Real estate managers work in a hard branch with big competition and skeptical customers. For most people, buying a property is the biggest private purchase of their lives. This puts a big pressure on the real estate agent to make the process run smooth. But how does the customer know which real estate manager to choose? We have researched what effect the real estate managers clothing has on the customers? first impression and how clothing affects customers? choice of real estate agents.To answer our questions we´ve done 13 projective interviews with ten customers and three real estate agents, where we showed four pictures with the same person dressed in different styles.

On the 15th of May 2011 the former leader of the International Monetary Fund, Dominique Strauss-Kahn, was accused of sexually assaulting a maid in a hotel room in New York. Strauss-Kahn was cleared of all charges on the 23rd of August 2011 since it could not be proven that he had forced the maid to have sexual relations with him.The purpose of this study is to examine how the case was framed in two Swedish newspapers, Svenska Dagbladet and Aftonbladet. Svenska Dagbladet is a broadsheet newspaper and Aftonbladet is a tabloid newspaper. The purpose of this study is also to find differences and similarities in the framing of the case in broadsheet newspapers and tabloid newspapers.The study is primarily based on two different theories; the framing theory and the tabloidization theory. The method used is critical discourse analysis based on van Dijks theories and methods.

This essay will analyse how Asperger?s syndrome and autism spectrum disorder is made in two municipal high schools. I have interviewed school personnel and analysed the schools? policy documents and diagnostic manuals. In this essay AS and ASD are being deconstructed as political and ideological object and I analyse techniques in school, that makes these objects to subjects.The school?s mission is to foster and educate pupils to become desirable citizens and at the same time its aim is to provide an equivalent school.

This essay consists of a heuristic analysis of referents in the Swedish educational act, leaning on the methodological guidelines of discourse analysis. The overall aim of the essay has been to analyse in what way language in the educational act works as guidelines and law in relation to teachers? work. To correspond to this aim an openly structured questionnaire has been used, providing an empirical view of how teachers understand certain words, or referents, in the educational act. This empirical data has then been shaped to a spectrum view of the definitions of the referents showing a number of deductable facts, including the significance of the apparent use of institutional and professional language, which then have been viewed from two theoretical perspectives.

This essay examines how the conflict in Libya in 2011 was reported by the Swedish newspaper Dagens Nyheter and the American newspaper The New York Times. The purpose is to examine how the conflict is portrayed and what similarities and differences that exist between the two newspapers. We have used a quantitative content analysis and critical discourse analysis to get our results. In conclusion, both newspapers polarize the conflict to a large extent, resulting in a one-sided and biased account. However The New York Times is more objective and neutral in its portrayal of the conflict..

This paper examines the function of narrative discourse in television talk shows. Basing our analysis on five episodes of the Swedish talk show Skavlan, we illustrate how narratives are initiated and elaborated by the participants of the show. The analysis shows that the institutional roles are challanged and that the roles vary between the host ant the guests. The analysis also shows that when guests introduce and elaborate stories they use the same discursive actions and resources as the host. When participants enter an actvie role in their storytelling the hos takes a more restrained role in which he lets the the conversation evolve spontaneously.

The aim of this thesis is to expand the understanding of 16th century Flemish art by approaching paintings by artists Pieter Aertsen (1508-1575), Joachim Beuckelaer (1533-1574) and Pieter Bruegel (c. 1525-1569) from a different perspective. This is done by extending the discourse of art history, into a discourse of literary history and primarily 16th century novels by authors such as François Rabelais and Miguel de Cervantes. The paintings are studied in relation to these 16th century novels, by comparison and as a testament of this specific time period. A widening contextualization is also constructed in which a connection to the expression of the carnivals ambivalent form, as well as the notion of lower classes is explored.

The need for a more efficient electrical grid has made the smart grid concept popular in recent years. The aims of this study are to identify the conditions in Sweden for implementing a smart grid and to analyse the opinions of stakeholders. One finding is that the large capacity of Sweden?s existing electrical grid decreases the immediate need for smart grid solutions. However, the rapid increase in wind power might push the development of a smart grid in the coming years.

