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919 Uppsatser om Advertising talk - Sida 51 av 62

Det sociala ansvaret i skapandet av skönhetsidealen

Kandidatarbetet undersöker och diskuterar frågeställningen "Vilket socialt ansvar har jag som grafisk formgivare i skapandet av skönhetsidealen?". Kandidatarbetet fokuserar på att skapa en diskussion kring ämnet skönhetsideal, hur dessa påverkar unga kvinnor samt vilka möjligheter det finns för att bryta samhällsnormer och göra en förändring, en större skillnad. Utifrån mitt forskringsresultatet kring skönhetshistorian och dess utveckling under åren, har jag skapat en produktion i form av modeillustrationer. Jag tycker inte att samhället inser hur kraftfullt påverkade vi har blivit av media och modebranschen under de senaste åren.

Ska vi kalkona, älskling? En studie om hur kvinnor planerar sin graviditet på internet

Today the internet has become a meeting place for people seeking advice and experience from other individuals. Internet also offers opportunities to send out information to large groups of people, which are at a geographical distance. A large increase of websites for parents has been seen in the recent years. On the largest Swedish website for parents, Familjeliv.se, approx. 40 000 posts are posted daily in the discussion forum.

Andlighet och religiositet på Fryshuset : en inblick i en senmodern och global förändringskontext

The aim of this study is to investigate the components of religion and spirituality in the specific context of "Fryshuset" ? a multicultural and glocal arena. Against the backdrop of contemporary researchers such as Heelas and Woodhead and their hypothesis about the "spiritual revolution" and a "new spirituality", as well as the postmodern discussion about "the return of God", this study discusses how religious change can be understood in the context of Fryshuset.The theoretical point of departure is taken in a hermeneutical method where Fleck´s theory about "thought-collective" and Gidden´s theory about the "duality of structure" are used in order to understand and describe the dialectical relationship between individual and social structure.The method used in this study is qualitative. The interviews are made of six individuals representing different social projects at Fryshuset.By analyzing the material from the field study through theories on religious change, three areas are identified:"The subjective turn"Religion and spiritualityA Cosmopolitan interpretation of life The result of this study is that the religiosity among the interviewed can be described through Taylor?s understanding of the "subjective turn".

Hur retusch påverkar skönhetsannonsers attraktion : En studie om målgruppens åsikter och köplust

Tidigare studier som gjorts inom området visade att kvinnor anser att kvinnors skönhet inte är värderad enligt rimliga normer i vårt samhälle. Hård retuschering motarbetas på många håll, bland annat genom att organisationer som ASA (Advertising Standards Authority) och politiska partier som Liberaldemokraterna i Storbritannien arbetar för att missledande retuschering ska försvinna. En studie har visat att det, för att öka annonsers attraktionskraft, är viktigt att den ökade skönheten hos en modell är relevant för produktens användningsområde, då betraktaren anstränger sig intellektuellt vid betraktandet av bilden. Det finns dock inga tidigare studier som bevisar om en retuscherad modell faktiskt ökar målgruppens köplust av skönhetsprodukter vid rådande samhällsattityder och skönhetsideal. Två enkätundersökningar gjordes därför med sammanlagt 1480 deltagare.

Att föda kön och klass. En studie av modersmotivet i Alfred Kämpes "Trälar"

The purpose of this text is to show how the mother motif is portrayed in four selected novels by Alfred Kämpe, but the thesis also serves the purpose of emphasizing the fact that the mother motif can be seen interacting with the class motif.This text will account for a new insight into the motifs in Alfred Kämpe?s Trälar. Known as one of the first authors to write in the genre of working-class literature in Sweden Kämpe?s texts provide motifs common for this genre such as class, identity and solidarity. As this thesis shows there is yet another motif that should be included among these typical Swedish working class literature motifs: the mother motive.

What works? : Grundläggande komponenter för ett positivt behandlingsutfall på institution med särskilt fokus på Kognitiv beteendeterapi (KBT) och dess tillämpning.

