En idrottsklubbs varumärkesidentitet & varumärkesimage
This essay deals with the rationale and aims for doing cultural or aesthetic activities and projects in schools, and gives special focus to a specific group of students, attending schools provided at special residential homes for young people (sa?rskilda ungdomshem). These homes receive young people with psychosocial and substance misuse problems and who show tendencies towards criminal behavior. The essay investigates how working with a cultural project in schools at these residential homes is justified and also elucidates how this specific group of students and their problems are constructed in the documents surrounding the project. The essay will further ponder over possible educational and pedagogical consequences of these constructions.The investigation has its theoretical frame work in curriculum theory. It draws on the theoretical and methodological principles of discourse analysis with a critical pragmatic approach. The material of the discourse analysis is primarily an action plan sent from the Swedish National Board of Institutional Care to the Swedish Arts Council, describing a specific cultural project, a reading project, at the schools at special residential homes.In the analysis it becomes apparent that the construction of the student group presented in the material is of young people that, on the whole, solely consist of their problems. The students? background, concerning cultural activities, is constructed as a lack; an emptiness that can be filled by the good culture that school has the possibility of providing. The texts show a caution, or guardedness, in terms of what might be the outcomes of the project. The goals are set at instrumental and measurable levels, instead of at the visionary and radical aims that are set up by the United Nations children?s convention, the Ministry of Culture, or by national curriculums. The educational and pedagogical outcomes of such aims and goals will surely differ, whether they are set aiming at radical or modest capabilities.