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1263 Uppsatser om Advertising music - Sida 27 av 85

Musiken som valbart ämne? En studie av lärarutbildningens kursplaner samt dess förhållande till musikämnet och Kp2000.

Utifrån tidigare forskning om och utvärderingar av musikämnets ställning i lärarutbildningen är syftet med förestående uppsats att ytterligare belysa musikämnets situation i den svenska lärarutbildningen såsom den manifesterar sig i kursplanerna på högskolor och universitet. Föremål för analys är samtliga lärarutbildningars kursplaner i det allmänna utbildningsområdet (AUO), som tillsammans med den nationella kursplanen i musik (Kp2000) utgör underlag för besvarandet av forskningsfrågan ?På vilket sätt förbereds lärarstudenter för musikundervisning enligt Kp2000??. Ur ett hermeneutiskt perspektiv genomförs analysen baserad på fyra sökord; ?Musik?, ?Estetik?, ?Musisk? samt ?Konstnärlig?, ord hämtade ur den presenterade kontexten kring analysobjekten.

Den övertygande reklamen? : En analys av Pripps Blå och Norrlands Gulds reklambilder

Modern societies are generally becoming increasingly capitalist in nature and economies of these societies are thus likely to become more focused on consumer consumption. Advertising plays a vital role in contemporary society where we, as consumers and citizens, are surrounded by it everywhere we look and everywhere we go. This puts pressure on advertisers to become more creative and to explore new ways of marketing their products and services in an already saturated environment. We believe that the added pressure and the already established role of marketing in society make advertisements an interesting and telling object for analysis. This is particularly the case with regards to the concept of selling and marketing products that have qualities that are known to be less than beneficial for our health.This paper analyzes four commercial advertisements marketing beer; a product that we argue has qualities that can be seen as potentially bad for the health of individuals and for societies.

Musikbranschens förvaltare  : Hantering av professionella affärsrelationer i musikförlagsverksamhet

This thesis will guide you through the haunting Business marketing woods of snaring networks and ravel business relations in the dark landscapes of the mighty music publishing creatures. The task at hand (of this thesis) will be to present the secrets that lie beyond with the hopes that you, the daring reader, will gain knowledge and understanding of what these entities do, lurking in the shadows of the woods of business marketing (and of your unknowing mind). How they go head on with their partners in business to thrive on intangible properties and how they find their path through these woods. Explore and discover, if any, commonly found ways in the management of business marketing within the domain of the music publisher. We wish you a pleasant reading!.

Hur arbetar violinpedagoger med notläsningslärande? - En kvalitativ intervjustudie om fenomenet notläsning

Title: How do violin teachers work with music reading? - A qualitative interview study on the phenomena music reading. The purpose of this essay is to investigate how five violin teachers in mixed ages and from different backgrounds teach music reading to their students. The paper is based on semi structured interviews. The result shows that there are as many methods as respondents, but you can find three major methods and that a majority of the teachers thinks that one should teach violin to beginners without reading music.

Irriterande TV-reklam : Vad det är i TV-reklam som är irriterande och hur påverkar det konsumenternas köpbeteende?

ABSTRACTTitle: Annoying television advertising - What is it about television (TV) commercials that are perceived as annoying and how does it affect the viewer?s purchasing behavior?Level: Final assignment for Bachelor Degree in Business AdministrationAuthors: Benny Berggren and Sofie ErenlöfSupervisor: Jonas KågströmDate: 2012 ? May Aim:Advertising can be found in many shapes and forms such as on: billboards, radio stations, public transport and of course on television. The last form of advertising is possibly one of the most effective and widely used methods of advertising due to the wide percentage of households with a TV in this technological age. One of the problems TV viewers have to face is the wide variety of TV advertisements which are repetitive and can be seen on numerous occasions throughout the day. This is only one of many factors that may cause irritation to the viewer if being executed wrong.

Spelglädje och struktur : En studie av gitarrundervisning i Sverige och USA.

This study examines the similarities and differences between four guitar teachers in Sweden and the U.S. The aim of the study is to examine how teachers motivate their pedagogical standpoints and to analyze how they experience the frame factors that limit their teaching. Data were collected through interviews with two Swedish teachers and two American teachers. The result shows that the teachers, despite their seemingly different contexts, actually have a lot of common strategies and approaches. Most significant is the tendency to let the students decide some of the content of the lessons.

Psykoakustisk påverkan av basfrekvenser : Blir vi påverkade av låga basfrekvenser som vi inte kan eller knappt kan höra med örat?