In Sweden there are many kinds of effort given youths with behavioral problems, one is institutional care. International research display a varying kind of results from this type of treatment. The aim of this study is to examine and illustrate which central components that results in positive treatment, but also starighten important components in KBT. On the basis of research results, important components for positive treatment have been illustrated as; the therapeutic relationship, the integrity of treatment, prosocial-contacts, positive climate in treatment, the continual of treatment, how to bring treatment to an end, the responsivity principle-the principle of need-the risk principle, learning and KBT.  Research also aims to investigate whether these components could be identified in the daily work of youth treatment on institution. This through a qualitative approach including six interviews held with staff working in treatment facilities.

Förslag till reform av den upphovsrättsliga skyddstiden : En argumentsorienterad studie över skyddstidens längd

The aim of this study was to explore how young students can be taught during their first year of learning English towards the A1 level according to The European Framework of Reference for Languages, and how the students understand their own learning. The study was carried out in two different classes but with the same teacher, who is qualified to teach English to young learners. The result is based on the analysis of a total of twelve observations of English lessons in two classes in school year one and eight group interviews with the students. Recurrent ingredients through all lessons were activities such as listening to teacher talk, watching films or film clips, singing songs and doing rhymes, using drama activities, talking about the meaning of learning English, practicing guessing competence and learning new vocabulary. The teacher consistently talked about and taught different strategies for language learning.

En skola för alla, men hur? : En studie om hur olika yrkesgrupper inom skolan ser på samverkan kring inkludering ur ett specialpedagogiskt perspektiv.

This study aims to develop knowledge of different professional groups and their views on inclusion and collaboration concerning "students in difficulty." Through qualitative interviews and a quantitative survey, the researcher sought answers to this and also how inclusion, through collaboration between different professional groups, can develop in school.The results of the study have been analyzed according by Nilholms (2007) three different perspectives on special education: The critical perspective, the compensatory perspective and the dilemma perspective. The results were also analyzed based on Ahlberg's (2013) communicative ? relationship perspective.The result shows that the concept of inclusion is not clearly defined either in the governing documents or among the interviewees. This makes it difficult to speak the same language in school, which complicates the work of inclusion. Since the governing documents are unclear and somewhat contradictory when dealing with "students in difficulty" educators are put in a dilemma.

Fastighetsmäklarens marknadsföring av objektet : Objektannonsens utveckling

Syfte: Syftet med denna uppsats är att utvärdera utvecklingen av objektannonser i mäklarbranschen genom tiden, vad gäller utformning av annonser och val av mediekanaler. Syftet är även att försöka utläsa om fastighetsmäklaren marknadsför objektet så som marknadsföringsteorin säger att man bör marknadsföra en produkt.Metod: Metoden som används är att samla primärdata genom att göra en jämförelse mellan objektannonser från år 1990 med objektannonser från år 2009. Därefter har primärdata samlats in med hjälp av kvalitativa intervjuer med fastighetsmäklare såväl som med experter som besitter stora kunskaper inom området. Sekundärdata som används är hämtad från litteratur och Internet.  Resultat & Slutsats: Uppsatsens resultat visar att dåtidens fastighetsmäklare inte hade tillräckliga marknadsföringskunskaper för att marknadsföra objektet. Utvecklingen har dock gått framåt och idag besitter de den kunskap som krävs för att marknadsföra ett objekt så som marknadsföringsteorin säger att man bör marknadsföra en produkt.

Guldägg till frukost och bra betalt : - Vad påverkar reklamares val av arbetsplats

