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1263 Uppsatser om Advertising music - Sida 48 av 85

Praktiskt gehör - Framtagning och utvärdering av ett gruppbaserat övningsmaterial

Studien undersöker hur man på ett praktiskt sätt kan knyta samman musikteori-, gehörs- och ensembleundervisningen. Syftet är att undersöka möjligheten att i jazzsammanhang träna sitt gehör i grupp vid sina instrument. Jag har utvecklat tre gehörsövningar som undersöks i den här studien. Övningarna är konstruerade så att exempelvis pianisten skall övas i att höra basgångar, medan basisten övas i att höra ackordläggningar. En av ensembledeltagarna (piano, gitarr, sång, blås eller bas) styr övningen och väljer hur ackordföljden ska fortsätta genom att följa vissa regler (exempelvis upplöses dominanter alltid ren kvart upp/ren kvint ner).

Kör så det ryker! - En studie om prestationsångest i samband med ensembleundervisning

Title: Go for it! - A study of anxiety in relation to students performing in ensemble class.This study discusses anxiety in relation to students in ensemble performance. The expectations on musicians are extremely high and demanding. They are expected to perform to the maximum of their ability despite both physical and mental pressure. I present in this study the result of the interviews I have performed with three students at Swedish Academies of Music. The study shows that all of the students included are in one way or the other suffering from anxiety in relation to performance.

"Alla pratar om reception men vad menar dom?" - Lärarutbildares erfarenheter av arbete med estetisk kommunikation ur ett mottagarperspektiv med särskilda aspekter på reception av musik

Title: "Everybody is talking about reception but what do they really mean?" - Teacher trainers' experience of work with aesthetic communication in perspective of a receiver with a special attention to the reception of music. The purpose of this thesis is to study the notion of reception among a group of teachers at the department of education at Malmö University. Our principal aim is to illuminate reception in an educational context as well as experiences of the teachers´ work with aesthetic communication in perspective of a receiver within the main subject KME (Culture Media Aesthetics). We are paying special attention to the reception of music since this is a part of our profession.

Det är svårt att lära en gammal hund sitta : En jämförande studie mellan högstadieelevers och gymnasieelevers syn på jämställdhet

The aim of this research is to do a comparison between students? view of equality in secondary school and in gymnasium. The research begins with four focus groups, two on each grade to conduct material. The focus groups with girls and boys were separated from each other. With help from the researcher, acting as a moderator in the focus groups, the students have discussed advertisement and what message it convey.

Kan man se med öronen? : En uppsats om filmljud

This thesis is about the interaction between composition, notation and interpretation and what occurs between the fields with an extended notation.The purpose of my thesis is to examine the possibilities tothoroughly describe and map the sounding samples through composition prototypes.The thesis has a qualitative approach, and the empirical material consists of different documents about notation and from interviews with musicians and students about the instruments used in the thesis.It also consists of 17 compositions recorded at Örebro University School of Music as an appendix.The analysis shows that the context in which the symbols are found, play an important role in performing them. It also shows that the performers are rooted in a traditional way of performing..

Internets användning vid marknadsföring av musik: en studie på två independentbolag

Meningen med denna uppsats är att ge läsaren en förståelse för hur skivbranschen använder sig utav Internet vid marknadsföring och produktlansering, detta har lett till att vi valt att undersöka hur skivbranschen använder sig utan Internet som ett marknadsförings- och produktlanseringsverktyg. En fallstudie har gjorts på två Svenska Independent Skivbolag i syfte att redogöra för hur de använder sig av Internet inom vårt forskningsområde. Studien visade att våra fallstudieobjekt använder Internet som ett komplement och inte som ett substitut för de andra marknadsföringsaktiviteter som de använder sig utav..

Human vs environment. En visuell identitet

This is a project with the main purpose to create a visual identity and platform for the release of the new started record label Human vs Environment, by finding a form and logotype for the homepage and packaging of the first vinyl ep record by the artist Mr Kaizen. This has also been an exploratory work with the target to get a broader competence in the field of visual communication and increase my understanding of the designs communicative aspects of running a design project with an external partner from concept to finished product..

