The Dark Side of the Word-of-Mouse Effect- An experimental study of how negative information in today?s social media can influence consumer perception As a result of the electronic revolution of information dissemination, social media as a phenomenon has come to play an important part, both in society at large but also when it comes to business and marketing. Nowadays, knowledge and opinions about brands and products are spread by reputation through a wide range of social media platforms, a phenomenon which in the literature is referred to as word-of-mouse or electronic word-of-mouth (eWOM).The purpose of this paper is to investigate how people?s opinions towards a company and its product are affected by negative information in terms of eWOM. Or more precisely, whether or not there is a difference in this effect depending on information content, concerning company values on the one hand and product Attributes on the other.This was done in an experimental setting where two groups of respondents were subjected to fictitious information of different types using established social media platforms.

Small scale internal consumer tests provide a company with a cheap way to get valuable information regarding their products advantages and flaws. Therefore the demand for possibilities to do this kind of test has increased. This report is part of a new sensory project at Unilever. It presents a method for sensory comparison of the company?s own products with the corresponding competitor products.

The purpose of this study is, based on theories of gender and hegemonic masculinity, to studyhow masculinity and femininity is constructed and reproduced in one of the most popularSwedish podcast: Filip & Fredriks podcast. The main theory in this study is that gender issocially created and sustained by humans through language and interaction with others.The study's research questions is: How are gender roles/gender portrayed in Filip & Fredrik'spodcast? What characteristics are attributed to men and women in Filip & Fredrik's podcast?How does Filip & Fredrik's podcast represents conditions and power relations between menand women?Through an linguistic textual analysis, which is an application of discourse analysis, I seek toget beneath the surface meanings of texts and examine more implicit social meanings andideologies regarding gender. It includes an analysis of metaphors, word choices and syntax.The analysis shows underlying values and ideologies that indicates gender structures in abroader societal context. Choice of words and metaphores in Filip & Fredriks's podcastexpresses symbolism where men and male-typical Attributes are highly valued, whilst womanand female-typical Attributes is being devalued and representative of the opposite.Masculinities and femininities are also constructed and represented in various ways throughsentence constructions that guides the listeners in certain directions.

The Swedish RE curriculum states that a major purpose and aim of education inreligion is to make the students accepting and understanding of people, regardlessof religious beliefs and conceptions of life. Previous research has shown that thereare tendencies indicating that these goals are not being attained thus Swedish adolescencespeak of religion and religious people in a stereotypical manner. Thesetendencies are causes of concern which is why this study seeks to make a contributionto the previous research. This research is required since there may havebeen a change in terms of results since the last study was made. In addition, resultsfrom research that are based on interviews are hard to generalize.

During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. On the other hand firms increasingly are adopting more responsible behaviour towards their societies. In this context, one critical question is to understand how corporate conduct may affect brand equity. The purpose of this study was to find how brand equity (BE) measurement methods embrace corporate responsibility (CR), based on a literature review.

The aim of this study is to examine how young people look at and perceive drugs by studying how they discuss and reason about drugs. The essay's main interest is not whether young people use drugs or not. We are primarily interested in how young people talk about drugs. The questions that we want to get answered are:What are the beliefs that young people have about drugs, drug use and drug users? More specifically we seek answers to which images, symbols and Attributes that young people links to drugs, drug use and drug users.What is important in young people's construction of beliefs about drugs and drug users? More specifically, which are the information sources and reference groups that young people assigns significance?We used focus group interviews as the research method.

Title: And the winner is?Level: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of pages: (34)In this study the winners of Sweden's most prestigious journalism award Stora journalistpriset are characterized in the search for the dominant award winner.To find the dominant award winner we used a quantitative method, where we gathered information about the previous winners between the years of 1966-2014. Gender, age at the time of the award, whether they won individually or in groups, their employer at the time of the award, subject of the winning material and where it was first published, were the variables. A total of 268 award winners were characterized from these variables and a statistic analysis were made.The statistic analysis showed that there has been a dominant group among the award winners.Between the years of 1966-2014 the typical award winner was a man between 31-40 years old, who worked individually for public service. The winning material was mainly published in the printed press.

