The purpose of this qualitative interview study was to examine which approach experienced pre-school teachers have on children that seek negative Attention. The study contains five informants in a city in the middle of Sweden and they all have at least 10 years of experience after their diploma from a pre-school teachers? program. The questions I aimed to answer were the following: How did the pre-school teachers define the expression ?negative Attention?? What approach did they have on children that seek negative Attention? What effects do the childrens? seeking of negative Attention generate on their self-esteem and sense of security? How possible do the pre-school teachers feel it is to achieve the goals of the pre-schools? curricula that every child should get their needs respected and met, when they work with children that seek negative Attention? The results showed that the teachers think of them as resources in the group and that they need to think of the environment around these children both at home and at the pre-school to better meet their needs.

The aim of this study is to find out whether there is any difference to be found in the Attention ability before and after physical activity. The method used in this study was made of an experimental design. The participants were chosen through a cluster sampling and thereafter divided into a control group and an experimental group. A total of 64 pupils from upper secondary school participated in the study, 25 of them in the experimental group and 39 of them in the control group. Since the measure was repeated, both in respect of time and the comparison between the groups, a mixed design was used.

This study examines retail atmospherics from a reality perspective. The topic "special exposure" has received research interest in the past but it has not been recognized as a critical consideration in the daily retail business. Too many retailers leave assortment decisions to thumb rules or trial and error. The highest aim of this study is in addressing that gap between theory and practice. To catch the Attention of the customer is important in supermarkets because most grocery purchase decisions are made at the point of purchase.

Bakgrund: Barn med Attention Deficit Hyperactivity Disorder (ADHD) har svårigheter med uppmärksamhetsförmåga samt impulsivt och hyperaktivt beteende. Arbetsterapeuter genomför interventioner med mål att förbättra barns förutsättningar för lärande och att utvecklas socialt, teoretiskt och aktivitetsmässigt. Studiens syfte är att beskriva arbetsterapeutiska interventioner och dess effekter på inlärningsförmågan hos barn i åldern 6-12 år med Attention Deficit Hyperactivity Disorder.Metod: Studien är gjord i form av en litteraturöversikt utifrån aktuell publicerad empirisk forskning. Resultatet bygger på 13 artiklar som beskriver effekten av arbetsterapeutiska interventioner.Resultat: Resultatet beskriver hur arbetsterapeuter arbetar med barn med ADHD genom att anpassa miljön, arbeta med barns förmåga att fungera i social kontext, påverka barns kognitiva kapacitet och anpassa aktivitet. Interventionerna beskrevs generellt ha en positiv effekt på den problematik målgruppen barn med ADHD har.Slutsats: Interventionerna påverkar och visar effekt på faktorer viktiga för barns inlärningsförmåga och utveckling.

The purpose of this thesis is to investigate how Digital Signage systems such as public info kiosks can be designed to better fulfill its main use; to enlighten, encourage and influence the public with information. The challenges presented from earlier studies shows that the public interests and goals, together with proper and relevant content displayed in info kiosks have impact on the Attention the public have towards public displays. Qualitative methods such as interviews, usability testing and observations were conducted to further examine how a public info kiosk can be designed to draw Attention and grow interest amongst students at K3, Malmo University. Usability testing were used on the digital prototypes that were developed to ensure that the gestural user interface meet the requirements of a proper interaction from the users. Important insights were made concerning; the Attention and interest to relevant content, the aspects of the gestural user interface along with the placement of the info kiosk in terms of context.

The purpose of warning labels used by governments is to decrease consumption. In Sweden, the mandatory warning labels are designed according to statutory guidelines, and not according to research on Attention-grabbing graphic elements. This results in a belief that the Attention toward the warning labels is poor. An extensive experiment underlies this study, which has the purpose of providing insights to the effects that warnings, warning design, and warning content has on Attention, attitudes and behavior in print ads. The study shows that, even though the standard design and content has lost much of its potential to communicate the warning, it gains more Attention compared to a warning label with new design and content.

The aim of this bachelor's thesis is to investigate how teachers view the way they build their relationships towards students, both in general and, more specifically, towards those students with some type of Attention deficits. The focus of this thesis has been on how great an importance teachers place on this relationship. Especially when it comes to working with students with Attention deficits. We also want to know to which extent this relational perspective is rooted in teachers' practice. The theoretical basis of this study is the relational perspective formulated by Aspelin and Persson (2011).

The European economy today is built on small and medium sized enterprises (SME?s) and SME?s recieve a lot more Attention in the litterature now. Even though SME?s have earned more Attention in the litterature there is a significant lack of information regarding purchasing and supplier selection in these companies?. This report aims to create bigger understanding of SME?s and their purchasing by showing how seven swedish SME?s select their suppliers.

