The purpose of this study is to provide a longitudinal examination, within grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study show that the marketing tools have not helped enhancing loyalty between 2004 and 2007. Between these years, service quality has the most affect on loyalty. Self-scanning as an effective marketing tool could be questioned, the relation in this study is not supported.

This thesis aims to examine how teachers who teach the Swedish subject, uses film in their education. The survey was given to 30 of these teachers in Nykoping, half which are working in junior high schools, and half which are working in high schools. One importantcondition to this works implementation, is the existence of the widen text concept that points to that all media is a concept that can be read and analysed. This is the attitude that The National Agency for Education aims at in different govern documents. The National Agency for education also request teachers to give the students tools to the media literacy that the society demands.

This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical analysis this study reveals that product exposure has a significant and direct effect on the perceived corporate ability and consumer involvement. Moreover creative product exposure indirectly increases the perceived product quality, intention to buy and the overall attitude towards the brand.

Abstrakt: Sedan en tid tillbaka pågår en intensiv debatt i Sverige kring könsneutrala ordet Hen och om man överhuvudtaget ska använda sig av ett könsneutralt ord och undvika att benämna kön i en del sammanhang. Syftet med denna undersökning var att undersöka hur könsneutrala pronomen ? Hen påverkar människors attityder. Det är en kvantitativ studie i experimentell design, utförd genom enkätundersökningar där frågor om känslor, beteende och uppfattningar om ordet Hen efterfrågas. Antas det generellt att en text handlar om män även om det inte är definierat? Blir samhället mer förutsättningslöst med användning av könsneutrala ordet hen? Attityder är inte lätta att förutspå, människor vet vad som är rätt och fel men agerar inte alltid utifrån sin vetskap, samt med tillräckligt stor påverkan kan en person ändra sin attityd.

The Sweden Democrats (Sverigedemokraterna) has for a long time often been labeled a populist political party. It has however not been the subject of in-depth study to what extent the party really is populist. A study on whether the party and its supporters fulfill the criteria that a social science definition of populism would stipulate is therefore needed, in order to establish accurately whether the party is populist.    The definition used in my study accentuates three qualities that specify populist organizations: an antagonistic attitude against prevailing power structures, demands for increasing democratic influence and advocating a certain people?s rights ahead of others.The qualitative analysis of documents central for the party shows that it fulfills all of the criteria illustrated in the definition that is the basis of my study.

Physical rehabilitation is a constantly growing field in veterinary nursing. To build a physical rehabilitation center for dogs you need personnel with adequate education and knowledge. In spite of good knowledge it can be hard to know which areas and equipment necessary for the work. It is of interest to describe how a physical rehabilitation center can be planned and which spaces and equipment to prioritize. In this study, data of different spaces and equipment for a physical rehabilitation center for dogs are presented and also the economical perspective is introduced as a background.

Different forms of organization in the field of social work, creates different conditions of the individual social workers occupation. This affects not only the people who carry out this work, but also the clients who come in contact with social services.   This survey was based on six interviews executed during spring in the year 2010. The respondents were social workers within economic aid and their nearest executive manager at two municipalities in Kalmar County. The overall aim for this survey was to examine how these social workers were influenced by various ways to organize the municipal work activity. This through following questions:How was respective social service in the municipalities organized?How were the social worker effected in their daily work by the organization?Where there any specific up- or downsides in the way that economic aid was organized in the aspect of the social workers daily work?  The result of this survey was synonymous with a lot of the previously executed research in the area in the sense that the larger municipalities were more specialized in its organization than the smaller.

Everyday life mobility of elderly people ? opportunities, restrictions and sustainable urban visions aim to examine and describe elderly people?s movement patterns, their opportunities and restrictions of reaching high mobility and accessibility, and their attitude towards various sustainable urban visions. This paper is based on an approach of time-space geography as it covers the topic of movements in time-space, explained and developed using the concepts of mobility and accessibility. To examine elderly people?s attitude towards sustainable urban visions, this paper also takes approach on theories such as New Urbanism, mixed-use and the compact city.The method used in the study is an interweaving of a time geographic diary and qualitative interviews, where the respondents are six retired people between 68 and 77 years old living in Gothenburg city.

Although known and feared for thousands of years, rabies remains a real and present threat to thousands of people, especially in low- and middle income countries. In India, rabies is an endemic disease, causing human deaths every year. The primary mode of transmission is through the bite of an infected dog. Fighting the disease in the dog population through vaccinations remains the most efficient way to eradicate the disease. The knowledge of rabies in India is unsatisfactory, as a lot of people lack awareness about the severity of the disease and the importance of washing the bitten area and seeking medical attention for post exposure prophylaxis when bitten by a dog.

Knowledge of ecological processes are a basis for the understanding of important environmental issues. Through qualitative interviews, 8 preschool class pupils have replied to questions concerning the concept nature, disintegration and environment. The aim of this survey was to examine what attitudes and knowledge children with different pedagogical background have about the nature and the environment.The result of this survey in whole demonstrates that all pupils have good and equivalent knowledge of the nature and the environment, independently of their different pedagogical backgrounds. A difference was however that children that have background from ?I Ur och Skur? (a Swedish outdoors preschool program) know the names of all small bugs that were in the survey.

The purpose of our essay is to investigate and compare the general and operational risk management in the private and public sector. As an introduction to the subject we describe the differences and similarities between the two sectors. Our survey is based on the term risk, the definitions of risk management, its development and finally the process of risk management. Since our survey is focusing on operational risks we also describe the operational process and the specific operational risks.The method we used to investigate the subject is a quantitative method. A survey was sent to 100 companies in Sweden, of which 50 were private companies and 50 were public companies.

Being able to reflect, evaluate and justify your views is an important part of adult life. Moral education can be a path to develop this knowl-edge; however, it is possible that the moral education gets more obscure when it is not a separate subject. The purpose with this essay is to examine the need of moral education and the presence and the framing of moral education of seven teachers in religion. The purpose is also to analyse where and how the moral education should be included in the curriculum. The survey was conducted through qualitative interviews with a hermeneutic approach.

This thesis examines the possible beneficial effects of a temporary cooperation between a national brand and a private brand. The main hypothesis suggests that if a national brand wants to make a category extension to a remote product category, it should be able to decrease its risk by affiliating itself with a private brand. The national brand should through such a brand alliance be able to borrow some of the flexible characteristics that a private brand possesses to increase its associations with the new category. The survey consisted of 800 questionnaires with different cooperations between a private brand (ICA) and two national brands (Tropicana and Bravo). These were handed out to students in the universities of Stockholm.

The purpose of this essay is to examine if the judgments of accountants differ, in different cases, between the old and the new law. The method we used to investigate the differences was a combination of experimental and non experimental. Our analysis is based on a survey investigation with ten cases. These cases are produced from a model in which the accountant tests his independence. The survey was sent by mail to about a hundred accountants.

This thesis examines the presence of threats and violence directed towards animal welfare inspectors/ officers. The main tool is a survey regarding threats and violence directed at animal welfare inspectors/officers. The questionnaire was distributed to animal welfare inspectors/ officers who worked on 15 of the country's 21 provincial governments. The response rate of the survey was 68.9 percent. The main conclusion of the study is that threats and violence directed at animal welfare inspectors/ officers are common.