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919 Uppsatser om Advertising talk - Sida 16 av 62

Inte bara invandrare? : Diskursiva villkor för våldsutsatta tjejer i etniska minoritetsgrupper

A mapping process is ongoing in Sweden concerning a phenomenon known as ?honour related violence?. The explanations of ?honour related violence? often focus on culture and ethnicity, thus establishing differences between the majority society and offenders and victims. Given that some scholars critique mapping for focusing on predetermined objects, my aim is to study discursive conditions for abused girls, who are constructed as being from within ethnic minorities, in relation to their contact with the Swedish welfare system.

Livet i missbruk och hur det är att sluta : En kvalitativ studie utifrån mäns och kvinnors känslomässiga upplevelser och sociala relationer

Life in addiction and what it is like to quitA qualitative study based on men and womens emotional experienses and social relationshipsWomen in addiction are faced by harder social attitudes then men, which could be an explanation to the fact that, in comparison to men, less women are seen in addiction. That women experience stronger feelings of shame makes them inclined to hide their addiction and this in turn can increase the feeling of shame. The objective of this essay was to, with a starting-point in theory and essential concepts as social relationships and emotions, gain knowledge about emotional experiences and momentous events for men and women during time in addiction and when quitting. More specifically, the aim of the study was to answer the following questions; What is life in addiction and quitting, regarding social relationships and emotional experiences as pride and shame in interaction with people who are important to the individual, like? Do the situations women are in, and the experiences they have, differ from those of men? Do these social relationships and emotional experiences influence the addition and the quitting? In the study six persons have been interviewed, three men and three women who are all quitting, or trying to quit, their drug and/or alcohol addiction.

Förändringsarbete inom socialförvaltningen

This report is about changes in an organization. Changes is something that every organization sooner or later is bound to do. In many cases the changes leads to problems and conflicts. I have chosen to study one change process in the home help service of the municipality of Bollnäs. The change process I have chosen to study is about changes in the day-to-day work for the employees at the home help service.

Hur doftar parfymreklamen? : En Studie i hur man kommunicerar doft genom bild i parfymreklamen

With the help of image analysis and scent theory, we have made an analysis that explains how the perfume smells in advertising. There are many different factors that play a role in our perception of smell by image. We have found that using the connotations we can get a sense of the scent. What helps us along the way, the colors, the women and the environment. From this one different conclusions are mad and we create a scent sensation..

Den Bortglömda Kanalen

The matter of CSR and sustainable products has gained an increased amount of interest in recent years as "green products" are becoming a trend with more "eco"-alternatives in the assortment of many retailers. However, among the increasing number of socially oriented customers, it seems that although they claim an increased demand for these kind of products, its easier to "talk the talk" that to actually "walk the walk". This is due to a discrepancy between attitude and behavior, called the attitude-behavior gap. The purpose of this paper is to examine how to overcome this gap by using three different studies to get a nuanced and reality-based view of the problem. The focus within these different studies is on the potential effects inside the store and how information provided has an effect on perceived credibility and purchase intention.

Vad privata angelägenheter sysslar den anställde med på arbetstid och varför? : En kvalitativ studie

Sarah Kane?s first play Blasted (1995) has often been read in a normative and biographical way by critics, authors and previous researchers. This essay makes a supplementary close reading of Blasted from gender and genealogical perspectives and utilizes theoretical works by Judith Butler, Luce Irigaray and Michel Foucault. My study makes clear that the characters different positions in language and talk create and maintain a power imbalance between them. Efforts to change and develop one?s individual position in language and talk are being made throughout the play since it is the only way to bring about a change in the social power structure.

Ett mongo, en bög, en massmördare - och ett u-landsproblem som kryper under skinnet : En kvalitativ studie av vilken typ av känslor och attityder som väcks hos konsumenter när de exponeras för provokativ reklam

I en värld där konsumenten dagligen överöses av kommersiella budskap är det många gånger svårt, för att inte säga omöjligt, för företag att synas. Ett tuffare klimat kräver tuffare tillvägagångssätt, vilket har resulterat i nya marknadsföringsmetoder. En av dessa nya metoder är provokativ marknadsföring som vänder sig till betraktarens känslor genom provokation. Provokativ reklam och dess effekter på konsumenter har undersökts tidigare. Dessa studier har emellertid övervägande fokuserat på provokation i form av sexuella stimuli, varför det råder stor osäkerhet om hur andra provokationsformer i reklamsammanhang mottas av konsumenter.

Om arbetslaget och lärares lärande : En fallstudie av arbetslagets betydelse för pedagogers lärande om undervisning och lärande

The aim of this essay is to study the importance of team organisation of teachers? learning of teaching and learning and to find out different obstacles and possibilities.I carried out the study at a schooldistrict in a community in the south of Sweden. Data was collected by group interviews and document studies. To get all kinds of teachers, from pre-school to year six, in the groups the sample was made by the headmaster of the schooldistrict. Since it is a case study the findings can not be considered as general, but they can hopefully contribute the pedagogical discussion and future research.The findings show that there exists a difference between the expectations on policy level on the one hand and on the team level on the other hand.

