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730 Uppsatser om Advertising effectiveness - Sida 22 av 49
Ledarskapets betydelse för hälsa och effektivitet : Ledarbeteenden och organisatoriska förutsättningar
Studien undersökte vilka ledarbeteenden och organisatoriska förutsättningar som upplevs vara viktiga för att ett ledarskap ska kunna skapa hälsa och effektivitet i en arbetsorganisation utifrån både ledare och medarbetarperspektiv. Metoden för studien bestod av gruppintervjuer. Deltagare var nio personal ledare, varav två kvinnor och tio medarbetare, varav tre kvinnor på en svensk tillverkningsindustri och underlaget bestod av fyra gruppintervjuer, varav två med personal ledare och två med medarbetare. Resultatet visade att ledarbeteenden som upplevdes viktiga för att skapa hälsa och effektivitet var tydlighet, regelbundna medarbetarkontakter, lyssnande och personalvård. Organisatoriska förutsättningar som ansågs viktiga var personalgruppens storlek och tid för medarbetarkontakter.
Gerillareklam - Från scratch till renodlad gerillakampanj. En kvalitativ studie om gerillareklamens kommunikationsprocess
TITEL: Gerillareklam ? Från scratch till renodlad gerillakampanjFÖRFATTARINNA: Jessica GustavssonKURS: Examensarbete i Medie- och kommunikationsvetenskap,Institutionen för journalistik och masskommunikation vid Göteborgs universitet.TERMIN: Vårterminen 2009HANDLEDARE: Jan StridSIDANTAL: 56 sidor exklusive bilagorSYFTE: Syftet är att undersöka hur Miami arbetar med kommunikation och kommunikationskanal samt målgrupp vid framtagandet av en gerillakampanj.METOD & MATERIAL:RESULTAT: Vid framtagandet av en gerillakampanj gör Miami först en målgruppsanalys. Utifrån den information sommålgruppsanalysen bistår med anpassar Miamikommunikation samt kommunikationskanal eftermålgruppen. Målet med detta arbetssätt är att leverera nya, kreativa och målgruppsanpassade kommunikationslösningar för sina gerillakampanjer. Studiens resultat visaräven att gerillareklamens kommunikationsformer är mer okonventionella i jämförelse med traditionella reklamformer..
Styrkor och svagheter med problembaserat lärande-en metastudie
AbstractProblem-based learning (PBL) was from the beginning developed in medical school, but is today used in education in other programmes as well. Investigations about PBL have been conducted in different disciplines and there is also metastudies. In this paper, a metastudy of 8 bachelor degree papers have been conducted. The questions answered were: which methods were used to investigate PBL in primary, lower secondary and upper secondary school,which advantages were found in working according to the PBL method, which disadvantages were found in working according to the PBL method and did teachers and students views about advantages and disadvantages about PBL as a method differ and if they did, how? The results showed that mostly qualitative methods were used to investigate the PBL as a method, mostly abilities of social qualities and independence were trained in working according to PBL, a disadvantage was that working according to the PBL method was considered more resourse consuming than traditional teaching methods and teachers and students views about PBL did not differ considerably.
"Vi kunde ha varit bättre..." : En fallstudie om internkontroll i Sverige
???This study has been made with the purpose of gaining an understanding of how a Swedish company may think and act concerning their internal control. An American body, COSO, have for some time published documents containing guidelines for how companies should go about this process, however, when conducting this study we were not aware of the extent to which companies in Europe and mainly Sweden used them. In order to learn about this, and also to gain an understanding of when these guidelines are appropriate, we conducted a case study with a large-sized, multinational Swedish company. We also conducted an interview with an expert in internal control monitoring, Anna-Clara af Ekenstam of Pricewaterhouse Coopers, in order to get the perspective of the evaluators in this process and to gain some insight as to whether our case is typical in Sweden or not. We found that our company disregards certain aspects of internal control condoned by COSO, while performing better on other dimensions.
GRÄNSSNITTET OCH ANVÄNDARNA En undersökning av två gränssnitt mot en bibliotekskatalog.
The scope of this master´s thesis is the issue of usability in relation to interface design,in particular the interface of a university library´s online public accessed catalogue, orOPAC. Since the OPAC can be seen as the library´s ?shop window? to the world, it isof great importance that the interface to the OPAC can be used by patrons witheffectiveness, efficiency and satisfaction.The master´s thesis is based on a qualitative study performed at Karolinska InstitutetsUniversity library, and contains both a usability evaluation and an interview study. Twointerfaces were evaluated: a standard web interface provided by the system supplier, andan interface developed in-house by Karolinska Institutet´s systems department. The twointerfaces are both connected to the same online library catalogue, thus making possiblea comparative study..
Portabelt journalföringssystem i hemsjukvården
The aim of the study was to study how a today journal system is applied in homecare. The aim was also to examine if a portable journal system could make any effectiveness on the nurse's work and secure the quality of care. The study is a part of a project called Grensebroen which connects public health care, economic industry and university to a network beyond the borders. The primary goal of this cooperation was to develop technological means of assistance which could simplify nursing on daily basis. An empirical study on homecare was made in a district were long distance travels were common for the nurses in duty.
