There are widespread discussions about the use of retouched models in media, ranging from bloggers to legal decision-makers. Research shows that there are negative psychological effects on especially females being exposed to idealized, retouched model images. The purpose of this paper is to explore the effects of using retouched models in advertising from a marketing perspective, based on attitudes, perceived quality and purchase intentions.Based on theories about attractiveness, halo-effects and social comparison, an experimental study was done, investigating the different responses on above mentioned parameters to advertisements showing either retouched model images or non-retouched model images. Initially it was also tested if the retouched models were seen as more attractive than the non-retouched models. The results showed almost no differences between the reactions to the advertisements with retouched models compared to the advertisements with non-retouched models, when all respondent groups were analyzed together.

The overall purpose of this essay is to come to a deeper understanding about videos in the Youtube beauty community by using a mixture of qualitative and quantitative methods. By answering the main questions of the essay which are; What quantitatively measurable components are there in the videos that can be seen as contributing factors leading to the fact that some generate more views that others?; Is there a set mold for success containing certain aspects that a video must have to stand out?; What correlations can be found between the two categories of analysis and how do these potential correlations affect the popularity of the video? and What effects do specific components on the level of popularity of the video?, we?ve been able to distinguish differences as well as similarities on both qualitative and quantitative levels. We have also seen that using the two methods together have enabled us to reach more profound results. The main result that we have found on a quantitative level is that there are obvious correlations between a high level of popularity and a good visual quality.

Syftet med denna studie var att beskriva patienters psykiska hälsa efter en hjärtinfarkt.Studien genomfördes som en litteraturstudie. Sökorden myocardial infarction, mental health, experience, psychological health och quality of life kombinerades för att hitta artiklar. Arton artiklar inkluderades i studien och hittades i databaserna PubMed och Cinahl och genom andra artiklars referenslista. Undersökningarna i artiklarna var genomförda med intervjuer, enkäter och observationer. Resultatet visade att män upplevde en bättre hälsorelaterad livskvalitet än kvinnor samt att kvinnors psykiska hälsa påverkades mer efter en hjärtinfarkt.

Our study aims to examine whether managers in elderly care are working from a salutogenic approach to create a dignified life for the residents. By this we are trying to find out how you look at life in dignity and what meaning it has, what similarities and what differences there are. We also want to explore what they want to achieve with their work and what they do to enable it. The questions we asked ourselves what the salutogenic approach is for managers working in nursing homes. How do they look at a decent life and we ask ourselves the question of the salutogenic approach is just a "buzzword" in a working man always had or there are real differences? The method we have chosen to use is a web-based questionnaire that we sent to our sample.

This study was based on measurements of growth and shape of 50 clones of wild cherry, Prunus avium L, in south Sweden and aimed at finding out wether or not any of these clones are useful for commercial propagation. Initially, a short assembly of documented knowledge concerning wild cherry as a timber producing tree species was put together. The study of the 50 clones includes information gathered during the fall of 2006 from four trials located in the counties of Blekinge, Småland and Västergöland. The oldest trial, founded in Tranemåla, Blekinge, in 1992, was focused on offspring and aimed at discerning differences between provenances and at developing an adapted plant material. The other experiments were both clone trials and founded in 2002. These are based on 50 individuals selected from the offspring trial in Tranemåla.

Background: Trust has been a foundation of commerce since the very beginning. Trust can in the traditional commerce be built by face-to-face meetings, this is not possible at the Internet. Although, trust ought to be important even for the commercial business relation at the Internet and crucial for the consumer to use this communication channel. Purpose: The purpose of this master thesis is, from a consumer point of view, to study and analyse the importance of trust using e-services. Demarcation: The thesis is focusing trust using e-services, from a consumer point of view.

Examensarbetet handlar om kvalitetsarbete i skolan och vad som uppfattas vara kvalitetsarbete av lärare och rektorer som arbetar i skolor där Total Quality Management (TQM) används eller har använts. I studien frågas efter vilka företeelser som uppfattas vara kvalitetsarbete och hur dessa företeelser ter sig avseende makt och form. Dessutom studeras lärares och rektorers förhållningssätt till kvalitetsarbete enligt TQM.Studien har en kvalitativ ansats och data har insamlats med hjälp av intervjuer. Sammanlagt har fyra lärare och fyra rektorer intervjuats. Data presenteras dels i form av kategorier av företeelser som uppfattas vara kvalitetsarbete, dels i form av mer övergripande tolkningar utifrån rektorers respektive lärares förhållningssätt till kvalitetsarbete.De företeelser som uppfattas vara kvalitetsarbete kategoriseras i tre områden: (I) Målfokuserat kvalitetsarbete som innebär arbete med att formulera och konkretisera mål.

