I genomsnitt utsätts vi för 3000 reklambudskap under en dag, men bara cirka 14 % av de okonventionella kampanjerna har någon effekt. Vi har blivit för medvetna om hur reklam påverkar oss och för kritiska mot media för att köpa dessa budskap. Jay Conrad Levinsons grundade för cirka 30 år sedan begreppet gerilla marknadsföring. Den här kreativa marknadsföringsmetoden var till en början tänkt för de företag som hade begränsade resurser. Metoden kan vara väldigt kostnadseffektiv och används idag flitigt bland både stora som små företag.

The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.

I denna uppsats underso?ks habitus pa?verkan pa? vilken slags festival ma?nniskor va?ljer att beso?ka och varfo?r. Med dagens stora utbud av festivaler och det nya festivallandskapet som har va?xt fram de senaste a?ren finns det na?got fo?r alla som a?r intresserade. Syftet a?r att med hja?lp av kvalitativa intervjuer fo?rso?ka definiera vad det a?r som go?r en festival intressant fo?r vissa och helt ointressant fo?r andra och hur detta kan kopplas samman med Bourdieus teori om habitus.

Uppsatsen undersöker med konstformen ljudkonst och den konstnärliga hanteringen av ljud i fokus en interaktion mellan finkultur och populärkultur. Fokus ligger på aktörer inom populärkulturen som använt sig av konstnärliga strategier med rötter i finkulturen. Undersökningen spårar ljudkonstens historiska bakgrund och främst de förlopp som bidragit till att det är en gränsöverskridande konstform. Den populärkulturella konstvärldens etablering som en social organisation där konstnärlig verksamhet är möjlig undersöks..

The mobile jukebox is an idea for a new kind of smartphone application that would allow users to dictate the music playing at various establishments. The mobile nature of the innovation allows for the possibility of a more ubiquitous service. Conducting a quantitative as well a qualitative study, the authors have found significant interest in this innovation service among potential users and potential distributors of the service. Furthermore, it is shown what aspects are important for decision makers to make a decision on whether to integrate the service into the operation of potential distributors of the service.  .

The presence of nostalgic emotions during consumption is often seen as something purely positive to a product. To evoke these emotions has become a very common tool in marketing and advertising. Paradoxically very few studies have focused on the effects of nostalgia. The purpose of the thesis has been to understand how the presence of nostalgic emotions during consumption effect consumers. The research model used is a quantitative study with testing of hypotheses generated from theory.

I den här uppsatsen undersöker jag musikelever på gymnasiets estetiska program i Västerås, och vilken effekt undervisningen har på deras musikpreferenser. Resultaten baseras på två enkäter, en till elever och en till lärare. Undersökningen visar att eleverna till största delen är positiva till den musik de möter i skolan, men bara en mindre del av dem lyssnar på den musiken privat..

Within the subject of retouching there is an ongoing debate about whether fashion retailers should retouch their ads or not. There has been a large amount of criticism to the communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped ideals also contribute to negative psychological effects among people. As a response to the criticism, or as a way to differentiate one-self from competitors, retailers are starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the attitudes and behaviors is still unknown.

By transcribing one drum solo recorded and performed by myself and another performed by Philly Jo Jones, a drummer I?ve heard and listened to through out my life, I try to find answers to the question: How much are we influenced by the music and the musicians we listen to?My experiment starts with me recording a improvised drum solo and then transcribing it. Then I found and transcribed a drumsolo by Philly Jo Jones that I had not heard before. The results of these experiments showed some interesting similarities between my own playing style and Philly Jo Jones and I learned a lot about what stuck with me from listening to him playing, and what didn?t..

We?re all aware that technology progresses forward with giant leaps on a daily basis. In one-way or another this affects us in our everyday life. It can affect us in the way we?re shopping, communicating, researching, planning future events or how we choose to be entertained. That the web is an increasingly stronger tool for communicating in more or less every type of business is becoming more evident for people.

I will write about product placement in film from a Swedish point of view. This entails writing about Swedish films with different types of product placements, not only how they are done but also discuss how they succeed from a sales perspective. In my earlier work I have written about the product placement of watches. In this thesis I focus on the film series about the Swedish agent Carl Hamilton, since here you can see how Swedish film has developed during the past 30 years with regard to product placements. Both world politics and the concrete placements are illustrated in a clear way.

This Degree Project is a cooperativ work with the advertising agency PAX in Falun and the industrial companyRemote Control, who constructs and sells actuators for the global market.The assignment concerns bringing out a graphic profile, or with another expression a Design Management, forRemote Control AB graphic materials. Remote Control AB has a quality certification ISO 9000 and is workingwith, when this report was wrote, an environment certification ISO 14001.The Company has been paid attention to Internet and other media.The supervisors are familiar to that Design Management is a soon coming competition element, like quality andenvironment management.This Degree project contains research, analysis and the construction of graphic material. The research has beencommitted most of the time to trace the customer, the market and the competitor, because its the most importantphase. It?s also important looking at competitor?s way of working with marketing management, so you can separatethem from the own company..

This thesis is about the interaction between composition, notation and interpretation and what occurs between the fields with an extended notation.The purpose of my thesis is to examine the possibilities tothoroughly describe and map the sounding samples through composition prototypes.The thesis has a qualitative approach, and the empirical material consists of different documents about notation and from interviews with musicians and students about the instruments used in the thesis.It also consists of 17 compositions recorded at Örebro University School of Music as an appendix.The analysis shows that the context in which the symbols are found, play an important role in performing them. It also shows that the performers are rooted in a traditional way of performing..

The purpose of this essay is to discuss different memory techniques used by pianists so I can feel secure while performing during concerts. How do pianists learn to memorise music? According to me, are certain memorisation techniques more effective than others? Do pianists use different methods depending on repertoire? To find my answers, I have studied two other pianists? outcomes on the subject as well as applied my chosen memorising techniques on five pieces from different epochs. These techniques include visualising my fingers when they play on the keyboard, listening to the pieces many times, practicing short specific parts one hand at a time, singing the melody while playing the accompaniment, studying the scores without playing, as well as analysing the harmonic sequences..

Författare: Sanna Maria Brodén & Helena LarssonTitel: Musik som en länk mellan människor ? en studie om kantorers förhållningssätt till populärmusik vid förrättningar i Svenska kyrkanTitle: Music as a link between people ? a study of cantors approach to popular music at the ceremonies of the Church of SwedenSyftet med denna uppsats är att undersöka hur kantorer inom Svenska kyrkan förhåller sig till populärmusik under förrättningar. Studien tar upp hur kantorer hanterar populärmusik och hur den påverkar deras arbetssituation. I undersökningen har vi använt oss av kvalitativa intervjuer och valde att intervjua tre kantorer från tre olika församlingar. De fick möjlighet att ge sin bild av hur de ser på populärmusiken och hur den har påverkat deras yrkesutövning som kantorer.