I?ve chosen primary to analyze commercial form of advertising by world leading companies; McDonald?s, Coca-Cola and HP due to their implementation of global advertising. The fourth campaign that?s being analyzed is not of commercial type instead it?s characterized as an informative campaign that the ideal organization Amnesty is carring out.  The study has been successful in gathering data that could be presented in correlation with already established theories and then comparing the results. The goal of the research is to create an understanding regarding global advertising as well as the scientific debate that?s going on within the subject.

The purpose of this essay is to study the coming into being of two newly built public libraries in Sweden, Malmö public library and Linköping public library. In both cases, the architect was appointed through a competition. We have examined the degree of importance that one has put on the buildings functionality and aesthetics, respectively. Furthermore we have studied how the cooperation between library staff and the architects has worked, and finally we have studied to which degree the parties involved think that the interests of the users has been taken into concern. The first main chapter of the report is an overview of the literature found on the subject where we present theories on library architecture used in Sweden as well as abroad.

We were accepted to the field study Dignity and therefore chose to write our thesis in connection with it. Our subject is the oasis of Siwa in Egypt. The society has long been isolated, and therefore, the city has been able to preserve their handicraft methods and values. We chose to study the Ecological and Handicraft Development Center, which is a newly opened center for craft production. We wanted to see how the centre could use storytelling as a marketing strategy.

Den svenska MMA marknaden är idag under hård kritik. Många människor menar att det endast är kriminella som håller på med kamsport och att de tävlingar som arrangeras är ren brutalitet. Trots det här så har vi idag väldigt stora aktörer på den svenska marknaden som inte bara klarar sig utan även växer. Men organisationerna har fortfarande den allmänna opinionen emot sig. Företagen försöker att framstå som så sportsliga och godartade som möjligt och de menar att MMA inte är våld utan en idrott.

The purpose of this thesis is to, based on interviews and document studies, critically discuss how the introduction of kickboxing in Physical Education (PE) could affect gender equality in society. Based on a queer feminist and norm critical perspective on the prevailing teaching of PE, which, despite official efforts to challenge and modernize PE, persists in reproducing gender norms by e.g. spending 75% of class time on ball games. The hypothesis is that girls accessing violence (empowerment) through a bodily awareness in the form of kickboxing, positively would challenge the power imbalance that gender norms create. Girls are brought up, even today, in accordance with gender norms arguing against girls/women wanting to use their bodies as powerful tools to set limits.

Jag är skådespelare utbildad vid Statens Scenskola i Malmö 1976-1979. Sedan 1979 har jag varit kontinuerligt yrkesverksam, mestadels inom institutionsteatrar men också inom fria teatergrupper, Boulevardteatern och Moderna dansteatern. Sedan 1988 har jag varit anställd på Stockholms Stadsteater och där har jag främst arbe-tat på Unga Klara, en självständig grupp inom Stadsteatern med egen konstnärlig ledare, Suzanne Osten. Att ständigt vara i produktion eller på uppdrag in i ny produktion har gjort det svårt att hinna med att reflektera kring arbetet. Till slut blir det en stor hög av erfarenhet och erövringar som utvecklas eller kanske faller i glömska.

The globalization of political and economic processes is a growing moral concern for theologians and political philosophers alike. My thesis aims to outline, analyze, and compare church studies of globalization with global theories of justice.To do this, I draw upon recent studies of globalization made by the World Council of Churches (WCC) and the Lutheran World Federation (LWF). The WCC and LWF are two global reaching church organizations. They have a common aim of uniting churches for ecumenical dialogue and are involved in social, economic, political, and ecological questions. The WCC and LWF analyze globalization by applying biblical and theological principles from the Christian tradition.

Title: To make a living by library music; Opportunities and prerequisites. The purpose of this essay is to investigate how a music producer or composer can achieve placement of his or her music in commercials, TV-shows, computer games, and other media. What is required to make a living by composing and producing music today? This is a qualitative study made by interviewing six persons, who all in some way work with this kind of music. The result shows that in order to reach out and place the music, an active net working, a deep knowledge in music production, in a wide range of music genres, is crucial.

Uppsatsen studerar representationen av romer i miniserien Den förste zigenaren i rymden (Agneta Fagerström-Olsson, 2002), med fokus på verkets bild av romerna och tillämpningen av de audiovisuella uttrycksmedlen.Studiens teoretiska och metodologiska utgångspunkt består i en av Richard Dyer inspirerad definition av representation, Stuart Halls utläggning om stereotypering och motståndsstrategier, Edward W. Saids resonemang gällande ?vi och de Andra?, Robert Stam och Louise Spences metod fokuserande tillämpning av audiovisuella uttrycksmedel i audiovisuella verk, samt Claudia Gorbmans och Kevin J. Donnellys tankar om filmmusik, jämte tidigare forskning i ämnet.Analysen avtäcker att representationen av romer i Den förste zigenaren i rymden är komplex. Å ena sidan stärker miniserien, genom innehållet och ljudspåret, flera ?zigenarstereotyper? och översätter mestadels ?rom/roma? med ?zigenare?.