Varumärkesbyggande inom småföretag: en fallstudie om hur småföretag skapar värde genom sitt företagsnamn
This thesis intended to examine how small enterprises within the retail industry work with brand building of their corporate name. More specifically it intended to examine how they do to choose corporate name and corporate logotype, and how they work to create a desired corporate image. A case-study was performed with three case-companies from different industries. The method was deductive as the empirics were brought in with starting-point in the theoretical frame of reference. The study showed that there are differences in the way small enterprises within the retail industry work with the brand-building of their corporate name.
Disputing the Economic Man - a quantitative study on whether investor decision-making can be distorted by altering the presentation of an Exchange Traded Fund
During recent years, financial innovation has given rise to numerous structured investment opportunities aimed towards the general public. These have enabled private investors to engage in high-risk investments offering as much as 400 per cent leverage while oftentimes not fully having grasped the risk involved. The issuers of these securities have been criticized for using advertising of a too aggressive and misleading nature.By presenting 819 potential investors with two different investment opportunities yielding the same return over a six day period, we have aimed to assess whether the inclination of being affected by judegmental heuristics varies with factors such as knowledge, overall attitude towards the asset class, risk appetite and experience from previous investments.We have observed that investors' perception of the attractiveness of an investment can be distorted by altering the information presented to the investor. However, our findings show that this tendency decreases with an increased level of knowledge, experience and risk appetite..
Nominalfrasers inverkan på återvinningseffektiviteten i ett probabilistiskt IR-system
The purpose of this study is to examine the difference between three query strategies with respect to retrieval effectiveness. The thesis aims at examining how two types of noun phrases containing a modifier to the head word, which is a noun affect the retrieval performance with regard to recall and precision. The noun phrases in the thesis are of two types: 1) noun phrases containing a modifier to the head word (which is a noun) and which are not dictionary phrases (NF) and 2) dictionary phrases. Both types of noun phrases in this thesis contain at least two words. The queries were executed in Query Performance Analyser, QPA, containing the InQuery system and a sub collection of TREC-Uta documents with its topics.
Nätverksdemokrati -vad bör, är, kan den vara
The main objective of the essay is to define the meaning of the termgovernance network on the basis of democratic values ? both normative andimperial - with the aim to analyse the prospects to develop an effective anddemocratic governance. Democratic values as well as civil participation,enlightenment, responsibility and approachability are discussed, but also moreeffectivness orientated values.It is clear from the presentation how normative and democracy models putdifferent values in focus, with the consequence that other values are played downor pushed aside. Compared to imperial research in partnership ? by definition atype of network arrangement - and with a starting point in democracy andefficiency, the networks are discussed as political formation.In what sense can the actual existing network arrangements meet and fulfil thedefined political values? As no straight forward answer exists, there is an ongoingconflict between the political demand for slowness and the effectiveness demandfor flexibility and mobility..
The Carlforsska Experience : - uppfyller reklamfilmen sitt syfte?
Syftet med studien var att beskriva överensstämmelsen mellan elevernas uppfattning och Carlforsska gymnasiets menade budskap med ?The Carlforsska experience?. Eleverna i detta fall var elever som gick i årskurs åtta på Skiljeboskolan i Västerås. För att beskriva överensstämmelsen gjordes en fallstudie där empiri insamlades genom intervjuer, där det togs reda på om vilka skillnader och likheter som fanns mellan elevernas uppfattning och den varumärkesidentitet som Carlforsska gymnasiet ville förmedla med ?The Carlforsska experience?.
Tjejgrupp - stärkande eller problematiskt kollektiv? : En analys av erfarenheter och minnen från feministiska tjejgrupper
This essay investigates the results of participation by teenage girls in feminist groups, the so called girl groups. These groups are descendants of the awareness-raising groups of the 1970?s feminist movement. The essay assumes the relevance of theories of heteronormativity and performativity, as well as theories surrounding two different ways to organize girl groups. It is done either through the Pippi-feminism, named after strong independent book character Pippi Longstocking, or through the collective empowerment feminism.
Framtagande av OEE-mall
At Volvo Cars Torslanda's paint shop there is a requirement to in a fast and effective way get an overview of the plants capacity. Therefore a capacity template was constructed as a tool for the engineers at Volvo several years ago. This template has during the years become complicated and outdated. Thus this thesis work will resort as a new capacity template, built from scratch. The new template has been built up based on requirements from Volvo and the concept of OEE (Overall Equipment Effectiveness).
Oberoende skivbolag i förändringstider : Om den förändrade affärslogiken i skivbolagsbranschen
During the last decade the conditions for the music industry have been changed significantly. With the dropping sales of physical phonograms and the increasing illegal file sharing, the record labels have been forced to adapt and thus seek alternative sources of income next to the traditional sales of phonograms. Our purpose was to investigate how smaller Swedish record labels adapt themselves to the changing environment within the music industry and which new alternative sources of income they can use to finance their music production. To do this we used a deductive approach where we started by researching theories we thought were relevant to the subject, which we then used to get valuable information out of our informants.From our empirical investigations it appears that the independent record labels are rather positive about the future and that they will be able to survive, even though they will have to change their ways of working to a large extent. Our results show that the record labels as we know then will disappear.
Kontroll och kreativitet: En fallstudie av tre reklambyråer
There is consensus in research, policy, business and many other areas around the benefits of creativity. Previous research shows that creativity is only spurred under certain conditions. Usually creativity is not associated with concepts such as control, deadline or cost effectiveness. Companies, by contrast, have the need for control and management of their operations, which implies that the two processes can be difficult to reconcile. A company that wants a high creativity while maintaining control and management is forced into a series of organizational compromises.