The aim of this study is to investigate how different organizations and authorities work and collaborate to make children of mentally ill parents more visible. The question formulations, which are used in our research, are:- How do different organizations and authorities work to make children of mentally ill parents more visible and how can this work be improved?- How do laws and guidelines affect the organizations and authorities work to make children of mentally ill parents more visible? - Is there any collaboration between the different organizations and authorities concerning work with children of mentally ill parents, and how does that work appear? A qualitative method strategy was chosen to gather an in-depth understanding of the informant?s experiences and to collect descriptive information. Six organizations and authorities were selected from the comprehension that they could be important in giving support and because it is possible for them to pay Attention to these children. Interviews were performed by using a half- structured interview guide.

Breaking through the clutter and getting consumers? Attention is a constant battle for marketers. Could consumer magazines be the solution to the problem? It is not a new marketing method but consumer magazines do not look like traditional marketing and they offer consumers value. Since these are qualities that could increase consumers? will to take part of commercial messages, it might be a method that deserves more Attention.

AbstractTitle:                                    To attract costumers Attention in a advertisingfilled community- From a company view Authors:                              Kerstin Ivarson and Diana Kuttner Advisor:                              Navid Ghannad. Level:                                  Bachelor thesis in Marketing, (15 Swedish credits), Spring 2009 Key words:                          Media, media noice, communication tool, communication chanel, startling, advertising, advertisingfilled, message Question:                             How does the message from companies reach out to the customers in a advertisingfilled community? Purpose:                              To examine how the companies should use marketing to attract Attention in a fast developed community and in that way reach the customers. Theoretical framework:       The theory describes the media develop and the effective parts of different media channels. How the media noice looks today and how the customers choose with emotion and needs. Methodology:                      We used a deductive approach as a starting point and after that study five different companies in border of media, advertising and event. Empirical framework:         Based on theory have we study five companies, Starcom, Picnic kommunikation AB, Klassons Mediabyrå, 7billion and Hansens. All companies are in the border of media, advertising and event. Conclusions:                       The most important of our study of marketing is to proceed from the potential customers needs because the advertising is very individual. To catch the customers Attention is new, fast and effective communication channels very important.

Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the Attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the Attention of a customer is vital to sell them your product.

Shopping malls have been growing in numbers during the last few decades. As an effect, consumers are increasingly placing a greater amount of their purchases under one roof. The problem is that stores within these malls have to fight for the consumers' Attention in competition with all the other stores. Thus, making consumers noticing their store is critical for success. Creating Attention through floor advertising could be a potential way of doing so.

Internkommunikation är något som finns i alla företag och förefaller vara en viktig del av ett företags ekonomistyrning då ledare med hjälp av internkommunikation mer effektivt kan samordna personal att sträva mot företagets mål. Då det behövs mer forskning kring hur företag med hjälp av internkommunikation kan bli mer effektiva är syftet med studien att skapa en förståelse för hur företag kan använda sin internkommunikation som en del av sin ekonomistyrning. Studien har genomförts som en fallstudie med intervjuer på ett tjänsteföretag som är en del av en större koncern och visar på vad ledare kan behöva ta hänsyn till när de ska utforma kommunikationsstrategier. Vidare har studien med utgångspunkt i Agentteorin och Attention-Based View of the firm tagit fram en förenklad modell för att försöka förklara sambandet mellan dessa teorier, det vill säga hur relationen mellan informationsasymmetri och personalens förmåga att rikta uppmärksamhet mot information ter sig. Modellen visar att detta kan påverka företags internkommunikation och därmed även effektiviteten i dess ekonomistyrning vilket är studiens bidrag till ekonomistyrningsområdet.Nyckelord: Agentteori, Attention-Based View of the firm, ekonomistyrning, informationsasymmetri, informationskanaler, informationsöverflöde, internkommunikation.

Syftet med föreliggande studie var att undersöka effekten av en dos mindfulness session på 45 minuter och dess relation till: (1) Upprätthållandet av uppmärksamhetsförmågan, (2) exekutiv uppmärksamhetsförmåga samt (3) perceptuell förmåga. En experimentell studie genomfördes på idrottare (n=48) som uppfyllde särskilda krav för att få ingå i studien. Resultatet visade inga signifikanta skillnader gällande samtliga tre variabler mellan experimentgrupp och kontrollgrupp. Avslutningsvis diskuteras studiens resultat och implikationer i förhållande till tidigare forskning, med stöd av teoretiska referensramar..