TITEL: Gerillareklam ? Från scratch till renodlad gerillakampanjFÖRFATTARINNA: Jessica GustavssonKURS: Examensarbete i Medie- och kommunikationsvetenskap,Institutionen för journalistik och masskommunikation vid Göteborgs universitet.TERMIN: Vårterminen 2009HANDLEDARE: Jan StridSIDANTAL: 56 sidor exklusive bilagorSYFTE: Syftet är att undersöka hur Miami arbetar med kommunikation och kommunikationskanal samt målgrupp vid framtagandet av en gerillakampanj.METOD & MATERIAL:RESULTAT: Vid framtagandet av en gerillakampanj gör Miami först en målgruppsanalys. Utifrån den information sommålgruppsanalysen bistår med anpassar Miamikommunikation samt kommunikationskanal eftermålgruppen. Målet med detta arbetssätt är att leverera nya, kreativa och målgruppsanpassade kommunikationslösningar för sina gerillakampanjer. Studiens resultat visaräven att gerillareklamens kommunikationsformer är mer okonventionella i jämförelse med traditionella reklamformer..

Uppsatsen avser att undersöka hur Skatteverkets kontroller av företagare går till praktiskt. Utifrån detta ska uppsatsen utreda vilka problem som finns i det praktiska arbetet som Skatteverket gör i de olika kontrollformerna. Studien bygger på en kvalitativ metod vilken valts för att få en djupare förståelse för studieämnet. Det empiriska materialet till studien har samlats in med hjälp av intervjuer med sammanlagt fem handläggare på Skatteverket. Material till den teoretiska referensramen har inhämtats från relevant litteratur och sökningar i databaser.

This thesis examines the reasons to why railway projects conducted by Banverket (Swedish National Rail Administration) could be expected to cause significant effects on the environment, on which grounds the County Administrative Board and Swedish National Rail Administration base their decisions/assumptions and highlight regional differences between the different Swedish national rail administrations regions. Total 24 railway projects, conducted or being conducted, during the time period 2001 - January 2010 have been analyzed and studied. These projects represent eight different measures/activities which are dispersed throughout all five of the Swedish National Rail Administration´s different regions. Swedish legislations demands that the planner of a new railway project shall first conduct a pre-study and then conduct a public consultation which provides the participants an opportunity to provide input. The County Administrative Board shall then decide if the project could cause significant effects on the environment.

This Thesis aims to explore how to integrate an IT-system for facilitating anorganizations work with Continous Impprovements.This is done here by examining and analyzing the process within a handful ofcompanies who seem to have been successful with their own implementations. Thestudy is focused on the implementation of one particular system, "System C2".Simliarities and differences between the companies, and the established rule of thumbfor these kind of activities are focused upon. This to emphasis how another actormight emulate some of the apparent success.Part of the core question is found in the title, since Continous Improvement is oftenseen as a relativly low-risk activity, is it then also possible to take a low-risk slow pathto the implementation of such a system in the entire organization?.

The purpose of this thesis is to examine how the competitiveness of family firms is affected by governance mechanisms. The thesis addresses four governance mechanisms: inefficient labor markets, inefficient capital markets, self control and altruism. We have conducted an abductive method to be able to perform a qualitative research study. In this study two family firms have been examined, ROL and Indiska Magasinet. We conclude that the presence of inefficient labor and capital markets within the studied family firms give rise to negative effects in terms of difficulties of hiring talented employees.

Norske Skog Jämtland AB is like many other companies in a situation where it has to increase its purchases to provide its industries with raw material. To increase the available amount of raw materials, many companies employ purchasers to cover larger areas. This study aims to find out how to handle the increasing competition for timber suppliers. An important input for defining such a strategy is to examine how the suppliers view their relation to the company today. For a company it is extremely important to have a good relation with the suppliers to secure long term supplies.

Varför ökar antalet besök på folkbiblioteken medan antalet lån minskar? Syftet med den här undersökningen är att studera vad besökarna gör på Luleå folkbiblioteks huvudbibliotek och hur de betraktar sitt bibliotek. Frågeställningarna är: ? Vad gör besökarna på biblioteket förutom att låna böcker, tidningar och AV-medier? ? Hur betraktar besökarna på Luleå folkbibliotek sitt bibliotek? ? Vilka är det som besöker biblioteket? ? Hur är miljön på biblioteket och vilken inverkan har den på biblioteksbesökarna? ? Är biblioteket också en plats som lockar till sig andra besökare än de som söker det som förknippas med biblioteksverksamhet? För att kunna besvara frågeställningarna har en observationsundersökning och en enkätundersökning gjorts. I analysen har några begrepp från Bourdieu använts.

