This thesis concerns the Swedish credit card market to a younger public and specifically Nordea as a card editor. The purpose is to investigate whether a Swedish bank can, and want to build long term relationships with a young public through credit cards, and if so, how they do this.The theoretical background formulated by researchers Bendapundi and Berry consists of four key factors of relationship maintenance; trust, dependency, dedication and constraint. These key factors are also assembled in an Analytical framework. The empirical findings mainly consist of interviews with three employees at Nordea. They describe a recent segmentation of the bank?s customers with the issuing of a new credit card; Mastercard Silver.

Försvarsmaktens definitioner av olika förmågor är inte tillräckligt preciserade. Förmågorna beskrivs i dagsläget av Försvarsmakten på ett otydligt sätt där missförstånd kan uppstå. En analysmodell har tidigare utvecklats för att lösa detta problem. Analysmodellen är uppbyggd för att kringgå det problemet då faktorerna som vävs in har en direkt anknytning till verkligheten och de scenarion förbanden kan ställas inför. Faktorerna miljö, motståndaren och effekt utkristalliseras utefter förmågan och scenarion bildas.

The purpose with this thesis is to demonstrate that other factors than the existing set of rules could influence the Management Group?s decision in regards to depreciation of goodwill. We have explained the conflicts between the management group and the stakeholders by using the Agency Theory and the Stakeholder Model. We have used the Positive Accounting Theory to describe how the management group?s opportunistic behaviour decides which accounting method to use.

The purpose of this master?s thesis is to examine whether the role of a public library in a rural community is different from that of a town library. To answer this, a case studie of two public libraries has been made. Interviews, collection of documents and observations were carried out on location in one public library located in a rural area, and one public library, situated in a town. A modified version of an analysis model, originally developed by Andersson and Skot-Hansen, was used to analyse the data.

The Swedish and Icelandic women's movements, the Support Stockings and the Women's Alliance both had the goal to change their nation's women politics. The goal was to increase the low representation of women in their parliaments and to highlight women issues on the political agenda. The essay shows that the most important reason behind the will to form a party, was a new issue being disregarded by existing parties, although there is a considerable interest concerning the issue amongst society. While a party was formed on Iceland the Swedish equivalence did not occur. Even though only one party was formed, both movements achieved the same results.

There are many barriers and obstacles that need to be removed to make the urban environment more accessible for people with disabilities. There are currently no adequate tools for urban planners to assess and address these obstacles. Geographical Information Systems (GIS) provide powerful methods for the visualization and analysis of spatial data, including the kind of data important in studies of accessibility. This study suggests a method urban planners can use to identify accessibility obstacles and to propose future actions to fix them.A literature review was conducted to find out what has been done and what is new regarding the accessibility issues. Different methods were evaluated which in turn led to the construction of a multi-step Analytical strategy.

In this thesis I will examine Willy Brandt's new Ostpolitik with the help of Robert Putnam's Analytical framework of two-level games perspective and the theory of social constructivism. Firstly, I will briefly set out the development of Germany's history before it was divided into the Federal Republic of Germany and German Democratic Republic in 1949. After that I present West Germany's foreign policy from 1949 to 1969 in order to show how Willy Brandt continued and broke with different foreign policy doctrines. Finally, I want to illustrate his new Ostpolitik and the international and domestic factors, which contributed to its realisation. The main question of this essay is: How significant were the changes of the West German society for the realisation of the new Ostpolitik from 1969 to 1973? One of the most important findings in this essay is that on the one hand that many West Germans had accepted that their country was divided and on the other hand that many groups in the society such as the significant newspaper Die Zeit and intellectuals supported the new Ostpolitik.

This study aims at examine what kind of interest the European Union (EU) have in promoting a democracy process in Eastern Europe. The study is a descriptive case study where the case Ukraine is used to draw general conclusions. The questions asked to pursue the aim are: why does the EU want to promote a democracy process in Ukraine, what kind of methods does the EU use  and why is Russia trying to prevent the EU-Ukraine development and instead supporting a Russia-Ukraine development. In this study an Analytical model is created and used to analyze EU:s way in promoting democracy in Ukraine. The analyze model consists of six steps used to describe the general promotion of a democracy process and it?s applied in the empirical analysis.

