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919 Uppsatser om Advertising talk - Sida 52 av 62
Det känns konstigt att vara på samma ställe : Ungdomars upplevelse av kommunikationsprocessen i samband med växelvis boende
Summary:Teenage girls? choice of dropping out or complete a treatment.The purpose of this study is to investigate, from a client?s perspective, why teenage girls (age 13 to 17) drop-out or complete a treatment at Familjehuset in Karlstad, Sweden. We also want to investigate if the teenage girls? experiences coordinate with the social workers opinion of why the teenage girls choose to drop-out or complete the treatment. Earlier research shows that many factors influence the client?s choice.
PR-branschen. Branschen som inte kan marknadsföra sig själv? : En studie om hur PR-byråer marknadsför sig genom relationsmarknadsföring
Title: PR-industry: The industry that cannot promote themselves? ? A thesis of how PR-agencies use relationship marketing to promote themselves.Authors: Julia Edvardsson & Jennie JonassonAdvisor: Navid GhannadLevel: Bachelor thesis in Marketing, (15 ECTS), Spring 2012Keywords: Public Relations, Relationship Marketing, Relation, Interaction and NetworkPurpose: The purpose of this thesis is to bring a better understanding for Public Relations and for how the PR-agencies promote themselves. The thesis will explore the following questions:? How do the PR-agencies uses relationship marketing to reach out with their knowledge to their potential customers?? Are the any differences between their promotions when it comes to the agencies orientation?Theoretical framework: The chapter begins with a definition of Public Relations. After that a framework of Relationship Marketing theory is made with headlines as relations, interaction and networking.Method: A qualitative research method, with a deductive approach, has been implemented.
Fictional talk : gender, power and Kay Scarpetta
I arbetet har jag utgått från mina erfarenheter av medieundervisning på min verksamhetsförlagda utbildning (VFU) där jag upptäckte ett ?glapp? mellan teori och praktik i elevernas arbeten. Utifrån detta upplevda ?glapp? formulerade jag följande frågeställningar: Finns det spår av läroplanens intention i elevers tal om undervisningen, särskilt medieundervisningen? Finns läroplanens intention i bilderna eleverna producerar? Bidrar medieämnets kultur, tradition och historia, till den starka uppdelningen mellan teori och praktik i undervisningen? Detta i syfte att undersöka om ?Läroplanen för de frivilliga skolformernas? (LPF94) intention om att eleven skall ha förmågan att förhålla sig kritiskt, granska fakta och bedöma det eleven ser, hör och läser, följer med när eleven talar om och framställer egna mediebilder i undervisningen. I denna studie har jag studerat läroplanens och dess intentioner, olika teoretikers syn på undervisning och kunskap samt intervjuat tre tjejer från medieprogrammet kring deras tankar om undervisningen.
SAMTALENS BETYDELSE UNDER KEMILABORATIONER - Hur l?rarens st?ttning kan fr?mja gymnasieelevers utforskande samtalsm?nster och f?rst?else.
Aim: The aim of this study is to investigate how context-specific and generic scaffolding
affect upper secondary school students' conversations during laboratory work in
chemistry and find out if meaningful exploratory conversations taking place that
increase the students' understanding.
Theory: Previous studies show that there are difficulties for students to both handle practical
material in laboratory work and create meaningful conceptual understanding. It needs
to be more minds on than hands on. This study has a socio-cultural basis where
language is an important basis for thinking. Previous studies show that the exploratory
conversation is important for creating understanding.
Jewellery in the logic dreams - på jakt efter drömkänslan i konsten
Nina Johansson starts her essay by making some examples of dreams to show the diversity of the ?dream world?. She speaks of how all humans dream, that it ties us together. She wants to translate the ?feeling of dreams? into wearable objects, and to be able to do that, she must try and describe what that feeling consists of.
Marknadsföring på recept : Läkemedelsmarknadsföring ur ett moraliskt perspektiv
Syfte: Det övergripande syftet med denna uppsats är att ur ett moraliskt perspektiv ge en vidare och mer ingående förståelse för marknadsföringen av läkemedel samt att utforska om det finns anledning att skilja mellan reklam och information i läkemedelsbranschen.Metod: Problemet i denna studie belyses via en kvalitativ ansats. De metoder som använts för datainsamlingen har varit semistrukturerade intervjuer med representanter från Läkemedelsindustriföreningen samt observationer av annonser i Läkartidningen och reklamfilmer på TV4. I arbetet har det använts en egenframställd mall för att koda och sammanställa datamaterialet från reklamobservationerna. Det empiriska materialet från både intervjuer och observationer har sedan analyserats via kontraproduktivitetsteorin samt en modell för etisk revision.Resultat: Marknadsföring av läkemedel bedöms av författarna till denna studie vara en moraliskt rättfärdigad handling. En av anledningarna till detta är att läkemedelsföretagen genom sin forskning bidrar till ett ökat välbefinnande för samhällets medborgare. Forskningen finansieras till viss del av försäljningsintäkter, vilka i sin tur har större chans att öka då marknadsföring bedrivs.