This paper is a qualitative study on the influence of the residents in a special communitydwelling within the care system for elderly. The purpose of the study is to describe and analyse with a user perspective how particularly staff members but also a group of retired people living in this dwelling interpret and articulate the concept of resident influence. How the retirees can influence the design and the content of the activities and the organization. How today the residents influence is carried out with the ideas and visions of the future.My methods include qualitative structured, semi-structured and non-structured interviews within a general frame of a resident questionnaire. The staff members present the current situation and reflect on the reasons for obstacles for resident influence.The group of retired people who lives in structures originating in the Swedish long-term care system and homes for the elderly tends to adjust to given routines and express a low-voiced wish for increased influence.

The main aim of this bachelor thesis is to describe through a quantitative study the extent of support received by foster families, their opinion of the support and any areas that might need improvement. The foster families receive foster care support through a private agency. We concentrated on the following areas of support; education, health, contact with the children?s biological relatives and behavioral difficulties. These four areas have, in previous research, shown to be problematic for foster children.

Syftet med denna studie är att jämföra hur förekomsten av resultatmanipulering ser ut i företag med olika ägarstrukturer noterade på de svenska börslistorna under åren 2005-2008. Vi har valt att definiera tre grupper av företag: familjeägda företag, företag ägda av investmentbolag och övriga företag. För att identifiera skillnader i resultatmanipulering väljer vi att jämföra medelvärden på godtyckliga periodiseringar hos de olika företagsgrupperna genom ett oberoende t-test, sedan utförs regressioner för att försöka förklara potentiella skillnader. Studiens resultat visar i likhet med tidigare forskning att förekomsten av resultatmanipulering är lägre i familjeföretag i jämförelse med övriga företag. Vårt resultat tyder även på att det inte existerar någon signifikant skillnad mellan företag ägda av investmentbolag och övriga företag vad gäller förekomsten av resultatmanipulering..

During my practice as a teacher trainee at an upper secondary school it became clear to me that many pupils have difficulties with algebra. Also in a report from the National Agency for Education (1999) you can see that the students algebra knowledge get worse and worse. I was surprised to find that many pupils seemed to get stuck on the level of attainment for the senior level of the nine-year compulsory school. As I have not studied anything about difficulties in algebra during my training to become a qualified teacher I would like to get to know more about this. I also examine why you have to study algebra in upper secondary school.

The society has always tried to get rid of those who do not "fit in". They doesn't follow the normal behaviour and rules and have to be "dismissed". The community has developed different kinds of institutional care for individuals with dysfunctional behaviour. Those institutions are mental hospitals and prisons. Many of these institutions put the individuals in an extreme situation since they loses their independence and freedom.

The thesis has two aims to first describe the phenomena by explaining how interim management works and what the charachteristics of an interim manger are. The second aim is to look at the value issue of interim management; What value does an interim manager provide to a company and how do interim managers try to capture and cultivate this?The qualitative method has been used. The interim management market analysed in this thesis can be stated to consist of three parts; the interim manager as a provider of knowledge, a client firm in need of a temporary manager, and an interim agency in between working as an intermediary/supplier. The characteristics of interim managers are; they are in general self-employers and rather generalists than specialists, meaning they are experienced and have great knowledge skills.

The subject for this Master's thesis is the mission of the public library concerning target group everybody. Control documents, traditions, norms and trends influence how this is interpreted and how the library's service is being formed. The often very abstract terms used to describe the public library's mission makes it open for different interpretations. We are of the opinion that the public library's service should be formed to reflect the needs, interests, and priorities of the community it services, in order to be more attractive and useful.The aim of our study is to examine how the public librarians define and adjust to the mission to satisfy all citizens needs. Why do they choose to concentrate on certain target groups? And what does that show of how the public libraries reflect their communities? Our investigation includes examining six activities aimed at a certain target group and the six public libraries that carried these out.

A co-operation is established when a group of people, sharing the same preferences and values, come together in order to satisfy a common need. The co-operative association should be democratic, governed and supervised by its members and open to everyone. The purpose of this article is to, from our ideal type, study similarities and differences regarding the corporate governance of the consumers? and the producers? co-operative movement. The motive behind our choice of alignment is that the mechanisms of corporate governance often are described from the perspective of the joint-stock company, making it valuable and interesting to study these mechanisms from the co-operative point of view.