The aim of this study is to explore how sports journalism can include and/or exclude athletics from a national community. This study put emphasis on finding patterns from articles by Swedish sport media on non-ethnic Swedish athletics. The theories central to this study are ethnicity and nationalism, as these concepts contain reflections on why certain groups of people are excluded and/or included. Norman Faircloghs critical discourse Analytical model has been selected for the study method that analyzes texts in three levels: the text level, discursive practice and social practice. Four non-ethnic Swedish athletes have been chosen to explore how they were portrayed in the media.

The purpose of this bachelor thesis was to gain a deeper understanding of and examine how library blogs are realized at public libraries together with the views among librarians regarding the realization of library blogs.The questions we wanted to answer were: ? How is the library blog realized at the public libraries in this study? ? What are the views among the librarians in this study regarding the realization of the library blogs?The Analytical model in this thesis is Connie Crosby?s six steps on how libraries successfully can realize their blogs. Four of the six steps were selected: planning, implementation, marketing and measures of success. The methodology used for this study was semi-structured interviews. Two interviews were conducted with three librarians that have partial responsibility of their respective library blogs.The results of the study show that the process of the library blog can look different in different libraries, and that the respondents had clear views on how the realization of a blog should be done.

The purpose of this study is to discuss the use of social media by the Swedish Police for democratic purposes. The idea of citizen empowerment is closely related to the development of new communication technologies such as social media. Yet many studies indicate that governmental institutions rarely make use of the assumed potentials of social media.In this study, the democratic potential of social media is derived from Habermas normative concept of deliberative participation. Operational definitions emphasize discursive equality, interactive reciprocity and external impact. The Analytical framework is combined with qualitative text analysis to highlight the conditions of interaction between representatives of the Police and citizens.In conclusion: the democratic potential of social media, from a Habermasian point of view, is to a significant extent neglected at the expense of its strategic advantages.

The focus of this essay is on the mechanisms of inclusion and exclusion in different feminism rooms. Seven activists taking part in several forms of feminism projects, organisations, networks and demonstrations are interviewed and the essay analyzes whether the participants themselves feel included or excluded in feminism rooms. If they have motives to include or exclude different groups of people are something that is also looked into. Intersectionality and phenomenology are used as an Analytical and methodological approach throughout this essay. The results have shown that the participants feel included and excluded due to different intersections of power.

This essay aims to analyse if the Russian military operation carried out against Georgia between the 7th and 12th of august 2008 were executed with adherence to the Russian principles for military deception, maskirovka.   A superior purpose is to assess the situation according to the Swedish Armed Forces task of identifying possible needs for new or changed needs for abilities and competence.   The method used is two-alternative hypotheses which are tried by comparing actual events before and during the Russian-Georgian war with the ten methods of maskirovka, compiled from military Analytical literature. Such traces of resemblance are further examined, both individually and as a part of a larger indication.   Further the essay describes the Russian art of war, the prerequisites for military surprise, information warfare in Russian doctrine, the disputed territories of South Ossetia and Abkhazia and the principles for maskirovka.   The conclusion is that the Russian operation was executed with some adherence to maskirovka, though unspecified of to what degree.   Author of this essay is Cadet Martin Svensson of the Swedish Army, currently a student at the Armed Forces Technical School in Halmstad..

No infrastructures today are growing faster then communication network. The requirement of being able to communicate in a fast and qualified environment to a low cost increases in line with the development and competition. Itera Networks is no exception when it comes to rapidly developing new and better network solutions for themselves and for their customers. With these requirements in mind their needs for an analysis of the existing communication solution becomes very obvious. This project contains such an analysis in which various studies of the existing network environment have been made.

The aim of the study was to investigate how teachers work with reading aloud. The aim also included examining their ideas about and motives for reading aloud. The study consisted of interviews with three teachers at the lower level of compulsory school along with observation of one of these teachers during a reading aloud session. The interviewed teachers work at three different schools in the same geographical area.The Analytical tools chosen for the study were the theories of Rosenblatt. The three basic skills that Damber et al.