Tegel tegel på väggen där : ett kulturhus i förändring

The culture center studied has gone from being organized by enthusiasts and ideals, to being institutionalized with a educational association responsible for the management. The questions discussed are ? how this change affects the active people in the house and what consequences these changes make for the institution of the house and for the regular management..

Schiele & Klimt - konstnärer av sin tid?

Through participant observation in a local promoter group of hardcore punk shows inGothenburg and qualitative interviews with its members I have investigated links between taste in music, values and social structures in the hardcore punk scene. The theoretical framework of this essay is built upon the concept of subcultural capital, which is adapted from Pierre Bourdieu and developed by Sarah Thornton and Keith Kahn-Harris. The result shows how members among the hardcore punk scene create and preserve distinction towards others, while the distinction becomes important benchmarks for including and excluding practices in the scene..

Informatörer och professionalisering

The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.

?Klicka? ?Gilla? ?Dela? En studie om användares uppfattningar, attityder samt beteende till anpassade annonser i nyhetsflödet på Facebook

This thesis is a study of Facebook users? beliefs attitudes and behaviour towards personalised adverts on the site, using Wang & Suns theory about the relationship between beliefs and attitude toward online advertising (ATOA) and the connection between attitude and behaviour. The result, based on qualitative research and interviews, will introduce a deeper understanding and interpretation of users? beliefs, attitudes and behaviour toward personalised adverts. The result showed that people perceive the site?s personal adverts as intrusive and interfering with their personal space and the purpose of the site.

Vilseledande Underhållning : Ungdomars Attityder till Dold Viral Marknadsföring

In this paper, we examine the attitudes of 16- to 19-year olds towards stealth viral marketing in the form of videos posted on websites such as Youtube. Apart from their general attitudes towards the phenomenon, we were also concerned with their views on the ethics involved in this marketing method and how this affects their view on the companies behind the advertising. To accomplish this, we administered a survey to a sample chosen by convenience. Using the Persuasion Knowledge Model and prior research on the subject, we then analyzed the gathered data and reached the conclusion that the respondents in our sample were mainly positive towards stealth viral marketing in this particular form, that they generally did not consider it unethical and that even though most considered the companies to be responsible for such videos, teenagers were not likely to take negative actions against them if they found out that a video that they had seen was in fact a stealth viral video..

I gränslandet mellan not och ton : - notbilden i nykomponerad musik

This thesis is about the interaction between composition, notation and interpretation and what occurs between the fields with an extended notation.The purpose of my thesis is to examine the possibilities tothoroughly describe and map the sounding samples through composition prototypes.The thesis has a qualitative approach, and the empirical material consists of different documents about notation and from interviews with musicians and students about the instruments used in the thesis.It also consists of 17 compositions recorded at Örebro University School of Music as an appendix.The analysis shows that the context in which the symbols are found, play an important role in performing them. It also shows that the performers are rooted in a traditional way of performing..

Opera i Stockholm, Frihamnen

Projektets ide är främst att göra byggnaden till en spektakulär och funktionell upplevelse förbesökarna. Varför är detta förslag den bästaför den här platsen? För att den är intressant och blir som ett märke och symbol för Stockholm som Sydneyoperan är för Australien. Dessutom kopplar den till omgivningen med sitt reflekterande fasad och den skapar en ny och spännande inre miljö för besökarna. När man har ett så stort program som detta projekt har bör man ta chansen att skapa att skapa monumentala rum och intresseväckande former.

En bild säger mer än tusen ord, eller?: en studie om inferens

Without being aware of it, cognitive processes continuously take place in our heads. We are forced to fill in the information gaps that we meet in our everyday life in order to create an understanding and to form a whole, and that?s where the importance of inference comes in. To create inference implies creating meaning from something that is not explicitly given. Having knowledge about this process offers great possibilities, while not taking it into account may involve risks.

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