In the assembly process of airframe structures there are many drilled holes and on some parts the holes are mainly drilled manually with pneumatic handheld drilling machines. During conventional drilling in metal, burrs appear. To remove these burrs the parts of the structure must be separated and deburred before they can be put together for fastening. This is a time consuming measure and therefore expensive. To facilitate this process and lower production costs some parts of the process needs to be automated.A part of this thesis was a project in co-operation with Saab, Novator, Specma Automation and the University of Linköping.

Lite mindre än en femtedel av Sveriges befolkning utgörs av personer som är över 65 år och av dessa bor cirka 6,2 % i särskilda boendeformer. Syftet med studien var att undersöka faktorer som är av betydelse för livskvaliteten för äldre på särskilt boende. Metoden som använts var en litteraturstudie med kvalitativ ansats som inbegrep åtta vetenskapliga artiklar. Artiklarna analyserades med innehållsanalys inspirerad av Graneheim och Lundman (2004). Resultatet presenteras utifrån de fyra kategorierna; vikten av personlig trygghet, denna rubrik sammanfattar vad som påverkar om den äldre känner sig trygg på det särskilda boendet, betydelsen av mellanmänskliga relationer, denna rubrik innefattar hur äldre upplever kontakten med personal, familj och övriga vänner.

In 2005 a public housing company in Uppsala, Sweden introduced the service quarter host. The focus on comfort (life quality in American programmes) is similar to the non-tolerance programmes. The idea of non-tolerance derived from the theory of Broken windows. The purpose is to examine how the service works according to the theories of Broken windows and social control. The aim is also to examine if the manifest and the latent functions are the same in different areas.

In 2005 a public housing company in Uppsala, Sweden introduced the service quarter host. The focus on comfort (life quality in American programmes) is similar to the non-tolerance programmes. The idea of non-tolerance derived from the theory of Broken windows. The purpose is to examine how the service works according to the theories of Broken windows and social control. The aim is also to examine if the manifest and the latent functions are the same in different areas.

A literature study and a field trial have been carried out in order to investigate the physiological response of potato plants to different soil moisture levels. Higher yield, quality and number of tubers can according to the literature be obtained if constant high soil moisture is kept during major parts of the growing season. A field trial was set up where drip irrigation was used as an alternative to conventional irrigation techniques to maintain high and constant soil moisture. The application of water in the drip irrigated area was monitored and adjusted on a daily basis so that the soil moisture stayed as close as possible to the recommended level. The sprinkle irrigated area was irrigated according to traditional practices with approximately 35 mm every 7th to 10th day depending on the whether.

Today's fierce competition means that companies constantly must develop their business and internal processes. Focus on processes and continuous improvement is something that characterizes Lean Production which ICA logistics are applying with their concept Leading Logistics. Standardized routines for handling damaged gods were insufficient at the ICA distribution center in Kungälv. Handling and registration of damaged gods were not performed uniformly, resulting in problems with controlling and monitoring the process.The purpose of this thesis was to analyze and make recommendations how the process of internal handling of damaged gods could be improved. Therefore a comprehensive understanding was needed of the entire material flow through the warehouse and important quality aspects such as product safety and delivery reliability.The methods used are literature reviews, interviews and observations to produce a comprehensive process mapping of the current situation at the distribution center.

Background: Mass customization has been identified as a competitive business strategy by both companies and academics because of its ability to incorporate the voice of the customer into companies? products and services. Although mass customization may sound appealing, the strategic concept is still developing and firms adopting this business strategy face several challenges. Production concerns are of high relevance since mass customization implies a high level of customer involvement in the product design. Since the areas are closely linked it is reasonable to ask how a mass customization strategy affects production concerns.

In today's fast-paced, intense and complex media environment, it is hard for non-profit charity organizations to reach out and get their messages heard.In this study we examine whether the theories of advertising signaling also applies for charities. Past studies of the signaling theories indicates that higher perceived advertising expense leads to more positive effects on purchase behavior and brand perceptions. However, we believe that this does not apply for a charity organization. We argue that since charitable organizations have a fundamentally different mission than commercial companies, they will need different ways to signal quality and credibility, and therefore the common signal-theories will not hold for these organizations.To test our hypotheses, we conducted two surveys where the respondents saw one of five versions of the same ad for a well-known Swedish charity organization, or one of two ads for a commercial corporation. The ads had been manipulated to simulate different levels of perceived cost.Our results shows that perceived ad cost only affects attitude towards the ad if a charity was the sender, whereas perceived ad cost affects intentions, attitudes and credibility if a commercial corporation was the sender.