Title: Go for it! - A study of anxiety in relation to students performing in ensemble class.This study discusses anxiety in relation to students in ensemble performance. The expectations on musicians are extremely high and demanding. They are expected to perform to the maximum of their ability despite both physical and mental pressure. I present in this study the result of the interviews I have performed with three students at Swedish Academies of Music. The study shows that all of the students included are in one way or the other suffering from anxiety in relation to performance.

This essay deals with the rationale and aims for doing cultural or aesthetic activities and projects in schools, and gives special focus to a specific group of students, attending schools provided at special residential homes for young people (sa?rskilda ungdomshem). These homes receive young people with psychosocial and substance misuse problems and who show tendencies towards criminal behavior. The essay investigates how working with a cultural project in schools at these residential homes is justified and also elucidates how this specific group of students and their problems are constructed in the documents surrounding the project. The essay will further ponder over possible educational and pedagogical consequences of these constructions.The investigation has its theoretical frame work in curriculum theory.

Titel: Skjut inte på Kulturtanten med hagelbössa - hon kommer ändå!Författare: Zara Selander & Isabella WestbergUppdragsgivare: Arts & Business Sweden ABKurs: Examensarbete i Medie- och kommunikationsvetenskap, vid Institutionen förjournalistik, medier och kommunikation (JMG), Göteborgs universitetTermin: Höstterminen 2013Handledare: Orla VigsöAntal ord: 18 712 (exklusive abstract, executive summary, appendix)Syfte: Undersöka hur verksamheter inom scenkonst i Göteborg arbetar med extern kommunikation för att skapa en relation med sin publik. Samt identifiera och lyfta fram faktorer som kan inverka.Metod: Kvalitativ studie med samtalsintervjuer med marknads- och kommunikationschefer på sju valda scenkonstverksamheter i Göteborg.Material: Analys av samtalsintervjuer, sammanlagt 7 personer.Huvudresultat: Studien beskriver en professionaliserad extern kommunikation med relationer och dialog i fokus. Scenkonstverksamheterna kommunicerar med en bred publik såväl inom fysiska väggar som i digitala medier. Arbetet påverkas av fem huvudfaktorer somstudien identifierar: organisationens struktur, ett offentligt uppdrags ramar, digitalisering, utbudet av konkurrerande kulturaktiviteter samt människans komplexitet. Nämnda faktorer ställer höga krav på scenkonstverksamheterna att hålla en ständig dialog och kommunicera till breda grupper i en mängd kanaler.

Does playing have to hurt? - A quantitative study of ergonomics and double bass playing. This is a paper about ergonomics and double bass playing. I have studied the prevalence of playing-related pain in professional double bass players, teachers and students. This study is based on a questionnaire with 11 questions about double bass playing and pain.

As I recently started to record in a studio, I almost immediately came to the conclusion that getting the right sound is not easy. I became curious about my recording procedure. What did I do wrong? How to place the microphone? Use of equipment? How is it possible to modify the sound afterwards? Are there any special methods that are commonly used among producers and/or guitarists? My thoughts ended up in a question ? What do producers and guitarists think of the guitar sound during a recording session in relation to the final production? In my research I interviewed two producers and two guitarists about guitar recordings. The results show that the quality of the guitar sound is in relation to production and style of music.

Titel: Skjut inte på Kulturtanten med hagelbössa - hon kommer ändå!Författare: Zara Selander & Isabella WestbergUppdragsgivare: Arts & Business Sweden ABKurs: Examensarbete i Medie- och kommunikationsvetenskap, vid Institutionen förjournalistik, medier och kommunikation (JMG), Göteborgs universitetTermin: Höstterminen 2013Handledare: Orla VigsöAntal ord: 18 712 (exklusive abstract, executive summary, appendix)Syfte: Undersöka hur verksamheter inom scenkonst i Göteborg arbetar med extern kommunikation för att skapa en relation med sin publik. Samt identifiera och lyfta fram faktorer som kan inverka.Metod: Kvalitativ studie med samtalsintervjuer med marknads- och kommunikationschefer på sju valda scenkonstverksamheter i Göteborg.Material: Analys av samtalsintervjuer, sammanlagt 7 personer.Huvudresultat: Studien beskriver en professionaliserad extern kommunikation med relationer och dialog i fokus. Scenkonstverksamheterna kommunicerar med en bred publik såväl inom fysiska väggar som i digitala medier. Arbetet påverkas av fem huvudfaktorer somstudien identifierar: organisationens struktur, ett offentligt uppdrags ramar, digitalisering, utbudet av konkurrerande kulturaktiviteter samt människans komplexitet. Nämnda faktorer ställer höga krav på scenkonstverksamheterna att hålla en ständig dialog och kommunicera till breda grupper i en mängd kanaler.