The purpose of this thesis was to create a deeper comprehension for the role of place marketing within Swedish municipalities and how it is applied to attract visitors and residents. A case study was performed to obtain this purpose. Interviews with three northern municipalities were conducted in order to retrieve essential information. This was compared to previous studies of place marketing in order to find similarities and differences. The results of this study showed that municipalities emphasise on creating an attractive image, directed to the residents as well as to people outside.

This study was carried out at Luftfartsverket (LFV Group, Swedish Airports and Air Navigation Services). The aim was to study what characterizes an employer of choice and further to examine how well the employees at Luftfartsverket feel that their employer lives up to this image. A quantitative method was applied in the form of a selfdeveloped questionnaire. It was answered by a random sample of employees at Luftfartsverket.The results showed that salary, good leadership, good relations to colleagues and a sense of participation were important factors to be an employer of choice. In the organization at hand good colleagues were the most fulfilled factor whereas good leadership were the least fulfilled factor.

The purpose of this paper is to investigate how staff at secondary schools are thinking and reasoning about notifications to social services based on norm breaking behaviors in students. To find this out five qualitative interviews has been made with counselors in two public schools and three private schools in Örebro län. The results show that there is no clear definition of what norm breaking behavior is which making the reasoning difficult. There are clear procedures for the staff to dealing with norm breaking behaviors but they do not know when they will be applied. The decision to report behavior to the social service is usually not taken individually, it is a result of several people?s views and experiences.

The purpose of this report was to investigate what characterizes a good psychosocialwork environment, and whether it may have impact on a vessel's safe voyage. Thisreport is proposed to increase the understanding of what creates a good psychosocialwork environment and its potential effect on safety at sea. In order to find out thesuccess factors for a good work environment group interviews were conducted in socalledunstructured focus groups. During these conversations, the participants discussedfreely by the question "what is a good psychosocial work environment for you?? Thesuccess factors were thereafter applied on selected accident reports, to investigate theextent to which they were represented and taken into account.The results of the study show three categories of factors: colleagues, communicationand competence, where colleagues are the main contribution to a good psychosocialwork environment.

Bakgrund: Alzheimers sjukdom förändrar minnet hos den drabbade, detta innebär att de blir beroende av vårdande. Närstående vill oftast inte lämna dem, utan blir deras naturliga vårdare i hemmet. Detta upplevs vara en trygghet för den drabbade, då minnesstörning oftast förvärras av att flytta hemifrån. Oavsett om det handlar om naturlig vård eller professionell vård är den vårdande relationen viktigt då den lindrar lidandet. Problem: Människor drabbade av Alzheimers har svårt att uttrycka sig verbalt, något som kan förhindra att den vårdande relationen uppstår.

Föreliggande uppsats ställer frågan huruvida dramatisk metod kan vara ett verktyg i utsatta individers och gruppers empowermentprocess. Uppsatsen är en kvalitativ litteraturgranskning med fokus på en komparativ textanalys av fälten empowermentbaserat socialt arbete och dramatisk metod. Inspiration till analysprocessen har hämtats från grounded theory och ingången i uppsatsarbetet är följaktligen att beteckna som teoriöppen. Materialet som uppsatsen bygger på består av litteratur kring empowermentteorin, kring dramatisk metod och teori samt artiklar som behandlar ämnet drama som verktyg i dagens sociala arbete. Fokus ligger på frågan vad dramatisk metod har att erbjuda utsatta individer och grupper i en empowermentprocess.

Läsförmåga är inte något man tillägnar sig under den första tiden i skolan och sedan behåller livet ut, utan det är något som måste vidareutvecklas genom kontinuerlig läsning under hela skoltiden. Forskning visar att svenska ungdomar generellt läser mer på fritiden än ungdomar i många andra länder, men ändå har många svenska elever svårt att uppnå god läsförmåga. Huvudsyftet med den här undersökningen var att försöka lyfta fram och tolka läsvanor och attityder till läsning och skönlitteratur hos tio elever i år 9. Undersökningen lyfter också fram former av läs- och litteraturundervisning som gynnar läsutvecklingen. För att undersöka situationen genomfördes kvalitativa intervjuer med tio elever i år 9, som alla går i samma klass.