This survey tries to find out if and how we can be influenced of extreme low and strong frequencies in the area 0-40 Hz. A group of 52 teachers/musicstudents and non musicstudents was trying to assess what they thought, experiences and tried to describe why they thought as they did, when they listen on three different versions of same musical piece. Without low frequent bass, original and strengthened bass, randomly mixed. Several different musical pieces was used in same survey. The work also makes a commitment to theories about the people's hearing and the will of ?selfmotion?.

Är musik konst? - En undersökning av fem ljudskapande människors syn på sitt eget och andras skapande

Syftet med den här uppsatsen är att undersöka och synliggöra några olika sätt att se på musik som konst (eller icke-konst). Som metod har jag valt att göra kvalitativa intervjuer med fem personer som, på olika sätt och inom olika genrer, skapar musik eller ljudkonst. I intervjuerna har jag försökt ringa in de olika personernas syn på konstbegreppet, på musik i förhållande till detta begrepp samt på deras eget skapande. Resultaten visar på fem individuella synsätt och personliga definitioner av konst. Vilka intervjupersoner som delar varandras synsätt varierar mellan de olika frågeområdena och några generaliserbara slutsatser går inte att dra, vilket inte heller har varit målet med undersökningen.

Mannen och kvinnan i reklamen. : En studie av annonserna i tidskrifterna Café och Elle.

Men and women in advertising - a study of the ads in the magazines Café and Elle is an essay in media and communication studies covering 15hp. The author examines what is considered masculinity and femininity in a variety of advertisements, and which products are linked to masculinity and femininity. Besides this, the author also examines the production of happiness, and how this may differ between men and women. Although stereotypes, myths and metaphors are examined. The essay is examined on the basis of gender theory, and theories about stereotypes and myths.

Antiestetik - En studie kring musiksmak, värderingar och sociala strukturer inom hardcorescenen

Through participant observation in a local promoter group of hardcore punk shows inGothenburg and qualitative interviews with its members I have investigated links between taste in music, values and social structures in the hardcore punk scene. The theoretical framework of this essay is built upon the concept of subcultural capital, which is adapted from Pierre Bourdieu and developed by Sarah Thornton and Keith Kahn-Harris. The result shows how members among the hardcore punk scene create and preserve distinction towards others, while the distinction becomes important benchmarks for including and excluding practices in the scene..

Agent Provokation - En studie kring avsändarens påverkan på provokativ reklam

Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.

En likvärdig skola? - Om läromedel och kursplaner i grundskolans musikundervisning

Syftet med arbetet är att undersöka hur musiklärare tolkar målen i kursplanen i musik och hur de applicerar dessa tolkningar på sin undervisning. Syftet är även att ta reda på hur musiklärare använder sig av läromedel för att nå dessa mål. Bakgrunden till ämnet är tankar som jag har haft angående musikundervisningen på grundskolans lägre stadier och huruvida denna undervisning är likvärdig över hela landet. Skulle det vara möjligt att ett läromedel i musik, skapat utifrån de nationella målen i kursplanen, åstadkommer en sådan likvärd utbildning? Mina forskningsfrågor syftar till att kartlägga användandet och behovet av läromedel i musik och dessutom till att förstå hur målen i kursplanen för musik kan tolkas av olika lärare.

Du är vad du inreder - En kvantitativ studie om inredning i bostadsannonsers påverkan på köpintresse

The Swedish real estate market has experienced an intense increase of demand during the last ten years. Thus, people regularly visit real estate websites, as well as home improvement and interior design have become extremely popular. However, the Swedish real estate agencies still have not developed a theoretical framework on how to most effectively market the properties. The main purpose of this study was to investigate how interior in apartment advertising affects the buyer's interest in the apartment, and furthermore to start building a framework for how to effectively use interior as a marketing tool. The study connects theory regarding social identity, advertising effectiveness and product personality in order to investigate consumer behaviour in the real estate market.

Skapande av musik förr och nu : Vad innebär vår tids teknologi för skapandeprocessen

In which ways have composing processes in music appeared over the past 300 years? How may composing processes work today? What does new technology do to this processes?The key purpose of this study is to investigate various composing processes. A further purpose is also to gain an awareness of how we use modern technology by computers and their notation programmes.The research design of this thesis includes a display of literature related to composing processes. along with an analysis of the writer?s own experiences in the area.

DEN GODA MARKNADSFÖRINGEN

The term ?good marketing practice? in the 4 § 1 section Swedish marketing law (Marknadsföringslagen 1995:450) has a wide meaning. Besides 5-13 d §§ and 17 §, the term also covers other non legal rules. The essay intends to define the legal meaning of the term as well as examine how it is experienced of laymen in the area. According to 1 § Swedish Marketing law aims to protect business men and consumers from unjustified marketing.

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