The aim of this essay is to analyze how students are constituted as subjects in local curricula. The theoretical perspective is grounded in Michel Foucault?s notion of governmentality and power/knowledge and his critique of a sovereign subject. From this theoretical perspective I use Foucault?s concept of formation of objects and Ernesto Laclau and Chantal Mouffe?s idea of subject positioning as tools for a discourse analysis.

The electric vehicle market has potential to contribute to Sweden?s national goal to have a fossil fuel independent transport sector by 2030. However, the market answers to a lot of challenges making it difficult for the market to fully reach its potential. The volume of electric vehicles has seen a steady increase during the last year (2012), although many of these vehicles are mostly for PR purposes or bought by the public sector that wants to lead by example. Still, barriers in the form of high purchase costs, an anxiety for the limited battery capacity and the lack of standardisation are some of the problems that the market is struggling to solve.

The aim with this study was to analyze and understand how begging is constructed as a social problem in Sweden between September of 2010 and the end of February in 2014 in debate articles in Dagens Nyheter. To do this I have chosen to use a social problems theory and critical discourse analysis to highlight some aspects in the process of defining the social problem. The study's main finding is that the construction of beggars and begging appears to be in a relatively extensive redefinition in the current situation. It is shown by, for example, a shift in focus in the discourse. For this reason, it is relevant for social work to examine how the construction progresses..

The aim of this paper is to examine how the press describes the public and private role of the Swedish monarch in texts that report about the biography Carl XVI Gustaf ? den motvillige monarken (Sjöberg et al. 2010) when it is published in November 2010. The examined period ranges between the days just before the release and a fortnight after. The analysis is limited to standard Swedish papers: a daily, Svenska Dagbladet, and an evening paper, Expressen.Questions asked in the study are: In what ways do the analysed texts raise a discussion about the monarchy?s importance or function in the society of today, that is a public debate on the monarchy? To what extension are status symbols used in the constructing of royalty, that is what Jürgen Habermas (2003) describes as representative publicity? What similarities and differences are found when comparing the news articles in the daily and in the evening paper?The method used to answer the aim and questions is the critical discourse analysis, as Norman Fairclough (1995) describes it, and the theoretical perspective of the essay is Jürgen Habermas? (2003) theory about the bourgeois public sphere.The result shows that the news articles in the daily unsurprisingly construct only a public who wants to debate on the monarchy.

In this essay I have studied how the kid?s school start are described in picture books. The studied questions are: How the school is described in these selected picture books; what feeling does the main character have into the school start; how the teachers are described in this selected picture books and how are the power relationship described in these selected picture books?The method I have chosen for this essay is a discourse analysis of seven selected picture books with the meaning of starting school. All books studied are written during the 1990 and forward.

Syftet med denna undersökning är att genom en kritisk diskursanalys av utvalda tidningsartiklar, redogöra för framställningen av Islamiska Staten (IS) i Irak och Syrien. Det avses genomföras i identifiering och analysering av framträdande diskurser i textmaterialet. Undersökningens kritiska ambitioner ligger i ett synliggörande av medias maktposition i samhället med fokus på diskursen om Islam och muslimer. Media tenderar att presentera en bild av IS och tillhörande diskurser utifrån ett västerländskt perspektiv, vilket ger upphov till ett skillnadskapande av ?vi och dom?.

The aim of this master thesis is to examine the attitudes among library staff regarding a music downloading service called Musikwebb, which is available in many Swedish public libraries. It focuses on the impact of Musikwebb on the process of music selection, the relationship between Musikwebb and the digital development in public libraries and what service Musikwebb offers its users. The gathering of material was executed through focus group interviews with library staff in four libraries. This empirical material we divided in three categories: Music selection, The Library and its digital services, and Library services. We use the results of Sanna Talja?s discourse analysis regarding the relationship between Music, Culture and the Library to analyze our material.