Our purposes with this essay was to increase our knowledge about, and try to describe, how it happens when people get involved in gambling and becomes addictive to gambling, and what the way out of a gambling addiction could look like. Our framing of the question was: - How does gambling begin? - How does gambling evolve to an addiction and how does it go forward from there? - How do you leave a gambling addiction? Is there an experience of turning points? We did qualitative interviews with six former gamblers. Our main conclusions were that the initiation to gambling can be very different and still lead to similar effects. There seems to be a strong enticement surrounding the Attributes of gambling, which are connected to developing a gambling addiction. The experiences of turning points were very palpable.

Uppsatsen utforskar legenden om den helige Antonius frestelse och det intryck helgonberättelsen lämnat på konsten. En ikonografisk metod används för att beskriva den litteratur som skapat och utvecklat berättelsen och ur detta systematiseras de motiv som sedan översatts till bildkonsten. Genom att analysera nio olika avbildningar av Antonius skapas en kronologisk följd över hur skildringarna genomgått en transformation sedan 1500-talet..

In soundscape research, the field?s methods can be employed in combination with approaches involving sound quality Attributes in order to create a deeper understanding of sound images and soundscapes and how these may be described and designed. The integration of four methods are outlined, two from the soundscape domain and two from the sound engineering domain. This study has shown that by combining these methods the understanding of both the entire soundscape and the specific sounds increase. The study also shows that when the methods are used, there is a qualitative change of the description and understanding of soundscapes and the concrete description becomes more elaborate..

I work with and through glass and it´s from this field and tradition my work springs from. I am interested in how we look at and judge different expressions. I have been taught what visual expressions and shapes that are being appreciated and accepted and how to create objects like that. It should be clean, smooth, simplistic, and utterly pleasing. I recognize these Attributes from what is being thought of as beautiful and desirable concerning the body.

Uppsala Universitet Sophie DicksenMedie- och kommunikationsvetenskap C-uppsatsAbstractTitle: Communication of gender through design -A study of shapes and colors of perfumebottles and of the fonts on their labels.(Genuskommunikation genom design -En studie av form, färg och typsnitt på parfymflaskor)Number of pages: 39 (82 including enclosures)Author: Sophie DicksenTutor: Mats LindCourse: Media- and Communication Studies CPeriod: Autumn 2006University: Division of Media and Communication, Department of information Science,Uppsala UniversityPurpose/Aim: To study whether gender is communicated through design, and if so is the case, the aim is also to see by which aspects gender is communicated.Material/Method: 40 perfumebottles, 20 for women and 20 for men has been studied, and Attributes such as their shapes, colors as well as the fonts on their labels has been analyzed in search of gender differences. An art director has also been interwiewed to receive information about genderdesign from a practical wiew.Main results: There is no difference out of a gender perspective between the colors on the bottles in aspect of lightness but colors on ladieperfumes are generally more saturated and they are also more often located among yellow, orange and red shades on the color chart while perfumesbottles for men tend to consist of yellow, green and blue colors in more unsaturated versions. The results of the study of shapes showes that there are more cubes among the male perfumes than there are in the group of womensperfumes. Concidering the study of fonts does results prove that fonts on labels of male perfumes mostly belong to the most common group of fontfamilies. This compared toperfumes for ladies where the the fonts varied between the two current fontgroups of the study, and therefore are bort rare and common.

During the latest 50 years, the Swedish porcelain tableware industry has gone from being rather successful to experience significant problems. Our empirical study Attributes these problems to underlying changes in consumer buying behaviour, whereas current generation theory supports our findings. The younger generation has significantly different preferences compared to older generations, with less focus on quality and more focus on variability, and there is reason to believe that these findings also are applicable to other consumer purchases. The successful porcelain companies of tomorrow will be the ones that continuously can adapt to these and further changes in consumer buying behaviour..

Public libraries are mainly employing women and have female managers. According to theories based upon so-cial construction we create our roles together in our society. The role of a manager has for a long time been viewed as the role of a man. The objective of my thesis is to gain knowledge on how a few women that work as managers in public libraries perceive and describe their roles. A parallel aim is to let a few future librarians de-scribe their managers and their own views on leadership, with a focus on gender issues.

In this paper I will attempt to recreate a prehistoric landscape surrounding the rock carving site of Släbro at Nyköping in Södermanlands län by using GIS. The main focus area is the river valley at Släbro and the six panels with rock carvings that have been dated to the Bronze Age. I?ll attempt to shed light on a long lost landscape. The shore line displacement have been extensive in this area a reconstruction will visualize the relationship between the panels, and their relationship to the surrounding landscape.