The main drivers of luxury consumption is to obtain prestige and status, therefore the possibility of visible consumption of products is a key dimension of the product. Typical examples of luxury goods include cars, handbags and watches. These are consumed in the public arena where the possibility to show off the product and the brand is the greatest. When examining luxury products and what drives men and women to pay premium prices for a brand and for a logo, a fascinating finding is that there are products that fundamentally lacks these Attributes, but which are considered to be classic luxury products. An example of this is perfume.

The purpose of this study is to investigate how social media can affect and influence the B2B-relationship. Social media is now a widespread and accepted tool for communication in many B2C-companies; therefore we find it interesting to examine how social media can find its place in the communication mix of B2B-companies. We are also aiming to distinguish standards in how social media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in social media or working with market communication at B2B-companies in Sweden. During our study we have identified several comparable Attributes within the B2B market and their opinions about how social media should be approach and adopt in the communication mix of the company..

Syfte: Syftet med studien är att undersöka vilka förpackningsrelaterade attribut som utgör en tilltalande vitaminförpackning.Metod: Studien lutar sig på en kvalitativ metod och för att få fram material som svarar på syftet har intervjuer med åtta stycken respondenter genomförts.Slutsats: De slutsatser som dragits är att mellanstora rundade förpackningar medskruv/?plopp?-lock föredras samt att blått och grönt är attraktiva färger för vitaminförpackningar. Tydlig, både innehålls- och utformningsmässig, information är även av stor vikt..

The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

The purpose of this research is to analyze six children?s books from a gender perspective and thereby investigate in what way boys and girls respectively are portrayed in books.My general question is:How are boys and girls portrayed in children?s books?This question has been broken down into four minor questions:What type of clothes are the people wearing? Are people predominantly male or female? Have people specific Attributes which are linked to their sex? Are people performing specific actions which are linked to their sex?In my research I have combined quantitative and qualitative methods and my theoretical framework has been gender.This study reveals a change in children's books with respect to how the different genders are portrayed. The progression is towards a more equal portrayal but despite this, patterns typical for the respective genders shine through..

The purpose of this study is to shine a light at the Swedish americans impressions and attitudes against the American society from the perspective of modernization and cultural Attributes. This, with a reference frame of the deeply politically rooted European conception of America as a threat to the cultural well being, and as a thriving materialistic and progress bound constitution.The result shows that the attitudes against America in the descriptions were not all comparable with the conception that was conducted in Europe. However, the experiences altered whereas the study attends two different periods of time. The experiences differenced due to the growing exposure to cultural diversity and a modernization that grew faster in America than anywhere in the world. Not to mention the change of experiences and expectations that was with brought from a changing atmosphere in Sweden.

In sectors with high skill requirements, recruiting is a core part of a company's development. Initially, the companies attract talented employees by creating an interest in the organization. Further, the challenge remains to match potential workers expectations with the company?s requirements and conditions. This is crucial since an unsuccessful recruitment involves high costs.

This paper studies patterns of consumption within a product category. Using make-up as a base for the study, we applied the Mokken Scale to examine if consumers follow a hierarchical pattern when buying items within the product category. Based on a survey of 250 female respondents, we establish a hierarchic scale for consumption. Assuming generally accepted Attributes for determining physical attractiveness, the results of the Mokken Scale study were cross referenced with a survey among 200 male and female respondents. Students were asked to evaluate pictures of a model using different combinations of make-up, i.e.

The purpose of this thesisis to examine the female body ideal of the Swedish fitness blogs and how it is reproduced. To answer the research question five of the most read female fitness blogs were chosen for a critical discourse analysis. The results show that pictures is an important communication event. The ideal is reproduced by representing bodies with desirable Attributes in environments and poses that communicates positive feelings. There is a dialectic relation between picture and text in each published post.

Many studies have pointed out that generosity depends on different things like gender, age and nationality. We wanted to see if predetermined factors like genetics also had an effect on the intention of generosity. There is a ratio between the index finger (2D) and ring finger (4D) that is determined by the levels of testosterone in the amniotic fluid and that have had some significant effect on personality Attributes like musical and leadership skills. We wanted to see if that ratio had any effect on the intention of generosity. We experimentally examined a group of priest student and two groups of young handball players and let the groups answer a survey that included a sort of dictator game and we photo copied their hands to get their 2D:4D-ratio.

The aim of this master?s thesis is to examine how elderly people are depicted in a selection of literature for children up to 10 years. The subjects examined are: lifestyle, roles and Attributes. The books were collected from the databases ELSA and a local library, Borås stadsbibliotek. The books are analysed after a tool made by the authors.

This study is primarily an account of my examination work in archival science which took place in the archive of Margareta Böttiger, the state epidemiologist at the Swedish Institute for Communicable Disease Control Stockholm. The records are from Böttigers period of work, mainly divided into three parts, polio, HIVS/AIDS and vaccination. Of these I have focused on polio with was the area she got renowned for. Moreover, owing to the uniqueness of the material this study has focused on the properties of the archive as a working-life archive which I propose as a special type of personal archive with unique Attributes. To summarize, a working-life archive has in comparison with other personal archives a more fluid process of archiving where the profession is important, not the personal production of records.

Denna undersökning syftar till att undersöka vilka attribut som ska tas hänsyn till vid skapande av ikoner. Undersökningen utgår från en taiwanesisk undersökning där attribut har identifierats och undersökts med hjälp av grafiska designers. Som grund för ikonförståelse appliceras semiotik och Charles Sanders Peirces triadiska modell på ikoner. Intervjuer och enkäter har utförts för att rangordna attribut, samt diskutera dess relevans vid ikonskapande. Resultatet visar att kontext (kultur, ikonens placering, medium etc.) och målgrupp har mycket stor betydelse vid ikonskapande och respondenterna uppvisade därför svårigheter med att rangordna attributen..

Goal: To describe which evaluation method is used by Swedish retailers to assess a potential retail location and to describe to what extent the retail brand effects this strategic decision. Design: Analysis of ten interviews with companies within five retail sectors in Sweden. Main study: Indication of what methods are used to evaluate a location and how a company's retail brand affects the decision. Results: Retailers use a mix of theoretical methods to evaluate the location Attributes and possible profit. Most common among mixtures was an application of the analog method, residual method or the checklist method in combination with a financial assessment.

 This abstract describes the bachelor degree thesis in computer technology at Växjö University. The company BSR in Växjö has requested an application that can measure a cars performance, with Attributes like acceleration times and engine power estimation. The communication between car and computer is via the USB port on the computer and the OBD-II socket on the car with the network protocol CAN, controller area network. Cars from VAG have been the primary focus group and the application has been tested on a Volkswagen Passat CC from 2009. The system is developed in the programming language C# in the environment Visual Studio with the framework .NET.