The purpose of this study is from a case study develop a model that aims to cost effectively improve productivity in a manufacturing production process. The study highlights the importance of having knowledge about customer needs and using a holistic process perspective when improving productivity to identify the relations between the process stations and by this find problems that cause waste and losses in productivity. Tools and methods used to make production more efficient such as single minute exchange of die, spaghetti diagram, 5s and master production schedule is presented an applied in the model to see how these effect costs, productivity etc.Maintenance effects on quality and productivity in a manufacturing company will as well be covered in this thesis. The results and conclusions finally reveals how the process improvement tools, maintenance and production planning for example effects each other and why it is important to establish an attitude in the company where continuous process improvement should be emphasized..

This essay is about exploring the rhetorical business negotiation process. The aim has been to find out how skilled salespeople stand out, and what rhetorical means they use to convince the other party. For this study, a qualitative research interview was applied and altogether five vendors in three different industries were interviewed. The fundamental theory of the essay is based on classical rhetoric. From that I have chosen the specific parts that I have found useful to discuss negotiation and sales processes.The results show that there is not a one single rhetorical approach that is essential to convince the other party.

ABSTRACTTitle: Challenges in the implementation of internal marketing in the real estate brokerage businessLevel: Bachelor, Business AdministrationAuthor: Markus BylundAnna IsakssonSupervisor: Agneta SundströmDate: 2013, MayIntroduction: For businesses to succeed and to get satisfied customers, they need to meet their expectations. The companies make promises to customers through external marketing, internal marketing needs to ensure that personnel have the tools required to deliver what is promised. Competition is increasing and hence the customer requirements have to be met. Through the implementation of internal marketing, companies can strengthen staff skills and motivation to perform a more committed and effective work, both internal and during customer contacts.Aim: The aim of this paper is to understand the implementation and the importance of internal marketing in service companies. Through our in-depth knowledge of the subject, from a theoretical and practical perspective, we will hopefully be able to convey the challenges businesses face when implementing internal marketing.Method: This paper is to achieve a greater understanding of the studied subject.

When managing the quality of a service producing industry?s products, the industry faces greater challenges than the manufacturing industries do. Today?s globalization puts further pressure on service producing companies around the world to work at their absolute maximum. So, how do service producing companies work to manage quality? In this essay the writers take a deeper look at the travel agency Ving, part of My Travel Northern Europe.

When managing the quality of a service producing industry?s products, the industry faces greater challenges than the manufacturing industries do. Today?s globalization puts further pressure on service producing companies around the world to work at their absolute maximum. So, how do service producing companies work to manage quality? In this essay the writers take a deeper look at the travel agency Ving, part of My Travel Northern Europe.

The purpose of this study was to investigate the possibility of streamlining the test process by utilizing pair programming. During the process, pair programming has been practiced as is defined by the Extreme programming (XP) software development methodology, with the other aspects of XP discarded. The focus of the testing itself has been toward unit testing. The methods applied has been with an experimental approach where 93 cases were attempted to be solved by either single programmers or pair programmers. What has been investigated in these experiments was the time needed to complete a case, how many test attempts were needed to solve the case, and how high a percentage of the cases were solved.

The aim of the thesis was to identify whether, and if so how, aspects of sexual health (reproductive health and cohabitation) are compiled in the National Quality Register and identify reasons for this. A quantitative method has been applied to go through the registers annual reports. In the first part of the thesis, the registers annual reports was mapped with the help of a checklist designed through World Health Organizations (WHO) definition of sexual health. In the second part, a questionnaire was sent to those responsible for each register to find reasons to why and how sexual health is included in the National Quality Registers. The result shows that sexual health is not usually included in the register data, although the survey showed that most registers brought up aspects that could affect the current target group's sexual health.

This study is a qualitative study of two primary schoolteachers and two special teachers approach to children with special needs, and which procedures according to these teachers can be applied to support these children in their progress at school. Building on key concepts such as segregated integration, including integration, diagnostic and children with special needs. This was then analyzed with information collected from the four formal interviews.The study also sheds light on key concepts such as special support, diagnosis, segregated integration and including integration. The conclusion explains the concept of including integration as an approach that works well for both students with special needs in a short period of time yet also students with diagnoses. This is presented in the end of this study with different suggestions for a continued research on children with special needs..