With the increased volume of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer?s attitudes towards the phenomenon. The research was carried out through a qualitative study where news consumers discussed their attitudes in two separate focus groups. This was analyzed with the help of the previous studies Advertisement - an uninvited guest? and Banner Blindness as well as theories including theory of science hermeneutics, reception analysis, convergence culture, brand schema, advertising schema and ad- brand attitude.The results show that in most cases native advertising is met with indifferent attitudes but in some cases also confusion, which could lead to negative attitudes towards the ad and the news site.

The aim of this Masters thesis is to examine the view of market-led culture, focusing on literature, within Swedish governmental cultural policy. The main issue is to discover changes in attitude towards cooperation between culture and business by comparing the attitudes and ideas expressed in the governmental policy documents from the 1970s with the governmental policy documents from the 1990s. To illuminate, and with an effort to explain, these attitudes and ideas expressed in the documents their political and social context has been studied as well. The theoretical starting point is two political ideologies, and Danish cultural policy researcher Dorte Skot-Hansens theories of cultural policy in the Nordic countries. The methodological starting point is two variants of analyses that are textual ones.

This paper set out to investigate how teachers of Swedish in Sweden implement the grammar objectives of the curriculum in their teaching, through interviewing six teachers. It has been important to compare their methods to modern research of grammar teaching and teaching in general. They have been asked a series of questions to answer whether or not they use grammar terminology as mediating tools, if they intergrate dialogue among students in grammar teaching and to what extent the teachers? knowledge of and attitude towards grammar influence their teaching methods. The results show that grammar is used as mediating tools primarily when it comes to feedback on pupils? texts, though not to a great extent; dialogue between pupils is rare when it comes to grammar teaching; and the teachers? grammar knowledge and attitude affect the teaching methods, primarily in the sense that seeing value in grammar knowledge increases the teacher?s desire to develop new methods for grammar teaching..

The purpose of this study is to investigate the attitude of teachers regarding including democratic behaviour when grading students in social science. The purpose is also to investigate whether the teachers consider there to be a conflict between the right of freedom of speech and the democratic values that the school is supposed to make sure the students have when they graduate. The study also investigates the problems political decisions encounters when going from theory to reality.The theory of Ulf Petäjä on why the freedom of speechs is important, Robert Dahls theory about the democratic process and Anders Sannerstedts theory about converting political decisions to reality is what this study is based on.The study was carried out at three different schools; Teleborg Centrum, Växjö, Dackeskolan, Tingsryd and Centralskolan, Virserum ranging from the spring of 2006 and the spring of 2007. The method used except from litterature studies was interviews with active teachers.This study shows that teachers don?t think it?s acceptable to grade students based on their political ideology.

The purpose of this thesis is to examine how Swedish highereducation librarians mediate discovery tools to its users. Thisstudy aims to investigate higher education librarians? generalattitudes towards discovery tools, their perception ofstudents? discovery tool usage, and how they mediatediscovery tools to students through reference interviews anduser training. The empirical ground of this study is a semistructuredsurvey that was answered by 115 instructinglibrarians. The study concludes that although librariansgenerally have a critical attitude towards discovery tools theyalso think that the discovery tools serve a useful purpose,especially as a starting point in the information searchprocess.

The reception and the study of the novel Spring Snow by Yukio Mishima has ? as always with the novels of Yukio Mishima ? focused on the writer himself according to his spectacular way of life and death. Opposite to the studies and the reception, this master thesis focuses on the novel itself by following two more or less hidden traces in the novel: the protagonist Kiyoaki and his attitude to responsibility and dreams. This examination deepens the novel, by showing how the mechanisms of its inherent complexity work. It has been made by freely applying Roland Barthes´ method ?rewriting the text?..

Our intention with this study is to investigate teachers work in a multicultural classroom. For the purpose of this study, a web survey was constructed. The investigation was carried out among teachers on three different multicultural secondary schools in Sweden. 53 teachers informed us about their own experiences and thoughts concerning their work in a multicultural classroom. Conceptions as multiculturalism, methods in teaching, the climate in classrooms, teacher cultures and interculturalism has been used in the study.

The population of Grey Partridge is decreasing worldwide as a result of anthropogenic activities. Increased agricultural production, requiring homogenous farming landscapes and increased use of pesticides are believed to be the main factor causing population declines in the Grey Partridge. Actions to enhance Grey Partridge populations are available; however, those actions are vain if the acceptance to conduct them is low. To gather information about acceptance among farmers, hunters and the County Administrative Board towards 18 available actions enhancing the Grey Partridge population, nine face-to face interviews were conducted as an exploratory case study. The results showed that willingness to conduct enhancing actions differ between and within the groups of stakeholders.

