The use of entertainment in various kinds of business events has recently increased in popularity among Swedish firms. Often, stand-up comedians are hired to entertain the employees or customers during these happenings. Generally, the firm invests a considerable amount of money in this service and is furthermore willing to pay a premium for a famous comedian. Although the market for this type of service is fairly large, the knowledge of the motives behind the investments is yet limited.A grounded theory study is carried out exploring the purpose of the entertainment as well as the rationales behind the preference for a famous comedian over an unknown. Two general types of contexts (internal and external) are identified and a number of objectives related to each type are distinguished.

Concerns for the environment and our impact on it are becoming more prevalant; however, we rarely act accordingly. Consumers mainly choose products based on perceived personal benefits despite the environmental motives that increasingly affect them. The purpose of this thesis is to identify the major drivers behind the purchase of ecological wine. A quantitative study was conducted, using Theory of Planned Behavior (TPB) as an initial starting point. The subsequent model was then completed with three variables: environmental concern, feelings and word-of-mouth.

 The aim of this study was to describe the experiences and thoughts among midwives when encountering same sex couples at the maternity ward. Further, the aim was to explore the midwives attitudes towards education about special needs among same sex couples and their thoughts about contents and design of such education. The study had a descriptive design using a qualitative method. The data was collected through interviews with 10 midwives in February 2009. The midwives worked at two different maternity wards.

Many companies choose to market their products and brands with help from celebrities. This is not a new phenomenon, though, this strategy is something that we consumers start to get used to and the risk that the consumer unconsciously unselects the message grows. A recently much-disputed theory is the use of incongruent marketing. This means that companies uses a marketing message with the objective to not match the consumer?s expectations.

Vi lever i ett samhälle som kontinuerligt utvecklas och förändras. Olika sorters förändringar, individuella som organisatoriska, är vanligt förekommande i dagens samhälle. Organisationer måste kontinuerligt förändras i takt med samhället för att kunna anpassa sig till den miljö de är verksamma i och för att bibehålla sin konkurrenskraft. Att genomgå en förändring skapar olika upplevelser hos olika individer. Syftet med denna uppsats är att kartlägga individens attityder till, och upplevelser av, den befintliga organisationen och den pågående organisationsförändring samt att presentera riktlinjer för en optimal organisation.

The Authorities attitudes towards Gypsies have been characterized by prejudice for a long time. This has lead to the relief actions of the Authorities being formed by discriminating acts. In purpose of eliminating the discrimination of the Gypsies, the Delegation for Gypsy matters formulated a strategy for solving this problem in the report ?Gypsy rights ? a strategy for Gypsies in Sweden?. Despite the goodwill of the Authorities this report has been criticized by Gypsies in Sweden. In the investigation of the derivation of this criticism the aim of this essay is to look at how the Authorities attitude towards Gypsies is shown in this report and how it affects the creation of their ethos.

This essay examines whether feminist theory can give a plausible answer to the question: does female and male students have different attitudes towards the labour market and towards wages? Further more, I examine if factors such as class and ethnicity affect student's attitudes. These questions are investigated through a quantitative study of students at four educations on two different universities in Sweden. Two of the educations have a high degree of female students, and the other two represent educations with at high degree of male students.The main conclusion is based on the quantitative research results. Female and male student's attitudes are similar in some cases.

The aim of this master's thesis is to describe the management of free Internet resources in three Swedish research libraries. With the starting point in the increased quantity and importance of these resources, together with reflections on the change of the concept of collection, the thesis shows how and to what extent these freely accessible Internet resources are being integrated in the day-to-day work with collection development. It also elucidates the problems with the free Internet resources from the research libraries points of view. The study is based upon analyses of collection management literature and qualitative interviews with librarians at the chosen libraries. The thesis shows that the research libraries still have not come very far in their work of integrating the free Internet resources in their collections.

Purpose: The purpose of this work is to investigate teachers' professional attitude to homework as a method. The study will also provide answers to the purpose for which the homeworks are used in teaching and if the individual circumstances and needs are met by this method.Method: Qualitative research was conducted through interviews with four teachers from three different schools. In addition, published surveys were used in support of reasoning.Results: Neither the curriculum or the syllabus mentions homework. There are no directives for how much time should be dispensed with and the extent of a homework should be. In teacher training literature the homework is not discussed.