Lärares och kulturarbetares syn på kultur, estetik och kunskap
The National Arts Council[1] has made an evaluation on obstacles and success factors for the interaction between culture and school. In the evaluation report they concluded that teachers and cultural workers have different views on culture and knowledge which creates confusion in their interaction. Thus I became interested to investigate teachers and cultural workers views on culture, aesthetics, and the knowledge that they think the students / children / young people should get from culture and aesthetics. This work is based on qualitative interviews with four teachers and four cultural workers. I compare their views with each other and link it to different research perspectives on culture and aesthetics in school to get an understanding of the similarities and differences in their approach, and what implications it can have in the school?s learning processes. In this work, from a didactic point of view, I found that when the teachers and cultural workers are talking about culture, the why-perspective differs.
?Det är ingen quickfix, utan någonting som man får jobba med varje dag? : en kvalitativ studie med ett poststrukturellt perspektiv om hur förskolepersonal beskriver normer och normkritiskt arbete angående kön och sexualitet i förskolan och öppna förskolan
The purpose of this study is to examine discourses about norms and norm criticism regarding sex/gender and sexuality in preschool teachers? and nursery nurses? speech using a post-structuralist perspective. My two research questions are:How do the educators describe norms in general and norms about sex/gender and sexuality in relation to their work?How do the educators describe their work with norm criticism in relation to norms about sex/gender and sexuality?The theoretical base of this thesis is feminist post-structuralism and queer theory. Qualitative interviews were used as method to gather material and then a form of discourse analysis was made based on the transcribed interviews.
En annorlunda undervisningsform i religionsämnet : En studie om Abrahams Barns undervisningsmetod
This article is about Abrahams Children foundation and its teaching method called IE- method. It?s about how a teacher can use the IE- method in the religion lesson. There were some questions in this article that had to be answered and the questions are:- How is the form of the religion classes when a teacher uses the IE- method?- What happens in the class when you study the interaction and the communication?- Does the student?s participation increase when they work with the IE- method?- What are the advantage and the disadvantage with the IE- method?- Can the teacher use the IE- method in other classes?To get to the ?correct? answer I used many methods like, observation in the class, qualitative interview with the teacher (Lisa Andersson) and with four students (Kim, Erik, Amanda, Patrik) and I also used questionnaire.
®-symbolen : Klargörande om registrerat varumärke
Trademarks are distinguishing marks that are used by companies to highlight their goods or services to separate them from other companies. In Sweden, trademarks are protected by a certain Trademark Law called Varumärkeslagen. The law is a result of many years of improvements from earlier trademark laws. Since Sweden is member of the European Union, its laws are affected and in many cases inferior to laws of the Union. A new Trademark Law is about to be implemented in Sweden, thanks to a directive from the European Union.When a trademark is registered it is possible to use the symbol ® along with the trademark.
®-symbolen : Klargörande om registrerat varumärke
Trademarks are distinguishing marks that are used by companies to highlight their goods or services to separate them from other companies. In Sweden, trademarks are protected by a certain Trademark Law called Varumärkeslagen. The law is a result of many years of improvements from earlier trademark laws. Since Sweden is member of the European Union, its laws are affected and in many cases inferior to laws of the Union. A new Trademark Law is about to be implemented in Sweden, thanks to a directive from the European Union.When a trademark is registered it is possible to use the symbol ® along with the trademark.
På väg till den tredje grisen : Studie av en transmedial konstpromenad för barn
Art in the city can be invisible until we talk about it. Letting children see public art in the context of play and narrative is a way to enhance creative thinking and knowledge as well as making the art visible. By creating a prototype for an art walk for children this study was able to create a scenery of children using different kinds of mediated narrative combined with a physical environment and movement. The theoretical framework of the project was picture books (Rhedin, 1991) transmedia (Jenkins 2006, Ryan 2004) and public art (Kwon 2002). The project?s aim was to create an empirical context for primary school children to explore public artwork.
Sociala Medier som kommunikationskanal för B2B-företag
The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company?s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in social media.The result of the interviews show that B2B-companies use social media for various purposes, for example networking (to create and build long term relations with other companies) and to improve the company?s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media.Half of our respondents mention that social media should not be used for advertising and campaigns (one way communication).
Bland barn, dockrum och soffor - Barns uppfattningar om sin förskolas inomhusmiljö ur ett posthumanistiskt perspektiv
Denna studie syftar till att, med barns perspektiv, synliggöra barns egna uppfattningar av
sin förskolas inomhusmiljö. Vidare är syftet att undersöka hur barnens tal om olika
platser kan förstås med utgångspunkt i ett posthumanistiskt perspektiv och teorin om
agentisk realism. Studien är kvalitativ och empirin har samlats in genom intervjuer med
barn. Jag har använt mig av intervjumetoden ?walk and talk? , vilket innebär att jag
genomfört gåturer tillsammans med barnen i inomhusmiljön.
Dietrich Bonhoeffer och den religionslösa kristendomen ? eller att vara kristen är att vara människa
The overall purpose of the essay is to analyse what Dietrich Bonhoeffer meant by Religionless Christianity. For this I have chosen to use the substantial idea analysis.I first came across the concept of freedom of religion to Christianity and Religionless Christians, in the book Dietrich Bonhoeffer: Tankar om en 1900-talsmartyr by Martin Lind in which he discusses what Bonhoeffer might discuss with Religionless Christians. This book is therefore the origin of the selection of literature I have chosen to use in the essay. Bonhoeffer writes several letters from prison about the movement he sees towards a new phase in human history, in which man can no longer be religious. However, Bonhoeffer uses the word religion in such a way that its content cannot be clearly determined.