The purpose of this study is to create an understanding for marketing directors? viewabout how event marketing effect the company?s brand equity in four separatebusinesses. Our question formulation the study aims to answer is:How does event marketing effect the brand equity in international companies?We have chosen to perform a qualitative study with a semi structured research interviewto find out how event marketing as a marketing method, can be applied from theperspective of a marketing director in relation to our theoretical reference frame.To create structure and increase the understanding of our thesis, we will describe thebasics in brand and sponsorship theory, which will fall in to the marketing method ofevent marketing. Further we will describe the brand equity model that we will latermodify for our purpose.

This thesis treats the topic of user-generated comments connected with news stories on news sites, meaning electronic word-of-mouth combined with PR. The writers have examined how different types of comments affect consumers' perception of the article and also what communication effects these comments generate in terms of attitudes, purchase intent and word-of-mouth intent. The results interesting to the news site owners, is that lots of comments and negative comments generate a negative effect by making the actual article less credible, attractive and worth reading (relative to the subsequent comments). On the positive side, serious comments imply that the news story is perceived as more interesting, than a news story followed by non-serious comments. From a brand equity perspective, the interesting results show that few comments compared to lots of comments, generate a better attitude to the brand, even though there is no difference in how positive or negative the comments are.

This master thesis investigates quality procedures and measuring of solid carbide end mills, with the main focus on measuring equipment. The thesis has been written in collaboration with a special production department for solid carbide end mills at Sandvik Coromant in Gimo. The department?s needs and constraints have been the foundation of the project and the main research question is: how to measure end mills in order to ensure good quality of the produced end mills. The project has contained both a theoretical study consisting of a literature review and practical studies in the workshop with the objective to identify an end mill?s main parameters and the relationship between an end mill?s geometry and the manufacturing processes.

The purpose with the thesis is to analyze and investigate the purpose of the co-operations between different brands within the hotel sector. We differentiate these purposes of the collaborations in regard to connections to quality- and environmental oriented symbols..

Syftet med denna studie är att undersöka om det finns några mönster och samband i hur förskolepedagoger upplever förutsättningar för barns lärande beroende på ålderssammansättningen i gruppen. Studien är kvantitativ med webbenkät som metod för insamling av data från pedagoger. Undersökningen omfattar alla förskolor inom en kommun i Värmland, totalt 55 kommunala avdelningar och 144 pedagoger. Följande ålderssammansättningar ingår i studien: åldersindelade grupper, småbarnsavdelningar (1-3), avdelningar för äldre barn (3-5) och syskonavdelningar (1-5).Studien har sin utgångspunkt i interaktionistiska teorier, vilket innebär att förskolans verksamhet studeras utifrån olika samspelade aspekter, faktorer och nivåer. I studien ses förutsättningar för barns lärande i förhållande till förskolans kvalitet, vilken i sin tur tolkas som ett komplext fenomen som skapas i samspel mellan olika faktorer på struktur-, process- och resultatnivåer.

The purpose of this master thesis is to investigate the differences between the traditional way of conducting a reference interview and the electronic way. The main questions of this thesis are: How does the electronic reference interview appear in comparison to the traditional one? How do the librarians experience the differences? Is quality affected in the electronic reference interview? Examples from Fråga biblioteket Ask the Library have been used in this study. The method used in the investigation is based on qualitative interviews in combination with studies of relevant and recent literature. The librarians interviewed all have experience from both traditional and electronic reference work.

ABSTRACT Bjelkenbrant, Pernilla, 2007: Musik och kommunikation ? en kursutvärdering (Music and communication ? a course evaluation) The purpose of this study is to do a quality assurance of the course ?Music and communication? (MUPR1205) as it was implemented in a class of music students at the program of Arts and Culture at Törnströmska upper secondary school in Karlskrona during 2006/2007. The overall question is to what extent the shaping of the course involves the attainment of the values and goals formulated in the national school documents. The study includes an interpretation of course goals related to overall goals, and a suggestion of how theories of the relationship music ? society can be applied to those goals to make a successful course structure.