ProblemDet är viktigt att som reklambyrå ha duktiga medarbetare, eftersom värdet för kunderna ligger i medarbetarnas kreativitet, kunskap och skicklighet. För mindre byråer och byråer utanför Stockholm kan det vara ett problem att hitta duktiga medarbetare med erfarenhet. En förutsättning för att kunna attrahera denna grupp är att veta vad de anser viktigt vid val av arbetsplats.SyfteUppsatsens syfte är att undersöka olika variabler som påverkar arbetsval hos kreativa arbetstagare, med avgränsning till dem som varit eller är anställda vid reklambyråer i Stockholm, samt att undersöka vilka variabler som skulle kunna få denna grupp att överväga att arbeta på en reklambyrå utanför Stockholm.MetodUndersökningen utfördes genom semistrukturerade intervjuer med tolv respondenter, vilka samtliga hade minst två års erfarenhet som strateg eller kreatör vid en reklambyrå i Stockholm samt varit tillgängliga för intervju mellan den 6 november och den 27 december 2007.ResultatResultatet i utredningen beskriver målgruppens uppfattning gällande variabler som påverkar val av arbetsplats. I slutsatserna diskuteras vad utredningens resultat innebär för en reklambyrå som arbetsgivare. Utredningen visar på att det för byråer utanför Stockholm kan bli svårt att rekrytera människor som byggt upp sin karriär i Stockholmsområdet och hunnit rota sig där.

Ambulanssjuksköterskans upplevelse av att handleda studenter på grundnivå.

ABSTRACTBackground: As a nurse it is a part of your work description to precepting students. A good relationship between preceptor and student is important for a successful precepting witch can be rewarding for both parties. There are many studies on how nurses in hospital departments experience precepting students, however it is not as explored in the prehospital care.Objective: To describe ambulance nurses' experience of precepting nursing students in the third and final year of university-level nursing school.Method: A qualitative study was conducted. Nine respondents at two ambulance stations in central Sweden were selected with the help of strategic convenience sample. The informants were nurses with specialist education in ambulance/prehospital care who had experience of working in the ambulance unit for at least a year.Result: The majority of participants were positive to precepting students and the time seemed adequate.

Koncept - detalj - byggnad

Concept - detail - buildingStockholm International Fairs, new main entrance I studied at the KTH School of Architecture from 1995 to 2000. After completing my studies I wanted to work in an office that had a structural way of thinking and that knew the building process; I therefore chose to work for Rosenberg Architects. I have worked on a number of projects, among them several for the Stockholm International Fairs, from the Rica Talk Hotel and Hall AE, to the new main entrance.In the projects we undertook at the School of Architecture we had to identify and draw details that were central to our concepts. I have here identified some key details that we considered to be essential for the concept in a built project; the new main entrance of the Stockholm International Fairs completed in 2013. The entrance has complex logistics with multiple intersecting flows: exhibitors, employees, journalists, VIPs and others.

Arbetsvärdering : en möjlig väg till jämställdhet i arbetslivet? En kvalitativ studie av ett arbetsvärderingsprojekt med jämställdhetssyfte i en kommun.

The purpose of this degree project is to study a work evaluation project in a municipality, on the basis of key participants. The municipality is the employer, per-forming the workplace project and the chief objective is to reach gender equality between the employees. Equal pay for equal work. Through work evaluation is it pos-sible to find out which of a lot of different jobs, which have equal requirements. The jobs, which have equal requirements, should have equal pay.

Sponsring i Sverige

The purpose to this study is to find an understanding of the effects of how sponsorship can affect companies and their business and at the same time get a better understanding of how sponsorship is or can be used as a marketing tool in today?s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing tool can be used from a company perspective in relation to our chosen thesis. To enhance the readers understanding we describe the base of sponsorship and principals for sponsorship, after that describes a deeper perspective of sponsorship, what sponsorship is, and what factors are needed to be taken into consideration. Further on we illustrate the figure that later on will constitute the analysis with attributes like: association, exposure, relations and integrated communication.

Att undervisa i musik på mellanstadiet: Tre berättelser utifrån hur lärare som undervisar i musik på mellanstadiet talar om sin undervisning i förhållande till Lgr11

My interest in the problem I have chosen has grown from my practise as a music teacher in Swedish compulsory schools. It springs from my own reflection, that the content pupils meet during music lessons in year 4-6 of compulsory school, seems to vary. My ontological and epistemological standpoints belong to a life-world-phenomenological way of thinkink. This kind of thinking implies that human beings are indissolubly connected to the world, which means that the only way to access the world is trough human beings lived experience. The aim of this study is to describe and analyse how music teachers, who work in years 4-6 of compulsory school, talk about the subject music and its content in relation to the new curriculum, Lgr11.

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