring talangfulla medarbetare aldrig förr varithårdare och att ha strategier för att behålla dessa blir därför viktigt. En strategi som syftar till att görajust detta är talent management. Men hur arbetar man med detta och vilka föreställningar kringfenomenet finns? Vilka faktorer kan finnas som hindrar och/eller möjliggör arbetet med talentmanagement? För att ta reda på detta har det i studien valts att göra en fallstudie där data samlats ingenom semistrukturerade intervjuer. Det framkommer i studien att talent management upplevspositivt då det ger erkänsla och uppskattning.
Management of Private Equity Investments: A Study of Swedish Biotech Investment Managers
The Private Equity industry has over the past years been booming and major external environmental changes have made the industry transform rapidly. Increased competition between Private Equity firms is one of the reasons why the industry has been and is being forced to focus more on addition of value through increased operational management. Consequently, the focus of value addition is by some said to be transferred away from deal making and financial skills, and into active operative management. This case study investigates how the portfolio management, and more specifically the measuring and management of performance, is carried out in a number of leading Swedish Private Equity funds with investments in the biotech sector. The biotech sector is characterized by extensive research and development, and many biotech companies often lack income and other measurable financial parameters in the initial phase.
Category Mangement: Framtiden för Dagligvarubranschen?
Syfte: Syftet med vår magisteruppsats är att utreda hur involverade parter idag inom dagligvarubranschen i Sverige upplever Category Management. Syftet är även att belysa implikationer samt potentialer inom ramen för Category Management inom den svenska dagligvarubranschen. Metod: Vi har arbetat utifrån kvalitativ metod och genomfört både personliga intervjuer samt telefonintervjuer. Vårt empiriska material har därefter varit underlag vid den teoretiska kopplingen. Empiri: Vi har utfört personliga intervjuer med involverade aktörer inom den svenska dagligvarubranschen.
Kunskapsföretags värdeskapande : ett steg mot en integration av Service Management och Knowledge Management
Bakgrund: För att kunna stilla kunders behov och skapa kvalitet och därigenom värde, krävs kunskap. Två teoribildningar som talar om värde och kvalitet respektive kunskap var för sig är Service Management och Knowledge Management. Service Management är huvudsakligen externt orienterad medan Knowledge Management är näst intill uteslutande internt orienterad, vilket medför att vissa "spänningar" återfinns dem emellan. Frågan är hur dessa"spänningar"hanteras i kunskapsföretags värdeskapande. Syfte: Syftet med uppsatsen är att analysera vad Service respektive Knowledge Management bidrar till i förståelsen för kunskapsföretags värdeskapande.
Commodity Risk Exposure in the Forestry and Paper Industry
We aim to investigate the risk exposure against commodity prices in the forestry and paper industry. The intension is also to study the affect that the changes in commodity prices has on a company?s market value..
Icke förnyelsebara risker : Svenska gruvbolags riskhantering av en eventuell framtida metallbrist
A major issue that has been a subject for quite some time is whether there will be a scarcity of metals in the bedrock in the future and whether or not we might end up with a problem similar to that of the big oil crisis in the mid-seventies. Following the oil crisis many oil companies started up with risk management to control future risks. This work presents how Swedish mining companies work with risk management to handle risks that might come up in the future due to metal scarceness. How Swedish mining companies look at the possible metal scarceness and if they use risk management in their decision-making process is studied. By doing interviews with Swedish owned mining companies it was found that the mining companies did not see the future metal scarcity as a risk, even though 2/3 of the companies acknowledged the scarceness to be a reality.
Ändring av befintligt ridhus : Gävle Fältrittklubb
In past decades information technology has changed the conditions of organizations, not at least within the industry. Advanced IT systems have become a fact in order to cope with rapid changes in the market and to effectively manage an organization?s knowledge. When organizations became more flexible and customized expectations from customers and stakeholders also become higher. These expectations and guidelines are documented in a company?s management system, which can be designed differently depending on what standards the company chooses to implement.
Marknadsföraren - en succéfaktor i produktutveckling?
Syftet är att studera produktutvecklingsprocessen hos Findus Sverige AB, för att utreda vilken roll marknadsföraren har och hur detta påverkar projektets resultat..
Effect of TV displays on impulse purchase
En sammanfattning av uppsatsen på maximalt 8000 tecken..
Levande varumärkestillgångar - en studie av internt varumärkesbyggande i en teknikintensiv bransch
En sammanfattning av uppsatsen på maximalt 8000 tecken..
Miljöchefer : - ledarskap och medarbetarskap inom kommunalt miljö- och hälsoskydd
Environmental management officers ? leadership and employeeship in local environmental health authorityThe purpose of this study was to illustrate the working situation of municipal environmental health management officers. This is a qualitative study where I have interviewed ten environmental officers in ten municipalities in Sweden. The interviews were based on a half structured interview guide with questions. I have interpreted the interviews through different leadership theories.
Co-branding ur ett konsumentperspektiv
Med denna uppsats har vi utifrån ettkonsumentperspektiv, jämfört eventuellalojalitetsöverföringseffekter hos co-branding vid en högoch en låg engagemangsnivå..