The boiling properties are an important quality issue of the potato. In order to obtain adequate boiling properties the growth of the potato needs to be controlled and interrupted at the right time. However, it is difficult to determine when to stop the growth. Specific gravity can easily be measured and can sometimes be used as a tool for estimating the boiling properties. This report discusses different aspects of the specific gravity of the potato and how it can be used as a tool to determine the appropriate time for vine killing.

The boiling properties are an important quality issue of the potato. In order to obtain adequate boiling properties the growth of the potato needs to be controlled and interrupted at the right time. However, it is difficult to determine when to stop the growth. Specific gravity can easily be measured and can sometimes be used as a tool for estimating the boiling properties. This report discusses different aspects of the specific gravity of the potato and how it can be used as a tool to determine the appropriate time for vine killing.

At the beginning of the 1970´s forestry feared an imbalance in the future wood supply. Because of this anticipated "timber slump" forest companies undertook a variety of measures to counter this. One of these measures was the introduction of exotic tree species. The choice finally ended up with lodgepole pines which were considered a fast growing tree species compared to our native tree species. Theambition for the new lodgepole pine stands were to run these with rotation periods of between 40-60 years, thus smoothing out the ?timber slump? that was anticipated.

Mechanical harvesting may result in timber damages leading to reduced saw log quality. The initiator of this study was VIDA ? a privately owned concern operating in the value-adding process industry of forest raw materials. The aim of this study was to examine the type and amount of damages on Alvestakubb caused by the harvester head during the cutting process. The aim was also to compare the damages caused by different types of feed rollers and to evaluate the effects of temperature on damage occurrence.

This empirical work and base has been to analyze the government?s investigation (SOU 2008:27): the future road ? a reformed high school, which led to the high school reform that the Swedish government introduced as proposition (2008/09:199) about: Higher demand and quality within the high school. Skolverket (part of the Swedish government) has worked with the development of this steering document within their own mission Gy2011 in connection with the high schools during the transition. The reform comes into effect 1 of July 2011. This led to the main purpose to ask questions what high school principals and teachers think of the reform and to what extent it effects the high school programs, the examination system, what impact they see on the individual and the demand from society, and to some extent what the respondent´s answers about the government?s definition of what the higher demand and quality in the reform signify.

This study is part of a project to evaluate and develop metods to control the semen quality in stallions. The study was carried out in cooperation between SLU and Flyinge AB. The objective of the study was to analyse -if there are individual differences in sperm chromatin integrety between different stallions -if there is a correlation between subjectively evaluated sperm motility and sperm chromatin integrity -if sperm chromatin integrity is changed after selection of the semen with a centrifugation method through the silica-spheres, gradient or a single-layer, i.e to use the chromatin integrity analysis as a method to evaluate the selection method. The use of chilled transported semen has increased a lot during the last 10 years, especially among the Swedish warmblood breed. Because the foaling percentage has decreased with the increased use of chilled transported semen, there is a need to develop methods to control the sperm quality. Evaluation of the chromatin integrity could be one way to evaluate the quality of the semen. Chromatin is the DNA in the nucleus of the sperm.

Nowadays Wireless LAN is playing a more and more important role in network systems. After 1999, in which the IEEE organization published its Wireless Local Network standard 802.11[1], many people saw the advantages of the standard but also the lack of support for multimedia streaming. A lot of research work has been done on the proposed IEEE 802.11e standard draft during the past 4 years. It is supposed to be able to fully support Quality of Service. The final version will be published early in 2004.

The furniture retail industry in Sweden has gone trough large changes during the last decades. Today the industry is tough and in the maturity stage where few new companies enter, especially if they do not have a unique offer. The furniture companies have become larger and fewer, the changes have lead to difficulties for smaller and medium sized companies to grow and be profitable.Our purpose is to analyse, evaluate and compare three smaller companies in Stockholm with the intention to find what kind of marketing strategies they are using to survive on the Swedish market. First we interviewed the three companies to see what they do to survive on the market, then we asked 100 persons to fill in a questionnaire to see if they had the same opinion as the companies described.With help from theories we prepared questions which laid the foundation to the empirical part of the essay.The result from this study shows that the three companies differ from each other when it comes to using relationship marketing and placing the customer in the centre. All of them are aware of the importance of doing so, but because of different limits and possibilities they can not fully adjust everything to the customer.