In May 2004 the European Union enlarged from 15 to 25 member states and it was the biggest enlargement since the foundation. Two years earlier Poland, as one of the new member states, finished four years of accession negotiations with the EU.This study focus on the case of Poland and how the accession negotiations with EU were conducted. According to the theoretical framework of asymmetric negotiations Poland was said to be a weak party and the EU was considered a strong party in the enlargement negotiations.The aim of the thesis is to examine Poland's negotiation performance and determine what Polish failure and success in the accession negotiations depends on. The research contains a illustration of the motives for enlargement, the negotiation process and structure, attitudes and behaviour and finally results of negotiations in specific areas.The study concludes that Poland's negotiation performance was influenced by the Polish negotiation team's unpleasant attitude, confused organizational structure, lack of coalition partners and the strong will to become a member state, in both positive and negative ways. Finally, Poland was most successful in negotiations that concerned specific issues which were of great importance for Poland but less prioritized by the EU..

Syftet med uppsatsen var att undersöka attityder och förhållningssätt hos en grupp lärarstude-rande till hur Internet används för undervisning och som verktyg i det framtida arbetslivet. Resultatet visar att inställningen inte är en odelat positiv till detta vilket går att tolka på olika sätt. Datorvanan hos de blivande lärarna varierar kraftigt från nybörjarnivå till mycket van användare. Källkritik är något som tas upp av samtliga blivande lärare som viktigt att tänka på, liksom etiska frågor. Essensen av undersökningen visar på en osäkerhet hos blivande lära-re inför hur innehållet på Internet kan användas i undervisningen.

In 1930 a new library reform came into force, which in reality was the beginning of the modern Swedish library. The purpose of this reform was to take measures to promote efficiency, for example to increase library co-operation. The Government grants were at the same time raised considerably. However, as early as in 1930, but especially the following year, the depression hit Sweden. The Government reduced the grants until the first half of 1936.

Swedish healthcare is in continuous need of cost savings and efficiency improvements in order to meet the increased demand for care. The theories of lean, developed from the industry, are applied more frequently on healthcare systems to increase effectiveness and reduce waiting times in patient processes. However, some processes seem to be more successful in their lean implementation than others. In this thesis, factors influencing flow efficiency in lean healthcare are examined. Through interviews with the top executive board at Capio St Göran's hospital, data is collected in order to analyze reasons for success.

Background: A company?s choice of capital structure is influenced by the access to internal and external capital but also by the opportunities and threats that the management perceives in the environment and the management?s attitude towards risk. How an individual perceives and interpret the environment depends on the cognitive structures, which are shaped by personality, background and earlier experiences. Accordingly cognitive structures can be expected to influence the choice of capital structure. Purpose: Out of a cognitive perspective we intend to study the relationship between the way a company views it?s environment and what capital structure it chooses to have, in order to contribute to an increased understanding about what lies behind a company?s capital structure policy.

Bakgrund: Borderline personlighetsstörning är en vanlig sjukdom på alla vårdinrättningar och många sjuksköterskor möter dessa patienter dagligen. I omvårdnaden av dessa patienter behöver sjuksköterskan använda sig av dagliga händelser för att försöka lära patienten att lita på andra människor. Sjuksköterskans uppgift är att försöka lotsa patienten genom vardagen. Syfte: Syftet med studien är att belysa sjuksköterskors upplevelser av att möta personer med borderline personlighetsstörning.Metod: Metoden som använts är en litteraturöversikt där vetenskapliga artiklar använts som grund för resultatet. Resultat: Resultatet visar att många sjuksköterskor önskar mer kunskap om störningen och de tror att många av de problem som omger patienten beror på hur organisationen och strukturen på avdelningen fungerar. Sjuksköterskorna skulle vilja ha bättre struktur på hur de ska vårda dessa patienter och vill att arbetsplatsen ska ha samma mål med omvårdnaden. Detta presenteras i fem teman som påverkar hur bra mötet blir: Handledning/Organisation, Relationer, Erfarenheter, Attityder och Utbildning samt Empati..