The purpose of this study was to examine the usage and occurrence of media literacy in relation to literature studies in the senior level of the nine-year compulsory school. The questions at issue were;How do teachers and students look upon media literacy and how is this attitude reflected in their education?How do teachers incorporate media literacy with literature studies?What attitudes do students have towards their teachers? education of media literacy and literature studies?The study took place in two cities in Sweden. It consists of eighteen qualitative interviews with six teachers and twelve students. The study shows that teachers have different attitudes towards media education in relation to literature studies.

How do the police prevention methods work against juvenile delinquency? The purpose of this study is to see how the police work to prevent juvenile delinquency in two municipalities in Stockholm, Södertälje and Sundbyberg. Additionally, the purpose of this study is also to find out if there are any similarities or differences between the police methods the police use in these two municipalities. We have used qualitative method in which we have interviewed the police and young people from the communities. We interviewed young people to see their attitudes to the police and the area to find their perception of police work in the fields as well as the police forces attitude toward the young people.

In this thesis I have chosen to study the use of crowdsourcing in Swedish archival institutions as well as the influence this methodic platform has on the work of modern archivists. This also raises the question whether the nature of the platform is in any way influenced by the attitude working professionals might have towards crowdsourcing as a legitimed working method. This investigation is based on case studies and interviews with archivists from select Swedish institutions and also the methodology of two now ongoing crowdsourcing projects.The theoretical framework on which this composition is based comes from the work of Gregory Asmolov and his work on crowdsourcing platforms and their functionality as tools of governing. Cultural-Historical Activity Theory (CHAT) is applied to analyze how the method of crowdsourcing is utilised by archival institutions and influenced by their daily routine in conjunction with Governmentality as the chosen way of studying how these platforms might control their users.From the results of the performed case studies, two discourses emerged based on the view on quality concerning gathered information amongst the involved subjects. The first of these discourses places it´s trust and faith in users themselves where validity is of a lesser concern than the actual availability of information through the concept of ?wisdom of the crowds?.

Purpose: To examine how a tour operator works to implement sustainability in the development of the business, as well as what significance it has to consumers in selecting a tour operator. Furthermore, the purpose is to provide recommendations on how tour operators should work to communicate their commitments.Methodology: The research strategy applied is a case study which follows an abductive approach. Qualitative and quantitative methods were applied to complement each other. A semi-structured interview with a tour operator and a consumer survey constitute the empirical foundation.Conclusion: The conclusion of the study is that consumers show a positive attitude towards CSR, but do not see it as a determinant when choosing a tour operator. Thus, CSR does not constitute a competitive advantage against competitors.

The objective of this study was to investigate how the local newspaper readers felt about reading the local newspaper in a tablet device, such as the iPad. We wanted to study the attitudes from consumers towards tablets and if the traditional local newspaper can be substituted with a tablet device. We decided to use qualitative interviews as our method. The selection of respondents was based upon age, whether or not they had a subscription and if they owned a tablet device or not. We accomplished fifteen interviews with respondents living within the area where the newspapers of Barometern and Oskarshamnstidningen are spread. The study shows that the majority of the respondents who already had a subscription tended to lack interest in changing their traditional newspaper consumption. Their habits of reading the local news on paper were strong.

In this comparative study, intelligibility (as measured by SWINT; SwedishIntelligibility Assessment) and self-rated communicative ability (as measuredby SOK; a self-report questionnaire concerning communication) were investigatedin 29 young adults with repaired cleft lip and palate (CLP) and in 50 age-matchedcontrols. The purpose of the study was to investigate if the outcome of these measuresdiffered between groups and/or with regard to sex, and also to identify possiblecorrelations between SOK and SWINT. Results show that young adults withrepaired CLP had a more positive attitude towards their communicative ability thancontrols, as did men with repaired CLP compared to male controls. Intelligibilitydid not differ between the two groups. A correlation between degree of intelligibilityand self-rated communicative ability was found in young adults with repairedCLP.

Syftet med studien var att underso?ka hur kla?desaffa?rer kan skapa en mer positiv syn pa? second hand kla?der bland konsumenter. Underso?kningen utfo?rdes genom att anva?nda Tricomponent Attitude modellen och erka?nda strategier fo?r attitydfo?ra?ndring. Tricomponent Attitude modellen utgo?rs av den kognitiva, affektiva samt konativa delen medan attitydstrategierna utgo?rs av tillva?gaga?ngssa?tt fo?r att fo?ra?ndra attityden.