I huvudet på boxare : En kvalitativ studie om Self-talk bland svenska landslagsboxare

Syfte och frågeställningar                                                                                                  Syftet har varit att kartlägga erfarenheter av och attityder till Self-talk (ST) i samband med idrottslig prestation bland elitboxare inom svensk Amatörboxning.Vad har boxarna för erfarenheter av ST i samband med prestation?Hur ser boxarna på kopplingen mellan ST och prestationsförmågan?Tränar boxarna på att förbättra sitt ST?Metod                                                                                                                                       Den kvalitativa forskningsmetod som använts för att besvara frågeställningarna är halvstrukturerade intervjuer av fem manliga och kvinnliga svenska landslagsboxare på seniornivå i åldrarna 20 ? 31 år. Resultat                                                                                                                              Boxarna delade med sig av sina många och rika erfarenheter av ST i samband med match och träning. De redogjorde för upplevelser av positivt ST som främjande för prestationen genom dess fördelaktiga inverkan på självförtroende, motivation, koncentration och anspänning. Användning av undervisande ST skildrades av boxarna för att understödja teknikträning, genom ledord påminna om teknik och taktik, bekräfta väl genomförda tekniker och tillsammans med visualisering användas för taktisk planering.

Undervisning i informationssökning. Diskursiv praktik i två gymnasielärarlag.

The aim of the present thesis is to examine discourses about teaching information seeking in upper secondary school teachers. The main questions are: (1) What different interpretative repertoires can be identified among teachers talking about teaching information seeking in relation to students? problem-based tasks? (2) How are these repertoires constructed and what functions can be observed? The theoretical framework is discursive psychology. Two teacher teams from two different upper secondary schools in the Gothenburg area participated in focus group interviews. Group A consisted of four teachers from the Individual Programme and group B of seven teachers from the Social Science Programme.

Hörde du inte vad jag tänkte? : En kvalitativ studie om medarbetares förväntningar på enhetschefers ledarskap och konsekvenserna om förväntningarna inte uppfylls

The aim of the study was to gain a deeper understanding of the expectations that assistant nurses in the elderly care have on unit manager's leadership and the consequences if the expectations are not met. To answer the purpose of this paper a qualitative research was conducted with interviews with six assistant nurses in municipal elderly care. To analyze the empirical material communication were used as a theoretical concept. Communication includes codes, signals and messages to be interpreted by the parties in a conversation and they can be both verbal and nonverbal. This means that communication is complicated and can cause confusion if it is interpreted wrong.

Att vara familjehemmets biologiska barn

The purpose with this study is to find out the experience of growing up in a family where the biological parents, has taken the assignment as family child caregiver?s. We have taken the help from the following question formulations to immerse ourselves in the subject. How do the biological children experience their relationship to their parents? How do the biological children experience their relationship to the children who are placed in their home? How do the biological children experience their participation in the family home? How do the biological children experience the need for support from outside the family? We have used a qualitative research method and interviewed six respondents with help from a semi-structured interview guide to get the respondents unique experiences told.

Specialexponering är ett värdefullt verktyg, En studie om Specialexponerings påverkan på försäljningen av snus.

The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools for influencing customer buying decisions.Our thesis study is to test a double exposure of snuff with the help of three special exposure. These three special exposures are fridge, fridge with a sign and sign. The purpose of the study is to test which of these three special exposures that have the greatest impact on sales.

Kommunpampen och media En studie av ledande svenska kommunalpolitikers mediekontakter

The purpose of this study is to examine the mediatization of Swedish politics on a municipal level. We live in a world were media affects many aspects of life. One of those aspects is the communication between the citizens and the politicians.Our main research questions are:To what extent do politicians communicate with journalists and who initiates these contacts?Do politicians talk to some types of media rather than others?What factors make a politician choose to speak to media?To what extent do leading Swedish municipal politicians use media strategies?To answer these questions we have used various theories to help us understand media?s role oftoday. First we explain the transformation that has taken part in Swedish media over the last century, from political party press to independent media companies.

Lysande rör, rörligt ideal : belysningsbranschens introducerande av lysröret i Sverige

During the 1930´s the hot potato for the Swedish lighting associations were how to create the most suitable light for every situation, either for industries, offices or homes. The light bulb were the most frequently used source of light but due to limitied luminous intensity, big halls sometimes required up to hundreds of light bulbs to produce the right amount of light. Two kinds of different lights, by different reasons, can be titled the predecessors of the fluorescent lighting during the 1930´s: The volfram-filament tube light due to its estetic similarities and the electric discharge (mercury- and sodium-) lamps due to its technical resemblance. Even though they came in quite wide use (the volfram tube in public halls (e. g.

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